Trusted Shops

What Trusted Shops does

Trusted Shops SE is a Cologne-based e-commerce trust platform founded in 1999 that certifies online shops and provides integrated trust solutions across more than 12 European language markets. The company operates the Community of Trust, a network encompassing 45 million-plus online shoppers and 32,000-plus certified shops that generates approximately one million online purchases daily. Its core technology is the Trustbadge, a widget embedded in shop frontends that displays a quality seal (Gütesiegel), buyer protection coverage up to €20,000 per purchase, and aggregated customer reviews throughout the customer journey.

The product portfolio spans the Trustbadge/Quality Seal, Shop Reviews with a mix of automated and manual verification, an AI-powered Smart Review Assistant for personalized review responses, Sentiment Analysis for review insight extraction, an AI-Trust Audit that scores a domain's visibility to AI systems, a Reputation Manager for cross-platform review aggregation (Trusted Shops, Trustpilot, Google Business Profile), Google Integration for Shopping/Ads, Product Reviews, and Legal Essential for legal compliance with liability assumption. The company distributes a mobile app for iOS and Android and maintains 20-plus native integrations with e-commerce platforms including Shopify, WooCommerce, Magento, Shopware, PrestaShop, BigCommerce, Lightspeed, Jimdo, Plentymarkets, and JTL, supported by an agency partner network and a Google Partner relationship.

Revenue is generated primarily through tiered subscription memberships billed annually in advance with a 12-month minimum contract. The START tier starts at €119/month for shops with annual revenue up to €100,000, PRO starts at €199/month adding legal and Google integration features, and PREMIUM offers custom enterprise pricing with additional modules such as Product Reviews and Reputation Manager. A €99 one-time setup fee applies and additional domains or modules can be booked separately. The customer base is a horizontal mix of SMB and enterprise merchants across verticals including fashion, electronics, home goods, travel, and specialty retail, with named enterprise customers including Hunkemöller, About You, Shop Apotheke, Vorwerk, Pixum, Expert, and Amorelie.

Name

Trusted Shops

Legal name

Trusted Shops SE

Website

https://business.trustedshops.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Trusted Shops SE operates a European e-commerce trust and certification platform serving 32,000-plus online shops across 12-plus language markets. The Cologne-based company delivers Trustbadge technology, buyer protection, review management, AI-powered review tools, and legal compliance services via tiered subscription memberships.

Ownership category

akta.pro rank

Product category

E-commerce Trust & Review Software

akta.pro primary industry

Marketplace & E-commerce Trust & Safety (Listings, Sellers, Reviews) (BPAAALAB)

akta.pro secondary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• E-commerce trust services
• Online shop certification
• Customer review management
• Buyer protection platform
• Trustmark seal services

Headquarters

HQ city

Köln

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Membership Subscriptions: Trusted Shops generates revenue primarily through tiered membership subscriptions (START, PRO, PREMIUM) for online shops. Pricing is based on the shop's annual revenue and selected product features. START membership starts at €119/month for shops with annual revenue up to €100,000. PRO membership starts at €199/month. PREMIUM offers custom pricing with enhanced features. All memberships require a 12-month minimum contract with annual payment in advance. A one-time setup fee of €99 applies. Monthly installment payment is available.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Trusted Shops certifies online shops through a European trustmark and provides an integrated trust platform combining the Trustbadge technology (quality seal with buyer protection up to €20,000), customer review collection and management, and AI-powered review response tools. The company operates a membership-based subscription model with tiered pricing (START, PRO, PREMIUM) targeting e-commerce retailers, and serves over 32,000 certified shops and 45 million+ online shoppers through its Community of Trust. It supports 12 European languages and integrates with 20+ e-commerce platforms including Shopify, WooCommerce, Magento, and Shopware.

Product overview

Trusted Shops is a trust solutions platform for online shops, operating on a membership-based model with three pricing tiers (START, PRO, PREMIUM). The core platform centers on the Trustbadge technology, which serves as the central trust hub integrating the Quality Seal (Gütesiegel) with buyer protection and customer review collection. The product portfolio includes core offerings like Shop Reviews (Shopbewertungen) with automated and manual verification, augmented by AI-powered add-ons: the Smart Review Assistant for AI-generated personalized review responses and text summarization, Sentiment Analysis for AI-powered review data analysis, and the AI-Trust Audit for analyzing AI visibility. Additional modules include Google Integration for displaying reviews in Google Shopping and Ads, Reputation Manager for multi-platform review management (Trusted Shops, Trustpilot, Google Business Profile), Product Reviews for product-specific feedback, Legal Essential for legal protection and compliance, and Additional Domains for international expansion. The platform integrates with over 20 e-commerce platforms including Shopify, WooCommerce, Magento, Shopware, and PrestaShop, as well as customer support tools like Zendesk and marketing platforms like Klaviyo.

Differentiator

Problem solved

Functional benefit

Brands

• Trustbadge: Trust technology solution that serves as the central trust hub in online shops, integrating trustmarks, buyer protection, and reviews.
• Smart Review Assistant
• Reputation Manager
• Legal Services / Legal Essential
• AI-Trust Audit
• Google Integration
• Product Reviews

Products and services

• Trustbadge The Trustbadge is the central trust widget integrated into an online shop that displays the Trusted Shops quality seal, buyer protection, and customer reviews throughout the customer journey. It is designed for fast and easy integration into e-commerce platforms.
• Shop Reviews (Shopbewertungen) Customer review collection and display system for online shops with a balanced mix of manual and automated verification, including expert review of anomalies. Includes unlimited shop reviews in START membership.
• Smart Review Assistant AI-powered tool that creates personalized responses to customer reviews with one click using self-learning AI, summarizes long reviews into bullet points, and allows text customization to save time on review management.
• Google Integration Integration that displays shop and product reviews in Google Shopping and Google Ads, enabling star ratings in advertisements to improve Quality Score and reduce cost-per-click.
• Reputation Manager Centralized platform for collecting reviews across multiple platforms (Trusted Shops, Trustpilot, Google Business Profile) with automated distribution of review invitations and simple configuration.
• Product Reviews (Produktbewertungen) Product-level customer reviews displayed in the online shop and on Google Shopping to provide user-generated content and help customers find the right products.
• Sentiment Analysis (Sentiment Analyse) AI-powered analysis of customer reviews to extract insights, patterns, and sentiment from review data across platforms.
• Legal Essential Legal protection product combining legal text generator with full liability assumption, warning letter (Abmahn) protection, consent management, and shop legal review for online retailers.
• AI-Trust Audit Free instant analysis tool that evaluates a domain's AI visibility and provides concrete recommendations for action to help online shops become visible and trusted by AI systems.
• Additional Domains (Zusatzdomains) Extension allowing the Trusted Shops quality seal and customer reviews to be used across multiple online shops or language variants with centralized management, supporting international expansion.
• Mobile App (eTrusted) Mobile application for businesses to manage customer reviews on the go, including checking reviews, responding to them, and sending individual review invitations. Available for iOS and Android.

Quantifiable outcome

• Click rate increase of up to 17% through authentic customer review display
• +8 more outcomes

Named customers17 records

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

AI capability4 records

Feature10 records

Partnerships

17 partnerships are on record, tiered core and minor.

• FÖHLISCH RechtsanwältecoreStrategic or Co-development PartnerFöhlisch Rechtsanwälte serves as the joint responsible party with Trusted Shops for Legal Products (Legal Essential, Abmahnschutz, Datenschutz). The partnership provides legal text generation with full liability assumption, warning/abmahn protection, and legal compliance services for online shops. Trusted Shops and Föhlisch share responsibility under GDPR Article 26 for processing personal data in the legal products context.
• ShopifycoreTechnology or IntegrationShopify is a certified technology partner integrating Trusted Shops products directly into the Shopify e-commerce platform, enabling merchants to easily add trust signals, reviews, and buyer protection.
• WooCommercecoreTechnology or IntegrationWooCommerce (Automattic) is a certified technology partner with a dedicated Trusted Shops Easy Integration plugin available on the WooCommerce marketplace for free, enabling easy installation and configuration.
• ShopwarecoreTechnology or IntegrationShopware is a certified technology partner that collaborated with Trusted Shops during product development for seamless integration of trust solutions.
• Magento (Adobe Commerce)coreTechnology or IntegrationMagento/Adobe Commerce is a certified technology partner integrating Trusted Shops products for enterprise e-commerce deployments.
• MARVYAminorImplementation/ SI/ Consulting PartnerMARVYA is a Qualified agency partner that helps online shops with Trusted Shops implementation and integration services.
• Splendid InternetminorImplementation/ SI/ Consulting PartnerSplendid Internet is a full-service e-commerce Qualified agency partner helping shops implement and optimize Trusted Shops solutions.
• WebfoxminorImplementation/ SI/ Consulting PartnerWebfox is a Qualified agency partner assisting Swiss online shops with Trusted Shops integration.
• CreebminorImplementation/ SI/ Consulting PartnerCreeb is a Qualified agency partner helping online shops implement Trusted Shops products.
• TC-I InnovationsminorImplementation/ SI/ Consulting PartnerTC-I Innovations is a Qualified agency partner specializing in Trusted Shops implementation.
• SixaminorImplementation/ SI/ Consulting PartnerSixa is a Qualified agency partner helping online shops with Trusted Shops solutions.
• TZN DigitalminorImplementation/ SI/ Consulting PartnerTZN Digital is a Qualified agency partner for Trusted Shops implementation services.
• Hitaj DigitalminorImplementation/ SI/ Consulting PartnerHitaj Digital is a Qualified agency partner helping shops implement Trusted Shops solutions.
• Solution360minorImplementation/ SI/ Consulting PartnerSolution360 is a Qualified agency partner for Trusted Shops implementation.
• Adrock MarketingminorImplementation/ SI/ Consulting PartnerAdrock Marketing is a Qualified agency partner assisting with Trusted Shops integration.
• Brandjung AgenturminorImplementation/ SI/ Consulting PartnerBrandjung Agentur is a Qualified agency partner for Trusted Shops implementation.
• GooglecoreStrategic or Co-development PartnerTrusted Shops is a Google Partner providing integration that displays shop and product reviews in Google Shopping and Google Ads. The integration enables star ratings in Google advertisements, potentially improving Quality Score and reducing cost-per-click for merchants.

Scale indicators16 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Trustpilot: The closest direct competitor to Trusted Shops in online review collection and trust signals for e-commerce. Trustpilot operates globally with a freemium model and is the primary alternative Trusted Shops competes against for European merchant trust-marketing budgets.
• eKomi: Berlin-based e-commerce review and trust seal provider with deep DACH market overlap. eKomi offers the 'eKomi Trusted Shop' seal and review collection, competing head-to-head with Trusted Shops for German online merchants.
• Bazaarvoice: Enterprise-focused user-generated content and ratings platform serving global retailers and brands. Comparable because it powers product/shop reviews, ratings, and syndicated reviews across retailer sites — the core review layer Trusted Shops also offers.
• Yotpo: E-commerce marketing platform with strong product reviews, visual UGC, SMS marketing, and loyalty modules. Yotpo competes directly for merchant wallet share on review collection and brand-building features analogous to Trusted Shops' Reputation Manager and Product Reviews.
• PowerReviews: Enterprise UGC platform for product ratings, reviews, and Q&A used by major retailers. Comparable to Trusted Shops' Product Reviews and Shop Reviews modules, particularly for enterprise merchants needing deep customization.
• Birdeye: Multi-location reputation management platform aggregating reviews from Google, Facebook, and 200+ sites. Comparable to Trusted Shops' Reputation Manager feature, with stronger multi-location business orientation but lighter e-commerce specialization.
• Reviews.io: E-commerce review platform offering product reviews, merchant reviews, and Google Shopping integration. Directly comparable on review collection, syndication, and Google merchant feed optimization — overlapping Trusted Shops' core value proposition.
• ResellerRatings: Merchant review platform specifically focused on online retailers, providing ratings and reviews from verified buyers. Comparable to Trusted Shops' Shop Reviews and is one of the dedicated merchant-review alternatives in the same category.

Emerging players

• Judge.me: Shopify-focused review app offering product reviews, photo reviews, and SEO snippets at very low price points. Competes with Trusted Shops for Shopify merchants seeking budget review functionality, though lacks buyer protection and European trust seal recognition.

Broad incumbents

• Google Customer Reviews: Google's free seller rating program feeds star ratings into Google Ads and Shopping, directly overlapping Trusted Shops' Google Integration feature. As a free platform-native alternative, it pressures Trusted Shops' paid review-display and Google Ads integration value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/trustedshops
• Facebookfacebook.com/trustedshops
• LinkedInlinkedin.com/company/trusted-shops
• Instagraminstagram.com/trustedshops

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trusted Shops