FreshEdge

What FreshEdge does

FreshEdge is a privately held B2B fresh food distribution platform headquartered in Indianapolis, Indiana, formed in 2019 and owned by Wind Point Partners since October 2022. The company operates a family of 17 regional fresh and packaged produce distributors — including Indianapolis Fruit, Get Fresh Produce, Piazza Produce, Papania's, Monteverde's, Testa Produce, Sirna & Sons, Western Sky Produce, and others — serving foodservice operators, grocery and retail chains, K–12 schools, healthcare systems, military bases, country clubs, and wholesalers across 25+ U.S. states, with particular density in the Midwest and Southeast. Its physical footprint comprises more than 35 facilities, 1.3 million+ square feet of warehouse space, and a fleet of over 1,100 refrigerated trucks, distributing 30 million+ cases of fresh produce annually to 2,000+ customer locations.

The platform combines regional distribution with centralized technology and procurement. Its technology stack includes 'top of the line' ERP and warehouse management systems enabling customized ordering, mobile ordering, and a robust e-commerce platform, with 'data and analytics' described as a core operating principle. In parallel, the FreshEdge Prepared Solutions (FEPS) division operates value-added manufacturing across seven locations producing fresh-cut produce, USDA Grab-N-Go programs, custom blends, foodservice packs, and retail-ready private label products under brands including Garden Cut, Professor Fresh, and Christine's Cuts. Sub-brands CIBUS Fresh and Pepper (an online ordering platform piloted via Testa Produce) round out the product surface.

FreshEdge makes money through transaction-based B2B distribution fees across its regional operating companies, with pricing negotiated per customer based on volume, frequency, product mix, and service requirements — no public pricing is disclosed. The go-to-motion is enterprise field sales supported by direct refrigerated fleet delivery; acquired distributors retain their local brands, customer relationships, and operational identities while accessing FreshEdge's national procurement scale and shared back-office infrastructure. The company is led by CEO Andrew Iacobucci (effective December 31, 2025), Chairman and founder-CEO Steve Grinstead, President/COO Greg Corsaro, and CFO Wes Saber (appointed May 2026), under the ownership of Wind Point Partners.

Name

FreshEdge

Legal name

FreshEdge, LLC

Website

https://freshedgefoods.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

FreshEdge is a private B2B fresh food distribution platform consolidating 17 regional produce distributors across 25+ U.S. states, serving foodservice operators, grocery retailers, schools, healthcare systems, and military bases with 1.3M+ sq ft of warehouse space and 1,100+ refrigerated trucks, owned by Wind Point Partners since 2022.

Ownership category

akta.pro rank

Product category

Fresh Food Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (42448)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Fresh Produce Distribution (CRAOABAB)

akta.pro secondary industries

Fresh Produce Wholesale Distribution (CRAOAAAC), Fresh Fruit Wholesale (AFAIACAA), Fresh Vegetable Wholesale (AFAIACAB)

Keywords

• Fresh produce distribution
• Foodservice supply
• Value-added produce
• Refrigerated logistics
• Specialty food wholesale

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices18 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Fresh Produce Distribution: Distribution of fresh fruits, vegetables, proteins, seafood, dairy, floral, and specialty products to foodservice and retail customers
2. Value-Added Products: Fresh-cut produce, USDA Grab-N-Go programs, custom blends, foodservice packs, and retail-ready private label products through FreshEdge Prepared Solutions (FEPS)
3. Custom Distribution Services: Customized distribution solutions tailored to specific customer expectations and market positions

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

FreshEdge is a platform of fresh food distribution companies that supplies fresh fruits, vegetables, proteins, seafood, dairy, floral, specialty foods and value-added prepared products to foodservice operators, grocery retailers, schools, healthcare systems, independent food operators, and wholesalers. It delivers through a unified network of 35+ refrigerated facilities and a fleet of 1,100+ trucks across 25+ states in the Midwest and Southeastern United States, supported by ERP/WMS systems, mobile ordering and a national procurement backbone.

Product overview

FreshEdge is a platform of independent fresh food distribution companies operating as a unified infrastructure. The platform consists of the core FreshEdge Food Distribution Platform and FreshEdge Prepared Solutions (FEPS) division, supported by 17 acquired regional distributors including CIBUS Fresh, City Produce, Frontier Produce, Get Fresh Produce, Greenberg Fruit Company, Indianapolis Fruit, KT Produce, McCartney Produce, Monteverde's, Panama Banana, Papania's, Piazza Produce, Sirna & Sons Produce, Testa Produce, Valley Produce, Vine Line Produce, and Western Sky Produce. FreshEdge provides fresh produce, proteins, seafood, dairy, floral, specialty foods, cold storage, and logistics services through a network of 35+ facilities and 1,100+ trucks across 25+ states. The FEPS division offers value-added fresh-cut and USDA Grab-N-Go products manufactured at seven locations, while individual distributors specialize in fresh-cut processing (Garden Cut brand), USDA kitchen offerings (CIBUS Fresh), and logistics services.

Differentiator

Problem solved

Functional benefit

Brands

• Garden Cut: Fresh-cut processing facilities operating in Bartlett, Fort Walton Beach, Indianapolis, and Pittsburgh
• Professor Fresh
• Christine's Cuts

Products and services

• FreshEdge Food Distribution Platform United infrastructure of fresh food distributors providing fresh produce, proteins, seafood, dairy, floral, specialty foods, supplies, cold storage and logistics services across 25+ U.S. states through 35+ facilities and a fleet of 1,100+ refrigerated trucks. Serves foodservice operators, grocery retailers, schools, healthcare systems, independent food operators and wholesalers.
• FreshEdge Prepared Solutions (FEPS) Value-added fresh food solutions division offering fresh-cut produce and USDA Grab-N-Go programs through a national distribution network. Includes fresh-cut fruit, fresh-cut vegetables, USDA Grab-N-Go, salad and snack kits, custom blends, foodservice packs and retail-ready private label products manufactured at seven locations.
• CIBUS Fresh USDA-certified fresh kitchen offering value-added products including fresh salads, sandwiches, wraps, parfaits and grab-and-go snack offerings. Part of the FreshEdge family with 150+ products made to order with fresh ingredients. Specializes in corporate, education, healthcare, municipal and retail grocery channels.
• Indianapolis Fruit Fresh produce distributor serving retail partners in more than 18 states with a fleet of over 170 refrigerated trucks, 3,000 SKUs and 500 additional organic products. Serves more than 500 retailers across 20 states.
• Get Fresh Produce Illinois-based distributor specializing in premium fresh fruit, vegetables, specialty foods and dairy. Distributes more than 13 million cases annually to 3,000 customers.
• McCartney Produce Produce distributor founded in 1947 in Paris, Tennessee, offering fresh produce, specialty foods, dairy, proteins and seafood totaling more than 2,500 SKUs from a state-of-the-art warehouse facility.
• Valley Produce Fresh produce and specialty products distributor founded in the early 1980s, distributing to foodservice customers from its facility near Knoxville, Tennessee.
• Vine Line Produce Michigan-based produce distributor servicing Michigan and surrounding states with over 30,000 annual deliveries across fresh produce, floral, value-added and specialty products from a state-of-the-art temperature-controlled facility in Grand Rapids.
• Monteverde's Western Pennsylvania's fresh food distributor with more than 135 years of history, utilizing a recently remodeled, energy-efficient facility near Pittsburgh serving the tri-state region.
• City Produce Fresh food distributor headquartered in Fort Walton Beach, Florida, serving North Central Florida, the Florida Panhandle and central to southern Alabama with fresh fruits, vegetables, fresh-cut offerings, dairy, meats, seafoods and specialty foods from two facilities.
• Testa Produce Chicago-based produce and specialty food distributor serving Illinois, Wisconsin and Indiana for over 110 years. Operates a LEED Platinum Certified 91,300 sq ft facility featuring green technologies for energy generation and water conservation.
• Panama Banana Chicago-based fine produce distributor with nearly a century of experience, housed in a state-of-the-art facility with ripening rooms, cold coolers, climate-controlled docks, produce packaging, repacking and logistical support.
• Sirna & Sons Produce Fourth-generation family-run wholesale food distributor since 1939 providing premium produce and customer service to restaurants, hotels, country clubs, schools and institutions throughout Ohio, Central Pennsylvania and Northern West Virginia. Operates from facilities in Ravenna and Norwalk, Ohio (140,000+ sq ft) and includes the Christine's Cuts Kosher and Primus GFS certified value-added operation.
• Greenberg Fruit Company Produce distributor serving customers throughout Nebraska and Western Iowa since 1936, distributing superior-quality fruits and vegetables including fresh-cut offerings under the Professor Fresh brand.
• KT Produce Arkansas-based produce distributor founded in 2005 providing premium-quality fruits and vegetables to foodservice establishments including restaurants, schools, hotels, military bases and healthcare facilities throughout Arkansas, Oklahoma and southwest Missouri. Delivers to over 2,000 customers weekly.
• Frontier Produce Oklahoma-based produce distributor with 30 years of experience providing premium-quality fruits, vegetables, proteins, dairy and specialty items to foodservice establishments throughout Oklahoma and southwest Missouri. Operates three facilities (Tulsa and Oklahoma City) with over 80,000 sq ft of warehouse space.
• Western Sky Produce Fresh produce service provider based in Salinas Valley, California, specializing in customized programs incorporating procurement, distribution, logistics and consolidation with a vast network of suppliers and logistics partners.

Quantifiable outcome

• 500 years of combined experience across FreshEdge distribution companies
• +2 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core.

• Frontier ProducecoreStrategic or Co-development Partner · 24 July 2024Frontier Produce, a 30-year Oklahoma-based produce distributor, joined FreshEdge expanding presence in the Southwest. The acquisition brings three facilities (80,000+ sq ft warehouse space) serving Oklahoma and southwest Missouri foodservice establishments including restaurants, hotels, schools, and caterers.
• Western Sky ProducecoreStrategic or Co-development Partner · 18 July 2024Western Sky Produce, established in March 2020 in Salinas Valley, California, joined FreshEdge as a fresh produce service provider specializing in procurement, distribution, logistics, and consolidation services. Represents FreshEdge's sixth acquisition since Wind Point's initial investment in 2022.
• KESI ManagementcoreImplementation/ SI/ Consulting Partner · 17 January 2024KESI Management, a food and beverage company founded in 2018, joined FreshEdge to provide operational, supply chain, and engineering expertise. Partners Austin Kirtley and Mehrdad Erfan joined as EVP of Business Performance and EVP of Operations/Logistics/Engineering respectively.
• KT ProducecoreStrategic or Co-development Partner · 14 December 2023KT Produce, founded in 2005 in Lowell, Arkansas, joined FreshEdge expanding footprint in the Midwest. Operating from 22,055 sq ft facility in Lowell with additional locations in Oklahoma City and North Little Rock, serving Arkansas, Oklahoma, and southwest Missouri with 2,000+ weekly customers.
• Greenberg Fruit CompanycoreStrategic or Co-development Partner · 2 November 2023Greenberg Fruit Company, serving customers since 1936 from Omaha, Nebraska, joined FreshEdge. Distributing superior-quality fruits and vegetables throughout Nebraska and Western Iowa, including fresh-cut offerings under Professor Fresh brand.
• Sirna & Sons ProducecoreStrategic or Co-development Partner · 22 July 2023Sirna & Sons Produce, a fourth-generation family-run wholesale food distributor since 1939, joined FreshEdge with its value-added operation Christine's Cuts. Operating from two facilities in Ravenna and Norwalk, Ohio (140,000+ sq ft) serving restaurants, hotels, country clubs, schools, and institutions throughout Ohio, Central Pennsylvania, and Northern West Virginia.
• Larry BrowncoreOthers · 17 July 2023Larry Brown, industry icon with 28+ years of produce industry experience (including 16 years at FreshPoint and 12 years at Coastal Sunbelt), joined as Chief Strategy Officer. He passed away on April 30, 2026.
• Panama BananacoreStrategic or Co-development Partner · 21 May 2023Panama Banana, a Chicago-based fine produce distributor for nearly a century, joined FreshEdge expanding Midwest presence. Located in Chicago International Produce Market with state-of-the-art facility featuring ripening rooms, cold coolers, climate-controlled docks, and produce packaging capabilities.
• Testa ProducecoreStrategic or Co-development Partner · 29 April 2023Testa Produce, a 110+ year old produce and specialty food company headquartered in Chicago, joined FreshEdge. Operating from a LEED Platinum Certified 91,300 sq ft facility serving Illinois, Wisconsin, and Indiana with fresh produce, proteins, seafood, and specialty items.
• City ProducecoreStrategic or Co-development Partner · 10 May 2022City Produce, based in Fort Walton Beach, Florida, joined FreshEdge expanding footprint into the southern United States. Operating two facilities serving North Central Florida, Florida Panhandle, and central to southern Alabama with fresh fruits, vegetables, fresh-cut offerings, dairy, meats, and seafood.
• Monteverde'scoreStrategic or Co-development Partner · 30 November 2021Monteverde's, Western Pennsylvania's premier fresh food distributor with 135+ years of company history, joined FreshEdge. Operating from a recently remodeled, energy-efficient facility near Pittsburgh serving the tri-state region.
• Vine Line ProducecoreStrategic or Co-development Partner · 7 October 2021Vine Line Produce, evolving from a local distribution business started in the 1980s, joined FreshEdge expanding Michigan footprint. Operating from a state-of-the-art temperature-controlled facility in Grand Rapids, MI with over 30,000 annual deliveries.
• Valley ProducecoreStrategic or Co-development Partner · 30 June 2021Valley Produce, founded in the early 1980s, joined FreshEdge supporting growing presence in Tennessee and Southeast U.S. Distributing fresh produce and specialty products to foodservice customers from facility near Knoxville, Tennessee.
• McCartney ProducecoreStrategic or Co-development Partner · 18 November 2020McCartney Produce, founded in 1947, joined FreshEdge supporting growing presence in Tennessee, the Southeast, and Midwest. Operating from state-of-the-art facility in Paris, Tennessee with 2,500+ SKUs turning every 4 days.

Scale indicators10 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Sysco: Sysco is the largest foodservice distributor in the U.S. and parent company of FreshPoint, a specialty produce distributor. Overlaps with FreshEdge in fresh produce distribution to foodservice operators but operates as a full broadline distributor with national scale and broader product portfolio.
• US Foods: US Foods is the second-largest U.S. foodservice distributor serving restaurants, healthcare, and hospitality. New FreshEdge CEO Andrew Iacobucci previously served as Chief Commercial Officer and Interim CEO. Overlaps with FreshEdge in produce and broadline distribution to foodservice customers.
• Performance Food Group: Performance Food Group is one of the largest U.S. foodservice distributors with operations across broadline, specialty (Vistar), and convenience channels. Competes with FreshEdge for foodservice customers, particularly larger national accounts.
• Ben E. Keith Foods: Ben E. Keith Foods is a privately held broadline foodservice distributor serving the Southwest and Southeast U.S. Overlaps with FreshEdge in fresh produce distribution to restaurants, schools, and healthcare in overlapping geographies (Texas, Oklahoma, Arkansas, Tennessee, Florida).
• Gordon Food Service: Gordon Food Service is a broadline foodservice distributor serving the Midwest and Eastern U.S. with retail stores as well. Directly overlaps with FreshEdge's Midwest geography and serves similar foodservice and institutional customer segments.

Direct peers

• FreshPoint: FreshPoint is a Sysco-owned specialty produce distributor serving restaurants, hotels, schools, and healthcare operators across the U.S. and Canada. Directly competes with FreshEdge in fresh produce distribution to foodservice customers with similar product mix and customer segments.
• Markon Cooperative: Markon Cooperative is a foodservice produce supply cooperative serving major U.S. and Canadian distributors. Directly comparable to FreshEdge in fresh produce distribution to foodservice operators, though structured as a cooperative supplier rather than a roll-up platform.
• Produce Alliance: Produce Alliance is a procurement and supply chain management organization serving foodservice distributors. Directly comparable to FreshEdge's consolidated procurement model and serves similar foodservice customer segments.
• Coastal Sunbelt Produce: Coastal Sunbelt Produce is a foodservice produce distributor serving the Mid-Atlantic and Southeastern U.S. Direct competitor to FreshEdge in fresh produce distribution to restaurants and institutions, with overlapping customer types and similar value-added offerings.

Regional players

• Shamrock Foods Company: Shamrock Foods is a privately held broadline foodservice distributor primarily serving the Western and Southwestern U.S. Operates in non-overlapping geographies with FreshEdge but offers comparable fresh produce distribution to foodservice operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/freshedge

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries17 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A11 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FreshEdge