Vine Line Produce Distribution
Vine Line Produce Distribution is a Midwest B2B fresh produce wholesaler founded in 1933, distributing conventional, organic, locally sourced, fresh cut, salad, floral, and complementary products to retailers, foodservice operators, and floral buyers across Michigan, Ohio, Indiana, Illinois, and Wisconsin.
- Company typePrivate
- Founded1933
- HeadquartersComstock Park, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Vine Line Produce Distribution does
Vine Line Produce Distribution is a B2B fresh produce wholesale distributor founded in 1933 and headquartered in Comstock Park, Michigan, operating as a subsidiary of FreshEdge ("A Fresh Edge Company"). The company distributes conventional produce, organic produce (representing over 30% of annual sales), locally sourced items, fresh cut and value-added products, packaged salads, floral, and complementary grocery items to produce retailers, foodservice operators, and floral retailers across a five-state Great Lakes Region footprint (Michigan, Central and Northern Ohio, Central and Northern Indiana, Northeast Illinois, and Southeast Wisconsin).
The company operates from a 60,000 sq ft state-of-the-art cold storage facility built in 2012 with eight refrigerated coolers and one frozen cooler, supporting inventory management, quality control, consolidation, and piece pick services. The technology layer consists of a proprietary order entry system that powers a real-time online web ordering portal, an iOS/Android mobile app with product profiles and reordering capability, and EDI systems compatible with Zephyr and iTrade for automated order processing, fulfillment, and billing. A dedicated account management function provides product selection, training, merchandising support, and menu development for every account, complemented by a customer service phone channel with daily outbound reminder calls.
Revenue is generated primarily through transaction-fee distribution on fresh produce and complementary items, supplemented by managed-services revenue from cold storage and inventory management. The company serves a horizontal mix of customer segments - retailers, restaurants, cafeterias, and floral departments - with quote-based B2B pricing determined by volume, product type, and delivery frequency. Distribution channels include direct company-fleet delivery, EDI integration, self-serve online and mobile ordering, phone orders, and dock pick up options including same-day emergency pick up.
Vine Line Produce Distribution firmographics
Firmographics- Name
- Vine Line Produce Distribution
- Legal name
- Vine Line Produce
- Website
- https://vinelineproduce.com
- Company type
- Private
- Founded year
- 1933
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Vine Line Produce Distribution is a Midwest B2B fresh produce wholesaler founded in 1933, distributing conventional, organic, locally sourced, fresh cut, salad, floral, and complementary products to retailers, foodservice operators, and floral buyers across Michigan, Ohio, Indiana, Illinois, and Wisconsin.
- Ownership category
- akta.pro rank
Vine Line Produce Distribution industry classification
Industry- Product category
- Fresh Produce Distribution
- SIC
- Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Fresh Produce Distribution (CRAOABAB)
Keywords
Where Vine Line Produce Distribution is headquartered
LocationHeadquarters
- HQ city
- Comstock Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vine Line Produce Distribution business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Fresh Produce Distribution: Distribution of fresh fruits and vegetables to retail partners throughout the Midwest. Products include conventional produce, organic produce, locally sourced items, fresh cut/value added, salads, floral, and complimentary items. Organic products represent more than 30% of annual sales.
- Cold Storage Services: State-of-the-art cold storage facility providing regular atmosphere cold storage, inventory management, quality control, consolidation, and piece pick services for customers.
- Delivery & FOB Services: Next day delivery services using company fleet of tractors and refrigerated trailers to the Great Lakes Region. Also offers dock pick up and same day emergency pick up options.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Vine Line Produce Distribution product offering
Product offeringCore offering
Vine Line Produce Distribution is a wholesale distributor of fresh fruits, vegetables, organic produce, locally sourced items, fresh cut/value added products, salads, floral, and complementary grocery items serving retail partners across the Midwest. Operating from a 60,000 sq ft refrigerated facility in Comstock Park, Michigan since 1933, the company provides next-day delivery, cold storage, EDI-based ordering, and dedicated account management to grocery retailers, foodservice operators, and floral departments in the Great Lakes Region.
Product overview
Vine Line Produce Distribution is a produce wholesale distribution company operating since 1933, serving the Midwest from a 60,000 sq foot state-of-the-art facility in Comstock Park, Michigan. Its product portfolio consists of seven produce categories — Conventional Produce, Locally Sourced, Organic Produce (representing over 30% of annual sales), Fresh Cut / Value Added, Salads, Floral, and Complimentary Items — spanning fresh fruits, vegetables, meats, dairy, and floral. The company layers its product offering with four core service pillars: Data Analysis (online web ordering, mobile app ordering, EDI, and phone order support), Delivery & FOB Services (next day delivery across the Great Lakes Region plus dock pick up), Specialized Account Management (dedicated account managers providing training, quality management, merchandising, and menu development), and Cold Storage (refrigerated and frozen storage with inventory management, quality control, consolidation, and piece pick capabilities). The products and services function as an integrated distribution offering rather than a modular software platform.
Differentiator
Problem solved
Functional benefit
Brands
- Fresh Edge: A brand affiliation/parent company relationship indicated by the tagline 'Vine Line Produce - A Fresh Edge Company'
Products and services
- Conventional Produce
Quantifiable outcome
- Organic products represent more than 30% of annual sales
Companies that use Vine Line Produce Distribution
Customer profileSegments3 records
Ideal customer profiles3 records
Vine Line Produce Distribution technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Vine Line Produce Distribution partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered minor and core.
- RiveridgeminorApple Harvest partnership providing seasonal apple products. Riveridge Apple Harvest calendar available as POS material through Vine Line distribution.
- Local Roots HerbsminorFresh herbs supplier integrated into Vine Line's locally sourced product offerings.
- Superior FoodsminorDips and spreads supplier providing complementary products for produce and deli departments.
- Honey SticksminorHoney products supplier providing complementary items for produce departments.
- Garden CutminorFresh cut and value added produce supplier with retail and foodservice programs available through Vine Line.
- Cibus FreshminorFresh produce supplier with spring/summer programs available through Vine Line distribution.
- Earthbound FarmminorOrganic salad and greens supplier integrated into Vine Line's organic product offerings representing over 30% of annual sales.
- Zachary CandyminorCandy supplier with stock program available through Vine Line distribution for complementary product offerings.
- Revolution FarmsminorLocal greens supplier with products available through Vine Line distribution, supporting local sourcing initiatives.
- FerrisminorNatural nut butters supplier with deli tub products. Also offers Ferris Coffee & Nut Program through Vine Line.
- Devon'sminorMackinac Island specialty foods supplier including fudge, popcorn, and taffy for complementary product offerings.
- DoleminorBanana supplier providing Dole Banana Color Guide as merchandising resource. Fresh produce supplier integrated into Vine Line's product catalog.
- Mann'sminorPackaged vegetables supplier providing value-added produce options for retail partners.
- Little TownminorJerky and meat snack supplier providing complementary products for produce and deli departments.
- ZephyrcoreEDI technology partner enabling electronic document interchange for order processing, fulfillment, and billing between Vine Line and retail partners.
- iTradecoreEDI technology partner compatible with Vine Line's information systems for supply chain data processing and trading partner connectivity.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Vine Line Produce Distribution competitors and assessment
Company assessmentBroad incumbents
- SpartanNash: Michigan-based grocery wholesale and retail distributor. Overlaps with Vine Line in Midwest geography and foodservice distribution; broader assortment and grocery scope make it a broad incumbent rather than a head-to-head produce specialist.
- KeHE Distributors: National specialty/grocery wholesale distributor with significant produce, natural, and organic exposure. Larger and broader, but comparable in selling to independent and regional retailers — particularly relevant given Vine Line's 30%+ organic mix.
- Taylor Farms: Large fresh-cut/value-added produce processor and distributor. Different scale and more vertical (grower + processor + distributor), but comparable in serving retail and foodservice with prepared salads, fresh-cut, and value-added produce — a relevant adjacency for Vine Line's growth direction.
- Lipari Foods: Michigan-based broadline specialty food distributor covering Midwest retail and foodservice with a much wider product set. Competes for the same Michigan retail accounts but lacks produce-only focus.
- Robinson Fresh (C.H. Robinson): C.H. Robinson's fresh produce division — a national produce sourcing and distribution platform. Broader and larger than Vine Line, but directly comparable in activity (wholesale produce distribution to retailers) and competes for similar accounts.
Direct peers
- Four Seasons Produce: Pennsylvania-based regional fresh produce distributor serving retail and foodservice across the Mid-Atlantic and Midwest. Closely comparable in scale, customer mix, and product breadth (conventional, organic, value-added, floral).
- FreshPoint: Sysco-owned specialty produce distributor operating regional warehouses across the U.S. Most direct comparable: multi-state fresh produce distribution to retail and foodservice with local sales forces and next-day delivery.
- Pacific Coast Fruit Company: Pacific Northwest regional produce distributor with comparable warehouse-and-fleet model, value-added capabilities, and similar mid-sized employee base. Different geography but same operating profile.
- Hardin's Fresh: Florida-based regional produce distributor with comparable warehouse-and-delivery model and customer mix. Closely comparable business model in a different region.
- Coosaw Farms: South Carolina-based regional produce distributor shipping a similar assortment of fresh, organic, and value-added produce to retail and foodservice. Comparable business model, different region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Vine Line Produce Distribution social profiles
Digital presenceVine Line Produce Distribution financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vine Line Produce Distribution leadership team
Management profileNumber of profiles
Vine Line Produce Distribution funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vine Line Produce Distribution M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vine Line Produce Distribution
What does Vine Line Produce Distribution do?
Vine Line Produce Distribution is a wholesale distributor of fresh fruits, vegetables, organic produce, locally sourced items, fresh cut/value added products, salads, floral, and complementary grocery items serving retail partners across the Midwest. Operating from a 60,000 sq ft refrigerated facility in Comstock Park, Michigan since 1933, the company provides next-day delivery, cold storage, EDI-based ordering, and dedicated account management to grocery retailers, foodservice operators, and floral departments in the Great Lakes Region.
Is Vine Line Produce Distribution a public or private company?
Vine Line Produce Distribution is a private company. It is classified as corporate owned and is currently operating.
When was Vine Line Produce Distribution founded?
Vine Line Produce Distribution was founded in 1933. It employs 101 to 250 people.
Where is Vine Line Produce Distribution based?
Vine Line Produce Distribution is headquartered in Comstock Park, United States, in the North America region.
How does Vine Line Produce Distribution make money?
Three revenue lines are on record. Fresh Produce Distribution is the primary driver. The others are cold Storage Services and delivery & FOB Services.
Who are Vine Line Produce Distribution's main competitors?
Broad incumbents on record are SpartanNash, KeHE Distributors, Taylor Farms, Lipari Foods and Robinson Fresh (C.H. Robinson). Direct peers are Four Seasons Produce, FreshPoint, Pacific Coast Fruit Company, Hardin's Fresh and Coosaw Farms.
Does Vine Line Produce Distribution have an API?
No public API is recorded for Vine Line Produce Distribution.
What industry is Vine Line Produce Distribution in?
Vine Line Produce Distribution's product category is Fresh Produce Distribution. Its primary akta.pro industry code is CRAOABAB, Fresh Produce Distribution. Its SIC code is 5140.