designthis!

What designthis! does

designthis! is a privately held, woman-owned branding agency founded in 1996 by Kim Shaeffer and Amy Predmore, headquartered at 1547 3rd Street, Napa, California. The firm serves luxury wine brands (Chateau Montelena, Fantesca, Bouchaine, Vineyard 29, Laird Family Estate, Goose Cross Cellars, Prophet & Poet) and ambitious companies across hospitality, agriculture, nonprofit, and education. Service scope spans brand strategy, visual identity, packaging design, print collateral, websites, email marketing, and SEO. The core technology stack is WordPress-based, with a productized line of DT Website Templates (Brick House, Tiny Dancer, London Calling) priced $4,500-$7,500 and an extensive wine-industry integration ecosystem covering Commerce7, WineDirect, Vinoshipper, eCellar, Corksy, Mailchimp, Klaviyo, and accessiBe.

The agency's commercial model is a mix of project-based engagements with budget tiers of $5,000, $10,000, and $20,000+, structured Quick Start Packages ($850-$3,200 fixed-price service modules), productized website templates (one-time/perpetual licenses), and an ongoing Digital Support subscription starting at $1,000/month. Go-to-market is sales-led and direct: prospective clients initiate contact through website forms, and the boutique model deliberately avoids account management layers, with senior staff leading client work. The firm is certified for CCPA and GDPR compliance and pursues accessibility via accessiBe with WCAG 2.1 alignment.

Operational posture is intentionally constrained to 1-10 employees, with founders still leading client work after three decades. The agency pursues industry recognition (2025 GDUSA American Packaging Design Award and 2025 WIN Marketing Award for Prophet & Poet packaging, 2026 Napa County Landmarks 20+ Years badge) and retains multi-decade client relationships (Vineyard 29 21+ years, Fantesca ~20 years, Napa Humane 18+ years). No institutional investment, M&A activity, or subsidiary structure is present; ownership and control remain with the founders.

Name

designthis!

Legal name

DESIGNTHIS!

Website

https://designthis.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

designthis! is a woman-owned branding agency founded in 1996 and headquartered in Napa, California, providing brand identity, packaging, web design and development, and digital marketing services primarily for luxury wine brands and ambitious companies across hospitality, nonprofit, and agriculture.

Ownership category

akta.pro rank

Product category

Branding & Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Visual Identity & Brand Design Systems (BPAFAEAC)

akta.pro secondary industries

Creative & Brand Campaign Development (BPAFAAAB), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Branding agency services
• Wine packaging design
• Visual identity design
• Website design services
• Creative digital agency

Headquarters

HQ city

Napa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Branding & Creative Services: Full-service branding agency offering brand strategy, visual identity, packaging design, digital experiences, and marketing collateral. Revenue generated through project-based engagements, hourly work, monthly retainers, and prepaid creative packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

designthis! is a woman-owned, award-winning branding agency that delivers brand strategy, visual identity, packaging design, digital experiences (WordPress websites and templates), and marketing collateral for luxury wine brands and ambitious companies. Services are delivered via project-based engagements, retainers, hourly work, and a portfolio of pre-built DT Website Templates plus structured Quick Start Packages spanning SEO, email, conversion, and ongoing digital support.

Product overview

DESIGNTHIS! is a woman-owned, award-winning branding agency founded in 1996, specializing in luxury wine and ambitious brands. Their product portfolio centers on DT Website Templates—a collection of customizable WordPress website templates (Brick House at $5,500, Tiny Dancer at $4,500, and London Calling at $7,500)—designed for wineries, hospitality, and beverage businesses seeking rapid, affordable web presence. These templates integrate natively with platforms like Commerce7, Shopify, WooCommerce, Vinoshipper, Mailchimp, and Klaviyo. Supporting the template offering are Quick Start Packages: structured service modules including Website Conversion Audit ($2,800), Email Revenue Starter System ($3,000), SEO Quick Wins ($850), SEO Technical Tune-Up ($1,800), SEO Command Center ($3,200), and monthly Digital Support & Optimization starting at $1,000. Add-on services cover photography, ecommerce integrations, email template design, copywriting, ADA compliance fixes, and GA4 analytics setup. The portfolio does not include a unified SaaS platform but rather a template ecosystem supplemented by à la carte professional services.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding & Creative Services End-to-end branding services including brand strategy, visual identity, packaging design, digital experiences, and marketing collateral for wineries, hospitality brands, and ambitious companies across industries. Delivered via project-based engagements, retainers, and hourly engagements.
• DT Website Templates

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and supporting.

• Commerce7coreTechnology or IntegrationSilver partner relationship for wine industry eCommerce platform integration. Specialize in Commerce7 integrations and WineDirect to C7 migration services. Commerce7 is a leading DTC wine sales platform.
• WordPresscoreTechnology or IntegrationCore platform partner for website development. In-house design and development team builds on WordPress with custom templates.
• ShopifysupportingTechnology or IntegrationeCommerce integration partner for websites requiring Shopify functionality alongside DT templates.
• MailchimpsupportingTechnology or IntegrationCertified partner for email marketing. Email Revenue Starter System package specifically designed for Mailchimp integration.
• KlaviyosupportingTechnology or IntegrationEmail marketing integration partner alongside Mailchimp for DTC wine brands.
• Google Analytics / GA4supportingTechnology or IntegrationAnalytics integration and certification. SEO packages include GA4 setup, goal tracking, and custom dashboard configuration.
• eCellarsupportingTechnology or IntegrationWine eCommerce platform integration partner for DTC wine sales capabilities.
• WineDirectsupportingTechnology or IntegrationWine industry eCommerce platform. Offer migration services from WineDirect to Commerce7.
• CorksysupportingTechnology or IntegrationWine industry platform partner for eCommerce and wine club management integrations.
• accessiBesupportingTechnology or IntegrationADA accessibility widget partner. Offer comprehensive ADA compliance audits and remediation services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cultivar Partners: Wine-industry focused digital marketing and branding agency serving wineries and beverage brands. Direct competitor to designthis! in luxury wine branding, packaging, and DTC web work.
• WineGlass Marketing: Specialist wine industry marketing agency offering branding, web design, social, and DTC services to wineries. Closely comparable in vertical focus and service mix to designthis!.
• Benchworks: Boutique branding and marketing agency with a strong wine and beverage practice. Comparable in serving premium beverage clients with integrated brand, packaging, and digital offerings.
• COHO Creative: Wine and hospitality marketing and creative agency. Comparable to designthis! in targeting premium wineries and hospitality brands with branding, packaging, and digital execution.
• Sauce Marketing: Beverage-focused digital marketing and branding agency serving wine, beer, and spirits brands. Comparable to designthis! in vertical specialization and full-funnel creative services.
• Hatch Marketing: Wine, hospitality, and lifestyle marketing agency. Comparable boutique model targeting the same winery and hospitality client set as designthis!.

Broad incumbents

• Pentagram: Largest independently owned design firm, offering branding, packaging, and identity work across many categories including wine and spirits. Broader incumbent whose wine practice competes with designthis! for premium packaging briefs.
• Landor: Global brand consulting and design firm under WPP, covering brand strategy, visual identity, and packaging at enterprise scale. Broader incumbent that competes in the same premium wine and hospitality branding RFPs.
• Wieden+Kennedy: Independent global creative agency known for brand campaign development. Broader incumbent that, like designthis!, blends creative, brand, and campaign work, but at a much larger scale and with a different operating model.
• Mekanism: Independent creative agency combining brand storytelling, content, and integrated marketing. Comparable in offering full-service creative and brand work for premium clients, but at a meaningfully larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dtnapa
• LinkedInlinkedin.com/company/designthis
• Instagraminstagram.com/dtnapa
• Xx.com/dtnapa

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about designthis!