import2
Import2 is a self-serve SaaS data migration platform, operated by 300 Milligrams, Inc., that automates one-click transfers of business records across 60+ CRM, helpdesk, and productivity apps, serving both end-user businesses and SaaS vendors embedding white-label migration buttons into their onboarding flows.
- Company typePrivate
- Founded2012
- HeadquartersSunnyvale, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What import2 does
Import2 is a data migration platform, operated by 300 Milligrams, Inc. (a Delaware corporation headquartered in Mountain View, California), that automates the transfer of business records between SaaS applications without requiring CSV files or technical expertise. Founded in 2012, the company serves two end-markets: SMB and mid-market businesses migrating between CRM, helpdesk, project management, and marketing automation platforms, and SaaS vendors that embed Import2's migration technology directly into their onboarding flows to reduce activation friction. Named flagship channel partners include Pipedrive, Close, Help Scout, and Less Annoying CRM, with cited outcomes of up to 60% conversion lift when automated migration is offered to inbound prospects.
The core technology is a proprietary one-click migration engine that connects source and destination SaaS applications via APIs, performs field mapping and data transformation in memory on ephemeral machines that are destroyed after each migration, and loads records into the destination system in real-time. The platform spans 60+ SaaS integrations across CRM (Salesforce, HubSpot, Pipedrive), helpdesk (Zendesk, Help Scout, Freshdesk), ITSM (Jira), project management (Asana, Linear, Monday, Trello), and marketing automation (Mailchimp, Klaviyo). Adjacent products include a Smart CSV Importer (Via CSV), a data export/backup tool (Grabbit, marketed as MyCRMBackup), and a white-label partner integration module. Security and compliance posture includes SOC 2 Type II certification (report period April-June 2025), GDPR compliance, and CCPA compliance, with infrastructure hosted on AWS (S3 with AES-256 encryption) and Heroku.
Revenue is generated primarily through tiered, record-count-based subscription pricing for end users — CRM migrations range from $499 (under 50K records) to $1,999+ (over 200K records), helpdesk migrations from $99 to $499+, and a VIP/custom package for enterprise-scale projects above 200,000 records. The company runs a hybrid go-to-market: product-led growth via free sample migrations and self-serve web checkout; a SaaS partner channel where vendors embed Import2's migration button into their admin UIs (often providing migrations free to end customers as an onboarding incentive); and enterprise field sales for large-database migrations bookable via Calendly. The company is privately held with no disclosed institutional investors beyond a 2014 funding event involving Maxfield Capital, and operates with 11-50 employees under CEO and co-founder Anton Litvinenko.
import2 firmographics
Firmographics- Name
- import2
- Legal name
- 300 Milligrams, Inc.
- Website
- https://import2.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Import2 is a self-serve SaaS data migration platform, operated by 300 Milligrams, Inc., that automates one-click transfers of business records across 60+ CRM, helpdesk, and productivity apps, serving both end-user businesses and SaaS vendors embedding white-label migration buttons into their onboarding flows.
- Ownership category
- akta.pro rank
import2 industry classification
Industry- Product category
- Data Migration Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- CRM Implementation & Systems Integration (BPAFAFAB)
Keywords
Where import2 is headquartered
LocationHeadquarters
- HQ city
- Sunnyvale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
import2 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- CRM Data Migration Services: Subscription-based pricing tiers for CRM database migrations based on record counts. Tiers include Basic ($499 for <50K records), Plus ($999 for <100K records), Premium ($1,499 for <200K records), and Enterprise ($1,999+ for 200K+ records). All tiers include custom field mapping.
- Helpdesk Data Migration Services: Subscription-based pricing tiers for Helpdesk database migrations. Tiers include Basic ($99 for <1K records), Plus ($199 for <5K records), Premium ($299 for <50K records), and Enterprise ($499+ for 100K+ records).
- VIP Package: Custom pricing for migration projects with extensive requirements beyond standard tiers. Contact sales for pricing.
- SaaS Partner Integration: Free migrations provided to customers of partner SaaS vendors. Partners integrate Import2 into their platform, with many migrations offered at no cost to end users as part of partner onboarding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Basic CRM - $499 for databases under 50,000 records |
| Subscription | Multi-year contract | Plus CRM - $999 for databases under 100,000 records |
| Subscription | Multi-year contract | Premium CRM - $1,499 for databases under 200,000 records |
| Subscription | Multi-year contract | Enterprise CRM - $1,999+ for databases over 200,000 records |
| Subscription | Multi-year contract | Basic Helpdesk - $99 for databases under 1,000 records |
| Subscription | Multi-year contract | Plus Helpdesk - $199 for databases under 5,000 records |
| Subscription | Multi-year contract | Premium Helpdesk - $299 for databases under 50,000 records |
| Subscription | Multi-year contract | Enterprise Helpdesk - $499+ for databases over 100,000 records |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
import2 product offering
Product offeringCore offering
Import2 operates a proprietary 1-click data migration platform that extracts, transforms, and loads business data between SaaS applications in real time without CSV files or custom development. It supports 60+ connected SaaS apps across CRM, helpdesk, project management, and email marketing, and offers a white-label embeddable migration experience for SaaS vendor partners.
Product overview
Import2 is a data migration platform consisting of a core flagship product (One-click data migration) that enables businesses to transfer data between SaaS applications, supplemented by standalone tools including Smart CSV Importer for CSV-based imports and Export data from anywhere (MyCRMBackup) for data backup operations. The platform also offers a partner program (Import2 for Partners) allowing SaaS vendors to embed migration capabilities into their own products. The core platform supports migration of records, custom fields, pipelines, and automations across 60+ integrated applications including major CRMs (Salesforce, HubSpot, Pipedrive), helpdesk platforms (Zendesk, Freshdesk), and project management tools (Jira, Asana, Linear).
Differentiator
Problem solved
Functional benefit
Brands
- Via CSV: Smart CSV Importer tool for data migration
- Export data tool (Grabbit)
- CSV Loader
- My CRM Backup
Products and services
- One-click data migration Flagship platform that enables businesses to transfer records, custom fields, pipelines, and automations between SaaS applications (CRMs, helpdesk, project management, email marketing) without CSV files or technical expertise. Supports free sample migrations, custom field mapping, record filtering, undo/redo, and delta migration across 60+ apps.
- Smart CSV Importer Standalone CSV import tool under the Import2 umbrella that allows users to import data from CSV files into various SaaS applications, serving businesses that need spreadsheet-based migration workflows.
- Export data from anywhere (Grabbit / My CRM Backup) Standalone data backup and export service under the Import2 brand that lets users export and back up data from CRM and other business applications.
- Import2 for Partners (SaaS Vendor Integration) Partner program and white-label embeddable integration platform that lets SaaS vendors offer automated data migration directly inside their admin interface. Partners include Pipedrive, Close, Help Scout, and Less Annoying CRM.
Quantifiable outcome
- 60% increase in conversion rates for SaaS partners offering automated migration
- +2 more outcomes
Companies that use import2
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
import2 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration52 records
Feature8 records
import2 partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- PipedrivecorePipedrive is a flagship partner of Import2. The partnership enables Pipedrive customers to migrate data from legacy CRM tools directly into Pipedrive with fully automated, free migrations. Pipedrive CTO Sergei Anikin has provided a testimonial citing transformation of their onboarding process and immediate impact on conversions.
- ClosecoreClose is a partner of Import2 offering automated CRM migrations to their platform. Director of Support Joseph Sterner has provided a testimonial praising Import2's responsiveness and smooth migration experience.
- Help ScoutcoreHelp Scout is a partner offering automated migration from other platforms to Help Scout's helpdesk product. Product Support Analyst K'Shelle Waller cited alleviation of engineering team pressure and easier customer transitions.
- Less Annoying CRMcoreLess Annoying CRM is a partner offering automated CRM migrations. CRM Coaching Lead Michael Wuellner noted the partnership has almost entirely ended conversations about native importer limitations.
- Capsule CRMminorCapsule CRM logo appears on partner page indicating partnership for CRM data migration services.
- Nutshell CRMminorNutshell CRM logo appears on partner page indicating partnership for CRM data migration services.
- CoperniqminorCoperniq logo appears on partner page indicating partnership for CRM data migration services.
- Folk CRMminorFolk CRM logo appears on partner page indicating partnership for CRM data migration services.
- AWScoreAmazon Web Services used for storage. S3 with AES-256 encryption through SSE-S3 for data at rest.
- HerokucoreHeroku used as the cloud platform hosting Import2's application infrastructure.
- Open RediscoreOpen Redis used for caching functionality within Import2's infrastructure.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
import2 competitors and assessment
Company assessmentBroad incumbents
- Airbyte: Airbyte is an open-source data integration platform with hundreds of connectors for moving data between SaaS apps and warehouses. It is comparable as a broad data integration/migration platform but addresses a different primary use case than Import2's CRM/helpdesk app-switching focus.
- Fivetran: Fivetran is a leading automated data movement platform focused on ELT into cloud data warehouses. While its category (analytics pipelines) differs from Import2's SaaS-app migration focus, it competes for enterprise data integration budgets and represents a broader incumbent in automated data movement.
- MuleSoft (Salesforce): MuleSoft is an enterprise integration platform owned by Salesforce that supports complex SaaS and on-prem data movement. It serves larger enterprises than Import2 and represents a broader incumbent in systems integration and API-led connectivity.
- Celigo: Celigo is an integration platform as a service (iPaaS) targeting mid-market and enterprise with pre-built SaaS integrations. It overlaps with Import2's migration/integration value proposition but is positioned for ongoing integration rather than one-time migrations.
- Zapier: Zapier is the dominant no-code automation platform with thousands of SaaS app connectors. While primarily workflow automation rather than migration, its breadth of app coverage and PLG motion position it as an adjacent platform addressing overlapping SMB IT buyers.
Direct peers
- Trujay: Trujay is a SaaS data migration service focused on CRM and helpdesk migrations, very similar to Import2's core offering. It is the closest direct competitor in the SaaS-to-SaaS migration niche.
- Cloudiway: Cloudiway provides automated migration tools for SaaS platforms including Microsoft 365, Google Workspace, and CRM/helpdesk systems. Directly comparable to Import2 in automated cross-SaaS migration tooling and partner/white-label programs.
- MigrationBox: MigrationBox offers automated CRM and helpdesk data migration between platforms such as Salesforce, HubSpot, and Zendesk. It overlaps directly with Import2's product, target customer, and per-record pricing model.
Emerging players
- Stitch (by Talend): Stitch is a cloud-based data pipeline service focused on moving data from SaaS sources into warehouses. Comparable to Import2's data movement capability, but focused on analytics replication rather than app-to-app migration.
- Hightouch: Hightouch is a reverse ETL platform that syncs data from warehouses back into SaaS tools like CRMs and marketing platforms. It overlaps with Import2 in the SaaS data movement category but operates in the opposite direction (warehouse to app) and targets a more technical audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
import2 social profiles
Digital presenceimport2 compliance and trust
Trust signalCompliance4 records
import2 financial estimates
Financial estimateRevenue estimate
Valuation estimate
import2 leadership team
Management profileNumber of profiles
Profiles1 record
import2 funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
import2 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about import2
What does import2 do?
Import2 operates a proprietary 1-click data migration platform that extracts, transforms, and loads business data between SaaS applications in real time without CSV files or custom development. It supports 60+ connected SaaS apps across CRM, helpdesk, project management, and email marketing, and offers a white-label embeddable migration experience for SaaS vendor partners.
Is import2 a public or private company?
import2 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was import2 founded?
import2 was founded in 2012. It employs 11 to 50 people.
Where is import2 based?
import2 is headquartered in Sunnyvale, United States, in the North America region.
How does import2 make money?
Four revenue lines are on record. CRM Data Migration Services are the primary driver. The others are helpdesk Data Migration Services, VIP Package and saaS Partner Integration.
Who are import2's main competitors?
Broad incumbents on record are Airbyte, Fivetran, MuleSoft (Salesforce), Celigo and Zapier. Direct peers are Trujay, Cloudiway and MigrationBox. Emerging players are Stitch (by Talend) and Hightouch.
Does import2 have an API?
Yes. Import2 provides an API for SaaS vendors to integrate automated data migration into their products. The implementation path includes API review to validate technical requirements and align on ongoing API support handling.
What industry is import2 in?
import2's product category is Data Migration Software. Its primary akta.pro industry code is BPAFAFAB, CRM Implementation & Systems Integration. Its NAICS code is 541511 and its SIC code is 7370.