Major Tom

What Major Tom does

Major Tom is a full-service digital marketing agency founded in 2000 and headquartered in Vancouver, Canada, with additional offices in Toronto, New York, and San Francisco. The firm delivers integrated marketing, development, creative, and strategy services to mid-market and enterprise clients across retail, eCommerce, fashion, beauty, nonprofit, education, real estate, insurance, manufacturing, wine, mining, and B2B technology. Named clients include COBS Bread, OUAI, Milk Makeup, The Salvation Army, Westland Insurance, the Motion Picture Association of America, Seneca College, Copperleaf, Orkin Canada, and Zolo Realty, among dozens of others documented in published case studies.

The agency's technology stack spans paid media (Google Ads, Meta, Microsoft Ads, Amazon Sponsored Products/Brands/Display/DSP, LinkedIn, programmatic, Connected TV, and DOOH), web development platforms (Shopify, Shopify Plus, WooCommerce, Commerce7, WordPress), marketing automation and CRM (Salesforce, Marketo, Klaviyo, HubSpot), analytics (GA4, Google Cloud, Looker Studio), and location attribution (Foursquare, Locala). It holds Google Premier Partner and Meta Premier Partner status, providing early beta access to platform features, and operates a proprietary Marketing Benchmark Tool that aggregates KPI data across 12+ industries as a lead-generation asset. Recent strategic additions include Generative Engine Optimization (GEO) services and Amazon Marketing Cloud analytics within the eCommerce practice.

Major Tom generates revenue through professional-services fees billed on a project or retainer basis, with all engagements custom-quoted and no public pricing. Distribution is direct enterprise and mid-market field sales supplemented by referrals, the Mercury Blog content hub, the Benchmark Tool, and inclusion in third-party AI marketing agency buyer's guides. The firm operates as a privately held, founder-influenced company with 51–100 employees, no disclosed external funding, and one disclosed acquisition (Motive Communications, 2017).

Name

Major Tom

Legal name

Major Tom

Website

https://majortom.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Major Tom is a full-service digital marketing agency offering integrated marketing, development, creative, and strategy services to mid-market and enterprise clients across retail, eCommerce, nonprofit, education, and B2B technology sectors in North America.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183), Marketing Consulting Services (541613), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Digital marketing services
• Website development services
• Brand strategy consulting
• Paid media management
• Ecommerce strategy services

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Marketing Services (Integrated Campaigns): Major Tom charges for full-service marketing engagements that typically include strategy, paid media, SEO/GEO, creative, and web development. Revenue is generated through agency fees for managed marketing services, billed on a project or retainer basis commensurate with the scope of services. No specific fee structure is publicly disclosed; engagements appear to be custom-quoted based on client size and service scope.
2. Marketing Benchmark Tool (Lead Generation): The Marketing Benchmark Tool is offered as a free resource to generate leads and email list signups for the agency. It collects contact information and KPI data from prospects and delivers tailored benchmark reports, supporting Major Tom's sales cycle for new client acquisition.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Major Tom is a full-service digital marketing agency purpose-built to combine marketing, development, creative, and strategy services under one roof. It delivers integrated cross-channel marketing campaigns (paid media, SEO, GEO, email), website design and development on Shopify, WooCommerce, Commerce7, and WordPress, brand identity and creative production, and collaborative strategic consulting for mid-market to enterprise clients across retail, eCommerce, nonprofit, education, manufacturing, and B2B technology verticals.

Product overview

Major Tom is a full-service digital marketing agency offering a unified platform of Marketing, Development, Creative, and Strategy services. Their core offerings include Paid Media campaigns (across Google Ads, Meta, Amazon Ads, LinkedIn, Programmatic, DOOH, and Connected TV), Website Development (using Shopify, WooCommerce, and Commerce7 platforms), Creative Services for brand expression and visual storytelling, and Strategic Consulting with collaborative discovery processes. They also provide specialized tools and services including the Marketing Benchmark Tool (a free KPI benchmarking resource), eCommerce Strategy (covering Amazon marketplace strategy, channel optimization, and platform integration), Email Marketing (with intelligent segmentation and automation flows), SEO and GEO (Search and Generative Engine Optimization), and Brand Strategy/Identity development. The Marketing Benchmark Tool serves as a standalone free resource, while their service offerings integrate with client operations through platforms like Shopify, Klaviyo, Salesforce, Google Analytics, and Amazon's advertising ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Services Integrated marketing campaigns for mid-market and enterprise clients spanning paid media (Google Ads, Meta, Amazon Ads, LinkedIn, Programmatic, DOOH, Connected TV), advanced SEO and Generative Engine Optimization (GEO), email marketing automation, and cross-channel attribution designed to drive customer acquisition and measurable revenue growth.
• Development Services Custom website design and development for brands using Shopify, Shopify Plus, WooCommerce, Commerce7, and WordPress, with focus on conversion optimization, accessibility, scalable design systems, and integration with CRM (Salesforce) and marketing automation (Marketo, Klaviyo) platforms.
• Creative Services Brand expression, identity design, messaging frameworks, tone of voice development, visual storytelling, and creative production for digital marketing campaigns across channels, including brand architecture and full rebrands.
• Strategy Services Collaborative strategic consulting including market positioning, channel strategy, audience development, integrated marketing roadmap planning, and discovery workshops for organizations pursuing growth.
• eCommerce Strategy Comprehensive eCommerce consulting for direct-to-consumer brands covering channel and platform guidance (Shopify, WooCommerce, Amazon), marketplace advertising (Sponsored Products/Brands/Display/DSP), and integration with broader business goals. Targeted at new-to-eCommerce brands, maxed-out existing eCommerce businesses, and growth-stage brands seeking holistic always-on strategies.
• Email Marketing Data-driven email and SMS marketing ecosystem featuring intelligent segmentation by gender, location, and purchase history, hyper-personalization, and always-on automation flows including Welcome Series, Abandoned Cart, and Seasonal Re-activation campaigns on Klaviyo.
• Amazon Marketing Services Full Amazon marketplace strategy and management including seller setup, listing optimization for human shoppers and AI (Rufus), Sponsored Products/Brands/Display/DSP advertising, review generation via Vine, and Amazon Marketing Cloud analytics for brands with $25,000+ monthly Amazon budget.

Quantifiable outcome

• Customer acquisition increase ranging from 63% to 860% across clients (OUAI 63%, Milk Makeup 860%)
• +5 more outcomes

Named customers39 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

AI capability6 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Google (Premier Partner)coreTechnology or IntegrationMajor Tom is a Google Premier Partner with early access to beta programs, enabling clients to take advantage of new advertising opportunities ahead of broader market availability. This partnership enabled strategies for Loeffler Randall (Google Premier Partner early access beta programs) and drove innovative machine learning solutions for Zolo Realty. Major Tom was also named Google Premier Partners Search Finalist for North America.
• Meta / Facebook (Premier Partner)coreTechnology or IntegrationMajor Tom is a premier Facebook/Meta partner, providing access to beta products and optimization capabilities. This status was leveraged for Milk Makeup campaigns, enabling customization of assets and budget optimization through Meta's algorithm. Premier partnership status provides competitive advantage in social advertising execution.
• The Offset FoundationminorStrategic or Co-development PartnerMajor Tom partnered with The Offset Foundation to achieve a carbon-neutral website, demonstrating commitment to digital sustainability. The Offset Foundation helps businesses measure and reduce their digital carbon footprint. Major Tom is cited as an example of a company that successfully partnered with the foundation.
• FoursquarecoreTechnology or IntegrationMajor Tom integrated Foursquare for in-store visit attribution in the Rieker omnichannel campaign, measuring which programmatic ads drove physical retail store visits. This provided offline attribution signal that connected digital spend to real-world retail outcomes.
• LocalacoreTechnology or IntegrationLocala was used alongside Foursquare to verify whether DOOH (Digital Out-of-Home) advertising was getting people through the door, with verification against a real control group. Combined with Foursquare data, this created a multi-signal attribution model for Rieker's retail campaigns.
• SalesforcecoreTechnology or IntegrationMajor Tom integrates Salesforce CRM with client websites and marketing systems. For Copperleaf, Salesforce CRM was integrated with the WordPress CMS to help generate, track, and convert new leads.
• Marketo (Adobe)coreTechnology or IntegrationMarketo marketing automation was integrated with Copperleaf's new website to support lead generation and nurturing workflows, alongside Salesforce CRM integration.
• ShopifycoreTechnology or IntegrationMajor Tom builds eCommerce stores on Shopify and Shopify Plus, describing itself as platform agnostic with Shopify and WooCommerce as core eCommerce platforms. Larry's Market was rebuilt on Shopify to improve conversion rates and SEO ranking. The agency also integrates Shopify with Klaviyo, Facebook, Instagram, and Google.
• WooCommercecoreTechnology or IntegrationWooCommerce is Major Tom's other core eCommerce platform alongside Shopify. The agency takes a platform-agnostic approach, recommending whichever platform best serves the client's customer needs.
• KlaviyocoreTechnology or IntegrationKlaviyo email and SMS marketing automation is used across eCommerce clients. For Larry's Market, Klaviyo was used alongside Shopify for email/SMS flows and subscriber management. For MadeGood, automated flows (abandoned cart, new subscriptions, birthdays, product reviews) were implemented on Klaviyo.
• Will Creative Inc.minorStrategic or Co-development PartnerWill Creative Inc. was the creative house partnered with Major Tom for the Teck Resources Copper & Health campaign. Will Creative handled creative and production while Major Tom managed media buying and campaign execution. The partnership ran a 7-month multi-channel campaign.
• Google Cloud / Looker StudiocoreTechnology or IntegrationMajor Tom used Google Cloud and Looker Studio to build a single source of truth connecting media performance, eCommerce results, and offline retail signals for Rieker's omnichannel attribution model. This enabled data-driven decision-making across channels.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• NoGood: Full-funnel growth marketing agency specializing in paid media, SEO, and content; explicitly co-listed with Major Tom in top AI marketing agency rankings, serving a similar mid-market to enterprise buyer with comparable performance-marketing positioning.
• Single Grain: Full-service digital marketing agency offering SEO, paid media, and SaaS-focused growth services; co-listed with Major Tom in top AI marketing agency guides and serves a similar mid-market to enterprise client profile.
• SmartSites: Full-service digital agency providing web development, SEO, PPC, and creative services; co-featured with Major Tom in third-party AI marketing agency rankings and competes for similar mid-market and enterprise clients.
• NeoReach: Influencer marketing and data-driven digital agency; co-listed with Major Tom in top AI marketing agency guides and overlaps in paid social, creator, and brand campaign capabilities for enterprise brands.
• WebFX: Full-service digital marketing agency offering SEO, paid media, web development, and content; comparable in mid-market to enterprise integrated-services positioning and headcount scale to Major Tom.
• Ignite Visibility: Full-service digital marketing agency covering paid media, SEO, social, and email; competes with Major Tom for mid-market and enterprise clients seeking integrated performance-marketing and creative services.
• Disruptive Advertising: Mid-market digital marketing agency focused on paid media, lifecycle, and creative; overlaps with Major Tom's paid-media-led integrated offering and similar enterprise-targeting motion.
• Power Digital Marketing: Full-service digital agency with paid media, SEO, creative, and eCommerce capabilities; comparable in scope, mid-market to enterprise focus, and technology-stack depth to Major Tom.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering web development, SEO, paid media, and social; competes with Major Tom for SMB and mid-market integrated-services engagements.
• Coalition Technologies: Full-service digital agency combining SEO, paid media, web design/development, and eCommerce; comparable in integrated-services positioning and Shopify/eCommerce platform expertise to Major Tom.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/majortomagency

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Major Tom