49ing
49ing AG is a Swiss ice hockey analytics company offering computer vision-powered video and data platforms (Data Cockpit, Player Cockpit) to professional leagues, teams, federations, and collegiate programs in Switzerland and the United States.
- Company typePrivate
- Founded2016
- HeadquartersErlenbach, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What 49ing does
49ing AG is a Swiss sports data and analytics company founded in 2016 and headquartered in Erlenbach, Zürich. The company is exclusively focused on ice hockey and operates a B2B SaaS platform under two product lines: the Data Cockpit, a 360-degree video and data platform for leagues, teams, and federations, and the Player Cockpit, an individual player module with personal career statistics, video repositories, and social sharing capabilities. The company holds the official data provider designation with the Swiss National League and is a partner of the Swiss Ice Hockey Federation (SIHF), serving 14+ Swiss professional clubs across the National League and Swiss League, as well as 10+ US college hockey programs.
The underlying technology combines computer vision for automated player tracking from broadcast video, multimodal AI fusing vision with structured event data, large language model-powered natural language video search, and AI-driven virtual coaching bots with voice-activated avatars. A back-end computer vision data collection engine translates broadcast feeds and player rosters into game positioning and event data, which feeds an indexed video database accessible via desktop and mobile.
The business model is enterprise SaaS subscriptions sold via a direct sales motion, evidenced by "Book a demo" CTAs throughout the company's web presence and individually negotiated contracts. The company is privately held and founder-led, with no disclosed funding rounds; the leadership team combines former professional hockey playing experience with ETH Zürich-trained computer scientists. Distribution relies on direct enterprise sales augmented by LinkedIn and Instagram presence and content marketing.
49ing firmographics
Firmographics- Name
- 49ing
- Legal name
- 49ing AG
- Website
- https://49ing.ch
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 49ing AG is a Swiss ice hockey analytics company offering computer vision-powered video and data platforms (Data Cockpit, Player Cockpit) to professional leagues, teams, federations, and collegiate programs in Switzerland and the United States.
- Ownership category
- akta.pro rank
49ing industry classification
Industry- Product category
- Sports Analytics Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro industry
- Sports Data/Stats & Betting Rights Distribution (Official Data Feeds)Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds)Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Streaming & Digital Broadcasting
Keywords
Where 49ing is headquartered
LocationHeadquarters
- HQ city
- Erlenbach
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
49ing business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Platform Subscriptions: SaaS platform subscriptions for leagues, federations, teams, and individual players accessing Data Cockpit and Player Cockpit products. Platform provides real-time video breakdowns, searchable event indexes, and advanced stats.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
49ing product offering
Product offeringCore offering
49ing sells cloud-based sports data mining and analytics software focused exclusively on ice hockey. Its core platform, Data Cockpit, uses computer vision and multimodal AI to convert broadcast video and roster data into real-time player tracking, event data, and advanced statistics, while Player Cockpit offers individual athletes a personal site with career stats, video repository, and an AI-powered virtual coaching bot for development. The platform serves professional leagues, federations, teams, college programs, and individual players with subscription-based access.
Product overview
49ing offers a platform-plus-modules architecture centered on ice hockey data analytics. The core product is the Data Cockpit, a 360-degree video and data platform providing real-time video breakdowns with searchable event indexes and advanced statistics for leagues, teams, and federations. The Player Cockpit is the companion individual module offering personal career stats, video repositories, and AI-powered coaching. Together, these products enable automated player tracking via computer vision, natural language video search, and virtual coaching assistance powered by multimodal AI.
Differentiator
Problem solved
Functional benefit
Brands
- Data Cockpit: 360-degree video and data platform for hockey development, providing real-time video breakdowns with searchable event indexes and advanced stats.
- Player Cockpit
Products and services
- Data Cockpit
Companies that use 49ing
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles3 records
49ing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature5 records
49ing partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered flagship and core.
- National League (Switzerland)flagshipOfficial data provider to Switzerland's top professional hockey league. 49ing's Data Cockpit platform powers league-wide game analysis, advanced statistics, and development programs.
- Swiss Ice Hockey Federation (SIHF)coreNational federation partnership for ice hockey data and development programs across all levels of Swiss hockey.
- SC Bern (SCB)coreProfessional hockey team partner using 49ing's Data Cockpit platform for video analysis and advanced statistics.
- HC Ambrì-Piotta (HCAP)coreProfessional hockey team partner using 49ing's Data Cockpit platform for video analysis and advanced statistics.
- HC AjoiecoreProfessional hockey team partner using 49ing's Data Cockpit platform for video analysis and advanced statistics.
- EHC Biel (EHCB)coreProfessional hockey team partner using 49ing's Data Cockpit platform for video analysis and advanced statistics.
- Genève-Servette HC (GSHC)coreProfessional hockey team partner using 49ing's Data Cockpit platform for video analysis and advanced statistics.
- HC Lugano (HCL)coreProfessional hockey team partner using 49ing's Data Cockpit platform for video analysis and advanced statistics.
- HC Davos (HCD)coreProfessional hockey team partner using 49ing's Data Cockpit platform for video analysis and advanced statistics.
- Lausanne HC (LHC)coreProfessional hockey team partner using 49ing's Data Cockpit platform for video analysis and advanced statistics.
- SCL TigerscoreProfessional hockey team partner using 49ing's Data Cockpit platform for video analysis and advanced statistics.
- EHC Kloten (EHCK)coreProfessional hockey team partner using 49ing's Data Cockpit platform for video analysis and advanced statistics.
- HC Fribourg-Gottéron (FRI)coreProfessional hockey team partner using 49ing's Data Cockpit platform for video analysis and advanced statistics.
- ZSC Lions (ZSC)coreProfessional hockey team partner using 49ing's Data Cockpit platform for video analysis and advanced statistics.
- EV Zug (EVZ)coreProfessional hockey team partner using 49ing's Data Cockpit platform for video analysis and advanced statistics.
- Swiss LeaguecoreSecond-tier Swiss professional hockey league using 49ing platform for data and analytics.
- Northeastern UniversitycoreUS college hockey program using 49ing platform for player development and game analysis.
- Boston UniversitycoreUS college hockey program using 49ing platform for player development and game analysis.
- University of Massachusetts AmherstcoreUS college hockey program using 49ing platform for player development and game analysis.
- University of ConnecticutcoreUS college hockey program using 49ing platform for player development and game analysis.
- Boston CollegecoreUS college hockey program using 49ing platform for player development and game analysis.
- University of New HampshirecoreUS college hockey program using 49ing platform for player development and game analysis.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
49ing competitors and assessment
Company assessmentBroad incumbents
- Second Spectrum: Second Spectrum applies computer vision and AI to professional sports (NBA, MLS, EPL). It is comparable as a computer-vision sports analytics incumbent that could expand into hockey.
- Stats Perform: Stats Perform is a large sports data and AI company distributing official feeds and advanced analytics to leagues, media, and betting operators. Comparable as an official-data distributor and analytics platform, though broader in scope.
- Genius Sports: Genius Sports is a global sports data and technology company providing official data feeds, streaming, and analytics to leagues and sportsbooks. Comparable as a scaled sports data infrastructure competitor.
- Catapult Sports: Catapult is a publicly listed athlete monitoring and tracking platform serving elite teams across many sports, including hockey. It competes in player tracking with a wearable-based approach and a much larger commercial footprint.
- Kinexon: Kinexon provides real-time player and ball tracking using UWB sensors and wearables, used in basketball, handball, and ice hockey. Comparable as a sports tracking infrastructure provider competing for the same team budgets.
Regional players
- Sportec Solutions: Sportec Solutions is the official data provider for the German DEL and Bundesliga, offering tracking and analytics from broadcast and optical feeds. Comparable as a European league-focused data and tracking peer.
Others
- ChyronHego: ChyronHego supplies broadcast graphics, optical tracking (TRACAB), and sports data infrastructure used by leagues and broadcasters. Comparable as an enabling technology provider adjacent to 49ing's tracking stack.
Direct peers
- Stathletes: Stathletes is a hockey-focused analytics and content company producing advanced statistics and player tracking data for NHL coverage. Directly comparable as a hockey-specialist data and analytics provider.
- Sportlogiq: Sportlogiq provides AI-powered player tracking and analytics for ice hockey (NHL/AHL) and soccer. It is the closest direct peer, competing for the same league and team customers with computer vision-based analytics.
Emerging players
- ShotQuality: ShotQuality is a hockey-focused advanced analytics company producing expected-goals and shot quality metrics used by media and teams. Directly comparable as a niche hockey analytics player with a narrower product surface than 49ing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
49ing social profiles
Digital presence49ing financial estimates
Financial estimateRevenue estimate
Valuation estimate
49ing leadership team
Management profileNumber of profiles
Profiles9 records
49ing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
49ing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 49ing
What does 49ing do?
49ing sells cloud-based sports data mining and analytics software focused exclusively on ice hockey. Its core platform, Data Cockpit, uses computer vision and multimodal AI to convert broadcast video and roster data into real-time player tracking, event data, and advanced statistics, while Player Cockpit offers individual athletes a personal site with career stats, video repository, and an AI-powered virtual coaching bot for development. The platform serves professional leagues, federations, teams, college programs, and individual players with subscription-based access.
Is 49ing a public or private company?
49ing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 49ing founded?
49ing was founded in 2016. It employs 11 to 50 people.
Where is 49ing based?
49ing is headquartered in Erlenbach, Switzerland, in the Europe region.
How does 49ing make money?
One revenue line is on record: software Platform Subscriptions.
Who are 49ing's main competitors?
Broad incumbents on record are Second Spectrum, Stats Perform, Genius Sports, Catapult Sports and Kinexon. Sportec Solutions is listed as a regional player. ChyronHego is listed as an others. Direct peers are Stathletes and Sportlogiq. ShotQuality is listed as an emerging player.
Does 49ing have an API?
No public API is recorded for 49ing.
What industry is 49ing in?
49ing's product category is Sports Analytics Software. Its primary akta.pro industry code is MPABAJAL, Sports Data/Stats & Betting Rights Distribution (Official Data Feeds), with a secondary code of MPAKAOAH, Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds). Its NAICS code is 518 and its SIC code is 7370.