Developer docs
API playgroundTry for free, no card

Search company profiles

49ing

Full company profile

uuid0008e3q

Namestring
49ing
Legal namestring
49ing AG
Websiteurl
49ing.ch
Company typeenum
Private
Founded yearint
2016
Descriptiontext

49ing AG is a Swiss sports data and analytics company founded in 2016 and headquartered in Erlenbach, Zürich. The company is exclusively focused on ice hockey and operates a B2B SaaS platform under two product lines: the Data Cockpit, a 360-degree video and data platform for leagues, teams, and federations, and the Player Cockpit, an individual player module with personal career statistics, video repositories, and social sharing capabilities. The company holds the official data provider designation with the Swiss National League and is a partner of the Swiss Ice Hockey Federation (SIHF), serving 14+ Swiss professional clubs across the National League and Swiss League, as well as 10+ US college hockey programs.

The underlying technology combines computer vision for automated player tracking from broadcast video, multimodal AI fusing vision with structured event data, large language model-powered natural language video search, and AI-driven virtual coaching bots with voice-activated avatars. A back-end computer vision data collection engine translates broadcast feeds and player rosters into game positioning and event data, which feeds an indexed video database accessible via desktop and mobile.

The business model is enterprise SaaS subscriptions sold via a direct sales motion, evidenced by "Book a demo" CTAs throughout the company's web presence and individually negotiated contracts. The company is privately held and founder-led, with no disclosed funding rounds; the leadership team combines former professional hockey playing experience with ETH Zürich-trained computer scientists. Distribution relies on direct enterprise sales augmented by LinkedIn and Instagram presence and content marketing.

Short descriptiontext

49ing AG is a Swiss ice hockey analytics company offering computer vision-powered video and data platforms (Data Cockpit, Player Cockpit) to professional leagues, teams, federations, and collegiate programs in Switzerland and the United States.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersErlenbach, Switzerland
HQ citystring
Erlenbach
HQ countrystring
Switzerland
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
ice hockey analytics, sports data platform, computer vision tracking, player performance software, video analytics SaaS
Industry2 codes
PRIMARYMPABAJAL
Sports Data/Stats & Betting Rights Distribution (Official Data Feeds)
Media, Entertainment & Sports/Broadcasting (TV & Radio)/Sports Broadcasting & Rights Networks
SECONDARYMPAKAOAH
Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds)
NAICS code1 code
  • Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services518
SIC code1 code
  • Services-Computer Programming, Data Processing, Etc.7370
Product category
Sports Analytics Software
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Software Platform Subscriptions
TypeSubscription Recurring
Description

SaaS platform subscriptions for leagues, federations, teams, and individual players accessing Data Cockpit and Player Cockpit products. Platform provides real-time video breakdowns, searchable event indexes, and advanced stats.

49ing.ai
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
GTM typeB2B
B2B
Offering typeSoftware
Software
Brand1 of 2 records shown
1Data Cockpit
Description

360-degree video and data platform for hockey development, providing real-time video breakdowns with searchable event indexes and advanced stats.

49ing.ai
+1 more record
Core offering1 text field

49ing sells cloud-based sports data mining and analytics software focused exclusively on ice hockey. Its core platform, Data Cockpit, uses computer vision and multimodal AI to convert broadcast video and roster data into real-time player tracking, event data, and advanced statistics, while Player Cockpit offers individual athletes a personal site with career stats, video repository, and an AI-powered virtual coaching bot for development. The platform serves professional leagues, federations, teams, college programs, and individual players with subscription-based access.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

49ing offers a platform-plus-modules architecture centered on ice hockey data analytics. The core product is the Data Cockpit, a 360-degree video and data platform providing real-time video breakdowns with searchable event indexes and advanced statistics for leagues, teams, and federations. The Player Cockpit is the companion individual module offering personal career stats, video repositories, and AI-powered coaching. Together, these products enable automated player tracking via computer vision, natural language video search, and virtual coaching assistance powered by multimodal AI.

Product and service1 record
1Data Cockpit
Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership22 partners
1National League (Switzerland)
Strategic tierFlagshipTypeStrategic or Co-development Partner
Description

Official data provider to Switzerland's top professional hockey league. 49ing's Data Cockpit platform powers league-wide game analysis, advanced statistics, and development programs.

49ing.ai
Strategic tierCoreTypeStrategic or Co-development Partner
Description

National federation partnership for ice hockey data and development programs across all levels of Swiss hockey.

Strategic tierCoreTypeTechnology or Integration
Description

Professional hockey team partner using 49ing's Data Cockpit platform for video analysis and advanced statistics.

4HC Ambrì-Piotta (HCAP)
Strategic tierCoreTypeTechnology or Integration
Description

Professional hockey team partner using 49ing's Data Cockpit platform for video analysis and advanced statistics.

49ing.ai
5HC Ajoie
Strategic tierCoreTypeTechnology or Integration
Description

Professional hockey team partner using 49ing's Data Cockpit platform for video analysis and advanced statistics.

49ing.ai
Strategic tierCoreTypeTechnology or Integration
Description

Professional hockey team partner using 49ing's Data Cockpit platform for video analysis and advanced statistics.

Strategic tierCoreTypeTechnology or Integration
Description

Professional hockey team partner using 49ing's Data Cockpit platform for video analysis and advanced statistics.

8HC Lugano (HCL)
Strategic tierCoreTypeTechnology or Integration
Description

Professional hockey team partner using 49ing's Data Cockpit platform for video analysis and advanced statistics.

49ing.ai
9HC Davos (HCD)
Strategic tierCoreTypeTechnology or Integration
Description

Professional hockey team partner using 49ing's Data Cockpit platform for video analysis and advanced statistics.

49ing.ai
Strategic tierCoreTypeTechnology or Integration
Description

Professional hockey team partner using 49ing's Data Cockpit platform for video analysis and advanced statistics.

Strategic tierCoreTypeTechnology or Integration
Description

Professional hockey team partner using 49ing's Data Cockpit platform for video analysis and advanced statistics.

Strategic tierCoreTypeTechnology or Integration
Description

Professional hockey team partner using 49ing's Data Cockpit platform for video analysis and advanced statistics.

Strategic tierCoreTypeTechnology or Integration
Description

Professional hockey team partner using 49ing's Data Cockpit platform for video analysis and advanced statistics.

Strategic tierCoreTypeTechnology or Integration
Description

Professional hockey team partner using 49ing's Data Cockpit platform for video analysis and advanced statistics.

15EV Zug (EVZ)
Strategic tierCoreTypeTechnology or Integration
Description

Professional hockey team partner using 49ing's Data Cockpit platform for video analysis and advanced statistics.

49ing.ai
Strategic tierCoreTypeTechnology or Integration
Description

Second-tier Swiss professional hockey league using 49ing platform for data and analytics.

Strategic tierCoreTypeTechnology or Integration
Description

US college hockey program using 49ing platform for player development and game analysis.

Strategic tierCoreTypeTechnology or Integration
Description

US college hockey program using 49ing platform for player development and game analysis.

Strategic tierCoreTypeTechnology or Integration
Description

US college hockey program using 49ing platform for player development and game analysis.

Strategic tierCoreTypeTechnology or Integration
Description

US college hockey program using 49ing platform for player development and game analysis.

Strategic tierCoreTypeTechnology or Integration
Description

US college hockey program using 49ing platform for player development and game analysis.

Strategic tierCoreTypeTechnology or Integration
Description

US college hockey program using 49ing platform for player development and game analysis.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

Second Spectrum applies computer vision and AI to professional sports (NBA, MLS, EPL). It is comparable as a computer-vision sports analytics incumbent that could expand into hockey.

TypeRegional player
Description

Sportec Solutions is the official data provider for the German DEL and Bundesliga, offering tracking and analytics from broadcast and optical feeds. Comparable as a European league-focused data and tracking peer.

TypeOthers
Description

ChyronHego supplies broadcast graphics, optical tracking (TRACAB), and sports data infrastructure used by leagues and broadcasters. Comparable as an enabling technology provider adjacent to 49ing's tracking stack.

TypeDirect peer
Description

Stathletes is a hockey-focused analytics and content company producing advanced statistics and player tracking data for NHL coverage. Directly comparable as a hockey-specialist data and analytics provider.

TypeBroad incumbent
Description

Stats Perform is a large sports data and AI company distributing official feeds and advanced analytics to leagues, media, and betting operators. Comparable as an official-data distributor and analytics platform, though broader in scope.

TypeDirect peer
Description

Sportlogiq provides AI-powered player tracking and analytics for ice hockey (NHL/AHL) and soccer. It is the closest direct peer, competing for the same league and team customers with computer vision-based analytics.

TypeBroad incumbent
Description

Genius Sports is a global sports data and technology company providing official data feeds, streaming, and analytics to leagues and sportsbooks. Comparable as a scaled sports data infrastructure competitor.

TypeBroad incumbent
Description

Catapult is a publicly listed athlete monitoring and tracking platform serving elite teams across many sports, including hockey. It competes in player tracking with a wearable-based approach and a much larger commercial footprint.

TypeBroad incumbent
Description

Kinexon provides real-time player and ball tracking using UWB sensors and wearables, used in basketball, handball, and ice hockey. Comparable as a sports tracking infrastructure provider competing for the same team budgets.

TypeEmerging player
Description

ShotQuality is a hockey-focused advanced analytics company producing expected-goals and shot quality metrics used by media and teams. Directly comparable as a niche hockey analytics player with a narrower product surface than 49ing.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers16 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI capability7 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature5 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles9 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

49ing

Sports Analytics Software49ing.ch

49ing AG is a Swiss ice hockey analytics company offering computer vision-powered video and data platforms (Data Cockpit, Player Cockpit) to professional leagues, teams, federations, and collegiate programs in Switzerland and the United States.

What 49ing does

49ing AG is a Swiss sports data and analytics company founded in 2016 and headquartered in Erlenbach, Zürich. The company is exclusively focused on ice hockey and operates a B2B SaaS platform under two product lines: the Data Cockpit, a 360-degree video and data platform for leagues, teams, and federations, and the Player Cockpit, an individual player module with personal career statistics, video repositories, and social sharing capabilities. The company holds the official data provider designation with the Swiss National League and is a partner of the Swiss Ice Hockey Federation (SIHF), serving 14+ Swiss professional clubs across the National League and Swiss League, as well as 10+ US college hockey programs.

The underlying technology combines computer vision for automated player tracking from broadcast video, multimodal AI fusing vision with structured event data, large language model-powered natural language video search, and AI-driven virtual coaching bots with voice-activated avatars. A back-end computer vision data collection engine translates broadcast feeds and player rosters into game positioning and event data, which feeds an indexed video database accessible via desktop and mobile.

The business model is enterprise SaaS subscriptions sold via a direct sales motion, evidenced by "Book a demo" CTAs throughout the company's web presence and individually negotiated contracts. The company is privately held and founder-led, with no disclosed funding rounds; the leadership team combines former professional hockey playing experience with ETH Zürich-trained computer scientists. Distribution relies on direct enterprise sales augmented by LinkedIn and Instagram presence and content marketing.

49ing firmographics

Firmographics
Name
49ing
Legal name
49ing AG
Website
https://49ing.ch
Company type
Private
Founded year
2016
Operating status
Operating
Headcount range
11–50 employees
Short description
49ing AG is a Swiss ice hockey analytics company offering computer vision-powered video and data platforms (Data Cockpit, Player Cockpit) to professional leagues, teams, federations, and collegiate programs in Switzerland and the United States.
Ownership category
akta.pro rank

49ing industry classification

Industry
Product category
Sports Analytics Software
NAICS
Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
SIC
Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro industry
PRIMARYMPABAJAL
Sports Data/Stats & Betting Rights Distribution (Official Data Feeds)
Media, Entertainment & Sports/Broadcasting (TV & Radio)/Sports Broadcasting & Rights Networks
SECONDARYMPAKAOAH
Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds)

Keywords

  • Ice hockey analytics
  • Sports data platform
  • Computer vision tracking
  • Player performance software
  • Video analytics SaaS

Where 49ing is headquartered

Location

Headquarters

HQ city
Erlenbach
HQ country
Switzerland
HQ region
Europe

Offices1 record

Markets served

49ing business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

  1. Software Platform Subscriptions: SaaS platform subscriptions for leagues, federations, teams, and individual players accessing Data Cockpit and Player Cockpit products. Platform provides real-time video breakdowns, searchable event indexes, and advanced stats.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

49ing product offering

Product offering

Core offering

49ing sells cloud-based sports data mining and analytics software focused exclusively on ice hockey. Its core platform, Data Cockpit, uses computer vision and multimodal AI to convert broadcast video and roster data into real-time player tracking, event data, and advanced statistics, while Player Cockpit offers individual athletes a personal site with career stats, video repository, and an AI-powered virtual coaching bot for development. The platform serves professional leagues, federations, teams, college programs, and individual players with subscription-based access.

Product overview

49ing offers a platform-plus-modules architecture centered on ice hockey data analytics. The core product is the Data Cockpit, a 360-degree video and data platform providing real-time video breakdowns with searchable event indexes and advanced statistics for leagues, teams, and federations. The Player Cockpit is the companion individual module offering personal career stats, video repositories, and AI-powered coaching. Together, these products enable automated player tracking via computer vision, natural language video search, and virtual coaching assistance powered by multimodal AI.

Differentiator

Problem solved

Functional benefit

Brands

  • Data Cockpit: 360-degree video and data platform for hockey development, providing real-time video breakdowns with searchable event indexes and advanced stats.
  • Player Cockpit

Products and services

  • Data Cockpit

Companies that use 49ing

Customer profile

Named customers16 records

Segments4 records

Ideal customer profiles3 records

49ing technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature5 records

49ing partnerships and signals

Strategic signal

Partnerships

22 partnerships are on record, tiered flagship and core.

  • National League (Switzerland)flagshipStrategic or Co-development PartnerOfficial data provider to Switzerland's top professional hockey league. 49ing's Data Cockpit platform powers league-wide game analysis, advanced statistics, and development programs.
  • Swiss Ice Hockey Federation (SIHF)coreStrategic or Co-development PartnerNational federation partnership for ice hockey data and development programs across all levels of Swiss hockey.
  • SC Bern (SCB)coreTechnology or IntegrationProfessional hockey team partner using 49ing's Data Cockpit platform for video analysis and advanced statistics.
  • HC Ambrì-Piotta (HCAP)coreTechnology or IntegrationProfessional hockey team partner using 49ing's Data Cockpit platform for video analysis and advanced statistics.
  • HC AjoiecoreTechnology or IntegrationProfessional hockey team partner using 49ing's Data Cockpit platform for video analysis and advanced statistics.
  • EHC Biel (EHCB)coreTechnology or IntegrationProfessional hockey team partner using 49ing's Data Cockpit platform for video analysis and advanced statistics.
  • Genève-Servette HC (GSHC)coreTechnology or IntegrationProfessional hockey team partner using 49ing's Data Cockpit platform for video analysis and advanced statistics.
  • HC Lugano (HCL)coreTechnology or IntegrationProfessional hockey team partner using 49ing's Data Cockpit platform for video analysis and advanced statistics.
  • HC Davos (HCD)coreTechnology or IntegrationProfessional hockey team partner using 49ing's Data Cockpit platform for video analysis and advanced statistics.
  • Lausanne HC (LHC)coreTechnology or IntegrationProfessional hockey team partner using 49ing's Data Cockpit platform for video analysis and advanced statistics.
  • SCL TigerscoreTechnology or IntegrationProfessional hockey team partner using 49ing's Data Cockpit platform for video analysis and advanced statistics.
  • EHC Kloten (EHCK)coreTechnology or IntegrationProfessional hockey team partner using 49ing's Data Cockpit platform for video analysis and advanced statistics.
  • HC Fribourg-Gottéron (FRI)coreTechnology or IntegrationProfessional hockey team partner using 49ing's Data Cockpit platform for video analysis and advanced statistics.
  • ZSC Lions (ZSC)coreTechnology or IntegrationProfessional hockey team partner using 49ing's Data Cockpit platform for video analysis and advanced statistics.
  • EV Zug (EVZ)coreTechnology or IntegrationProfessional hockey team partner using 49ing's Data Cockpit platform for video analysis and advanced statistics.
  • Swiss LeaguecoreTechnology or IntegrationSecond-tier Swiss professional hockey league using 49ing platform for data and analytics.
  • Northeastern UniversitycoreTechnology or IntegrationUS college hockey program using 49ing platform for player development and game analysis.
  • Boston UniversitycoreTechnology or IntegrationUS college hockey program using 49ing platform for player development and game analysis.
  • University of Massachusetts AmherstcoreTechnology or IntegrationUS college hockey program using 49ing platform for player development and game analysis.
  • University of ConnecticutcoreTechnology or IntegrationUS college hockey program using 49ing platform for player development and game analysis.
  • Boston CollegecoreTechnology or IntegrationUS college hockey program using 49ing platform for player development and game analysis.
  • University of New HampshirecoreTechnology or IntegrationUS college hockey program using 49ing platform for player development and game analysis.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

49ing competitors and assessment

Company assessment

Broad incumbents

  • Second Spectrum: Second Spectrum applies computer vision and AI to professional sports (NBA, MLS, EPL). It is comparable as a computer-vision sports analytics incumbent that could expand into hockey.
  • Stats Perform: Stats Perform is a large sports data and AI company distributing official feeds and advanced analytics to leagues, media, and betting operators. Comparable as an official-data distributor and analytics platform, though broader in scope.
  • Genius Sports: Genius Sports is a global sports data and technology company providing official data feeds, streaming, and analytics to leagues and sportsbooks. Comparable as a scaled sports data infrastructure competitor.
  • Catapult Sports: Catapult is a publicly listed athlete monitoring and tracking platform serving elite teams across many sports, including hockey. It competes in player tracking with a wearable-based approach and a much larger commercial footprint.
  • Kinexon: Kinexon provides real-time player and ball tracking using UWB sensors and wearables, used in basketball, handball, and ice hockey. Comparable as a sports tracking infrastructure provider competing for the same team budgets.

Regional players

  • Sportec Solutions: Sportec Solutions is the official data provider for the German DEL and Bundesliga, offering tracking and analytics from broadcast and optical feeds. Comparable as a European league-focused data and tracking peer.

Others

  • ChyronHego: ChyronHego supplies broadcast graphics, optical tracking (TRACAB), and sports data infrastructure used by leagues and broadcasters. Comparable as an enabling technology provider adjacent to 49ing's tracking stack.

Direct peers

  • Stathletes: Stathletes is a hockey-focused analytics and content company producing advanced statistics and player tracking data for NHL coverage. Directly comparable as a hockey-specialist data and analytics provider.
  • Sportlogiq: Sportlogiq provides AI-powered player tracking and analytics for ice hockey (NHL/AHL) and soccer. It is the closest direct peer, competing for the same league and team customers with computer vision-based analytics.

Emerging players

  • ShotQuality: ShotQuality is a hockey-focused advanced analytics company producing expected-goals and shot quality metrics used by media and teams. Directly comparable as a niche hockey analytics player with a narrower product surface than 49ing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

49ing social profiles

Digital presence

49ing financial estimates

Financial estimate

Revenue estimate

Valuation estimate

49ing leadership team

Management profile

Number of profiles

Profiles9 records

49ing funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

49ing M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 49ing

What does 49ing do?

49ing sells cloud-based sports data mining and analytics software focused exclusively on ice hockey. Its core platform, Data Cockpit, uses computer vision and multimodal AI to convert broadcast video and roster data into real-time player tracking, event data, and advanced statistics, while Player Cockpit offers individual athletes a personal site with career stats, video repository, and an AI-powered virtual coaching bot for development. The platform serves professional leagues, federations, teams, college programs, and individual players with subscription-based access.

Is 49ing a public or private company?

49ing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was 49ing founded?

49ing was founded in 2016. It employs 11 to 50 people.

Where is 49ing based?

49ing is headquartered in Erlenbach, Switzerland, in the Europe region.

How does 49ing make money?

One revenue line is on record: software Platform Subscriptions.

Who are 49ing's main competitors?

Broad incumbents on record are Second Spectrum, Stats Perform, Genius Sports, Catapult Sports and Kinexon. Sportec Solutions is listed as a regional player. ChyronHego is listed as an others. Direct peers are Stathletes and Sportlogiq. ShotQuality is listed as an emerging player.

Does 49ing have an API?

No public API is recorded for 49ing.

What industry is 49ing in?

49ing's product category is Sports Analytics Software. Its primary akta.pro industry code is MPABAJAL, Sports Data/Stats & Betting Rights Distribution (Official Data Feeds), with a secondary code of MPAKAOAH, Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds). Its NAICS code is 518 and its SIC code is 7370.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales
Live signals