Realtair

What Realtair does

Realtair is an Australian real estate technology company headquartered in Richmond, Victoria, that operates an end-to-end cloud-based SaaS platform designed for licensed real estate sales agents. Founded in 2016 and now a wholly-owned subsidiary of REA Group (acquired June 2024), the company serves more than 9,000 real estate agents across Australia and New Zealand. Its product architecture combines three core modules — Realtair Pitch (a customisable presentation and proposal builder), Realtair Sign (digital contract and e-signature workflows with state-specific templates), and Realtair Sell (auction, private treaty, timed auction, and deposit collection) — into a single subscription, with auxiliary features including Market Updates, Digital Introductions, Agency Agreements, and a buyer-facing portal at Buy.realtair.com.

The platform is built on AWS with defence-in-depth security (AES-256 encryption at rest, 2096-bit RSA / TLS 1.2 in transit), is ISO 27001 certified, and runs on SOC 1/2/3 audited infrastructure. It integrates deeply with Australian property data providers (CoreLogic, PropTrack, Pricefinder) for comparable sales and market intelligence inside proposals, and with the dominant Australian real estate CRMs (Agentbox, VaultRE, Rex, LockedOn). Payment processing for digital deposit collection is handled through Zepto. The platform's distinctive technical capabilities include hybrid in-person/online auction orchestration with real-time bid tracking and a digital deposit collection flow that routes funds directly into agency trust accounts.

Realtair monetises primarily through a per-agent monthly subscription of $189 AUD inclusive of GST, with a one-off $499 AUD activation fee for new onboardings; admin and associate seats are included free. The go-to-market combines product-led self-serve sign-up with a sales-assisted enterprise motion, supplemented by content marketing and influencer partnerships (Tom Panos, Imogen Callister, Lee Woodward). Customer base spans enterprise franchise networks (McGrath, Ray White, LJ Hooker, Century 21, Raine & Horne, Harcourts, Elders, Stone, The Agency, PRD, Harris) plus independent agencies, with no revenue publicly disclosed.

Name

Realtair

Legal name

Realtair Office Pty Limited

Website

http://realtair.com/

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Realtair is an Australian real estate technology company that provides an end-to-end cloud-based sales platform for licensed real estate agents, combining presentation building, digital contract signing, and auction management. It serves 9,000+ agents across Australia and New Zealand and operates as a wholly-owned subsidiary of REA Group.

Ownership category

akta.pro rank

Product category

Real Estate Sales Software

NAICS

Software Publishers (5132), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)

akta.pro secondary industries

Residential Real Estate Auctions (BPAJAEAA), Real Estate Buyer Representation (FSAEAJAG)

Keywords

• Real estate sales software
• Digital document signing
• Online auction platform
• Property prospecting tools
• Real estate CRM integration

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Subscription Licensing: Monthly per-agent subscription model at $189 AUD inclusive of GST. Includes all platform features (Realtair Pitch, Sign, Sell), unlimited listing campaigns on Buy.realtair.com, 6-day customer support, and free access for associates and administrators. An additional one-off $499 AUD activation fee applies for new onboardings.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Realtair provides an end-to-end cloud-based SaaS platform for licensed real estate agents to prospect, appraise, list, sign, and sell properties digitally. Its three core products — Realtair Pitch (presentation and proposal builder), Realtair Sign (digital document signing with state-specific contracts), and Realtair Sell (auction, private treaty, and deposit management) — consolidate the entire property sales workflow into a single subscription dashboard, replacing fragmented tools for proposals, e-signatures, auctions, and deposit collection.

Product overview

Realtair is a complete real estate sales platform that operates as a unified platform-plus-modules architecture, combining three core products: Realtair Pitch (presentation builder for prospecting and proposals), Realtair Sign (digital document signing), and Realtair Sell (property sales management). These core products work together to enable end-to-end real estate sales workflows from prospecting to settlement. Additional features include Market Updates for database prospecting, Digital Introductions for client engagement, Agency Agreements, Contracts of Sale, Hybrid/Online/Timed Auctions, Private Treaty Offers, and Deposit Collection. The platform integrates with CRM systems (Agentbox, VaultRE, Rex, LockedOn) and property data providers (CoreLogic, PropTrack, Pricefinder) to provide agents with a comprehensive digital workflow solution.

Differentiator

Problem solved

Functional benefit

Brands

• Realtair Pitch: Fully customisable presentation builder for agents to create digital prospecting presentations, pre-listing proposals and appraisals.
• Realtair Sign
• Realtair Sell

Products and services

• Realtair Pitch Fully customisable presentation builder designed for real estate agents to create digital prospecting presentations, Price Updates, pre-listing proposals, and appraisals, with integration to comparable sales data from CoreLogic, PropTrack, and Pricefinder.
• Realtair Sign All-in-one digital document signing platform with up-to-date state-specific contracts designed for real estate workflows, supporting compliance with Australian state-based requirements and integration with industry-standard form providers such as REI and ADL.
• Realtair Sell

Quantifiable outcome

• Save 11 hours per listing
• +5 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Stone Real EstatecoreStrategic or Co-development Partner · 7 August 2024Strategic partnership announced July 2024. Stone Real Estate adopted Realtair's platform across their network.
• HarcourtscoreStrategic or Co-development Partner · 10 June 2024Strategic alliance announced June 2024. Harcourts, one of Australia's largest real estate franchise networks, partnered with Realtair to provide digital platform access to their agents.
• Elders Real EstatecoreStrategic or Co-development Partner · 6 May 2024Partnership announced May 2024 to redefine real estate excellence. Elders, a national real estate network, partnered with Realtair for platform adoption.
• Century 21 AustraliacoreStrategic or Co-development Partner · 8 April 2024Partnership announced April 2024. Century 21 Australia revolutionised their technology landscape by partnering with Realtair.
• WingmanminorImplementation/ SI/ Consulting PartnerOutsourcing partner providing remote professional services for database nurturing. Wingman professionals use Realtair on behalf of agents to send automated Market Updates.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Openn Negotiation: ASX-listed Australian provider of online negotiation and hybrid auction technology for real estate agents. Directly competes with Realtair Sell on online/timed auction workflows and buyer registration tooling.
• Agentbox: Australian real estate CRM and workflow platform widely used by agencies. Overlaps with Realtair's agency-principal use cases (pipeline visibility, compliance) while serving as both partner and adjacent workflow competitor.
• VaultRE: All-in-one CRM for Australian real estate agencies. Competes for the principal/agency workflow wallet while also integrating with Realtair, creating partner/competitor overlap.
• Campaigntrack: Australian real estate marketing automation and listing presentation platform. Directly competes with Realtair Pitch on proposals, brochures and digital marketing workflows for agents.
• ActivePipe: Real estate CRM and automated buyer nurture platform. Overlaps with Realtair's Market Updates and database prospecting functionality for sales agents.
• Rex Software: Australian real estate CRM covering listings, sales and property management. Competes for the same agent/agency wallet as Realtair's broader workflow suite.
• LockedOn: Australian real estate CRM provider used by agencies for lead and contact management. Competes with Realtair at the workflow layer while also integrating with the platform.

Broad incumbents

• Domain Group: Major Australian property portal (and broader PropTech operator) and REA Group's principal domestic rival. Comparable as a competing ANZ property ecosystem that bundles audience, data and agent tools.
• Dotloop: US-based real estate transaction and e-sign workflow platform (owned by Zillow). Directly comparable to Realtair Sign on digital contracts, with a much larger North American footprint.

Emerging players

• Cinc: US-based real estate technology platform offering websites, CRM and lead generation. Comparable as a tech-enabled agent workflow suite, though focused on the US brokerage market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@realtair
• Facebookfacebook.com/realtairsocial
• LinkedInlinkedin.com/company/realtairau
• Instagraminstagram.com/realtairsocial

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Realtair