What Revpanda Group does

Revpanda Group is an Estonia-headquartered iGaming services group operating through two coordinated divisions: Revpanda Agency, which delivers SEO, content marketing, link building, payment testing, web development, translation, brand protection, and digital PR to iGaming operators, game developers, and payment providers; and Revpanda Media, a performance affiliate network of 500+ partners driving player acquisition to online casinos and sportsbooks across more than 70 markets. The group is built on a vertically specialised service model in which every workstream is tuned to the regulatory, linguistic, and competitive specifics of the iGaming industry, with enterprise clients including Evolution, NetEnt, Entain, SOFTSWISS, EvenBet, Aviatrix, SiGMA Play, and Yolo Group alongside a longer tail of mid-market operators served via 1,200+ delivered projects.

The group's commercial model combines fee-based agency retainers and project work with a commission-based affiliate model on the Revpanda Media side. Revpanda Media reports roughly €700,000 per month in player deposits facilitated through its network, equivalent to 1,000+ first-time depositors per month, and claims 10% month-over-month growth in deposits facilitated. A proprietary self-serve platform at app.revpanda.com supports product-led access to the group's services. Following the June 2026 acquisition of All-in Global, the group has integrated the CRAIG AI localisation platform into its stack, extending its multilingual content capability into a productised AI tool.

The group is headquartered in Tallinn with a secondary office in Riga and a reported 150+ colleagues globally, up from a stated range of 51-100 earlier in its development. It has accumulated consecutive industry recognitions including ICE 2024, SiGMA 2023, and AGS 2023 awards, and has pursued adjacent-vertical expansion into Sweepstakes Casino Software coverage launched in May 2025, positioning the business to serve both real-money and social-casino operator segments.

Name

Revpanda Group

Legal name

Revpanda Group

Website

https://revpanda.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Revpanda Group is an Estonia-based iGaming agency and affiliate network operator that delivers SEO, content, link building, payment testing, translation, and brand protection services to online casino, sportsbook, game developer, and payment provider clients across 70+ markets.

Ownership category

akta.pro rank

Product category

iGaming Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Sales Enablement & Revenue Operations (RevOps) Tools & Services (BPAFAFAJ)

Keywords

• IGaming marketing services
• Affiliate marketing network
• SEO link building
• Payment testing services
• Brand protection solutions

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Agency Digital Marketing Services: Revpanda generates revenue through offering comprehensive digital marketing services including SEO, copywriting, link building, web development, translation, brand protection, and payment testing to iGaming operators, game developers, and payment providers. Services are quoted and priced based on project scope and requirements.
2. Affiliate Media / Traffic Monetization: Revpanda Media operates as an affiliate network that drives high-quality traffic to online casinos and sportsbooks. Revenue is generated through performance-based affiliate marketing where Revpanda earns commissions for delivering FTDs (First Time Depositors), active users, and deposit amounts to operator partners.
3. Brand Protection / Satellite Domains: Revenue generated through satellite domain services that help operators secure brand identity and direct traffic to main platforms. This includes SEO optimization services that funnel organic traffic without affiliate commission costs.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Revpanda Group is a specialised iGaming agency offering tailored digital marketing solutions through two divisions: Revpanda Agency (SEO, copywriting, link building, web development, translation, brand protection, digital PR, payment testing) and Revpanda Media (affiliate traffic network of 500+ partners). Services are delivered to iGaming operators, game developers, and payment providers across 70+ markets via a proprietary self-serve platform.

Product overview

Revpanda Group is a specialised iGaming agency operating through two main divisions: Revpanda Agency and Revpanda Media. The company offers a comprehensive suite of digital marketing services built on a proprietary Revpanda Platform that integrates SEO services, payment testing, copywriting, link building, web development, translation, brand protection, and digital PR. The platform serves as a centralised hub where clients can access these modular services. The company recently expanded its portfolio through the acquisition of All-in Global, adding the CRAIG AI Localisation Platform to its offerings. Revpanda Media focuses on affiliate marketing and traffic generation for casinos and sportsbooks, while Revpanda Agency provides the underlying digital marketing services.

Differentiator

Problem solved

Functional benefit

Products and services

• Revpanda Agency
• Revpanda Media
• Revpanda Platform
• SEO Services
• Link Building Services
• Payment Testing Services
• Copywriting Services
• Web Development Services
• Translation Services
• Brand Protection Services
• Digital PR Services
• CRAIG AI Localisation Platform

Quantifiable outcome

• 80,000+ leads generated for clients
• +13 more outcomes

Named customers19 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature4 records

Partnerships

22 partnerships are on record, tiered core and minor.

• All-in GlobalcoreStrategic or Co-development Partner · 22 June 2026Revpanda Group acquired All-in Global, the leading localisation specialist in the iGaming industry with over 18 years of experience. As part of the acquisition, Revpanda is investing in the growth of CRAIG, All-in Global's natively-developed AI-powered localisation platform that serves iGaming companies across global markets. This acquisition strengthens Revpanda's translation and localisation service capabilities.
• ACE AllianceminorStrategic or Co-development PartnerRevpanda partners with ACE Alliance for global B2B events, creating a hub for innovation and networking with industry leaders across the globe.
• BC.GameminorGTM or Marketing PartnerRevpanda Media promotes BC.Game brand through affiliate network, driving traffic and FTDs to the online casino operator.
• Betti AffiliatesminorGTM or Marketing PartnerAffiliate partnership where Revpanda Media drives player acquisition traffic for Betti through SEO and content marketing.
• Boomerang PartnersGTM or Marketing PartnerRevpanda Media collaborates with Boomerang Partners, a sports-focused affiliate program, featuring them as a trusted partner on their network.
• KNG PartnersminorGTM or Marketing PartnerAffiliate network partnership where KNG Partners promotes brands through Revpanda Media's platform with high-quality traffic.
• Spinwise AffiliatesminorGTM or Marketing PartnerRevpanda Media works with Spinwise Affiliates as a brand partner for iGaming traffic generation.
• Royal PartnersminorGTM or Marketing PartnerAffiliate partnership for casino brand promotion through Revpanda Media's network.
• Vegas LegendsminorGTM or Marketing PartnerRevpanda Media supports Vegas Legends with SEO, content, and performance marketing for iGaming brand growth.
• Tycoon PartnersminorGTM or Marketing PartnerAffiliate marketing partnership for iGaming casino brands through Revpanda Media platform.
• Partners CasaminorGTM or Marketing PartnerRevpanda Media collaborates with Partners Casa for casino affiliate marketing services.
• MoonwalkersminorGTM or Marketing PartnerAffiliate partnership for iGaming brand promotion through Revpanda Media.
• AffisionminorGTM or Marketing PartnerRevpanda Media works with Affision as an affiliate partner for iGaming traffic.
• MiomediaminorGTM or Marketing PartnerAffiliate partnership for casino brand marketing through Revpanda Media network.
• KongminorGTM or Marketing PartneriGaming affiliate marketing partnership with Kong through Revpanda Media platform.
• Samurai PartnersminorGTM or Marketing PartnerAffiliate network partnership for casino brand promotion with Samurai Partners.
• Kawai PartnersminorGTM or Marketing PartneriGaming affiliate partnership with Kawai Partners for casino brand marketing.
• Thrill PartnersminorGTM or Marketing PartnerAffiliate marketing partnership with Thrill Partners for iGaming brand promotion.
• CrassulaminorStrategic or Co-development PartnerRevpanda is co-hosting a webinar with Crassula on banking solutions for iGaming, discussing why traditional banking is broken for the industry.
• WhiteBITminorStrategic or Co-development PartnerCo-presenting webinar with WhiteBIT on iGaming banking solutions and cryptocurrency integration.
• OddsgateminorStrategic or Co-development PartnerRevpanda published sponsored content featuring Oddsgate's 'Gate to 2050' report on iGaming future trends, with Revpanda promoting the research to their audience.
• NuxGameminorStrategic or Co-development PartnerRevpanda featured NuxGame content about sweepstakes model evolution on their news platform, covering B2B gaming technology.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• XLMedia: Public performance marketing and media company with significant iGaming exposure alongside consumer verticals. Comparable affiliate-driven traffic model, though broader in vertical scope than Revpanda.
• Gaming Innovation Group (GiG): Public iGaming platform provider with affiliate marketing, media, and platform divisions. Overlaps with Revpanda Media's affiliate operations and competes for operator marketing budgets.

Direct peers

• Better Collective: Public iGaming affiliate marketing and sports media group operating multiple affiliate brands across sports betting and casino. Directly comparable to Revpanda Media as a scaled affiliate network serving operators globally.
• Catena Media: Public iGaming-focused affiliate marketing company generating leads and traffic for online casino and sportsbook operators. Closely aligned with Revpanda Media's affiliate model and Revpanda Agency's SEO offerings.
• Gambling.com Group: Public performance marketing company specializing in iGaming lead generation through SEO-driven media properties. Directly comparable to Revpanda Media's traffic-monetization approach.
• Raketech: Public affiliate marketing company in iGaming and sports betting, focused on SEO, content, and comparison sites. Overlapping affiliate network and SEO service model with Revpanda.
• Blexr: Malta-based iGaming affiliate marketing and SEO agency operating multiple casino and sportsbook comparison brands. Comparable to Revpanda as a specialist iGaming digital marketing agency.
• Cleveradvertising: iGaming digital marketing agency offering SEO, PPC, content, and affiliate services for online casino and sportsbook operators. Directly comparable to Revpanda Agency's service portfolio.
• Digital Chain: iGaming-focused digital marketing and SEO agency offering link building, content, and traffic services to operators. Comparable niche specialization and B2B services to Revpanda Agency.

Emerging players

• Affiliate Edge: iGaming affiliate marketing agency offering SEO, content, and media buying services to operators. Comparable emerging niche player to Revpanda in the iGaming-specialized agency space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/revpanda_group
• YouTubeyoutube.com/@revpanda.agency
• Facebookfacebook.com/revpanda.agency
• LinkedInlinkedin.com/company/revpanda
• Instagraminstagram.com/revpanda.group
• TikToktiktok.com/@revpanda_agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revpanda Group