Elevity
Elevity, the managed-IT division of Gordon Flesch Company, delivers cybersecurity, IT consulting, vCIO, cloud, managed voice (UCaaS), and managed print services to SMB and enterprise clients across Wisconsin, Illinois, Indiana, and Ohio.
- Company typePrivate
- Founded2020
- HeadquartersMadison, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Elevity does
Elevity is the managed-IT division of Gordon Flesch Company (GFC), a privately held, family-owned business technology provider founded in the 1950s and headquartered in Madison, Wisconsin. Elevity delivers cybersecurity, IT consulting, virtual CIO (vCIO) services, Microsoft solutions, hyperconverged infrastructure, cloud services, and project-based IT work to small-medium businesses and enterprise clients across Wisconsin, Illinois, Indiana, and Ohio. The company positions itself as a single-vendor alternative for businesses that would otherwise manage print, voice, and IT through multiple providers, with a recurring-revenue managed services model anchored by the imageCARE managed print program, managed voice (UCaaS with Microsoft Teams integration and a 99.999% uptime guarantee), and the Elevity Cybersecurity, Cloud, and Hyperconverged Infrastructure stack.
The underlying technology platform combines proprietary service delivery layers — the imageCARE proactive monitoring program, FMAudit-based remote device monitoring, Microsoft Power BI analytics dashboards (where GFC claims to be the first office technology company to offer live, data-driven print analytics), and the AskGordy AI knowledge-retrieval application integrated with Laserfiche enterprise content management — with third-party partnerships across Canon (where GFC is the nation's largest independent dealer), Lexmark (largest independent U.S. dealer), Ricoh (ProVision Certified Dealer Partner for three consecutive years through 2026), Microsoft, PaperCut, uniFLOW, and Intermedia. Revenue mechanics span hardware sales, recurring managed services contracts (print, voice, IT), in-house leasing and financing through GFC Leasing, and professional services for implementation, training, and free technology assessments.
The go-to-market motion is direct enterprise field sales with consultative account executives and business analysts, supplemented by content marketing (blog, resource library, case studies), interactive assessments, and email/social distribution. Customer evidence spans Chicago Cubs, UW Health, ThedaCare, Sauk Prairie HealthCare, Harley-Davidson, Honda, Kerry, Walgreens, Wintrust, Wolf Sub-Zero, and Green Bay Packers across Healthcare, Manufacturing, Professional Sports, Retail, Finance, and Appliance verticals. Jeff Dotzler serves as President, with Bill Flesch as Chief Revenue Officer of the parent GFC enterprise.
Elevity firmographics
Firmographics- Name
- Elevity
- Legal name
- The Gordon Flesch Company, Inc.
- Website
- https://gflesch.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Elevity, the managed-IT division of Gordon Flesch Company, delivers cybersecurity, IT consulting, vCIO, cloud, managed voice (UCaaS), and managed print services to SMB and enterprise clients across Wisconsin, Illinois, Indiana, and Ohio.
- Ownership category
- akta.pro rank
Elevity industry classification
Industry- Product category
- Managed IT and Business Technology Services
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Computer & Office Equipment (3570)
- akta.pro primary industry
- Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)
- akta.pro secondary industry
- Observability, Monitoring & AIOps (BPAEAKAG)
Keywords
Where Elevity is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Elevity business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Hardware Sales: Sale of office equipment including copiers, printers, scanners, production print devices, large format printers, thermal printers, interactive displays, and related hardware. The company is the nation's largest Canon dealer and a leading Lexmark dealer.
- Managed Print Services: Recurring managed print services including device monitoring, maintenance, supply replenishment (Just-in-Time toner program), firmware updates, security management, and reporting through the imageCARE program.
- Managed Voice Services: Unified Communications as a Service (UCaaS) providing cloud-based business phone systems, VoIP, and voice communications with 99.999% uptime guarantee.
- Managed IT Services: Comprehensive IT management services including cybersecurity, IT consulting, vCIO services, Microsoft solutions, hyperconverged infrastructure, cloud services, and project work.
- Leasing & Financing Solutions: In-house financial services through GFC Leasing offering flexible financing options for printers and hardware as well as other business technology needs.
- Professional Services: Implementation, consulting, training, and technical support services including free business technology assessments, onboarding, and ongoing support.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Elevity product offering
Product offeringCore offering
Elevity, a division of Gordon Flesch Company, provides comprehensive business technology managed services including managed IT services (cybersecurity, vCIO, cloud, Microsoft solutions, hyperconverged infrastructure), managed print services under the imageCARE program (proactive monitoring, just-in-time toner replenishment, output management), managed voice services (UCaaS with Microsoft Teams integration), and resale of office hardware from Canon, Ricoh, Lexmark, and other manufacturers. The company serves SMB and enterprise customers across Wisconsin, Illinois, Indiana, and Ohio.
Product overview
Elevity is a division of Gordon Flesch Company offering a comprehensive business technology managed services portfolio. The core offerings span four main areas: Managed IT services (including cybersecurity, IT consulting, vCIO, Microsoft solutions, hyperconverged infrastructure, and cloud services under the Elevity brand), Managed Voice Services (Unified Communications as a Service with Microsoft Teams integration and 99.999% uptime guarantee), Managed Print Services under the imageCARE program (including proactive monitoring, print security, output management, and just-in-time toner replenishment), and Hardware (office copiers, printers, scanners from Canon, Ricoh, and Lexmark). Additional products include AskGordy AI application for content management, Enterprise Content Management powered by Laserfiche, GFC Print Security services, Output Management Solutions (PaperCut, uniFLOW), and GFC Leasing for flexible financing. Elevity positions itself as a holistic technology partner providing right-sized plans with tailored strategy, robust security, best-in-class solutions, and unrivaled support.
Differentiator
Problem solved
Functional benefit
Brands
- imageCARE: Managed print services program designed to minimize paper waste, reduce energy consumption, enact a recycling program, and eliminate the hassle and confusion around toner supplies and service
- imageCARE+
- Elevity
- GFC Managed Print
- Managed Voice Services
- AskGordy
Products and services
- Elevity Managed IT Comprehensive technology management services including cybersecurity, IT consulting, vCIO services, Microsoft solutions, hyperconverged infrastructure, cloud services, and project work. Takes a holistic approach with right-sized plans, tailored strategy, robust security, and best-in-class solutions for SMB and enterprise customers.
- Managed Voice Services Unified Communications as a Service (UCaaS) featuring tailored multi-channel communication solution integrating with Microsoft Teams, available via desk phone, computer app, or mobile app, backed by 99.999% uptime guarantee.
- imageCARE Managed Print Comprehensive managed print services program (MPS) that minimizes paper waste, reduces energy consumption, enacts recycling programs, and eliminates hassle around toner supplies and service. Includes proactive monitoring, real-time analysis, and just-in-time toner replenishment for office print environments.
- Hardware (Office Copiers, Printers, Scanners) Full range of office hardware including multifunction devices, copiers, printers, scanners, production print equipment, large format printers, thermal printers, and interactive displays from Canon, Ricoh, Lexmark, and other brands.
- Financing & Leasing Solutions In-house financial services (GFC Leasing) offering flexible financing options for printers, copiers, IT hardware, and other business technology equipment.
- Elevity Cybersecurity Security services including printer security, network security, endpoint protection, and security assessments to protect business technology infrastructure.
- Output Management Solutions Print management software and tools to control costs, track usage, improve efficiencies, and monitor the health of printer fleets. Includes PaperCut and uniFLOW integration.
- Enterprise Content Management Document management and workflow automation solutions powered by Laserfiche for organizing, securing, and retrieving business content.
Quantifiable outcome
- Eliminated toner stockpile including 4-foot by 4-foot pile of old toner and supplies
- +3 more outcomes
Companies that use Elevity
Customer profileNamed customers11 records
Segments10 records
Ideal customer profiles4 records
Elevity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature3 records
Elevity partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and supporting.
- CanoncoreGordon Flesch Company / Elevity is the nation's largest Canon dealer and has been named Canon U.S.A. Top Dollar Dealer Volume Award winner for 11 consecutive years. The company offers Canon copiers, printers, and production print equipment as a primary hardware vendor relationship.
- LexmarkcoreGordon Flesch Company / Elevity is the largest independent Lexmark dealer in the United States. The company offers Lexmark printers and solutions as part of its hardware portfolio.
- RicohcoreGFC has earned Ricoh ProVision Certified Dealer Partner status for 2026, marking the third consecutive year of recognition for outstanding performance. The company offers Ricoh production print solutions.
- MicrosoftcoreElevity provides Microsoft solutions including Office 365 integration and Microsoft Teams integration for voice communications. Power BI analytics platform partnership enables real-time printer fleet data visualization for customers.
- FMAuditcoreFMAudit is used for remote monitoring of printers, automatic capture of device meters, and supply usage reporting to enable Just-in-Time toner replenishment and proactive maintenance.
- PaperCutsupportingPaperCut print management software is offered as part of the managed print solutions, providing secure print release and print management capabilities.
- uniFLOWsupportinguniFLOW (NT-Ware USA, Inc.) is offered as an alternative print management software solution, providing secure print release and workflow automation capabilities.
- LaserfichesupportingLaserfiche is offered as an Enterprise Content Management solution, integrated with the company's document management and workflow automation services.
- IntermediasupportingIntermedia privacy policy referenced in customer agreements, indicating partnership for cloud communications or unified communications services.
- EKMsupportingEKM (DCA EULA and Portal EULA) customer agreements referenced, indicating partnership for document management or workflow solutions.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Elevity competitors and assessment
Company assessmentBroad incumbents
- Lexmark International: OEM partner of GFC/Elevity and direct enterprise competitor. As the largest independent Lexmark dealer, GFC depends on Lexmark while also competing with Lexmark's direct enterprise and MPS sales motion.
- Konica Minolta Business Solutions: Global OEM and managed services provider offering managed print, document management, and IT services. Competes with Elevity's hardware, managed print, and IT offerings across enterprise accounts, often via direct sales rather than dealer channel.
- Sharp Electronics Corporation: Office equipment OEM offering copiers, managed print services, and document solutions. Competes with Elevity on hardware, MPS contracts, and increasingly bundled IT services.
- Xerox: Global managed print services and document technology incumbent. Competes across hardware, managed print, and increasingly IT services; a direct alternative for enterprise customers evaluating Elevity's bundled offering.
- HP Inc. Global printer OEM with growing managed print services and HP Amplify partner program. Competes with Elevity on hardware placement and offers competing MPS contracts to mid-market customers.
- Toshiba America Business Solutions: Managed print and document solutions OEM with national dealer network and direct enterprise sales. Comparable in product categories (MFPs, MPS, document management) and target customers.
- Ricoh North America: OEM partner and competitor offering managed print, production print, and document workflow services. While GFC is a Ricoh ProVision Certified Dealer, Ricoh's direct enterprise sales overlap with Elevity on larger accounts.
Regional players
- Kelley Create: Regional managed print, IT, and voice provider serving the Pacific Northwest. Comparable in offering mix (print, IT, voice) and mid-market customer focus, though operating in a different geography.
Direct peers
- EO Johnson Business Technologies: Wisconsin-based managed technology provider offering managed print, managed IT, voice, and document solutions to Midwest customers. Direct peer in geography, vertical mix, and bundled offering.
- Marco Technologies: Midwest-based managed technology provider offering managed print, managed IT, cloud, and voice services to mid-market and enterprise customers. Direct competitor to Elevity/GFC across overlapping geographies and product bundles.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Elevity social profiles
Digital presenceElevity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elevity leadership team
Management profileNumber of profiles
Profiles1 record
Elevity subsidiaries and ownership
Company hierarchySubsidiaries1 record
Elevity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elevity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elevity
What does Elevity do?
Elevity, a division of Gordon Flesch Company, provides comprehensive business technology managed services including managed IT services (cybersecurity, vCIO, cloud, Microsoft solutions, hyperconverged infrastructure), managed print services under the imageCARE program (proactive monitoring, just-in-time toner replenishment, output management), managed voice services (UCaaS with Microsoft Teams integration), and resale of office hardware from Canon, Ricoh, Lexmark, and other manufacturers. The company serves SMB and enterprise customers across Wisconsin, Illinois, Indiana, and Ohio.
Is Elevity a public or private company?
Elevity is a private company. It is classified as family owned and is currently operating.
When was Elevity founded?
Elevity was founded in 2020. It employs 51 to 100 people.
Where is Elevity based?
Elevity is headquartered in Madison, United States, in the North America region.
How does Elevity make money?
Six revenue lines are on record. Hardware Sales are the primary driver. The others are managed Print Services, managed Voice Services, managed IT Services, leasing & Financing Solutions and professional Services.
Who are Elevity's main competitors?
Broad incumbents on record are Lexmark International, Konica Minolta Business Solutions, Sharp Electronics Corporation, Xerox, HP Inc., Toshiba America Business Solutions and Ricoh North America. Kelley Create is listed as a regional player. Direct peers are EO Johnson Business Technologies and Marco Technologies.
Does Elevity have an API?
No public API is recorded for Elevity.
What industry is Elevity in?
Elevity's product category is Managed IT and Business Technology Services. Its primary akta.pro industry code is BPAAACAC, Software/Application Support (SaaS, Enterprise Apps), with a secondary code of BPAEAKAG, Observability, Monitoring & AIOps. Its NAICS code is 54151 and its SIC code is 7370.