Relax Gaming

Name

Relax Gaming

Legal name

Relax Gaming Limited

Website

https://relax-gaming.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

iGaming Software and Content Aggregation

NAICS

Other Gambling Industries (713290), Other Gambling Industries (71329)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ)

akta.pro secondary industries

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA), Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK)

Keywords

• IGaming software
• Casino content aggregation
• Slot game development
• Progressive jackpot network
• B2B gaming platform

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Content Licensing & Distribution: B2B licensing of casino game content (slots, poker, bingo, table games) to online gaming operators through aggregation platforms and direct partnerships. Revenue generated from content distribution fees and commercial arrangements with operator partners.
2. Aggregation Platform Fees: Silver Bullet and Powered By Relax programmes provide aggregation services to third-party studios,收取平台接入和技术服务费用. Studios gain access to 1,000+ operator network through single API integration.
3. In-House Game Royalties: Proprietary game portfolio including Money Train series, Dream Drop series, Tumble series generates direct revenue through operator partnerships and network participation fees.
4. Jackpot Network Participation: Dream Drop progressive jackpot network generates revenue through network aggregation of player pools across 50+ titles and 100+ operators. Includes jackpot reseed contributions and network fees.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Relax Gaming is a B2B iGaming content supplier and aggregator that develops proprietary casino games (slots, poker, bingo, table games) and operates the Relax Apex aggregation platform, which distributes 4,000+ games from 70+ partner studios to 1,000+ online casino operators via a single API. The company also runs the Dream Drop progressive jackpot network, a five-tiered must-drop system with a €2 million MEGA tier that has produced 30+ MEGA jackpot winners since 2022. Studio partners are onboarded through the Silver Bullet and Powered By Relax programmes, gaining access to Relax's operator network and regulatory support across 10+ licensed jurisdictions including the UK, Malta, Ontario, Pennsylvania, and Gibraltar.

Product overview

Relax Gaming is a B2B multi-product provider offering unique content at unrivalled speed-to-market through a platform-plus-modules architecture. The core offering comprises Relax Apex (aggregation platform), Casino (slots, own games, and Dream Drop Jackpots), Poker, and Bingo products. The company aggregates 4,000+ casino games from 70+ partner studios via Silver Bullet and Powered By Relax programs to 1,000+ operators. Key proprietary content includes the Money Train series, Tumble series, and Bill & Coin series. The Dream Drop progressive jackpot network features six tiers (Rapid through €2M Mega) and has produced 30+ MEGA winners since 2022.

Differentiator

Problem solved

Functional benefit

Brands

• Relax Apex™: Next-generation aggregation overlay platform for content delivery
• Dream Drop Jackpots
• Silver Bullet
• Powered By Relax
• Relax Rush
• Relax Vantage
• Bonus Reels™
• Hexapro

Products and services

• Relax Apex Next-generation aggregation overlay platform that delivers a single API connecting 70+ partner studios to 1,000+ online casino operators, providing unified access to 4,000+ casino games and enabling rapid integration.
• Relax Casino (with Relax Own Games) Comprehensive casino offering combining proprietary in-house developed slots (including the Money Train series, Tumble series, and Bill & Coin series) with aggregated content from international suppliers, delivered through the aggregation platform.
• Dream Drop Jackpots Five-tiered progressive jackpot system with must-drop mechanics featuring Rapid, Midi, Maxi, Major, and Mega (€2 million) jackpot tiers. Has produced 30+ MEGA Jackpot winners since launch with over €279 million in total payouts across all tiers.
• Relax Poker Flagship poker product offering unique and innovative approach to the market, including the Hexapro product. Successfully launched in multiple markets including France.
• Relax Bingo Bingo product offering a unique and mature experience to the traditional gaming format, complementing the casino and poker offerings.
• Silver Bullet Programme Programme designed to attract and promote innovative third-party studio partners. Studios gain access to Relax Gaming's distribution network of tier-one operators and regulated markets worldwide.
• Powered By Relax (P2P) Platform-to-platform (P2P) casino vertical allowing studios to integrate their content through Relax Gaming's aggregation platform with commercial independence and simplified integration.
• Relax Vantage Business portal simplifying onboarding and integration for operators and suppliers, providing game management, analytics access, and legal matter handling capabilities.
• Relax Rush Promotional suite bringing top-quality promotional tools to Relax-driven networks and external operators, allowing brands to set their own campaigns.

Quantifiable outcome

• €279,972,061 in total jackpot payouts since Dream Drop launch
• +4 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

31 partnerships are on record, tiered core, flagship and minor.

• StarcasinocoreChannel Partner/ Reseller/ Distributor · 7 July 2026Full Relax Gaming content portfolio live with Starcasino in Netherlands including recent hits Guitar Quest, Midnight Marauder. Expansion of regulated Dutch market presence
• ReelPlayflagshipTechnology or Integration · 10 June 2026RLX Gaming (Relax Gaming's US entity) aggregation debut in United States with ReelPlay as first partner. ReelPlay games rollout marks launch of US aggregation service
• Kalamba GamescoreTechnology or Integration · 8 June 2026Content partnership via Relax Gaming's Silver Bullet aggregation platform enabling Kalamba Games titles (Piggy Bank Plunder Hold and Win, Carnival Express 7s, Emerald Glory 7s) to be distributed to NetBet players through Relax's operator network
• Peter & SonscoreTechnology or Integration · 31 March 2026Extended partnership for distribution of Peter & Sons online casino games in Brazil and Peru via Relax Gaming's aggregation platform. Company also launched content in Ontario with Ellipse Entertainment and entered German market through Lotto Baden-Württemberg
• Fanatics CasinoflagshipChannel Partner/ Reseller/ Distributor · 12 March 2026RLX Gaming content portfolio launch with Fanatics Casino in New Jersey and Pennsylvania. Top-performing titles including Temple Tumble, Bonsai Dragon Blitz, The Great Pigsby available. Platform available in Michigan, NJ, PA, West Virginia
• Curious GamesflagshipStrategic or Co-development Partner · 9 March 2026Hollywood-influenced game studio entering iGaming via Silver Bullet programme. Founded by interactive entertainment veterans and creatives behind major Hollywood blockbuster productions including multiple Oscar and BAFTA winners. Studio developing visually rich and immersive slot titles for global markets
• CasinoGroundsflagshipStrategic or Co-development Partner · 5 March 2026Sixth collaborative game development partnership following successful releases: Iron Bank, Beast Mode, Net Gains, Book of Power, Iron Bank 2. Latest release Beast Gains (March 2026) features jungle cruise theme with 25,000x max win
• KonquercoreTechnology or Integration · 3 March 2026California-based game studio partnership for instant-win, crash, and table games via Powered By Relax. Debut release Fortune Cookie Fortunes features multiplier mechanics and trivia elements
• AvatarUXcoreTechnology or Integration · 27 February 2026Expanded partnership bringing AvatarUX's full slot portfolio (90 games including PopWins titles, Hold&Win hits, cluster games) live on Powered By Relax platform. Studio originally joined Silver Bullet programme in 2023
• Blaze GamingcoreTechnology or Integration · 22 January 2026Powered By Relax partnership bringing 50+ titles including slots, roulette, table games, virtual casino products and Bull Trading portfolio (trading-inspired games bridging financial markets and casino entertainment) with roadmap of six new releases per month
• Wicked GamescoreTechnology or Integration · 15 January 2026Slot studio integration into Powered By Relax aggregation platform, making Wicked Games' complete portfolio accessible to operator partners. Titles include Transformers and Jack and Fawkes. Studio gains access to Relax Gaming's international distribution network
• 3 Oaks GamingcoreTechnology or Integration · 9 December 2025Content distribution partnership via Powered By Relax bringing 3 Oaks Gaming's portfolio including Sun of Egypt 5, Super Hot Teapots, Lucky Penny 2 to operator network
• Admiral.chcoreChannel Partner/ Reseller/ Distributor · 30 September 2025Swiss market expansion via Casino ADMIRAL Mendrisio partnership under Admiral.ch brand
• bet365flagshipChannel Partner/ Reseller/ Distributor · 23 September 2025European expansion through bet365 launch in Italy. Partnership adds to existing relationship including multiple Dream Drop jackpot winners
• Hard Rock Bet CasinoflagshipChannel Partner/ Reseller/ Distributor · 4 September 2025RLX Gaming supply agreement for Hard Rock Bet Casino in New Jersey. Partnership brings extensive game library to Hard Rock's US player base
• LottomartcoreChannel Partner/ Reseller/ Distributor · 27 August 2025Content distribution partnership bringing broad selection of Relax Gaming's recognisable titles to Lottomart's platform
• High 5 GamescoreTechnology or Integration · 17 June 2019Powered By partnership for High 5 Games' portfolio of independent casino content via platform-to-platform agreement
• Skywind GroupcoreTechnology or Integration · 10 June 2019Powered By agreement for Skywind Group's games portfolio roll-out on Relax Gaming platform
• Gaming RealmscoreTechnology or Integration · 5 June 2019Platform-to-platform agreement for distribution of Gaming Realms' Slingo Originals portfolio
• InterwettencoreChannel Partner/ Reseller/ Distributor · 20 May 2019Tier-one operator partnership for Relax Gaming's extensive in-house content including table games and video slots
• Big Time GamingflagshipTechnology or Integration · 28 March 2019First to launch Big Time Gaming's The Final Countdown video slot. Relax Gaming's operators gained early access to BTG's hotly anticipated release
• VideoslotscoreChannel Partner/ Reseller/ Distributor · 11 March 2019Partnership for distribution of Relax Gaming's games including Temple Tumble and wider portfolio to Videoslots' player base
• GentingBetcoreChannel Partner/ Reseller/ Distributor · 25 February 2019Significant content agreement for Relax Gaming's games with GentingBet's online casino platform
• SoftGamingscoreChannel Partner/ Reseller/ Distributor · 12 February 2019Content agreement enabling SoftGamings customers to access Relax Gaming's portfolio of proprietary and partner studio games
• Hacksaw GamingcoreTechnology or Integration · 1 January 2019Powered By platform partnership bringing Hacksaw Gaming's portfolio of 26 scratch and casino games to Relax's distribution network
• Gaming Innovation Group (GiG)coreChannel Partner/ Reseller/ Distributor · 1 January 2019Distribution agreement enabling GiG-integrated operators to access Relax Gaming's casino games aggregator platform
• Blue Ocean GamingminorChannel Partner/ Reseller/ Distributor · 4 December 2018Agreement for distribution of Relax Gaming's proprietary video slots and selection of partner studio content
• LeoVegasflagshipChannel Partner/ Reseller/ Distributor · 15 February 2018Content distribution deal commencing with table games (Roulette, Blackjack) at industry-leading rates with more products to follow. Games built on Relax's proprietary RNG engine in HTML5
• Kindred GroupflagshipChannel Partner/ Reseller/ Distributor · 6 February 2018Extended partnership for table games (Roulette, Blackjack) with Unibet, MariaCasino, 32Red brands. Extension builds on success with poker and bingo products
• Jackpotjoy PLCcoreChannel Partner/ Reseller/ Distributor · 29 January 2018Content partnership for Jackpotjoy, Vera&John, InterCasino brands with cost-effective Blackjack and Roulette table games
• PG SoftcoreTechnology or Integration · 23 January 2018Silver Bullet partnership bringing PG Soft's mobile-first titles (Honey Trap of DiaoChan, Tree of Fortune, Fortune Gods) to operators via Relax's aggregation platform with commercial and regulatory assistance

Scale indicators10 records

Recent moves15 records

Expansion highlights6 records

Broad incumbents

• Evolution AB: Evolution is the dominant live casino provider that has expanded into slots via NetEnt, Red Tiger, Big Time Gaming, Nolimit City acquisitions — a broader incumbent with overlapping aggregation and slots capabilities serving similar operator customers.
• NetEnt: NetEnt (part of Evolution AB) is a pioneer B2B slot supplier with iconic titles and broad operator distribution — established incumbent competitor in the premium slots category serving similar tier-one operators.

Direct peers

• Hacksaw Gaming: Hacksaw Gaming produces scratch cards, slots and instant-win games distributed via the Powered By Relax platform historically, now expanding direct operator relationships — comparable emerging slot studio with innovative mechanics.
• Play'n GO: Play'n GO is a leading independent slot studio with branded titles (Book of Dead) distributed across major European and US-facing operators — directly comparable proprietary slot publisher competing for similar operator deals.
• Push Gaming: Push Gaming is a premium slot developer (Jammin' Jars, Razor Shark) targeting tier-one European operators with branded content — closely comparable mid-sized slot studio competing for similar distribution partnerships.
• Red Tiger Gaming: Red Tiger (owned by Evolution) operates the Daily Drop Jackpots network across hundreds of operators and supplies proprietary slots — directly comparable proprietary slots + network jackpot model with similar operator footprint.
• Yggdrasil Gaming: Yggdrasil combines proprietary slot development (e.g., Gigablox mechanics) with the YG Masters partner programme for third-party distribution — closely analogous aggregation-plus-studio business model targeting tier-one operators.
• Games Global (formerly Microgaming): Games Global operates the Microgaming distribution platform with thousands of games from partner studios, serving operators worldwide — directly comparable aggregation model with proprietary and third-party content.
• Pragmatic Play: Pragmatic Play is a leading iGaming content provider offering proprietary slots, live casino, bingo, and sports betting alongside the Pragmatic Solutions aggregation platform — directly comparable dual content + aggregation model serving 1,000+ operators globally.

Emerging players

• Big Time Gaming: Big Time Gaming invented the Megaways mechanic and licenses it broadly while developing branded slots (The Final Countdown) — adjacent innovative slot studio whose games are also distributed via Relax's aggregation platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCApK_PDb_9CSUKFxMJA8BTA
• Facebookfacebook.com/RelaxGamingRG
• LinkedInlinkedin.com/company/relax-gaming-ltd
• Instagraminstagram.com/relax.gaming

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Relax Gaming