TotalPass
TotalPass is a Brazilian B2B2C corporate wellness platform that contracts with employers to give employees access to 35,000+ gyms and wellness partners across 1,900+ cities, offering tiered subscriptions covering fitness, mental health, nutrition, and exclusive content.
- Company typePrivate
- Founded2016
- HeadquartersSão Paulo, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What TotalPass does
TotalPass (legal entity: TOTALPASS PARTICIPACOES LTDA, CNPJ 27.059.627/0001-74) is a Brazilian B2B2C corporate wellness platform founded in 2017 and headquartered in São Paulo. The company contracts with employers to provide their employees access to a nationwide aggregated network of 35,000+ gyms and wellness partners across 1,900+ Brazilian cities, covering 250+ fitness modalities including bodybuilding, pilates, swimming, cross training, martial arts, dance, yoga, and beach tennis. Its product suite is organized into four pillars: Total Fit (gym network access), Total Mind (mental health services via partnerships with Conexa, Zen App, Starbem, and Positiv), Total Nutri (nutrition guidance and teleconsultations), and Total Play (exclusive wellness content). The mobile application on iOS and Android serves as the primary user interface for locating partner gyms, managing subscriptions, and executing check-ins.
Underlying technology is a mobile-first subscription platform integrated with multiple gym management systems to enable autonomous, secure student access across the partner network, plus a corporate management dashboard for HR teams to administer benefits, enrollment, and financial controls. A separate Check-In Extra add-on enables multi-visit-per-day gym access as a transactional upsell layered on the subscription base.
TotalPass operates a recurring B2B subscription revenue model, charging corporate clients per employee per month across eleven tiers ranging from a free TP Free tier (R$0) to TP7 (R$699.90), with pricing negotiated based on network size and included services. The go-to-market combines enterprise field sales targeting HR departments with a product-led growth motion via app store presence and a consumer promotional campaign ('Entre em Campo'). Named enterprise customers include Nestlé, Bradesco, Unimed, Coop, Volkswagen, Alstom, and Catho, and the company reports 5,000+ corporate partner companies on its platform. No funding rounds, revenue figures, or external investor information are disclosed in available sources.
TotalPass firmographics
Firmographics- Name
- TotalPass
- Legal name
- TOTALPASS PARTICIPACOES LTDA
- Website
- https://totalpass.com.br
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TotalPass is a Brazilian B2B2C corporate wellness platform that contracts with employers to give employees access to 35,000+ gyms and wellness partners across 1,900+ cities, offering tiered subscriptions covering fitness, mental health, nutrition, and exclusive content.
- Ownership category
- akta.pro rank
TotalPass industry classification
Industry- Product category
- Corporate Wellness Platform
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Travel & Services Membership Clubs (Ancillary Services-Led) (CRAEADAK)
- akta.pro secondary industry
- Membership/Subscription Concierge Virtual Care (HLALAAAH)
Keywords
Where TotalPass is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
TotalPass business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Corporate Subscription Plans: TotalPass generates revenue through B2B subscription plans where companies pay monthly fees per employee for access to gym and wellness networks. Plans range from free (TP Free) to R$699.90/month (TP7), with pricing varying based on network size and included services such as mental health support, nutrition consultations, and personal training sessions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | TP Free - Free wellness benefit with basic features |
| Subscription | Monthly | TP GO - Entry-level paid plan with gym access |
| Subscription | Monthly | TP1 - Mid-tier plan with broader gym network |
| Subscription | Monthly | TP1+ - Popular plan with extensive gym network |
| Subscription | Monthly | TP2 - Full Smart Fit network with mental health benefits |
| Subscription | Monthly | TP3 - Extended benefits with nutrition support |
| Subscription | Monthly | TP4 - Mental health focused premium plan |
| Subscription | Monthly | TP5 - Diversified fitness modalities plan |
| Subscription | Monthly | TP5+ - Exclusive fitness studios access |
| Subscription | Monthly | TP6 - High-performance premium studios |
| Subscription | Monthly | TP7 - Maximum network access with all partners |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
TotalPass product offering
Product offeringCore offering
TotalPass operates a B2B2C corporate wellness subscription platform where Brazilian companies contract access for their employees, who then receive a single subscription granting access to 35,000+ gyms and wellness partners across 1,900+ cities. The platform bundles physical fitness (Total Fit), mental health (Total Mind), nutrition (Total Nutri), and exclusive content (Total Play) into tiered monthly plans delivered through a mobile app.
Product overview
TotalPass is a multi-tiered corporate wellness subscription platform that provides employees of partner companies access to a nationwide network of over 35,000 gyms and studios across 1,900+ cities in Brazil. The platform operates on a tiered subscription model (TP FREE through TP7, ranging from free to R$699.90/month) with progressively increasing access to partner networks and additional services. The core product suite comprises Total Fit (fitness access), Total Mind (mental health services including online therapy and meditation), Total Nutri (nutrition support and teleconsultations), and Total Play (exclusive content platform). The ecosystem integrates partner wellness applications such as Queima Diária, Smart Fit Coach, Conexa, Zen App, Starbem, and Positiv to deliver comprehensive physical and mental wellness benefits through a single monthly subscription. A Check-In Extra add-on feature enables users to access partner facilities multiple times per day. The TotalPass mobile app (iOS/Android) serves as the primary user interface for managing benefits and accessing the network.
Differentiator
Problem solved
Functional benefit
Products and services
- TotalPass Platform (Corporate Wellness Subscription) Subscription-based corporate wellness platform that grants employees of contracted companies access to 35,000+ gyms and wellness partners across 1,900+ cities in Brazil, with no enrollment fees, no loyalty commitment, and no cancellation penalties.
- Total Fit
Quantifiable outcome
- Reduction in employee turnover rate
- +2 more outcomes
Companies that use TotalPass
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles1 record
TotalPass technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
TotalPass partnerships and signals
Strategic signalPartnerships
35 partnerships are on record, tiered core and minor.
- Smart FitcoreMajor gym chain partner providing access to Smart Fit locations across Brazil as part of TP2 and higher tier plans. Smart Fit is one of the flagship partners of the TotalPass network.
- Bio RitmocorePremium gym chain partner available on TP5 and higher plans, offering high-end fitness facilities to TotalPass members.
- Vidya Body & MindcoreYoga and wellness studio partner available on TP5+ and higher plans, part of TotalPass's exclusive studio network.
- KorecorePremium fitness studio partner available on TP3 and higher plans, offering specialized workout experiences.
- Race BootcampcoreBootcamp and functional training studio partner available on TP5+ and higher plans.
- Aera PilatescorePilates studio partner available on TP7 plan, part of the premium studio network.
- Jab HousecoreBoxing and martial arts studio partner available on TP5+ and higher plans.
- Buddha SpacoreRelaxation and spa partner available on TP7 plan, offering massage and wellness services.
- Tonus GymminorRegional gym partner included in the TotalPass network.
- VelocityminorPremium fitness studio partner available on TP4 and higher plans.
- NationminorCross training and functional fitness gym partner included in the network.
- SkyFitminorGym partner available on TP1 and higher plans.
- Red FitminorGym partner available on TP1 and higher plans.
- EvoqueminorPremium gym partner available on TP1 and higher plans.
- UltraminorGym partner available on TP1+ and higher plans.
- TecFitminorHigh-performance fitness studio partner available on TP6 plan.
- OaziminorFunctional training studio partner available on TP5 and higher plans.
- Queima DiáriaminorDigital fitness platform partner offering online workouts accessible on TP Free and all paid plans.
- ConexaminorOnline mental health and psychology platform partner available on Total Mind benefits.
- Zen AppminorMeditation and mindfulness app partner available on TP Free and all paid plans.
- StarbemminorEmployee benefits platform partner integrated with Total Mind services.
- PositivminorSelf-knowledge and personal development platform partner available on TP Free plan.
- Smart Fit CoachminorOnline personal training platform partner included with Total Fit benefits.
- Voll PilatesminorPilates studio partner available on TP2 and higher plans.
- XPRIMEminorPremium fitness studio partner available on TP2 and higher plans.
- L7 Life ClubminorPremium lifestyle club partner available on TP3 and higher plans.
- AMS ExperienceminorFitness experience studio partner available on TP3 and higher plans.
- Ritual GymminorPremium gym partner available on TP4 and higher plans.
- MormaiiminorBeach and lifestyle fitness studio partner available on TP4 and higher plans.
- Action360minor360-degree fitness studio partner available on TP5 and higher plans.
- One to OneminorPersonalized training studio partner available on TP6 plan.
- Moov Fit ProminorFunctional training partner available on TP7 plan.
- GaviõesminorRegional gym partner included in the TotalPass network.
- Target FitminorRegional gym partner included in the TotalPass network.
- PlaytennisminorBeach tennis and racquet sports partner included in the network.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
TotalPass competitors and assessment
Company assessmentDirect peers
- Smart Fit: Largest gym chain in Latin America and TotalPass's flagship network partner (full network access from TP2 upward). Smart Fit also offers its own corporate plans, making it both a partner and a potential vertical competitor — a unique dual-role relationship with TotalPass.
- Gympass / Wellhub: Brazilian-founded corporate wellness and fitness membership aggregator now operating globally under Wellhub. Identical B2B2C model: employers contract, employees access a network of gyms and wellness partners. The most direct comparable to TotalPass and its largest competitor in Brazil.
- Wellable: Corporate wellness platform that combines gym/fitness network access with wellness programming and challenges for employees. Smaller scale than TotalPass but operates the same B2B wellness benefit model with a US focus.
- ClassPass: Subscription platform that aggregates access to fitness studios and gyms for end users via a monthly credit system. While its consumer focus is stronger than TotalPass's B2B emphasis, the network-aggregation model and tiered subscription structure are highly comparable.
Broad incumbents
- Limeade: Employee experience and corporate wellbeing platform serving enterprise HR. Broader in scope than TotalPass (engagement surveys, communication) but overlaps in wellness benefits delivery for employer clients.
- Virgin Pulse: Established corporate wellness and employee engagement platform with global enterprise clients. Overlaps with TotalPass on the wellness benefits delivery layer but offers a much wider HR-adjacent product portfolio.
Regional players
- OneFit (Mexico): Mexico-based corporate fitness membership aggregator operating a similar multi-gym-network model. Comparable platform mechanics but focused on the Mexican market rather than Brazil.
Emerging players
- Headspace for Work: Mental-health and meditation subscription sold into HR benefit packages. Overlaps with TotalPass's Total Mind pillar and represents a vertical specialist competitor for that wallet share within employer wellness budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
TotalPass social profiles
Digital presenceTotalPass financial estimates
Financial estimateRevenue estimate
Valuation estimate
TotalPass leadership team
Management profileNumber of profiles
Profiles1 record
TotalPass funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TotalPass M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TotalPass
What does TotalPass do?
TotalPass operates a B2B2C corporate wellness subscription platform where Brazilian companies contract access for their employees, who then receive a single subscription granting access to 35,000+ gyms and wellness partners across 1,900+ cities. The platform bundles physical fitness (Total Fit), mental health (Total Mind), nutrition (Total Nutri), and exclusive content (Total Play) into tiered monthly plans delivered through a mobile app.
Is TotalPass a public or private company?
TotalPass is a private company. It is classified as unknown and is currently operating.
When was TotalPass founded?
TotalPass was founded in 2016. It employs 1 to 10 people.
Where is TotalPass based?
TotalPass is headquartered in São Paulo, Brazil, in the Latin America region.
How does TotalPass make money?
One revenue line is on record: corporate Subscription Plans.
Who are TotalPass's main competitors?
Direct peers on record are Smart Fit, Gympass / Wellhub, Wellable and ClassPass. Broad incumbents are Limeade and Virgin Pulse. OneFit (Mexico) is listed as a regional player. Headspace for Work is listed as an emerging player.
Does TotalPass have an API?
No public API is recorded for TotalPass.
What industry is TotalPass in?
TotalPass's product category is Corporate Wellness Platform. Its primary akta.pro industry code is CRAEADAK, Travel & Services Membership Clubs (Ancillary Services-Led), with a secondary code of HLALAAAH, Membership/Subscription Concierge Virtual Care. Its NAICS code is 713940 and its SIC code is 7997.