Global Action Plan
- Company typePrivate
- Founded1993
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
Global Action Plan firmographics
Firmographics- Name
- Global Action Plan
- Legal name
- Global Action Plan
- Website
- https://globalactionplan.org.uk
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Global Action Plan industry classification
Industry- Product category
- Environmental advocacy and behaviour-change charity services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312)
- akta.pro primary industry
- Pollution Prevention, Chemicals & Waste (incl. Plastics) (BPADALAJ)
- akta.pro secondary industry
- Public Health Strategy, Policy & Legislation (HLAJAMAA)
Keywords
Where Global Action Plan is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Global Action Plan business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Technology or R&D
Revenue model
- Charitable donations and grants: Global Action Plan operates primarily as a charity registered in England and Wales (number 1026148) and Scotland (number SC041260), relying on donations from individuals and grants from institutional funders to support its environmental campaigns and programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Free resources - all publications, research, and tools available at no cost |
Distribution channels3 records
Marketing channels8 records
Global Action Plan product offering
Product offeringCore offering
Global Action Plan is a UK environmental charity that designs and runs behaviour-change and advocacy campaigns, education programmes, and policy research initiatives focused on clean air, climate education, and Big Tech accountability. It publishes free toolkits, frameworks, research reports, and digital tools (such as the Air Pollution Calculator) for schools, communities, healthcare providers, policymakers, and the general public, funded primarily through donations and grants.
Product overview
Global Action Plan is an environmental charity organization offering a portfolio of campaigns, education programmes, digital tools, and frameworks rather than a unified technology product. The organization's work spans: (1) Clean Air initiatives including Clean Air Day, Clean Air Night, and the Breathe London programme; (2) Education programmes including Good Life Schools, Dirt is Good, Transform Our World, and Goals for Good; (3) Big Tech campaigns including Safer Socials, End Surveillance Advertising to Kids, and the Data Centres Campaign; and (4) Various digital tools and frameworks including the Clean Air for Schools Framework, Clean Air Hospital Framework, Air Pollution Calculator, and ICS Clean Air Framework Online Tool. The organization also produces extensive publications and research reports, and communicates through multiple newsletters.
Differentiator
Problem solved
Functional benefit
Brands
- Clean Air Day: Annual campaign raising public awareness about air pollution and its health impacts.
- Clean Air Night
- Good Life Schools
- Safer Socials
- End Surveillance Advertising to Kids
- Climate vs Big Tech
Products and services
- Clean Air Day Annual UK-wide behaviour-change campaign coordinating thousands of events and providing free resources for schools, businesses, healthcare providers, and communities to take action on air pollution.
- Clean Air Night Annual campaign focused on raising awareness about the dangers of wood burning and domestic air pollution, including research reports and webinars on associated health harms.
- Good Life Schools Education programme empowering primary and secondary schools to embrace active citizenship and environmental action through curriculum integration and student changemaker initiatives.
- Safer Socials Campaign Campaign demanding tech platforms be made safe by design for young people, addressing algorithmic harms and online safety through research, advocacy, and policy work.
- End Surveillance Advertising to Kids Coalition campaign calling for a ban on surveillance advertising to under-18s, exposing how advertising algorithms target and harm children online, supported by the I-Spy research report with the New Economics Foundation.
- Dirt is Good Schools programme encouraging children to engage with nature, play freely, and take action on environmental issues.
- Transform Our World Digital platform and Youth Summit connecting young people with resources and opportunities to take social action on climate and environmental issues.
- Climate vs Big Tech / Data Centres Campaign Campaign calling for a moratorium on new data centre construction in the UK until climate and community impacts are properly addressed, including legal challenges against government decisions.
- Air Pollution Calculator UK's first personal Air Pollution Calculator enabling individuals to estimate their exposure to air pollution.
- Publications and Research Reports Extensive library of research reports, policy papers, case studies, and insights on clean air, Big Tech, education, and sustainability topics — including the I-Spy surveillance advertising report and the wood burning health impact report.
Quantifiable outcome
- 76,000+ people joined #KidsOnlineSafety campaign with Dove
- +4 more outcomes
Companies that use Global Action Plan
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles6 records
Global Action Plan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Global Action Plan partnerships and signals
Strategic signalPartnerships
33 partnerships are on record, tiered core and minor.
- VodafonecorePartnership on 'The Rise of the Aggro-rithm' campaign to expose how AI algorithms harm boys with misogynistic content. Won PR Week Best Technology Campaign 2024. Research analyzed 1,000 parents and boys plus 4,000 teachers. Campaign film has 890,000+ views.
- DovecorePartnership on Kids Online Safety campaign with the 'The Cost of Beauty' film, which won Cannes Lions Gold 2023. Over 76,000 people joined the campaign demanding social media be safe by design. Dove is Unilever brand.
- MTVminorPartnership on Flickers of the Future campaign, imagining a positive future for people and planet.
- 5Rights FoundationcoreCoalition partner in End Surveillance Advertising to Kids campaign. Part of coalition including lawyers, academics, clinicians, human rights and children's rights advocates.
- GirlguidingcoreCoalition partner in Safer Socials campaign to raise awareness of harmful features on social media and encourage new design standards.
- Parenting Mental HealthcoreCoalition partner in campaign work on social media safety for children and young people's mental health.
- FoxglovecoreLegal coalition partner for data centre challenges. Jointly launched legal challenge against government decision to force construction of hyperscale data centre. Also co-campaigner in data centre backlash efforts.
- GreenpeacecoreCo-campaigner in anti-datacentre opposition efforts. Part of wave of environmental groups campaigning alongside local communities against massive datacentre infrastructure expansion.
- CLASPcorePartnership on gas cooking policy work. Published joint report 'Exposing the Public Health Impacts of Cooking with Gas in the UK'. Hosted parliamentary event together on electric cooking transition.
- New Economics FoundationcoreResearch partner for I-Spy: the billion-dollar business of surveillance advertising to kids report, providing robust policy platform for End Surveillance Advertising to Kids campaign.
- Amnesty InternationalcorePart of coalition demanding big tech companies turn off surveillance advertising to under 18s.
- Bite Back 2030coreCoalition partner in campaign for commercial-free childhood and ending surveillance advertising to children.
- Global Strategic Communications CouncilminorPartner supporting global strategic communications work on climate and environmental campaigns.
- Nice and SeriouscoreCreative agency partner that brought young campaigners' briefs to life. Created 'The Cost of Beauty' film with Dove and 'The Rise of the Aggro-rithm' campaign film with Vodafone.
- Greater London AuthoritycorePartner on London-specific initiatives including air quality work and Sustainable City Awards.
- Impact on Urban HealthcoreJoint funder and partner on wood burning policy work. Co-published 'Relight my fire? Investigating the true cost of wood burning' report and policy pathway to reduce air pollution from domestic burning.
- DovecoreCoalition partner in Kids Online Safety campaign. Partnership film 'The Cost of Beauty' won gold at Cannes Lions 2023.
- NSPCCcoreCampaign partner in online safety work, particularly around algorithms and child protection online.
- Tin ManminorResearch partner in campaign work on AI algorithms and online safety.
- Cybersafe KidscoreCoalition partner in campaign for safer internet for children.
- Digital Freedom FundcoreCoalition partner in legal and policy work on digital rights and surveillance advertising.
- Global WitnesscoreCoalition partner in demanding tech companies end surveillance advertising to children.
- Adblock BristolminorCoalition partner in campaign for ending surveillance advertising to kids.
- AlanaminorCoalition partner in international campaign against surveillance advertising to children.
- CCFC (Campaign for a Commercial-Free Childhood)coreCoalition partner in campaign for commercial-free childhood.
- Network of WellbeingminorCoalition partner in online safety and wellbeing campaigns.
- Welsh GovernmentminorFunder and partner on environmental programs in Wales.
- Islington CouncilminorLocal authority partner on environmental and sustainability initiatives.
- Met OfficeminorPartnership on climate and environmental data and communications.
- Virgin Media O2minorPartnership on climate conversations for Gen Z, supercharging climate education initiatives.
- LogicalisminorPartner in Green ICT Handbook initiative, helping businesses understand how to reduce energy and waste from IT equipment.
- Environmental IT Leadership Team (EILT)minorCoalition partner in Green ICT Handbook development to help businesses reduce IT-related environmental impact.
- University College LondonminorResearch partner on wood burning health impacts, with findings showing faster lung function decline among stove users.
Scale indicators9 records
Recent moves3 records
Expansion highlights5 records
Global Action Plan competitors and assessment
Company assessmentDirect peers
- Friends of the Earth (England, Wales & Northern Ireland): UK-registered environmental charity running national climate, clean air and corporate accountability campaigns. Directly comparable to Global Action Plan on advocacy model, UK policy engagement, foundation funding base, and membership/donor support.
- Greenpeace UK: UK arm of the global environmental advocacy network and an explicit GAP coalition partner on data-centre opposition. Comparable on high-profile environmental campaigning, earned-media strategy, and corporate-challenge advocacy in the UK.
- ClientEarth: Environmental law charity using litigation and regulatory action to drive climate and clean-air outcomes. Directly comparable to GAP on evidence-led UK regulatory influence, particularly around air quality and energy infrastructure.
- 5Rights Foundation: Children's digital-rights charity and explicit GAP coalition partner on End Surveillance Advertising to Kids and Safer Socials. Comparable on policy research, regulatory advocacy, and coalition campaigning around children's online safety.
- Possible (formerly Forum for the Future): UK sustainability charity focused on behaviour change, systems transformation, and partnership models with corporates. Comparable to GAP on behaviour-change programme design, systems-thinking frameworks, and corporate-charity collaboration.
Broad incumbents
- WRAP (Waste and Resources Action Programme): UK environmental charity funded by government and major retailers tackling resource use, food waste, and circular economy. Comparable as a larger environmental NGO with overlapping pollution-prevention remit and similar funder mix.
- Asthma + Lung UK: UK health charity campaigning on air pollution, especially around domestic burning and traffic-related pollution, and a known GAP partner on clean-air work. Comparable on the health-and-air-quality policy advocacy axis that bridges both GAP's clean air and NHS-facing work.
Emerging players
- Climate Outreach: Specialist climate-communications charity translating climate science for public engagement — overlaps with GAP's Clean Air Day communications and school/youth engagement work. Comparable on communications-led climate behaviour change for UK audiences.
- Earthwatch Europe: Environmental research and citizen-science organisation focused on conservation and public engagement. Comparable to GAP on environmental research funding, partnership-based programmes, and UK-focused operating footprint.
- Centre for Sustainable Energy: UK charity providing advice, research, and policy work on energy efficiency, fuel poverty and clean heat. Comparable to GAP on clean-air-from-domestic-energy policy work, especially around gas cooking transition and household emissions.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Global Action Plan social profiles
Digital presenceGlobal Action Plan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Global Action Plan leadership team
Management profileNumber of profiles
Profiles5 records
Global Action Plan funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Global Action Plan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Global Action Plan
What does Global Action Plan do?
Global Action Plan is a UK environmental charity that designs and runs behaviour-change and advocacy campaigns, education programmes, and policy research initiatives focused on clean air, climate education, and Big Tech accountability. It publishes free toolkits, frameworks, research reports, and digital tools (such as the Air Pollution Calculator) for schools, communities, healthcare providers, policymakers, and the general public, funded primarily through donations and grants.
Is Global Action Plan a public or private company?
Global Action Plan is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Global Action Plan founded?
Global Action Plan was founded in 1993. It employs 101 to 250 people.
Where is Global Action Plan based?
Global Action Plan is headquartered in London, United Kingdom, in the Europe region.
How does Global Action Plan make money?
One revenue line is on record: charitable donations and grants.
Who are Global Action Plan's main competitors?
Direct peers on record are Friends of the Earth (England, Wales & Northern Ireland), Greenpeace UK, ClientEarth, 5Rights Foundation and Possible (formerly Forum for the Future). Broad incumbents are WRAP (Waste and Resources Action Programme) and Asthma + Lung UK. Emerging players are Climate Outreach, Earthwatch Europe and Centre for Sustainable Energy.
Does Global Action Plan have an API?
No public API is recorded for Global Action Plan.
What industry is Global Action Plan in?
Global Action Plan's product category is Environmental advocacy and behaviour-change charity services. Its primary akta.pro industry code is BPADALAJ, Pollution Prevention, Chemicals & Waste (incl. Plastics), with a secondary code of HLAJAMAA, Public Health Strategy, Policy & Legislation. Its NAICS code is 813312.