What Rogers Wireless does

Rogers Wireless (Rogers Communications Inc.) is a Canadian communications company operating what the firm characterizes as Canada's largest 5G+ mobile network, serving individual consumers, families, small and mid-market businesses, and enterprise customers across the country through retail stores (Flagship, Main, Partner, and post-Shaw formats in at least seven cities), e-commerce, inside sales, and a B2B2C Preferred Program for workplace discounts. The product portfolio spans 5G+ mobile plans ($45-$85/mo), 5G Home Internet ($60-$100/mo), Rogers Xfinity cable and streaming TV, Rogers Xfinity Self Protection home security, and Rogers Satellite — a satellite-to-device service providing text messaging, satellite-ready apps (WhatsApp, Google Maps, AllTrails) and text-to-911 for areas without traditional cellular coverage south of the 58th parallel in Canada.\n\nThe underlying technology stack combines a 5G+ network claiming up to 2 Gbps speeds, complemented by satellite-to-mobile roaming into the US, dynamic ITMP traffic management (with speeds reduced to up to 512 kbps once data allotments are exhausted), and eSIM-based satellite activation. The TV and home security layer is built on the Comcast Xfinity platform licensed into Rogers following the Shaw Communications acquisition. Adjacent businesses include Rogers Bank (Rogers Red Mastercard with 3% cashback on Rogers purchases), 0% APR device financing over 24-48 months, and Likewize-administered, Zurich-underwritten Device Protection plans. Notable partnerships include the NHL for broadcasting and the 'Our Game' campaign, Microsoft (Sentinel, Teams Phone Mobile, Operator Connect), Samsung (Zero Touch Mobility for enterprise), and content partners Netflix, Disney+ and Apple TV through the StreamSaver bundle at $22/mo.\n\nThe revenue model is anchored on subscription ARPU across mobile, internet, TV, satellite, device protection and home security, with hardware attach financed through Rogers credit instruments and bank-driven interchange and interest income through Rogers Bank. Pricing is stratified by tier (Lite, Essentials, Popular, Ultimate) with Auto-Pay discounts up to $10/mo, multi-line family discounts bringing additional lines to $35-$75/mo, and bundle-driven retention mechanisms including a 5-Year Price Guarantee on the Ultimate plan. The entity, Rogers Communications Inc. (TSX: RCI), is publicly listed, headquartered in Toronto, and operates Shaw as a wholly-owned subsidiary under the 'Rogers Together with Shaw' brand.

Name

Rogers Wireless

Legal name

Rogers Communications Inc.

Website

https://rogers.com

Company type

Public

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Rogers Wireless (Rogers Communications Inc., TSX: RCI) operates Canada's largest 5G+ mobile network, serving Canadian consumers, families, SMBs and enterprises with mobile plans, 5G home internet, Xfinity TV, home security, and Rogers Satellite connectivity through retail stores, e-commerce, and partner channels.

Ownership category

akta.pro rank

Product category

Wireless Telecommunications Services

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112), Wired and Wireless Telecommunications (except Satellite) (5171), Satellite Telecommunications (517410)

SIC

Telephone Communications (No Radiotelephone) (4813), Cable & Other Pay Television Services (4841)

akta.pro primary industry

Wireless Networking Services (Wi‑Fi, Private LTE/5G) (BPAEAEAE)

akta.pro secondary industry

Home Networking & Connected Home Infrastructure (Wi‑Fi Mesh, Routers, Matter/Thread/Zigbee Bridges) (HSAPAQAG)

Keywords

• Wireless telecommunications services
• Mobile network operator
• 5G home internet
• Satellite-to-mobile connectivity
• Home security monitoring

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. Mobile Plans (Subscription Recurring): Rogers generates recurring subscription revenue from 5G+ mobile plans (Lite, Essentials, Popular, Ultimate) ranging from $45–$85/month per line after Auto-Pay and when bundled with internet or TV. Plans include unlimited talk/text, high-speed data allotments, roaming perks, and optional add-ons (Rogers Satellite, StreamSaver bundles). Revenue is primarily postpaid recurring with month-to-month or 24-month term options.
2. Internet Services (Subscription Recurring): Rogers generates recurring revenue from home internet plans including Rogers 5G Home Internet ($60–$100/month), On the Go Internet ($70/month), and 5G Backup Home Internet ($15/month). Additional revenue comes from Rogers Xfinity internet bundles with TV and streaming services. These are month-to-month plans subject to change.
3. TV & Streaming: Revenue from Rogers Xfinity TV bundles including Rogers Xfinity Popular TV ($55/month on 24-month term when bundled), StreamSaver bundles (Netflix, Disney+, Apple TV for $22/month), Sportsnet+ for sports content, and Shaw TV services post-acquisition. Streaming content partnerships drive both subscription and advertising value.
4. Device & Hardware Sales: One-time revenue from sales of mobile devices (iPhone, Samsung, Google Pixel, Motorola), tablets, smartwatches, and home security equipment. Devices can be purchased outright, financed over 24–48 months at 0% APR with a Rogers credit card, or through a mobile plan installment. Trade-in credits and Save & Return programs also generate hardware revenue.
5. Device Financing: Rogers offers device financing through Rogers credit cards and mobile plan installments for 24–48 months at 0% APR. Revenue is generated from financed device payments and from the Rogers Red Mastercard which offers 3% cash back on Rogers purchases.
6. Device Protection Plans: Monthly subscription revenue from Device Protection plans ($7.99/month for Apple and Android) providing accidental damage, loss, theft, and malfunction coverage for phones, tablets, and wearables. Plans are underwritten by Zurich Insurance Company Ltd, distributed by Rogers, and administered by Likewize Device Protection Ltd. Deductibles for screen repair ($39), other repairs ($129), and replacements ($150–$400) add per-incident revenue.
7. Rogers Satellite Add-on: Rogers Satellite is available as a $10/month add-on for the first 12 months ($15/month thereafter) for non-Popular/Ultimate customers. Ultimate plan customers receive it free for 24 months; Popular plan customers free for 12 months. Also available to non-Rogers customers for $15/month. Open to any carrier with a compatible device.
8. Home Security: Monthly subscription revenue from Rogers Xfinity Self Protection home security systems including cameras, doorbells, alarms, motion sensors, door/window sensors, water leak detectors, and smart locks. Includes 24/7 professional monitoring option and Rogers Xfinity App integration. Revenue from equipment purchase and monthly monitoring fees.
9. Rogers Bank: Rogers Bank issues the Rogers Red Mastercard (3% cash back on Rogers purchases) and other banking products, generating interchange revenue and interest income.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels10 records

Core offering

Rogers Wireless sells mobile, internet, TV, home monitoring, and home phone services to Canadian consumers and businesses. Its primary products are 5G+ mobile plans (Lite, Essentials, Popular, and Ultimate tiers), 5G Home Internet, Rogers Xfinity TV bundles, Rogers Satellite for out-of-coverage connectivity, and Rogers Xfinity Self Protection home security, supported by device financing and protection add-ons.

Product overview

Rogers is a Canadian telecommunications company operating a platform-plus-services model, providing mobile (5G+ plans), home internet (5G Home Internet, On the Go, Backup), TV (Rogers Xfinity TV), home security (Rogers Xfinity Self Protection), and satellite connectivity (Rogers Satellite). The portfolio also includes device protection plans, device financing programs, and business services (Rogers Business). Key products include 5G+ mobile plans in four tiers (Lite, Essentials, Popular, Ultimate), 5G Home Internet with three speed tiers, and the Rogers Xfinity ecosystem for TV and home automation. The company differentiates through network quality claims (Canada's best 5G+ network), bundled services, and premium features like Priority Network Access, Rogers Satellite, and streaming bundles (StreamSaver).

Differentiator

Problem solved

Functional benefit

Brands

• Rogers Xfinity: TV and entertainment service brand following the Shaw acquisition
• Rogers Satellite
• StreamSaver
• Rogers Red Mastercard

Products and services

• 5G+ Mobile Plans Flagship 5G+ mobile service tier with Lite (60GB), Essentials (100GB), Popular (unlimited), and Ultimate (unlimited with premium features) plans offering up to 2 Gbps speeds, unlimited talk/text, data/talk/text roaming, and Rogers Satellite benefits. Targets individual consumers, families, and on-the-go professionals across Canada.
• 5G Home Internet Fixed wireless home internet service delivered over Rogers' 5G network in three tiers: Essentials ($60/mo, 200GB), Popular ($70/mo, 600GB), and Ultimate ($100/mo, unlimited up to 500 Mbps). Includes WiFi 6/7 gateway and HD streaming. For Canadian households seeking high-speed internet without cable/fiber installation.
• On the Go Internet Portable pocket-sized WiFi device delivering 500GB data at $70/month with all-day battery life and HD streaming. For travellers and households needing internet outside the home.
• 5G Backup Home Internet Backup internet service providing 50GB of data at $15/month for connectivity during primary ISP outages. For residential and small business customers needing business continuity.
• Rogers Xfinity TV Cable and streaming TV service (Rogers Xfinity Popular TV at $55/mo on 24-month term with mobile + internet + Auto-Pay) offering live channels, on-demand content, and integrated streaming apps including the StreamSaver bundle (Netflix, Disney+, Apple TV). For Canadian residential customers seeking entertainment and sports content.
• Rogers Xfinity Self Protection Self-monitored home security system with cameras, video doorbells, alarms, motion sensors, door/window sensors, water leak detectors, smart locks, and optional 24/7 professional monitoring. Managed via the Rogers Xfinity App. For residential households seeking home security and smart home automation.
• Rogers Satellite Satellite-to-device connectivity service for areas without traditional cellular coverage south of the 58th parallel in Canada. Supports text messaging, satellite-ready apps (WhatsApp, Google Maps, Messenger, X, AccuWeather, CalTopo, OnX, AllTrails), text-to-911, emergency location sharing, and satellite-to-mobile roaming in the US. $10/month promotional ($15/month thereafter) for Rogers customers; available to non-Rogers customers with carrier-unlocked devices.
• Device Protection Plans Insurance and service plans at $7.99/month covering accidental damage, loss, theft, and malfunction of phones, tablets, and wearables for Apple (featuring AppleCare Services) and Android devices. Administered by Likewize, underwritten by Zurich Insurance. For Rogers mobile customers who finance or own expensive devices.
• Device Financing Device financing programs at 0% APR: Rogers credit card Equal Payment Plan (24-48 months), Rogers mobile plan installment (24 months), and Save & Return trade-in program. Enables customers to spread device payments (e.g., iPhone 17 with 50% lower monthly payments). For consumers purchasing phones, tablets, smartwatches, or home equipment.
• Rogers Business Services Dedicated B2B portfolio from Rogers Business covering business internet, wireless plans, 5G for business, IoT connectivity, fleet management, smart cities/buildings, wireless private networks, Microsoft Teams Phone Mobile, Operator Connect, Rogers XDR Shield cybersecurity, and Samsung SDS Zero Touch Mobility for enterprise device management. For SMB, mid-market, and enterprise customers across Canada.
• StreamSaver Bundle Streaming subscription bundle combining Netflix Standard with ads, Disney+ Standard with ads, and Apple TV for $22/month (saving over 30%) when paired with select internet and mobile plans. For Rogers mobile/internet subscribers.
• Rogers Red Mastercard Credit card from Rogers Bank offering 3% cash back on Rogers purchases and 0% APR device financing via Equal Payment Plan over 24-48 months. For Rogers customers seeking cashback rewards and device financing benefits.

Quantifiable outcome

• Rogers 5G+ speeds up to 2 Gbps, and 5G Home Internet Ultimate up to 500 Mbps download with 30 Mbps upload
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

AI capability4 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core, minor and flagship.

• Comcast (Xfinity)coreStrategic or Co-development PartnerRogers partnered with Comcast to license the Xfinity brand and technology platform following the Shaw acquisition. This partnership enables Rogers to offer Rogers Xfinity-branded TV, internet, and home security services, integrating Comcast's Xfinity platform into the Canadian market under the 'Rogers Together with Shaw' brand.
• Shaw CommunicationscoreStrategic or Co-development PartnerRogers completed its acquisition of Shaw Communications in 2023. Shaw's cable network, mobile services (Shaw Mobile), and retail stores are being integrated into Rogers under the 'Rogers Together with Shaw' brand. The partnership expands Rogers' internet and TV customer base in Western Canada and adds the Shaw Mobile virtual network operator.
• Uber (Uber One)minorGTM or Marketing PartnerRogers includes Uber One membership (free for first 12 months on the 5G+ Popular plan) as a bundled perk. This cross-promotional partnership drives customer acquisition and retention by offering ride-hailing discounts to Rogers subscribers.
• Netflix, Disney+, Apple TV (StreamSaver)minorGTM or Marketing PartnerRogers bundles Netflix Standard with ads, Disney+ Standard with ads, and Apple TV for $22/month (save over 30%) through its StreamSaver program. This content partnership enables Rogers to offer streaming entertainment as part of its mobile/internet bundles, enhancing customer value and reducing churn.
• Satellite Network PartnerscoreTechnology or IntegrationRogers Satellite relies on satellite partners to deliver coverage in areas without traditional cell coverage. The service supports text messaging, satellite-ready apps (WhatsApp, Google Maps, etc.), and text-to-911. Rogers works with satellite constellation operators to provide the first satellite-to-device service in Canada.
• Likewize Device Protection Ltd.minorImplementation/ SI/ Consulting PartnerLikewize Device Protection Ltd. administers Rogers' Device Protection plans (for Apple featuring AppleCare Services and for Android). They manage service requests, repairs, and replacements, and operate the online claims portal at protect.likewize.com/rogers.
• Zurich Insurance Company Ltd.minorOthersZurich Insurance Company Ltd. (Canadian Branch) underwrites the Device Protection insurance policies in Manitoba, Saskatchewan, and Quebec. Consumers contract with Zurich, not Rogers, for the insurance component of device protection.
• Long View SystemsminorImplementation/ SI/ Consulting PartnerLong View Systems delivers the Rogers XDR Shield cybersecurity solution, which is powered by Microsoft Sentinel. As the implementing SI partner, Long View provides deployment, integration, and managed security services for enterprise customers.
• NHL (National Hockey League)flagshipGTM or Marketing PartnerRogers is the official partner of the NHL (National Hockey League) in Canada. This flagship sports partnership includes broadcasting rights, the 'Our Game' campaign, Stanley Cup Final promotions, and the Rogers Fan Zone online portal. It significantly drives brand awareness and customer engagement.
• Rogers BankminorGTM or Marketing PartnerRogers Bank, a subsidiary of Rogers Communications, issues the Rogers Red Mastercard which offers 3% cash back on Rogers purchases. The card enables device financing (iPhone 17 with 50% lower monthly payments) and drives customer lock-in through reward economics tied to Rogers services.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• AT&T: AT&T operates US national wireless, fiber broadband, and integrated entertainment. Comparable to Rogers for converged service strategy, capex intensity, and the bundling of mobility with home internet/TV/security, though at meaningfully larger scale.
• Verizon: Verizon is a US wireless incumbent with national 5G coverage, FWA home internet, and a heavy capex profile comparable to Rogers. Verizon provides a reference point for 5G+ network monetization, priority access tiers, and bundled service economics.
• Comcast (Xfinity): Comcast is the technology partner behind Rogers Xfinity and a US converged broadband/wireless incumbent. Comcast's cable, wireless (Xfinity Mobile), and home services portfolio is the strategic benchmark Rogers is replicating in Canada through the Xfinity licensing deal.
• T-Mobile US: T-Mobile US is a wireless-first carrier that has expanded into fixed wireless home internet, mirroring Rogers' 5G Home Internet strategy. As the US analog for wireless-led convergence, T-Mobile's bundling, pricing, and ARPU trajectory are relevant comparables for Rogers' go-forward.

Emerging players

• EchoStar (Dish Network): EchoStar operates satellite and wireless (Boost Mobile/Dish Wireless) networks in the US, with direct satellite-to-device capability via its spectrum and satellite fleet. EchoStar is a relevant emerging benchmark for Rogers Satellite's strategic positioning and unit economics.
• Starlink (SpaceX): Starlink provides satellite internet and is expanding into direct-to-cell satellite-to-mobile service. As a satellite-native connectivity provider, Starlink is an emerging competitive threat to Rogers' satellite-to-device moat and a benchmark for satellite service economics in Canada.

Direct peers

• TELUS: TELUS Mobility is the third member of Canada's wireless oligopoly, offering 5G postpaid and prepaid plans, home internet, and TV bundles directly competitive with Rogers. TELUS matches Rogers on network awards and competes on price promotions, multi-line discounts, and device financing.
• Bell Canada (BCE): Bell Mobility is the primary direct competitor to Rogers Wireless in Canadian mobile, offering comparable 5G plans, postpaid mobile share, and bundled home internet/TV. Bell competes head-to-head with Rogers in the three-player oligopoly across consumer and business segments.
• Videotron (Quebecor): Videotron operates as a cable and wireless carrier in Quebec and, following its acquisition of Freedom Mobile, is expanding nationally as a disruptive fourth player. Its flanker-brand pricing and aggressive bundle offers directly pressure Rogers' ARPU and competitive positioning.

Regional players

• SaskTel: Saskatchewan-based Crown corporation providing mobile, internet, TV, and home security within Saskatchewan. SaskTel is comparable in product breadth but does not directly compete outside its provincial territory, making it a regional reference point rather than a national rival.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/rogersbiz
• LinkedInlinkedin.com/company/rogers-communications

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rogers Wireless