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Trybe

Full company profile

uuid0008n5q

Namestring
Trybe
Legal namestring
Five Nines Digital Limited
Websiteurl
try.be
Company typeenum
Private
Founded yearint
2020
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersLondon, United Kingdom
HQ citystring
London
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
spa management software, leisure booking platform, hospitality booking software, activity booking system, membership management software
Industry1 code
1Virtual Desktop & Application Delivery (VDI/DaaS, Remote Apps)
CodeBPAEAIACPrimaryYes
NAICS code2 codes
  • Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services51821
  • Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services518
SIC code1 code
  • Services-Prepackaged Software7372
Product category
Spa & Leisure Management Software
Social media profiles1 record
GTM motion4 records

Each record includes

Type, Description, Source

Revenue model4 records
1SaaS Platform Subscription
TypeSubscription Recurring
Description

Cloud-based spa, leisure, and activity management platform sold as subscription to hotels, spas, resorts, and leisure operators

try.be
2Transaction Processing
TypeTransaction Fee
Description

Payment processing fees on bookings: 1% + £0.20 per transaction (UK) or 1% + $0.30 (US), plus card authentication fees

try.be
3Hardware Rental
TypeHardware Sales
Description

Kiosk and RFID wristband hardware rental for contactless check-in and wearable payments

try.be
4Membership Management
TypeSubscription Recurring
Description

Automated membership payments with direct debit at £50+vat/month plus transaction fees on membership payments

try.be
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain
Pricing details2 tiers
1Online Payment System - Adyen (Trybe Pay)
ModelTransaction based/ take rateBilling cadencePay-as-you-go
Notes

1% + £0.20 per transaction (UK) or 1% + $0.30 (US). Card authentications at £0.10 (UK) or $0.15 (US). Amex payments at flat 3% per transaction. 14-day payout window.

try.be
2Direct Debit Payment System
ModelSubscriptionBilling cadenceMonthly
Notes

£50+vat/month for Stripe direct debit capability. Transaction fees as per standard Stripe rates.

try.be
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Trybe is a cloud-native SaaS platform for the spa, leisure, and activity industry that unifies online booking, real-time availability, dynamic package building, POS, payments, memberships, CRM, staff scheduling, and reporting into a single system. It serves hotels, resorts, hotel groups, standalone spas, and bathhouses across 33 countries, with deep integrations to 30+ PMS, CRM, access control, and restaurant booking platforms.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 6 values shown
  • 22 days saved on average from administrative tasks per site
+5 more records
Product overview1 text field

Trybe is a cloud-native, all-in-one spa, leisure, and activity management platform for the hospitality industry. The platform consists of a unified booking and operations system with interconnected modules spanning guest-facing products (Online Booking Engine, Dynamic Packages, Space & Place Bookings, Vouchers, TRYBE Visits, TRYBE Overnights, Promo Codes, Kiosks & Wearable Payments) and operator-facing tools (Booking Management, Calendar Management, Digital Intake Forms, Memberships, Retail Products, Emails & SMS, Waitlists, Client Management, Staff Schedules, Inventory Management, Reports). The platform is built on an Open API architecture and includes enterprise-grade data security with ISO 27001:2022 certification, supporting over 400 properties across 33 countries.

Product and service1 record
1Online Booking Engine
Scale indicator11 records

Each record includes

Type, Value, Description, Source

Partnership22 partners
1Infor
Strategic tierCoreTypeTechnology or IntegrationAnnounced on2026-06-04
Description

Integration connecting Trybe's spa, leisure, and activity management with Infor's Property Management System. Enables hospitality operators to centralize guest profiles, reduce manual processes, and streamline operations across hotels, resorts, and leisure facilities.

2WristCoin Cashless
Strategic tierCoreTypeTechnology or IntegrationAnnounced on2026-02-25
Description

Integration enabling RFID wristbands for secure on-site payments and access control linked to guest Trybe profiles. Wristbands eliminate payment re-entry for on-premises purchases, processed through Trybe Pay's PCI-compliant solution.

3TablePath
Strategic tierCoreTypeTechnology or IntegrationAnnounced on2026-01-07
Description

Integration enabling TablePath Guest Portal users to book hotel services including dining, spa, leisure, and accommodations from a single platform. Reduces friction in guest journey and simplifies booking operations.

4Mews
Strategic tierCoreTypeTechnology or Integration
Description

Native integration with Mews cloud-native PMS powering 12,500+ customers across 85+ countries. Enables streamlined operations and guest experience management.

5Guestline
Strategic tierCoreTypeTechnology or Integration
Description

Native integration with Guestline property management system for hotels, serviced apartments, and multi-venue groups.

6Opera Cloud
Strategic tierCoreTypeTechnology or Integration
Description

Integration with Oracle Opera Cloud PMS - cloud-native property management system for hotels and resorts with planned GA integration.

7Stayntouch
Strategic tierCoreTypeTechnology or Integration
Description

Integration with StayNTouch cloud-based PMS for hotels and resorts to streamline operations and enhance guest experiences.

8Gantner
Strategic tierCoreTypeTechnology or Integration
Description

Integration with Gantner electronic access control, cashless payment, and POS systems for hospitality and leisure facilities. Powers RFID locker and access gate control.

9ResDiary
Strategic tierCoreTypeTechnology or Integration
Description

Integration with ResDiary restaurant booking and table management platform for real-time restaurant availability in spa packages. ResDiary serves 10,000+ hospitality venues.

10Stripe Connect
Strategic tierCoreTypeTechnology or Integration
Description

Payment processing integration through Stripe Connect for online merchant accounts, direct debits, and payment reconciliation.

11Adyen
Strategic tierCoreTypeTechnology or Integration
Description

Payment processing through Adyen powering Trybe Pay with PCI-compliant transactions, 3DS authentication, and daily payouts.

12Revinate
Strategic tierStrategicTypeTechnology or Integration
Description

CRM integration with Revinate's direct booking platform powering 950M+ Rich Guest Profiles and $17.2B in direct revenue for 12,500+ hotels.

13VIPS PMS
Strategic tierStrategicTypeTechnology or Integration
Description

Integration with VIPS property management system for hotels and hospitality businesses.

14Profitroom
Strategic tierStrategicTypeTechnology or Integration
Description

Integration with Profitroom award-winning booking engine for hotels and resorts.

15Cloudbeds
Strategic tierStrategicTypeTechnology or Integration
Description

Integration with Cloudbeds cloud-based hospitality management platform for independent hotels, hostels, and vacation rentals.

16RMS
Strategic tierStrategicTypeTechnology or Integration
Description

Integration with RMS cloud-based property management system for hospitality operators.

try.be
17Oracle Cloud Marketplace
Strategic tierStrategicTypeTechnology or Integration
Description

Trybe available on Oracle Cloud Marketplace for hospitality operators using Oracle infrastructure.

18Sevenrooms
Strategic tierCoreTypeTechnology or Integration
Description

Integration with Sevenrooms restaurant booking platform for dining reservations within spa packages. Sevenrooms helps restaurants increase sales and delight guests.

19HiJiffy
Strategic tierStrategicTypeTechnology or Integration
Description

Integration with HiJiffy AI-powered guest communication platform for hospitality, centralizing messaging across channels.

20Bookboost
Strategic tierStrategicTypeTechnology or Integration
Description

Integration with Bookboost hospitality CRM consolidating guest data and optimizing communications throughout the guest journey.

21Cendyn
Strategic tierStrategicTypeTechnology or Integration
Description

Integration with Cendyn global hospitality CRM for guest relationship management and marketing.

22For-Sight
Strategic tierStrategicTypeTechnology or Integration
Description

Integration with For-Sight Hotel CRM and marketing platform for guest understanding and personalization.

Recent move7 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
1Book4Time
TypeDirect peer
Description

Cloud-based spa, wellness, and leisure management platform with bookings, payments, and integrations to PMS systems. Closest direct competitor to Trybe in hotel-resort spa software.

2SpaSoft (Springer-Miller Systems)
TypeDirect peer
Description

Spa management software purpose-built for hotel and resort spas with booking, scheduling, POS and guest history. Directly competes with Trybe in the hotel-spa segment.

3Phorest
TypeDirect peer
Description

Salon and spa management platform with bookings, CRM, payments and marketing tools. Overlaps Trybe's spa/leisure functionality, especially for standalone spa operators.

4Mindbody
TypeBroad incumbent
Description

Large established wellness/fitness business management platform serving spas, salons, and fitness studios with bookings, payments, and a consumer marketplace. Broader portfolio than Trybe but overlaps on spa booking.

5Vagaro
TypeBroad incumbent
Description

All-in-one salon, spa, and fitness business management SaaS with bookings, payments and marketplace. Established incumbent with comparable core functionality for spa/leisure verticals.

6WellnessLiving
TypeBroad incumbent
Description

Business management platform for fitness, wellness, and spa operators offering bookings, scheduling, payments and CRM. Competes for the same standalone spa/wellness customer base.

7Boulevard
TypeEmerging player
Description

Salon and spa management software with booking, checkout, and client management features. Growing direct competitor particularly in upscale independent spa market.

8Mangomint
TypeEmerging player
Description

Modern spa and salon management software with online booking, payments, and client management. Competing for premium standalone spa operators with a similar product-led positioning.

9Treatwell
TypeRegional player
Description

European salon and spa booking marketplace and software provider primarily serving UK and continental Europe. Adjacent competitor with overlapping customer base in European spa market.

10Mews
TypeOthers
Description

Cloud-native property management system for hotels serving 12,500+ properties. Integration partner and distribution channel for Trybe, but a potential competitive threat if it extends native spa functionality.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers7 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile5 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
Yes

Docs URL, Description

Integration35 records

Each record includes

Title, Type, Description, Source

AI capability4 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature9 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles11 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance2 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Trybe

Spa & Leisure Management Softwaretry.be

Trybe firmographics

Firmographics
Name
Trybe
Legal name
Five Nines Digital Limited
Website
https://try.be
Company type
Private
Founded year
2020
Operating status
Operating
Headcount range
11–50 employees
Ownership category
akta.pro rank

Trybe industry classification

Industry
Product category
Spa & Leisure Management Software
NAICS
Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
SIC
Services-Prepackaged Software (7372)
akta.pro primary industry
Virtual Desktop & Application Delivery (VDI/DaaS, Remote Apps) (BPAEAIAC)

Keywords

  • Spa management software
  • Leisure booking platform
  • Hospitality booking software
  • Activity booking system
  • Membership management software

Where Trybe is headquartered

Location

Headquarters

HQ city
London
HQ country
United Kingdom
HQ region
Europe

Offices2 records

Markets served

Trybe business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

  1. SaaS Platform Subscription: Cloud-based spa, leisure, and activity management platform sold as subscription to hotels, spas, resorts, and leisure operators
  2. Transaction Processing: Payment processing fees on bookings: 1% + £0.20 per transaction (UK) or 1% + $0.30 (US), plus card authentication fees
  3. Hardware Rental: Kiosk and RFID wristband hardware rental for contactless check-in and wearable payments
  4. Membership Management: Automated membership payments with direct debit at £50+vat/month plus transaction fees on membership payments

Pricing tiers

ModelBillingPrice
Transaction based/ take ratePay-as-you-goOnline Payment System - Adyen (Trybe Pay)
SubscriptionMonthlyDirect Debit Payment System

Go-to-market motion4 records

Distribution channels4 records

Marketing channels4 records

Trybe product offering

Product offering

Core offering

Trybe is a cloud-native SaaS platform for the spa, leisure, and activity industry that unifies online booking, real-time availability, dynamic package building, POS, payments, memberships, CRM, staff scheduling, and reporting into a single system. It serves hotels, resorts, hotel groups, standalone spas, and bathhouses across 33 countries, with deep integrations to 30+ PMS, CRM, access control, and restaurant booking platforms.

Product overview

Trybe is a cloud-native, all-in-one spa, leisure, and activity management platform for the hospitality industry. The platform consists of a unified booking and operations system with interconnected modules spanning guest-facing products (Online Booking Engine, Dynamic Packages, Space & Place Bookings, Vouchers, TRYBE Visits, TRYBE Overnights, Promo Codes, Kiosks & Wearable Payments) and operator-facing tools (Booking Management, Calendar Management, Digital Intake Forms, Memberships, Retail Products, Emails & SMS, Waitlists, Client Management, Staff Schedules, Inventory Management, Reports). The platform is built on an Open API architecture and includes enterprise-grade data security with ISO 27001:2022 certification, supporting over 400 properties across 33 countries.

Differentiator

Problem solved

Functional benefit

Products and services

  • Online Booking Engine

Quantifiable outcome

  • 22 days saved on average from administrative tasks per site
  • +5 more outcomes

Companies that use Trybe

Customer profile

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Trybe technology and API

Technology

Technology focussed Yes

API detail

Has API
Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration35 records

AI capability4 records

Feature9 records

Trybe partnerships and signals

Strategic signal

Partnerships

22 partnerships are on record, tiered core and strategic.

  • InforcoreTechnology or Integration · 4 June 2026Integration connecting Trybe's spa, leisure, and activity management with Infor's Property Management System. Enables hospitality operators to centralize guest profiles, reduce manual processes, and streamline operations across hotels, resorts, and leisure facilities.
  • WristCoin CashlesscoreTechnology or Integration · 25 February 2026Integration enabling RFID wristbands for secure on-site payments and access control linked to guest Trybe profiles. Wristbands eliminate payment re-entry for on-premises purchases, processed through Trybe Pay's PCI-compliant solution.
  • TablePathcoreTechnology or Integration · 7 January 2026Integration enabling TablePath Guest Portal users to book hotel services including dining, spa, leisure, and accommodations from a single platform. Reduces friction in guest journey and simplifies booking operations.
  • MewscoreTechnology or IntegrationNative integration with Mews cloud-native PMS powering 12,500+ customers across 85+ countries. Enables streamlined operations and guest experience management.
  • GuestlinecoreTechnology or IntegrationNative integration with Guestline property management system for hotels, serviced apartments, and multi-venue groups.
  • Opera CloudcoreTechnology or IntegrationIntegration with Oracle Opera Cloud PMS - cloud-native property management system for hotels and resorts with planned GA integration.
  • StayntouchcoreTechnology or IntegrationIntegration with StayNTouch cloud-based PMS for hotels and resorts to streamline operations and enhance guest experiences.
  • GantnercoreTechnology or IntegrationIntegration with Gantner electronic access control, cashless payment, and POS systems for hospitality and leisure facilities. Powers RFID locker and access gate control.
  • ResDiarycoreTechnology or IntegrationIntegration with ResDiary restaurant booking and table management platform for real-time restaurant availability in spa packages. ResDiary serves 10,000+ hospitality venues.
  • Stripe ConnectcoreTechnology or IntegrationPayment processing integration through Stripe Connect for online merchant accounts, direct debits, and payment reconciliation.
  • AdyencoreTechnology or IntegrationPayment processing through Adyen powering Trybe Pay with PCI-compliant transactions, 3DS authentication, and daily payouts.
  • RevinatestrategicTechnology or IntegrationCRM integration with Revinate's direct booking platform powering 950M+ Rich Guest Profiles and $17.2B in direct revenue for 12,500+ hotels.
  • VIPS PMSstrategicTechnology or IntegrationIntegration with VIPS property management system for hotels and hospitality businesses.
  • ProfitroomstrategicTechnology or IntegrationIntegration with Profitroom award-winning booking engine for hotels and resorts.
  • CloudbedsstrategicTechnology or IntegrationIntegration with Cloudbeds cloud-based hospitality management platform for independent hotels, hostels, and vacation rentals.
  • RMSstrategicTechnology or IntegrationIntegration with RMS cloud-based property management system for hospitality operators.
  • Oracle Cloud MarketplacestrategicTechnology or IntegrationTrybe available on Oracle Cloud Marketplace for hospitality operators using Oracle infrastructure.
  • SevenroomscoreTechnology or IntegrationIntegration with Sevenrooms restaurant booking platform for dining reservations within spa packages. Sevenrooms helps restaurants increase sales and delight guests.
  • HiJiffystrategicTechnology or IntegrationIntegration with HiJiffy AI-powered guest communication platform for hospitality, centralizing messaging across channels.
  • BookbooststrategicTechnology or IntegrationIntegration with Bookboost hospitality CRM consolidating guest data and optimizing communications throughout the guest journey.
  • CendynstrategicTechnology or IntegrationIntegration with Cendyn global hospitality CRM for guest relationship management and marketing.
  • For-SightstrategicTechnology or IntegrationIntegration with For-Sight Hotel CRM and marketing platform for guest understanding and personalization.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Trybe competitors and assessment

Company assessment

Direct peers

  • Book4Time: Cloud-based spa, wellness, and leisure management platform with bookings, payments, and integrations to PMS systems. Closest direct competitor to Trybe in hotel-resort spa software.
  • SpaSoft (Springer-Miller Systems): Spa management software purpose-built for hotel and resort spas with booking, scheduling, POS and guest history. Directly competes with Trybe in the hotel-spa segment.
  • Phorest: Salon and spa management platform with bookings, CRM, payments and marketing tools. Overlaps Trybe's spa/leisure functionality, especially for standalone spa operators.

Broad incumbents

  • Mindbody: Large established wellness/fitness business management platform serving spas, salons, and fitness studios with bookings, payments, and a consumer marketplace. Broader portfolio than Trybe but overlaps on spa booking.
  • Vagaro: All-in-one salon, spa, and fitness business management SaaS with bookings, payments and marketplace. Established incumbent with comparable core functionality for spa/leisure verticals.
  • WellnessLiving: Business management platform for fitness, wellness, and spa operators offering bookings, scheduling, payments and CRM. Competes for the same standalone spa/wellness customer base.

Emerging players

  • Boulevard: Salon and spa management software with booking, checkout, and client management features. Growing direct competitor particularly in upscale independent spa market.
  • Mangomint: Modern spa and salon management software with online booking, payments, and client management. Competing for premium standalone spa operators with a similar product-led positioning.

Regional players

  • Treatwell: European salon and spa booking marketplace and software provider primarily serving UK and continental Europe. Adjacent competitor with overlapping customer base in European spa market.

Others

  • Mews: Cloud-native property management system for hotels serving 12,500+ properties. Integration partner and distribution channel for Trybe, but a potential competitive threat if it extends native spa functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Trybe social profiles

Digital presence

Trybe compliance and trust

Trust signal

Compliance2 records

Trybe financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Trybe leadership team

Management profile

Number of profiles

Profiles11 records

Trybe funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Trybe M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trybe

What does Trybe do?

Trybe is a cloud-native SaaS platform for the spa, leisure, and activity industry that unifies online booking, real-time availability, dynamic package building, POS, payments, memberships, CRM, staff scheduling, and reporting into a single system. It serves hotels, resorts, hotel groups, standalone spas, and bathhouses across 33 countries, with deep integrations to 30+ PMS, CRM, access control, and restaurant booking platforms.

Is Trybe a public or private company?

Trybe is a private company. It is classified as venture growth investor backed and is currently operating.

When was Trybe founded?

Trybe was founded in 2020. It employs 11 to 50 people.

Where is Trybe based?

Trybe is headquartered in London, United Kingdom, in the Europe region.

How does Trybe make money?

Four revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are transaction Processing, hardware Rental and membership Management.

Who are Trybe's main competitors?

Direct peers on record are Book4Time, SpaSoft (Springer-Miller Systems) and Phorest. Broad incumbents are Mindbody, Vagaro and WellnessLiving. Emerging players are Boulevard and Mangomint. Treatwell is listed as a regional player. Mews is listed as an others.

Does Trybe have an API?

Yes. Open API with full set of endpoints and webhooks. Enables developers to create custom booking engines, Power BI or BI tool connections for advanced reporting, integrations with internal systems or third-party platforms, and bespoke workflows matching operational requirements. Developer documentation is at try.be/us/api-integrations.

What industry is Trybe in?

Trybe's product category is Spa & Leisure Management Software. Its primary akta.pro industry code is BPAEAIAC, Virtual Desktop & Application Delivery (VDI/DaaS, Remote Apps). Its NAICS code is 51821 and its SIC code is 7372.

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Live signals
Hospitality NetHN Original: Trybe runs the parts of a hotel the PMS doesn'tTrybe, a London-founded software company that provides property management for hotel amenities (spa, leisure, activities), operates in over 400 properties across 37 countries and raised a $30 million Series A from Five Elms Capital in January to expand into North America. The company launched Trybe Overnights, a packaging feature that bundles spa, room, and restaurant bookings into a single online purchase that automatically splits into the appropriate systems (initially with PMS Guestline and restaurant platform ResDiary), with three pilot properties reportedly booking over £150,000 of these breaks in about two months. Trybe also launched a contactless kiosk check-in system for high-traffic venues and is pursuing an open-API strategy, with founders previously having built restaurant-booking platform Collins before The Access Group acquired it in 2018.Hospitality NetIntroducing TRYBE Overnights: The Latest Feature from TRYBE SoftwareTRYBE Software announced the launch of TRYBE Overnights, an overnight booking engine for spa-inclusive packages that allows guests to book stays, treatments, dining, and activities in a single centralized platform. The feature integrates with property management systems including Guestline, Mews, and Resdiary/Sevenrooms, with Opera Cloud integration planned for later this year. TRYBE reports an average upsell value of £266 in 2025 and emphasizes time-saving efficiencies for operators through automated booking workflows.Hospitality NetTRYBE and Infor Partner to Deliver Connected Hospitality and Leisure ExperiencesTRYBE, a cloud-native spa and leisure management platform for hospitality, has announced a new partnership with Infor, a global leader in cloud-based hospitality software. The integration connects TRYBE's specialist spa, leisure, and activity management capabilities with Infor's Property Management System, allowing operators to centralize guest profiles, reduce manual processes, and seamlessly connect room, spa, and activity charges across hotels, resorts, and leisure facilities. The partnership aims to create a connected hospitality ecosystem that helps operators improve data accuracy, make data-driven decisions, and deliver more personalized guest experiences at scale.Hospitality NetTrybe Appoints Erica Martin as Sales Director to Drive North American GrowthTrybe, a technology platform for spas, resorts, and wellness experiences, has appointed Erica Martin as Sales Director for North America to drive regional growth. Martin brings over 15 years of hospitality technology experience and will lead strategic sales initiatives with ownership groups, operators, and partners to expand adoption of Trybe's platform. The appointment marks another milestone in Trybe's North American growth strategy, following the recent addition of Shane McMackin as head of Customer Success for the region.COAX SoftwareEarn calmly while they relax: 10 best spa management software for hotelsThis article is a comprehensive buying guide reviewing 10 spa management software platforms for hotel spas, including Book4Time, Zenoti, Mindbody, HOTELTIME, Trybe, Crqlar, Vagaro, Mangomint, Boulevard, and Anolla, covering their features, pricing models, target users, and key integrations. The article also discusses critical PMS integrations, implementation best practices, and positions custom software development as an alternative for hotels with complex requirements. COAX Software published the guide as promotional content for its custom development services.EIN PresswireWristCoin Cashless Integrates with Trybe to Deliver Seamless RFID Payments and Access for Spa & Leisure OperatorsWristCoin Cashless announced its integration with Trybe, enabling spa and hospitality operators to provide guests with RFID wristbands that power secure on-site payments and access control, all linked to the guest's Trybe profile. The wristbands eliminate the need to re-enter payment details for on-premises purchases, with all transactions processed by Trybe Pay's PCI-compliant payment solution. Trybe currently supports over 300 properties across 33 countries with this unified platform combining reservations, guest profiles, payments, and access control.Victorville Daily PressTrybe Announces $30M Series A Investment From Five Elms CapitalTrybe, a spa, bathhouse, leisure, and activity management software provider, announced a $30 million Series A investment from Five Elms Capital on January 12, 2026. The funding will support geographic expansion across North America, Europe, and Asia-Pacific, accelerate AI-assisted feature development for yield management, scheduling, and guest experiences, and scale the company's go-to-market organization. Trybe currently supports hundreds of spa and leisure operations worldwide and has experienced rapid growth driven by demand from both single-location operators and large multi-site operators seeking to modernize their technology stacks.The Topeka Capital-JournalTrybe Announces $30M Series A Investment From Five Elms CapitalTrybe, a provider of spa, bathhouse, leisure, and activity management software headquartered in Austin, Texas, announced a $30 million USD Series A investment from Five Elms Capital on January 12, 2026. The funding will support geographic expansion across North America, Europe, and Asia-Pacific, accelerate platform development including AI-powered workflows for guest experiences, and advance payments and embedded financial products. The company, which currently supports hundreds of spa and leisure operators worldwide, will use the investment to scale its go-to-market organization and deepen capabilities in reporting, memberships, and booking functionality.The Indianapolis StarTrybe Announces $30M Series A Investment From Five Elms CapitalTrybe, a spa and leisure management software provider based in Austin, Texas, announced a $30 million USD Series A investment from Five Elms Capital on January 12, 2026. The funding will support global geographic expansion across North America, Europe, and Asia-Pacific, acceleration of AI-powered feature development, and scaling of the company's go-to-market operations to meet growing demand from spa and leisure operators. The company plans to integrate AI-assisted scheduling, forecasting, and personalization capabilities into its platform to further streamline operations and capture revenue lost to manual inefficiencies.Hospitality NetTrybe Announces $30M Series A Investment From Five Elms CapitalTrybe, a spa and leisure software provider, announced a $30 million Series A investment from Five Elms Capital to accelerate global expansion and product innovation. The funding will support geographic expansion across North America, Europe, and Asia-Pacific, as well as development of AI-assisted features for scheduling, forecasting, and guest personalization. Trybe currently supports hundreds of spa and leisure operations worldwide, serving resort groups, wellness brands, and luxury hotel operators.