Flock Foods
Flock Foods produces high-protein, low-carb chicken skin crisps and related meat snacks via a small-batch wok-frying upcycling process, selling directly to health-conscious, keto, and fitness consumers through DTC e-commerce, Amazon, and major US retail chains.
- Company typePrivate
- Founded2019
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Flock Foods does
Flock Foods LLC is a US-based consumer packaged goods company that produces high-protein, low-carb meat snacks centered on chicken skin crisps. The company's core technology is a small-batch wok-frying process that upcycles chicken skins (typically a food-waste byproduct) into crispy snack products, earning Upcycled Certified status. The flagship product line includes nine Chicken Skin Crisp flavors spanning proprietary and restaurant co-branded varieties (Hattie B's Nashville Hot, Terry Black's Barbecue, Anchor Bar Buffalo, Cleveland Kitchen Dill Pickle, Benihana Teriyaki, Tapatio). The product portfolio has expanded beyond crisps into Chicken Sticks, Chicken Breast Bites, Turkey Bacon Jerky, Bacon Jerky, Pork Curls, and Pork Panko Bread Crumbs, positioning the company in the broader keto/high-protein snacking category.
Flock operates a product-led growth model with a multi-channel distribution strategy spanning direct-to-consumer e-commerce on Shopify (with a Subscribe & Save program offering 20% recurring discounts), Amazon marketplace, retail chains (Meijer, Sprouts, Fred Meyer, Ralphs, and health food stores), instant delivery (Gopuff, Instacart), and wholesale (Faire). Pricing ranges from $23-$32 per multi-pack across SKUs, with a $5 flat shipping rate on DTC orders. Marketing emphasizes health and lifestyle benefits (keto-friendly, zero carbs, high protein) via content marketing, social media, and earned media coverage from outlets including the New York Times, Cnet, Men's Health, TMZ, and Esquire. Flock Foods LLC is a subsidiary of The Naked Market, operating under parent entity Generation 195 Ltd., with corporate headquarters in Santa Monica, California and a production facility in Southern California. The company was founded in 2019 and operates with 11-50 employees.
Flock Foods firmographics
Firmographics- Name
- Flock Foods
- Legal name
- Flock Foods LLC
- Website
- https://flockfoods.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Flock Foods produces high-protein, low-carb chicken skin crisps and related meat snacks via a small-batch wok-frying upcycling process, selling directly to health-conscious, keto, and fitness consumers through DTC e-commerce, Amazon, and major US retail chains.
- Ownership category
- akta.pro rank
Flock Foods industry classification
Industry- Product category
- Meat Snacks
- NAICS
- Poultry Processing (311615)
- SIC
- Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)
- akta.pro primary industry
- Further Processed Poultry (Cooked, Breaded, Nuggets, Patties, Wings) (AFANACAC)
Keywords
Where Flock Foods is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Flock Foods business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: The company sells products directly through its website (flockfoods.com) with both one-time purchases and subscription options. Subscriptions offer 20% recurring discounts with monthly deliveries. Revenue is generated per transaction with recurring subscription revenue from engaged customers.
- Amazon Marketplace Sales: Products are available for purchase on Amazon, expanding reach beyond direct website traffic.
- Retail Distribution: Wholesale distribution through major retail chains including Meijer, Sprouts, Fred Meyer, Ralphs, and health food stores nationwide.
- Local Delivery: Products available through Gopuff and Instacart for local delivery in select areas.
- Wholesale B2B: Wholesale orders available through Faire marketplace for retailers and distributors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Original Chicken Skin Crisps 8-Pack |
| Subscription | Monthly | Variety 8-Pack (8 bags: 2 Original, 2 Nashville Hot, 2 Salt & Vinegar, 2 BBQ) |
| Unit Pricing | Pay-as-you-go | XL Chicken Skin Crisps (4 bags, 2.5oz each) |
| Unit Pricing | Pay-as-you-go | Chicken Sticks 10-Pack |
| Unit Pricing | Pay-as-you-go | Chicken Sticks 20-Pack |
| Unit Pricing | Pay-as-you-go | Chicken Breast Bites 4-Pack |
| Unit Pricing | Pay-as-you-go | Turkey Bacon Jerky 4-Pack |
| Unit Pricing | Pay-as-you-go | Pork Curls 8-Pack |
| Unit Pricing | Pay-as-you-go | Pork Panko Bread Crumbs |
| Unit Pricing | Pay-as-you-go | Shipping Fee |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
Flock Foods product offering
Product offeringCore offering
Flock Foods manufactures and sells high-protein, low-carb, keto-friendly meat snacks built primarily around chicken. Its flagship product is the Chicken Skin Crisp (wok-fried chicken skins available in multiple flavors), supplemented by chicken sticks, chicken breast bites, turkey bacon jerky, bacon jerky, pork curls, and pork panko breadcrumbs. Products are sold direct-to-consumer through flockfoods.com and Amazon, through retail chains (Meijer, Sprouts, Fred Meyer, Ralphs), and via local delivery (Gopuff, Instacart), with a Subscribe & Save recurring-delivery option.
Product overview
Flock Foods offers a diverse portfolio of high-protein, low-carb meat snacks built around chicken as the core ingredient. The product lineup centers on Chicken Skin Crisps (available in 9 flavors including Original, Nashville Hot, Barbecue, Salt & Vinegar, Ranch, Buffalo, Teriyaki, Dill Pickle, and Tapatio) as the flagship offering, supplemented by Chicken Sticks (individually wrapped on-the-go protein snacks), Chicken Breast Bites (air-dried alternatives), and Turkey Bacon Jerky and Bacon Jerky varieties. The company also offers Pork Curls and Pork Panko Bread Crumbs as alternative protein snack options. Products are sold in standard (1 oz) and XL (2.5 oz) bag sizes, with Variety Packs and a Subscribe & Save subscription service for recurring deliveries. The company emphasizes keto-friendly, gluten-free, and dairy-free positioning with a sustainability focus on upcycling chicken skins that would otherwise become food waste.
Differentiator
Problem solved
Functional benefit
Brands
- Flock Foods LLC: Subsidiary entity of Generation 195 Ltd.
Products and services
- Original Chicken Skin Crisps Flagship 1 oz bag Chicken Skin Crisps made from 100% real premium chicken skins and salt; keto-friendly, gluten-free, dairy-free, 13g protein, 0 carbs, 0 sugar.
- Hattie B's Nashville Hot Chicken Skin Crisps Chicken skin crisps seasoned with Hattie B's signature Hot Nashville Style seasoning; co-branded product with Hattie B's Hot Chicken restaurant.
- Terry Black's Barbecue Chicken Skin Crisps Chicken skin crisps with smoky barbecue flavor created in partnership with Terry Black's Barbecue.
- Salt & Vinegar Chicken Skin Crisps Chicken skin crisps made with 100% real premium chicken skin, salt, and vinegar for a tangy flavor profile.
- Ranch Chicken Skin Crisps Ranch-seasoned chicken skin crisps, introduced as the most customer-requested flavor.
- Buffalo Chicken Skin Crisps Buffalo-flavored chicken skin crisps created in partnership with Anchor Bar (birthplace of the original buffalo wing).
- Teriyaki Chicken Skin Crisps Teriyaki-flavored chicken skin crisps created in partnership with Benihana, featuring hibachi-style sweet and savory seasoning.
- Dill Pickle Chicken Skin Crisps Pickle-flavored chicken skin crisps created in partnership with Cleveland Kitchen, using naturally fermented pickles.
- Tapatio Hot Sauce Chicken Skin Crisps Chicken skin crisps combined with Tapatio hot sauce, delivering salsa picante-style zest and spiciness.
- Chicken Sticks Individually wrapped chicken sticks for on-the-go snacking; 7g protein, 1g carbs, 60 calories per stick; available in 10-pack and 20-pack.
- Chicken Breast Bites Air-dried chicken breast bites made from 100% poultry without beef collagen casing or fillers; available in Original, Hattie B's Nashville Hot, and Terry Black's BBQ flavors.
- Sriracha Turkey Bacon Jerky Turkey bacon jerky with spicy sriracha flavor; made with uncured turkey, 10g protein per bag, 50 calories per serving.
- Applewood Smoked Turkey Bacon Jerky Turkey bacon jerky with applewood smoked flavor; made with uncured turkey, 10g protein per bag, 3g sugar per serving.
- Original Bacon Jerky by Flock Snackable bacon jerky made from uncured bacon with sugar removed; 21g protein and 250 calories per serving.
- Pork Curls by Flock Original flavored pork curls offering a new-age take on pork rinds; zero carbs, 14g protein, crispy and crunchy texture.
- Pork Panko Bread Crumbs
Quantifiable outcome
- 13g protein per serving with zero carbs and zero sugar
- +3 more outcomes
Companies that use Flock Foods
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles4 records
Flock Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
Flock Foods partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered major, core, minor and parent.
- BenihanamajorFlock Foods partnered with Benihana to create the Benihana Teriyaki Flock Chip, a chicken skin crisp featuring Benihana's signature teriyaki flavor. The product is available for purchase online and emphasizes high protein content with minimal carbs and sugar. This represents Benihana's expansion into packaged snack products leveraging Flock's production capabilities.
- Hattie B's Hot ChickenmajorFlock Chicken Chips partnered with Hattie B's to create Nashville Hot style chicken chips. This partnership represented Hattie B's first foray into packaged goods and Flock's first external brand collaboration. The product combines Hattie B's signature spices with Flock's crispy chicken chip format. Available nationwide on flockfoods.com.
- Terry Black's BarbecuecoreFlock partnered with Terry Black's, a world-renowned barbecue establishment, to create Barbecue style chicken skin crisps. The partnership brings Terry Black's signature smoky barbecue flavor to the portable snack format.
- Anchor BarcoreFlock partnered with Anchor Bar, the birthplace of the original buffalo wing since 1964, to create Buffalo-flavored chicken skin crisps. Anchor Bar brings its iconic tangy heat and buttery spice to the product.
- Cleveland KitchenminorFlock partnered with Cleveland Kitchen, known for their bold, tangy, naturally fermented pickles and krauts, to create Dill Pickle-flavored chicken skin crisps.
- TapatiominorFlock combined its chicken skin crisps with Tapatio Hot Sauce for a salsa picante-flavored product leveraging the iconic Mexican hot sauce brand's zest and spiciness.
- The Naked MarketparentFlock Chicken Chips is identified as a subsidiary of The Naked Market, a parent food company that owns multiple snack brands.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Flock Foods competitors and assessment
Company assessmentDirect peers
- Chomps: Direct competitor in the better-for-you meat snack space, offering grass-fed beef sticks, turkey sticks, and venison sticks with keto/paleo positioning and nationwide retail. Comparable on product format (portable protein), target consumer, and retail-channel strategy.
- EPIC Provisions: Direct peer in the better-for-you meat snack category, now owned by General Mills. Sells meat bars, bites, and snacks targeting paleo/keto consumers with nationwide CPG distribution; comparable positioning and scale ambition.
- Country Archer Provisions: Direct peer offering grass-fed beef jerky, turkey sticks, and meat sticks with keto-friendly, high-protein positioning and nationwide retail distribution. Comparable target consumer and multi-channel GTM.
- Pork King Good: Direct peer producing low-carb, keto-friendly pork rind snacks and breadcrumbs. Closely comparable on core format (crispy pork rind snacks), clean-ingredient positioning, and DTC + retail distribution model.
- 4505 Meats: Direct competitor making pork rinds, cracklins, and chicharrones with a similar keto/low-carb, high-protein snack positioning. Closest analogue to Flock's chicken skin crisps in category, format, and target consumer.
Emerging players
- Mission Meats: Emerging peer producing clean-ingredient meat sticks with grass-fed beef, turkey, and venison, targeting keto and Whole30 consumers. Comparable on portable protein format and health-conscious positioning, though stick-focused.
- Wild Zora: Emerging peer making paleo/AIP-friendly meat and fruit bars, jerky, and snack kits. Comparable on clean-ingredient, allergen-friendly positioning but with a narrower daypart and meal-kit overlap.
- The New Primal: Emerging peer in clean-label meat snacks, offering beef sticks, jerky, and marinades targeting health-conscious consumers. Comparable on keto-friendly, no-sugar-added positioning and DTC plus retail GTM.
Broad incumbents
- Jack Link's: Broad incumbent and category leader in jerky and meat snacks owned by Jack Link's/Sodexo. Competes broadly in the same shelf-space as Flock with much larger marketing budgets and mass-market distribution; not a flavor/diet match but a constant share-of-throat competitor.
- Tillamook Country Smoker: Broad incumbent producing jerky and meat sticks under the Tillamook brand with mass retail distribution. Comparable shelf category but a larger, conventional protein-snack player rather than keto/upcycled-focused.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Flock Foods social profiles
Digital presenceFlock Foods compliance and trust
Trust signalCompliance1 record
Flock Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flock Foods leadership team
Management profileNumber of profiles
Profiles1 record
Flock Foods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flock Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flock Foods
What does Flock Foods do?
Flock Foods manufactures and sells high-protein, low-carb, keto-friendly meat snacks built primarily around chicken. Its flagship product is the Chicken Skin Crisp (wok-fried chicken skins available in multiple flavors), supplemented by chicken sticks, chicken breast bites, turkey bacon jerky, bacon jerky, pork curls, and pork panko breadcrumbs. Products are sold direct-to-consumer through flockfoods.com and Amazon, through retail chains (Meijer, Sprouts, Fred Meyer, Ralphs), and via local delivery (Gopuff, Instacart), with a Subscribe & Save recurring-delivery option.
Is Flock Foods a public or private company?
Flock Foods is a private company. It is classified as corporate owned and is currently operating.
When was Flock Foods founded?
Flock Foods was founded in 2019. It employs 11 to 50 people.
Where is Flock Foods based?
Flock Foods is headquartered in San Francisco, United States, in the North America region.
How does Flock Foods make money?
Five revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are amazon Marketplace Sales, retail Distribution, local Delivery and wholesale B2B.
Who are Flock Foods's main competitors?
Direct peers on record are Chomps, EPIC Provisions, Country Archer Provisions, Pork King Good and 4505 Meats. Emerging players are Mission Meats, Wild Zora and The New Primal. Broad incumbents are Jack Link's and Tillamook Country Smoker.
Does Flock Foods have an API?
No public API is recorded for Flock Foods.
What industry is Flock Foods in?
Flock Foods's product category is Meat Snacks. Its primary akta.pro industry code is AFANACAC, Further Processed Poultry (Cooked, Breaded, Nuggets, Patties, Wings). Its NAICS code is 311615 and its SIC code is 2013.