Awaaz.De
Awaaz.De is a SaaS-based, voice-first customer engagement platform that enables Indian financial institutions—NBFCs, small finance banks, HFCs, and MFIs—to engage last-mile vernacular customers across loan, collections, and payments lifecycles.
- Company typePrivate
- Founded2012
- HeadquartersAhmedabad, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Awaaz.De does
Awaaz.De is a SaaS-based customer engagement platform purpose-built for financial institutions serving last-mile customers in emerging markets. Founded in 2012 by Stanford Ph.D. Neil Patel alongside UC Berkeley professor Tapan Parikh, the company is headquartered in Ahmedabad, India and serves 20+ financial institution customers including Dvara KGFS, Ujjivan Small Finance Bank, Axis Bank, L&T Financial Services, Fullerton India, IIFL Samasta, Five Star Business Finance, and Khush Housing Finance. The core offering, 360° Customer Connect, orchestrates the customer lifecycle through automated, vernacular voice and digital communications, supported by modules for product awareness and financial literacy campaigns, a Customer Service Assistant, and analytics (Insight).
The platform's underlying technology stack is voice-first and designed for feature-phone users in noisy, low-bandwidth environments. Conversational AI is integrated with OpenAI's GPT 3.5 and fine-tuned for financial services use cases; Xact provides API-driven personalized voice messaging; Digital Payments delivers UPI-enabled, pre-populated payment links pre-integrated with FingPay and PayU; Messenger offers plug-and-play broadcasting; and a Secure Data Lake captures billions of interactions with RBI-compliant encryption for analytics. The company claims reach of 1 Crore+ monthly users across 29 Indian states in 13+ vernacular languages, with documented outcomes including a 30% increase in timely repayments, a 95% reduction in OpEx versus traditional tele-calling, 2X+ collections efficiency through UPI, and 211x ROI on Voice AI collections at Dvara KGFS.
Awaaz.De monetizes through tiered SaaS subscriptions (Pilot at ₹525/month, Standard at ₹12,500/month, Enterprise at ₹23,500/month in disclosed rates), usage-based airtime and SMS fees, and enterprise integration services delivered via direct sales and channel partnerships—principally the Craft Silicon partnership announced in March 2023 that links the platform to a global microfinance core-banking ecosystem. Capital history includes a ₹60 Lakh angel round in May 2015 (via CIIE/IIM Ahmedabad with individual investors Samir Shah, Varun Aggarwal, and Dr. Vijay Aggarwal), a 2018 round from Tribe Impact, and a March 2020 round from Bharat Inclusion Seed Fund. The company is privately held at 11-50 employees with no parent or controlling entity disclosed.
Awaaz.De firmographics
Firmographics- Name
- Awaaz.De
- Legal name
- Awaaz De Infosystems Pvt. Ltd.
- Website
- https://awaaz.de
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Awaaz.De is a SaaS-based, voice-first customer engagement platform that enables Indian financial institutions—NBFCs, small finance banks, HFCs, and MFIs—to engage last-mile vernacular customers across loan, collections, and payments lifecycles.
- Ownership category
- akta.pro rank
Awaaz.De industry classification
Industry- Product category
- Customer Engagement Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Contact Center (CCaaS) & Customer Engagement Voice (HDAIAHAF)
Keywords
Where Awaaz.De is headquartered
LocationHeadquarters
- HQ city
- Ahmedabad
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Awaaz.De business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Subscription-based SaaS model with tiered pricing tiers (Pilot, Standard, Enterprise) providing access to customer engagement platform with varying features including voice messaging, AI capabilities, and analytics.
- Usage-based Airtime and SMS: Variable usage charges for airtime (per 30s pulse) and SMS delivery. Rates vary by tier - Pilot at ₹0.45/airtime and ₹0.175/SMS; Standard at ₹0.36/airtime; Enterprise at ₹0.30/airtime and ₹0.14/SMS.
- Enterprise Integration Services: Revenue from seamless integration services with core banking systems through partnerships like Craft Silicon, enabling financial institutions to deploy voice communication solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pilot tier - Basic features with limited contacts and no advanced features |
| Subscription | Annual | Standard tier - Unlimited contacts with basic advanced features |
| Subscription | Annual | Enterprise tier - Full features with unlimited support and training |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Awaaz.De product offering
Product offeringCore offering
Awaaz.De provides a SaaS-based customer engagement platform for financial institutions in emerging markets, primarily India. The platform delivers automated, personalized, vernacular voice and omnichannel communications throughout the loan lifecycle, alongside Conversational AI, UPI-enabled digital payments, and analytics powered by a secure cloud data lake. It is purpose-built to reach last-mile, low-literacy users on basic feature phones for use cases such as collections, repayments, fraud detection, and financial literacy.
Product overview
Awaaz.De is a SaaS-based customer engagement platform for financial services in emerging markets, offering a unified portfolio of products and enabling technologies. The core 360° Customer Connect solution is supplemented by the Customer Service Assistant (LLM-powered conversational AI) and Product Awareness and Financial Literacy Campaigns modules. Underlying technology platforms include Conversational AI (integrated with OpenAI GPT 3.5), Digital Payments (UPI-enabled with FingPay/PayU integration), Xact (API-integrated voice messaging), and Messenger (plug-and-play broadcasting). All capabilities are powered by the Secure Data Lake for analytics. The platform reaches 1 Crore+ monthly users across 29 Indian states in 13+ vernacular languages.
Differentiator
Problem solved
Functional benefit
Brands
- 360° Customer Connect: Market-proven solution for financial services enabling improved customer retention, collections, repayment rates and fraud detection through data-driven solutions.
- Product Awareness and Financial Literacy Campaigns
- Customer Service Assistant
- Conversational AI
- Digital Payments
- Xact
- Messenger
- Secure Data Lake
- Insight
Products and services
- 360° Customer Connect
Quantifiable outcome
- 30% increase in timely repayments for financial institution clients
- +5 more outcomes
Companies that use Awaaz.De
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles3 records
Awaaz.De technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability8 records
Feature6 records
Awaaz.De partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, strategic and minor.
- Craft SiliconcoreStrategic partnership for automated last-mile connectivity in financial services. Enables financial institutions to automate customer support and sourcing, red-flag discrepancies, and analyze branch-level performance. Core Microfinance Solution integrated with Awaaz.De's SaaS platform for vernacular voice alerts throughout customer lifecycle.
- Sesame Workshop India TruststrategicTechnology partnership for Building Communities of Change: A mobile based initiative of Galli Galli Sim Sim. Awaaz.De provided IVRS platform for diarrhea prevention and management in communities across north and central India, targeting 1.5 million people including 200,000 children.
- RUHSA (Christian Medical College Vellore)minorPartnership with University of Sydney for low-tech cervical cancer screening program. Awaaz.De provided voice-based educational forums for rural women to access health information anonymously.
- Digital GreenminorPartnership for interactive voice response (IVR) question-and-answer system deployment supporting community intermediaries involved in video production and dissemination.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Awaaz.De competitors and assessment
Company assessmentDirect peers
- Verloop.io: Indian conversational AI platform providing automated customer support on WhatsApp and voice for enterprises including financial services and lending. Comparable LLM-native customer engagement stack with similar India-anchored customer profile.
- Exotel: India's largest cloud telephony and customer engagement platform serving SMB and enterprise with voice, SMS, and WhatsApp APIs. Comparable to Awaaz.De because both sell API-first voice/communication infrastructure to Indian enterprises, though Exotel is horizontal while Awaaz.De targets financial services verticals.
- Yellow.ai: India-headquartered conversational AI platform offering LLM-based customer service automation across voice, chat, and email for global enterprises. Closely comparable to Awaaz.De's Customer Service Assistant and Conversational AI stack, with broader geographic and vertical reach.
- Ozonetel: Indian cloud call center / CCaaS provider offering voice, omnichannel routing, and AI-driven contact center solutions to enterprises. Directly comparable to Awaaz.De's 360° Customer Connect platform — both deliver inbound/outbound voice at scale to Indian enterprises with bot integration.
- Haptik: Mumbai-based conversational AI and CCaaS platform (acquired by Reliance Jio) providing WhatsApp and voice-based customer engagement for Indian enterprises, including financial services. Comparable in technology (LLM bots, voice) and Indian enterprise customer base.
- MyOperator: Indian cloud telephony and virtual number provider focused on SMB customer engagement, IVR, and automated outbound calling. Comparable as a domestic voice-first customer engagement platform for Indian businesses.
- Knowlarity (Smartcloud): Indian cloud telephony platform offering cloud PBX, IVR, and voice APIs for SMB and enterprise customers. Overlaps with Awaaz.De's Xact/Messenger products in providing API-driven voice broadcasting and IVR workflows.
- ValueFirst (Karix Mobile): Indian enterprise CPaaS platform offering SMS, voice, WhatsApp, and email APIs for enterprise customer engagement. Comparable as an API-first India-anchored communications platform competing for the same mid-market enterprise customers.
Emerging players
- Gupshup: Indian conversational messaging and AI platform providing CPaaS, bot-as-a-service, and click-to-message ads across SMS, WhatsApp, and voice. Adjacent comparable — overlapping technology stack but messaging-led rather than voice-led.
Broad incumbents
- Tata Smartflo (Tata Communications): Tata Communications' smartflo cloud telephony and contact center offering as part of a broader enterprise communications portfolio. Incumbent alternative in the Indian CCaaS space with greater resources but less financial-services specialization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Awaaz.De social profiles
Digital presenceAwaaz.De compliance and trust
Trust signalCompliance1 record
Awaaz.De financial estimates
Financial estimateRevenue estimate
Valuation estimate
Awaaz.De leadership team
Management profileNumber of profiles
Profiles8 records
Awaaz.De funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Awaaz.De M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Awaaz.De
What does Awaaz.De do?
Awaaz.De provides a SaaS-based customer engagement platform for financial institutions in emerging markets, primarily India. The platform delivers automated, personalized, vernacular voice and omnichannel communications throughout the loan lifecycle, alongside Conversational AI, UPI-enabled digital payments, and analytics powered by a secure cloud data lake. It is purpose-built to reach last-mile, low-literacy users on basic feature phones for use cases such as collections, repayments, fraud detection, and financial literacy.
Is Awaaz.De a public or private company?
Awaaz.De is a private company. It is classified as venture growth investor backed and is currently operating.
When was Awaaz.De founded?
Awaaz.De was founded in 2012. It employs 11 to 50 people.
Where is Awaaz.De based?
Awaaz.De is headquartered in Ahmedabad, India, in the Asia region.
How does Awaaz.De make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are usage-based Airtime and SMS and enterprise Integration Services.
Who are Awaaz.De's main competitors?
Direct peers on record are Verloop.io, Exotel, Yellow.ai, Ozonetel, Haptik, MyOperator, Knowlarity (Smartcloud) and ValueFirst (Karix Mobile). Gupshup is listed as an emerging player. Tata Smartflo (Tata Communications) is listed as a broad incumbent.
Does Awaaz.De have an API?
Yes. Xact is a fully API-integrated service allowing users to send personalized, automated voice calls containing recipient-specific information, with messaging triggers defined by the user. The Digital Payments solution includes a fully documented API and webhooks for optional Core Banking System (CBS) integration, enabling payment collection automation. Developer documentation is at api.awaaz.de/awaazde/v1/docs.
What industry is Awaaz.De in?
Awaaz.De's product category is Customer Engagement Software. Its primary akta.pro industry code is HDAIAHAF, Contact Center (CCaaS) & Customer Engagement Voice. Its NAICS code is 5182 and its SIC code is 7372.