What Airboxr does

Airboxr (legal entity Air Software Pte Ltd, headquartered in Singapore) is a SaaS business intelligence platform built natively inside Google Sheets and designed specifically for direct-to-consumer (DTC) brands running on Shopify. The platform ingests data from Shopify, Facebook Ads, Google Ads, TikTok Ads, Klaviyo, Xero, and Google Analytics via five-click OAuth integrations, then surfaces it through a library of 150+ pre-built automated reports called "Hops" covering sales, profitability, retention, customer segmentation (RFM), market basket analysis, demand planning, and financial forecasting. The product is augmented by "Murphy AI," an in-spreadsheet AI consultant chatbot launched in March 2025 that interprets business data and recommends action steps, and by a suite of free strategic calculators (Tariff Impact, Brand Valuation, Unit Economics) used as top-of-funnel lead generation.

The company monetizes primarily through monthly subscriptions priced from $49/month, billed via Shopify's consolidated billing system on 30-day cycles, with a 14-day free trial and self-serve onboarding via Google sign-in. A secondary revenue stream comes from expert professional services delivered by a team of data scientists and former DTC entrepreneurs, including 2-week business audits and 3-6 week custom report automation engagements. Distribution is anchored on the Shopify App Store, supplemented by direct self-serve sign-up, agency/reseller channels via Workspaces (multi-store management), and content-led SEO plus a 3,000+ reader newsletter.

Airboxr reports serving 200+ brands worldwide with a team of 1-10 employees, and appears to be founder-owned and bootstrapped aside from a disclosed Speciale Invest investment event in January 2023 with no reported capital amount. The company is GDPR/CCPA compliant, encrypts data in transit and at rest, and operates as a private Singapore private limited company with no subsidiaries, M&A activity, or public listing.

Name

Airboxr

Legal name

Air Software Pte Ltd

Website

https://airboxr.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Airboxr is a Singapore-based SaaS platform that delivers AI-powered, Google Sheets-native business intelligence and pre-built analytics for Shopify-based DTC brands, combining automated reporting, RFM segmentation, and an AI consultant chatbot at subscriptions starting from $49/month.

Ownership category

akta.pro rank

Product category

E-commerce Analytics

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

akta.pro secondary industry

Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF)

Keywords

• Ecommerce analytics platform
• DTC data automation
• Shopify analytics software
• Spreadsheet business intelligence
• AI ecommerce consultant

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans: Monthly subscription plans for accessing the Airboxr analytics platform, billed through Shopify's consolidated billing system on 30-day cycles. Plans include access to automated reports, AI insights, and integrations with data sources.
2. Expert Services: Ongoing AI and human expert consultation services supporting brands on their journey to $100m revenues, including business audits and custom report development.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Airboxr is an AI-powered business intelligence platform for direct-to-consumer (DTC) brands that connects e-commerce data sources (Shopify, Facebook Ads, Google Ads, TikTok Ads, Klaviyo, Xero, Google Analytics) and outputs automated analytical reports directly into Google Sheets. The platform runs 150+ pre-designed "Hops" (automated data queries) and includes Murphy AI, a chat-based AI consultant that interprets the data and recommends action steps, supported by an in-house team of data scientists and former DTC entrepreneurs.

Product overview

Airboxr is an AI-powered business intelligence platform designed specifically for DTC brands, built natively within Google Sheets. The core platform centers on three interconnected products: (1) the Airboxr Platform itself, which connects to Shopify and other data sources; (2) Murphy AI, an AI consultant chatbot that interprets data and recommends actions; and (3) Hops, a library of 120+ automated data analysis queries that run on schedules and output structured data to Google Sheets. The platform is complemented by Expert Support Services for custom implementation, a suite of strategic calculators (Tariff Impact, Unit Economics, Brand Valuation, etc.), free whitepapers and templates for best practices, and Agency Solutions for multi-brand management. The architecture enables DTC brands to make confident, data-backed decisions without leaving their familiar spreadsheet workflow.

Differentiator

Problem solved

Functional benefit

Products and services

• Airboxr Platform AI-powered SaaS analytics platform that connects to Shopify, ad channels, and email platforms and outputs automated analytical reports into Google Sheets, enabling non-technical DTC brand operators to make data-driven decisions without changing their workflow.
• Murphy AI AI consultant chatbot integrated within the Airboxr platform that answers business questions, interprets data implications, and recommends action steps. Functions as an always-available management consultant interpreting numbers for non-technical users.
• Hops Automation Library Library of 150+ pre-designed automated data analysis queries covering sales reports, profitability analysis, retention marketing, customer segmentation, financial forecasting, and more. Users select, customize, run, and schedule Hops to automatically populate Google Sheets.
• Expert Support Services Human expert consulting services including business audits, custom report creation, and ongoing support from Airboxr's data science team and former DTC entrepreneurs. Delivered with 3-6 week automation delivery for existing reports and 2-week business audits.
• Tariff Impact Calculator Interactive calculator tool for DTC brands to assess the financial impact of tariffs on China imports and model margin protection strategies.
• Airboxr Calculators Suite Collection of specialized free business calculators for DTC brands covering Sell-through rate, Marketing Profitability, Brand Valuation, Unit Economics, and Airboxr ROI calculations used for strategic decision-making.

Quantifiable outcome

• 8 hours saved per week per team
• +5 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability7 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationPrimary integration platform and app distribution channel. Airboxr is listed on the Shopify App Store and integrates deeply with Shopify's GraphQL API to pull sales, orders, and customer data for analytics. All billing is processed through Shopify.
• Google (Sheets, Drive, Analytics, Ads)coreTechnology or IntegrationCore product operates within Google Sheets and Drive. Users sign in with Google account. Google Analytics integration for web traffic data. Google Ads integration for advertising analytics. Permissions include drive.file and spreadsheets for data output.
• Facebook/Meta AdscoreTechnology or IntegrationFacebook Ads integration for pulling advertising performance data into automated reports. Access tokens expire every 60 days requiring periodic reconnection.
• KlaviyocoreTechnology or IntegrationEmail marketing platform integration via private API key. Pulls email campaign metrics and customer engagement data for cross-platform analytics.
• Google AdscoreTechnology or IntegrationGoogle Ads integration for advertising analytics and performance reporting alongside Facebook Ads data.
• TikTok AdscoreTechnology or IntegrationTikTok Ads integration for multi-channel advertising analytics and cross-platform performance comparison.
• DesignRushminorGTM or Marketing PartnerDesignRush agency marketplace listing for Shopify AI tools, driving visibility and agency referrals.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Glew: E-commerce analytics software for Shopify and DTC brands offering consolidated reporting, customer segmentation, and LTV analysis. Competes in the same SMB Shopify analytics segment as Airboxr.
• Triple Whale: DTC-focused analytics and attribution platform that consolidates ad, Shopify, and email data for Shopify merchants. Directly competes with Airboxr on DTC analytics and AI-driven insights, with larger funding and broader product surface.
• Northbeam: Marketing attribution and analytics platform purpose-built for DTC e-commerce brands. Competes directly with Airboxr on multi-channel ad performance reporting and customer journey analytics for Shopify merchants.
• Polar Analytics: Shopify-focused analytics platform for DTC brands offering multi-channel reporting and AI-driven insights. Direct competitor serving similar SMB Shopify customer base with comparable positioning.
• Daasity: E-commerce data platform that consolidates Shopify, ad, and email data for DTC brands and agencies. Overlaps with Airboxr on multi-source integration and DTC specialization, with stronger enterprise positioning.
• Lifetimely: Klaviyo-native LTV and predictive analytics app for Shopify DTC brands. Direct competitor focusing on retention marketing, customer segmentation, and lifetime value analysis—areas where Airboxr also has dedicated Hops.

Broad incumbents

• Looker: Google-owned enterprise BI and analytics platform with deep data modeling and visualization. Represents horizontal BI competition that DTC brands might evaluate alongside vertical specialists like Airboxr.
• ThoughtSpot: AI-powered analytics platform with natural language search and embedded analytics. Competes in the AI-driven analytics space where Airboxr's Murphy AI also operates, though at much larger enterprise scale.
• Mode Analytics: Collaborative analytics platform combining SQL, Python, and visual analysis. Represents broader BI competition with self-service reporting capabilities comparable to Airboxr's automated Hops output.
• Shopify (Sidekick/Magic): Shopify's native AI assistant and analytics features within the Shopify admin. As the underlying commerce platform and primary distribution channel for Airboxr, represents the largest platform-level threat if native capabilities expand to overlap with third-party tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/airboxrHQ
• Facebookfacebook.com/airboxr
• LinkedInlinkedin.com/company/airboxr

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Airboxr