GR0
GR0 is a Santa Monica-based, privately held digital marketing agency serving DTC eCommerce brands across startup, mid-market, and enterprise tiers with full-funnel services spanning SEO, paid social, email, Amazon marketplace, and AI-driven Generative Engine Optimization.
- Company typePrivate
- Founded2020
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What GR0 does
GR0 is a privately held digital marketing agency headquartered in Santa Monica, California, founded in 2020 and operating with 51-100 employees. The agency provides full-funnel digital marketing services to direct-to-consumer eCommerce brands across three size tiers—startup/smaller (95% YoY growth target), mid-market (41% YoY), and enterprise (27% YoY). Its service portfolio spans SEO, paid social, email and SMS marketing, Google Ads, content creation, Amazon and marketplace management, link building, TikTok Shop, creative production, affiliate marketing, programmatic advertising, landing pages, and a recently launched Generative Engine Optimization (GEO) offering targeting visibility in AI search engines such as ChatGPT, Perplexity, and Claude.
The agency's technology stack combines third-party AI infrastructure with proprietary service design. GR0 uses Anthropic's Claude for content production, scaled output from 19,000 to 2.5 million words per month at a 30% cost reduction while expanding its writer network from 5 to over 300 contributors. It has built deep integrations with 15+ Shopify-ecosystem platforms—Klaviyo, Yotpo, Attentive, Northbeam, Gorgias, Triple Whale, Postscript, Proxima, Rebuy, Okendo, Disco, Prismfly, Videotize, and Beam—providing indirect access to aggregated commerce data and pre-integrated tech stacks for clients. The GEO offering is positioned as the first agency-developed service for AI search engine visibility and includes development of an agency-side system for product feed integration with OpenAI's commerce endpoints.
GR0 operates a professional services revenue model with custom-tailored pricing, multi-year contracts, and direct client acquisition primarily through its website's 'Work With Us' CTA supplemented by partner referrals and earned media in Forbes, VentureBeat, and Inc. The company has grown through three acquisitions rather than external funding: TM Marketing Consultants and QuaGrowth in June 2022, and DLVRD in August 2024 to integrate Amazon and retail media capabilities. Recognized as the US Search Awards 2024 Best Large Integrated Search Agency and Inc. Power Partner 2024, GR0 documents over $1B in cumulative client revenue generated, with flagship outcomes including an 843% revenue increase and 1,844% rise in LLM-driven sessions for client TickPick through GEO. The company is registered as Gr0.com LLC and led by co-founder/CEO Kevin Miller and co-founder/CGO Jon Zacharias.
GR0 firmographics
Firmographics- Name
- GR0
- Legal name
- Gr0.com LLC
- Website
- https://gr0.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GR0 is a Santa Monica-based, privately held digital marketing agency serving DTC eCommerce brands across startup, mid-market, and enterprise tiers with full-funnel services spanning SEO, paid social, email, Amazon marketplace, and AI-driven Generative Engine Optimization.
- Ownership category
- akta.pro rank
GR0 industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Direct Mail Advertising (54186), Custom Computer Programming Services (541511)
- SIC
- Services-Advertising Agencies (7311), Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Compliance Technology, GRC Platforms & Controls Automation Advisory (BPAHAFAO)
Keywords
Where GR0 is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GR0 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Digital Marketing Services: GR0 generates revenue by providing digital marketing services to eCommerce brands. Services include SEO, Paid Social, Email & SMS Marketing, Google Ads, Content Creation, Amazon & Marketplace, Link Building, TikTok Shop, Creative, Affiliate Marketing, Programmatic Advertising, Landing Pages, and GEO (Generative Engine Optimization). The agency operates on a professional services model with custom engagement pricing based on client scope and needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom-tailored service packages |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
GR0 product offering
Product offeringCore offering
GR0 is a digital marketing agency that delivers full-funnel performance marketing services to direct-to-consumer eCommerce brands, including SEO, paid social, email and SMS marketing, Google Ads, content creation, Amazon and marketplace management, link building, TikTok Shop, creative, affiliate marketing, programmatic advertising, and landing pages. The agency also offers a newly launched Generative Engine Optimization (GEO) service designed to improve brand visibility within AI-powered search engines such as ChatGPT, Perplexity, and Claude.
Differentiator
Problem solved
Functional benefit
Products and services
- Search Engine Optimization (SEO)
Quantifiable outcome
- 843% revenue increase and 1,844% rise in LLM-driven sessions for TickPick through GEO
- +3 more outcomes
Companies that use GR0
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
GR0 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature2 records
GR0 partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor, core and flagship.
- GivePowerminorGR0 partnered with GivePower on solar panel farm building missions in Nepal and Colombia. GR0's cofounder Jon Zacharias personally participated in these missions, demonstrating the company's commitment to philanthropy and sustainable energy solutions. The partnership reflects GR0's core values of doing the right thing and choosing gratitude.
- OkendocoreOkendo is a unified customer marketing platform for reviews, referrals, loyalty, quizzes and surveys. They make it easy to cultivate advocacy, scale word-of-mouth and maximize lifetime value. 9,000+ Shopify brands use Okendo.
- KlaviyocoreIntelligent marketing automation powered by customer data. Klaviyo is a leading email marketing and automation platform for eCommerce brands.
- VideotizecoreVideotize's technology is the best at detecting and understanding short-form video (IG Reels, Stories, TikTok) and powers 1000+ brands like Glossier, HexClad, Magic Spoon, and GHOST.
- DLVRDflagshipDLVRD was built to bring flexibility and high quality execution to Amazon strategy. Profit-first growth strategies at every lever Amazon has to offer. GR0 acquired DLVRD in August 2024 to enhance omnichannel marketing offerings.
- PrismflycorePrismfly is a recognized and award winning leader in creating conversion-optimized ecommerce experiences. One-stop for best-in-class conversion rate optimization, UX/UI design, full stack development, and lifecycle marketing.
- GorgiascoreGorgias is a customer service platform designed for ecommerce businesses, providing efficient and personalized support across email, voice, SMS, live chat, and social media channels. Serves 15,000+ merchants.
- RebuycoreRebuy is a personalization platform that creates relevant and timely upsells/cross-sells across the entire customer journey. Has improved AOV, CRO, and LTV for 10,000+ brands.
- Disco (DiscoFeed)coreDisco is the post-purchase ad network for Shopify brands. Brands like Caraway, Liquid I.V., and Dagne Dover use DiscoFeed to reach high AOV shoppers at high-intent moments. Leveraging $20+ billion in transaction data from 1,000+ brands.
- PostscriptcorePostscript is an SMS marketing platform for ecommerce companies. Mission is to Make SMS the number revenue channel for ecommerce brands. Over 13k customers and 4.9/5 star rating in Shopify app store.
- ProximacoreProxima is a data intelligence platform helping brands scale paid social ad spend more efficiently with AI Audiences. Built from data of over 70 Million high AOV shoppers and $17 Billion in transactions.
- NorthbeamcoreNorthbeam is a universal attribution platform using advanced data models to give modern brands confidence in their future, allowing them to scale profitably.
- YotpocoreYotpo provides solutions for email and SMS marketing, loyalty and referrals, subscriptions, reviews, and visual UGC. Helps brands accelerate growth by enabling advocacy and maximizing customer lifetime value.
- AttentivecoreAttentive is the leader in conversational commerce, reinventing B2C communication. SMS-first software platform helps strengthen consumer relationships. Over 8,000 leading brands rely on Attentive.
- Triple WhalecoreTriple Whale empowers ecommerce marketers and brand owners to make better business decisions. Using real-time insights from sales and marketing data, AI-powered analysis and automation drive predictable, profitable growth.
Scale indicators6 records
Recent moves5 records
Expansion highlights6 records
GR0 competitors and assessment
Company assessmentDirect peers
- MuteSix: Performance marketing agency focused on DTC and eCommerce brands, offering paid media, creative, and lifecycle services. Comparable to GR0 in customer base and service mix; former employer of a GR0 associate director.
- Ignite Visibility: Performance digital marketing agency specializing in SEO, paid media, social, and email for mid-market and enterprise clients. Directly comparable in service breadth and customer segment to GR0.
- SmartSites: Digital marketing agency offering SEO, PPC, web design, and email services to SMB and mid-market clients. Overlaps with GR0 in paid media and SEO capabilities and SMB customer tier.
- OuterBox: eCommerce-focused digital marketing and web design agency offering SEO, PPC, and Amazon services. Highly comparable to GR0's eCommerce specialization and Amazon marketplace offering.
- Disruptive Advertising: Digital marketing agency providing PPC, SEO, and CRO services to eCommerce and SaaS brands. Comparable service mix and customer profile to GR0, especially in paid social and search.
- Power Digital Marketing: Full-service digital marketing agency targeting DTC and eCommerce brands with SEO, paid media, content, and creative services. Directly competes for similar mid-market and enterprise clients.
Broad incumbents
- WebFX: Established large-scale digital marketing agency offering SEO, PPC, social, and content services. Comparable across core digital marketing capabilities with a broader industry reach than GR0.
- Rise Interactive: Performance marketing agency providing media, analytics, and SEO services to enterprise brands. Comparable across media buying and analytics capabilities though broader in vertical mix than GR0.
- Tinuiti: Large independent performance marketing agency covering paid search, paid social, SEO, Amazon, and lifecycle for DTC and enterprise brands. Overlaps with GR0's full-funnel offering but operates at greater scale.
Emerging players
- First Page Sage: SEO-focused agency with thought leadership content marketing for B2B and eCommerce brands. Comparable in SEO thought leadership and category authority positioning to GR0's organic content engine.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights6 records
Customer concentration
GR0 social profiles
Digital presenceGR0 financial estimates
Financial estimateRevenue estimate
Valuation estimate
GR0 leadership team
Management profileNumber of profiles
Profiles12 records
GR0 subsidiaries and ownership
Company hierarchySubsidiaries2 records
GR0 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GR0 M&A and investment
M&A and investmentM&A4 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GR0
What does GR0 do?
GR0 is a digital marketing agency that delivers full-funnel performance marketing services to direct-to-consumer eCommerce brands, including SEO, paid social, email and SMS marketing, Google Ads, content creation, Amazon and marketplace management, link building, TikTok Shop, creative, affiliate marketing, programmatic advertising, and landing pages. The agency also offers a newly launched Generative Engine Optimization (GEO) service designed to improve brand visibility within AI-powered search engines such as ChatGPT, Perplexity, and Claude.
Is GR0 a public or private company?
GR0 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GR0 founded?
GR0 was founded in 2020. It employs 51 to 100 people.
Where is GR0 based?
GR0 is headquartered in Los Angeles, United States, in the North America region.
How does GR0 make money?
One revenue line is on record: digital Marketing Services.
Who are GR0's main competitors?
Direct peers on record are MuteSix, Ignite Visibility, SmartSites, OuterBox, Disruptive Advertising and Power Digital Marketing. Broad incumbents are WebFX, Rise Interactive and Tinuiti. First Page Sage is listed as an emerging player.
Does GR0 have an API?
No public API is recorded for GR0.
What industry is GR0 in?
GR0's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAHAFAO, Compliance Technology, GRC Platforms & Controls Automation Advisory. Its NAICS code is 541810 and its SIC code is 7311.