Kolla

What Kolla does

Kolla is a private dental data infrastructure company founded in 2021 and headquartered in Draper, Utah. The company develops a HIPAA-compliant data integration and aggregation platform focused exclusively on the dental industry vertical, connecting practice management systems, CRM platforms, financial tools, and marketing platforms into a unified data layer. Its product portfolio is organized into three offerings: Kolla Sync, a multi-location data warehouse for dental service organizations and dental practice organizations that aggregates raw PMS data with finance, marketing, and communication sources; Kolla Unify, a unified API platform that gives third-party software companies API access to seven major dental PMS systems including Dentrix, OpenDental, Eaglesoft, DSN, Dolphin, WinOMS, and OrthoTrac; and Kolla Flow, a pre-built workflow automation product that synchronizes patient and ROI data from PMS systems into GoHighLevel CRM for marketing agencies and internal marketing teams.

Underlying technology centers on integration interoperability across a fragmented PMS landscape, with a white-label connection flow that allows partners to embed account linking into their own applications. The architecture supports nightly data synchronization for Sync, real-time data flows for Unify and Flow, sandbox environments, rate limiting, and dedicated technical support for API customers. Kolla emphasizes HIPAA-compliant infrastructure as a baseline requirement for handling protected health information.

The business model is a mix of self-serve subscription and sales-led enterprise engagement. Kolla Sync is publicly priced at $95 per location per month with volume discounts for multi-location deployments and custom pricing for additional non-PMS data sources. Kolla Unify and Kolla Flow are sold via demo-based direct sales with custom pricing. Go-to-market is segmented by buyer: sales-led for DSOs and DPOs, API-first self-serve for software companies, and pre-built workflow sales for marketing agencies. The company operates with 1-10 employees, has not disclosed any external funding rounds, and does not publish customer logos or revenue figures.

Name

Kolla

Legal name

Kolla

Website

https://getkolla.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Kolla is a dental-focused data infrastructure company offering a HIPAA-compliant data warehouse (Sync), unified API (Unify), and workflow automation (Flow) for DSOs, dental software companies, and marketing agencies. It integrates seven major dental practice management systems with finance, marketing, and communication tools.

Ownership category

akta.pro rank

Product category

Dental Data Integration Software

NAICS

Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Software Publishers (51321)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Dental Support Services Organizations (Non-Clinical MSO/Back-Office Platforms) (HLABAKAN)

akta.pro secondary industries

Regional/Multi-Region DSO Platforms (Aggregators) (HLABAKAK), Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach) (HLACAEAO)

Keywords

• Dental data integration
• PMS API platform
• DSO data warehouse
• Dental software integration
• HIPAA-compliant API

Headquarters

HQ city

Draper

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Subscription - Location-Based Pricing: Kolla Sync charges location-based subscription fees at $95 per location per month with volume discounts available for larger DSO/DPO deployments. This is the primary revenue stream for the unified data warehouse product.
2. Custom Enterprise Pricing: Custom pricing for additional data sources including financial, marketing, and communication integrations beyond practice management data. Sold through direct sales engagement.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Kolla develops and sells a dental data infrastructure platform that connects and unifies practice management software across the dental industry. The company offers three products: Kolla Sync, a data warehouse solution for DSOs/DPOs aggregating multi-location PMS data; Kolla Unify, a unified API enabling software companies to integrate with major dental PMS platforms; and Kolla Flow, pre-built workflow automation syncing patient and ROI data to GoHighLevel CRM. All products operate on HIPAA-compliant infrastructure.

Product overview

Kolla is a data infrastructure platform for the dental industry offering three integrated products: Kolla Sync (data warehouse solution for aggregating and unifying practice management data across multiple locations), Kolla Unify (API platform enabling software companies to integrate with dental PM systems), and Kolla Flow (pre-built workflow automation connecting dental data to marketing CRM tools). The three products work together to help dental organizations and software companies securely access, unify, and automate practice data workflows.

Differentiator

Problem solved

Functional benefit

Brands

• Kolla Sync: Data warehouse solution for DSOs and DPOs to aggregate data from multiple locations into a unified data warehouse
• Kolla Unify
• Kolla Flow

Products and services

• Kolla Sync Data aggregation and warehouse solution for DSOs and DPOs that unifies data from multiple practice management software systems across locations into a single data warehouse, enabling custom reporting and data-driven insights. Combines PMS data with finance, marketing, and communication sources on HIPAA-compliant infrastructure.
• Kolla Unify Integration platform providing API access to dental practice management software, enabling third-party software companies to build integrations with systems such as Dentrix, OpenDental, Eaglesoft, DSN, Dolphin, WinOMS, and OrthoTrac through a single unified API. Includes documentation, sandbox environment, rate limiting, and dedicated technical support.
• Kolla Flow Pre-built workflow automation solution for marketing agencies that syncs patient data and ROI metrics from dental PMS systems to GoHighLevel CRM, enabling automated patient communications, demographic updates, appointment history tracking, and marketing campaign attribution without requiring custom development.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature5 records

Partnerships

14 partnerships are on record, tiered supporting and core.

• QuickBookssupportingTechnology or IntegrationQuickBooks integration allows dental organizations to sync financial data for complete visibility into revenue, expenses, and profitability across locations within the Kolla Sync unified data warehouse.
• Google AdssupportingTechnology or IntegrationGoogle Ads integration enables tracking of ad spend, conversions, and ROI by connecting digital marketing platform data to the unified data warehouse for comprehensive marketing analytics.
• Facebook AdssupportingTechnology or IntegrationFacebook Ads integration enables tracking of ad spend, conversions, and ROI by connecting digital marketing platform data to the unified data warehouse for comprehensive marketing analytics.
• WeavesupportingTechnology or IntegrationWeave communication platform integration allows analysis of patient communication patterns, call volumes, and engagement metrics within the unified data warehouse.
• MangosupportingTechnology or IntegrationMango communication platform integration enables analysis of patient communication patterns and engagement metrics within the unified data warehouse.
• RingCentralsupportingTechnology or IntegrationRingCentral communication platform integration allows analysis of patient communication patterns, call volumes, and engagement metrics within the unified data warehouse.
• GoHighLevelcoreTechnology or IntegrationGoHighLevel CRM integration powers KollaFlow pre-built workflows that automatically sync patient data and ROI metrics from PMS systems to the CRM platform with real-time synchronization, demographic updates, appointment history tracking, and automated ROI reporting.
• DentrixcoreTechnology or IntegrationDentrix (including Dentrix Core and Dentrix Enterprise) practice management system integration provides API access to appointments, patients, procedures, insurance, and billing data through the unified Kolla API.
• OpenDentalcoreTechnology or IntegrationOpenDental practice management system integration provides API access to appointments, patients, procedures, insurance, and billing data through the unified Kolla API.
• EaglesoftcoreTechnology or IntegrationEaglesoft practice management system integration provides API access to appointments, patients, procedures, insurance, and billing data through the unified Kolla API.
• DSNcoreTechnology or IntegrationDSN practice management system integration provides API access to appointments, patients, procedures, insurance, and billing data through the unified Kolla API.
• DolphincoreTechnology or IntegrationDolphin practice management system integration provides API access to appointments, patients, procedures, insurance, and billing data through the unified Kolla API.
• WinOMScoreTechnology or IntegrationWinOMS practice management system integration provides API access to appointments, patients, procedures, insurance, and billing data through the unified Kolla API.
• OrthoTraccoreTechnology or IntegrationOrthoTrac practice management system integration provides API access to appointments, patients, procedures, insurance, and billing data through the unified Kolla API.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Redox: Redox is an established healthcare API integration platform connecting EHR and health systems; broader than dental but operates the same 'unified API for clinical software' model Kolla is building at the dental vertical.
• Plaid: Plaid is the canonical unified-API platform in fintech and the strategic template Kolla Unify is replicating for dental; included as a benchmark for the model and category-defining trajectory even though the vertical differs.
• Planet DDS: Planet DDS operates Denticon and other dental practice management platforms serving DSOs; an incumbent PMS vendor whose data Kolla integrates with and whose growth directly drives demand for Kolla Sync.
• Solutionreach: Solutionreach is an established dental patient engagement and recall platform; an incumbent competitor to the marketing-side of Kolla Flow and adjacent to the PRM/CRM theme in the candidate industry codes.

Direct peers

• Tab32: Tab32 is a cloud dental practice management and analytics platform; overlaps with Kolla's data warehouse and reporting capabilities for multi-location dental operators.
• Merge.dev: Merge offers a unified API for HR, accounting, CRM, and vertical SaaS integrations including healthcare-adjacent; mirrors Kolla Unify's API-first developer GTM and 'one API for many systems' positioning.
• NexHealth: NexHealth is a patient experience platform for dental practices with its own API/integration layer connecting to PMS systems; the most direct analog to Kolla's dental-vertical integration and workflow thesis.
• Vyne: Vyne (formerly Vyne Dental / NEA Powered by Vyne) provides dental data exchange, revenue cycle, and electronic claims infrastructure; directly competes with Kolla's DSO data-warehouse and claims-adjacent workflows.

Others

• Weave: Weave is a dental patient communication and engagement platform; a Kolla integration partner that also represents an adjacent CRM/communication category where Kolla Flow's GoHighLevel workflow competes.

Emerging players

• Apideck: Apideck is a unified API platform for SaaS integrations across verticals; a closer technical analog to Kolla Unify at a horizontal level, useful for comparison on integration coverage and developer positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/getkolla

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kolla