Williamsburg Therapy Group
Williamsburg Therapy Group is a private, multi-site mental health collective operating in Brooklyn, Austin, and Miami with over 50 doctoral-level psychologists delivering individual, couples, child, family, and psychiatric care plus Spravato treatment, serving both direct consumer and employer-sponsored benefit clients.
- Company typePrivate
- Founded2013
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Williamsburg Therapy Group does
Williamsburg Therapy Group (WTG) is a private, multi-site mental health collective founded in 2013 in Brooklyn, New York, with additional offices in Austin, Texas and Coconut Grove (Miami), Florida. The practice employs over 50 doctoral-level psychologists (PhD/PsyD) and a multidisciplinary team that includes board-certified psychiatrists, pediatric psychiatrists, and neuropsychology specialists. Services span individual therapy, couples therapy, child therapy, family therapy, group therapy, addiction treatment, psychiatry and medication management, neuropsychological evaluations, LGBTQ+ affirmative therapy, and the in-office administration of Spravato (Esketamine) for treatment-resistant depression. Sessions are 45–50 minutes, delivered both in person at premium office settings and via telehealth, with some clinicians licensed across multiple states through PSYPACT.
WTG monetizes through a mix of in-network insurance billing (Aetna), out-of-network reimbursement supported by the Reimbursify platform, direct consumer fees for non-covered services, and an emerging employer-concierge channel executed through partnerships with the Lumina Therapy Alliance (joined December 2025) and the Thatch benefits marketplace (exclusive in-person provider since November 2025). Patient acquisition is led by a sales-style direct-to-consumer motion — free initial consultation, a patient coordinator matching clients to therapists based on needs and values, and therapist-driven organic SEO plus content marketing across city-specific and clinical topics. PR in TIME, Forbes, CNN, New York Post, SELF, and WebMD supports brand awareness.
The business is privately held, founder-led (Dr. Daniel Selling, Psy.D., Founder/Director; Dr. Naomi Ben-Ami, Psy.D., Clinical Director), with no disclosed external funding, parent company, or acquisition activity. Operating geographies are limited to New York, Texas, and Florida; no international or virtual-only footprint is claimed. The recent shift into employer-sponsored benefits via Lumina and Thatch represents the most material commercial evolution, positioning WTG's premium in-person model against pure-play teletherapy competitors.
Williamsburg Therapy Group firmographics
Firmographics- Name
- Williamsburg Therapy Group
- Legal name
- Williamsburg Therapy Group
- Website
- https://williamsburgtherapygroup.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Williamsburg Therapy Group is a private, multi-site mental health collective operating in Brooklyn, Austin, and Miami with over 50 doctoral-level psychologists delivering individual, couples, child, family, and psychiatric care plus Spravato treatment, serving both direct consumer and employer-sponsored benefit clients.
- Ownership category
- akta.pro rank
Williamsburg Therapy Group industry classification
Industry- Product category
- Mental Health Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (62142)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Outpatient Mental Health & Counseling Clinics (HLAFABAC)
- akta.pro secondary industry
- Outpatient Substance Use Disorder (SUD) Treatment Programs (HLAFABAD)
Keywords
Where Williamsburg Therapy Group is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Williamsburg Therapy Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance-Based Services: In-network provider with Aetna insurance plans. Bills insurance directly for covered services.
- Out-of-Network Reimbursement: Out-of-network practice that helps patients file claims for reimbursement through Reimbursify platform.
- Employer Concierge Services: Concierge mental health services for employers and their teams through Lumina Therapy Alliance partnership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Insurance-Based Care |
| Subscription | Monthly | Out-of-Network Care |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Williamsburg Therapy Group product offering
Product offeringCore offering
Williamsburg Therapy Group operates a doctoral-level psychotherapy practice offering individual, couples, child, family, and group therapy, as well as psychiatry/medication management and neuropsychological evaluations across locations in Brooklyn, Austin, and Miami. The practice serves patients through in-person sessions and telehealth, with a concierge employer program and specialized treatments such as Spravato (esketamine) for treatment-resistant depression.
Product overview
Williamsburg Therapy Group is a mental health collective providing comprehensive in-person and telehealth mental health services across Brooklyn, NY, Austin, TX, and Miami/Coral Gables, FL. Founded in 2013, the practice operates over 50 doctoral-level psychologists and offers Individual Therapy, Couples Therapy, Child Therapy, Family Therapy, Anxiety Therapy, Depression Therapy, Cognitive Behavioral Therapy, Neuropsychological Evaluations, Psychiatry and Medication Management, Spravato (Esketamine) Therapy, Addiction Therapy, Group Therapy, LGBTQ+ Affirmative Therapy, and Concierge Mental Health for employers. Services are delivered through a unified practice model with integrated psychiatric care, offering both in-person sessions at premium office settings and telehealth options. The company has joined the Lumina Therapy Alliance network and partnered with Thatch as an exclusive mental health provider on its marketplace.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Therapy One-on-one psychotherapy sessions delivered by doctoral-level therapists to adults seeking support for anxiety, depression, life transitions, and other mental health concerns.
- Couples Therapy Therapy for couples working on communication, conflict resolution, intimacy, and relationship dynamics, provided by licensed doctoral-level clinicians.
- Child Therapy Specialized therapy for children addressing behavioral, emotional, developmental, and school-related challenges, delivered by clinicians with pediatric expertise.
- Family Therapy Multi-person therapy sessions designed to address family dynamics, conflict, parenting issues, and transitions affecting the family unit.
- Anxiety Therapy Targeted psychotherapy for adults and adolescents dealing with generalized anxiety, social anxiety, panic, phobias, and related conditions.
- Depression Therapy Evidence-based psychotherapy for individuals experiencing major depressive disorder, persistent depressive disorder, and related mood conditions.
- Cognitive Behavioral Therapy A structured, evidence-based therapy modality focused on identifying and modifying unhelpful thought patterns and behaviors.
- Neuropsychological Evaluations Comprehensive assessments of cognitive, emotional, and behavioral functioning used to diagnose conditions such as ADHD, learning disorders, and memory concerns.
- Psychiatry and Medication Management Psychiatric evaluation, diagnosis, and ongoing medication management by psychiatrists collaborating with the practice's therapists.
- Spravato (Esketamine) Therapy FDA-approved esketamine nasal spray treatment administered in-office for adults with treatment-resistant depression, monitored by clinical staff.
- Addiction Therapy Therapeutic support for individuals dealing with substance use disorders, addictive behaviors, and recovery processes.
- Group Therapy Therapy facilitated in small group formats to address shared concerns, build community, and provide peer support alongside clinical guidance.
- LGBTQ+ Affirmative Therapy Affirming therapy provided by clinicians trained to support LGBTQ+ clients with identity, coming out, relationships, and minority stress.
- Concierge Mental Health A premium mental health program delivered to employers, offering prioritized access to therapists, psychiatry, and Spravato treatment for employees and their families.
- Telehealth / Virtual Therapy Remote video-based therapy sessions available across multiple U.S. states through PSYPACT licensure, expanding access beyond the physical office locations.
Quantifiable outcome
- 50% of clients report having more energy after one month of therapy
- +3 more outcomes
Companies that use Williamsburg Therapy Group
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles4 records
Williamsburg Therapy Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Williamsburg Therapy Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Lumina Therapy AlliancecoreWTG joined Lumina Therapy Alliance, a curated network of high-end in-person mental health practices. This strengthens Lumina's strategy to provide premium, relationship-based care for employers and their teams, addressing limitations of teletherapy platforms.
- ThatchcoreWilliamsburg Therapy Group was selected as the exclusive in-person mental health provider on Thatch's marketplace. This partnership integrates WTG's clinical services into Thatch's benefits platform, emphasizing face-to-face therapy as a key component of mental health care for employers and employees.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Williamsburg Therapy Group competitors and assessment
Company assessmentDirect peers
- Two Chairs: Two Chairs operates a multi-city outpatient therapy group practice emphasizing in-person, doctoral-level clinicians and a measured therapist-matching model - structurally the closest comparable to WTG's premium in-person model.
- Grow Therapy: Grow Therapy is an online platform that matches patients with in-network therapists and handles billing, comparable to WTG on insurance-enabled outpatient therapy distribution, though in a more virtual-led format.
- Alma: Alma operates a therapist directory and support platform with insurance billing, comparable to WTG in its mix of credentialed clinicians and multi-state in-network coverage for therapy practices.
- Lyra Health: Lyra delivers employer-sponsored mental health benefits through a curated provider network including in-person therapy, closely paralleling WTG's concierge/employer channel via Lumina Therapy Alliance.
- Headway: Headway is a marketplace and billing platform that onboards therapists into in-network insurance plans, competing with WTG for both therapist supply and the insured patient funnel that WTG serves via Aetna and Reimbursify.
- Octave: Octave runs a network of in-person and virtual mental health clinics offering therapy, psychiatry, and couples/family services across multiple U.S. markets, overlapping WTG on multi-modality outpatient care and premium positioning.
- Spring Health: Spring Health provides employer-paid mental health benefits with a broad provider network and digital tools, competing with WTG for the same employer-channel demand that WTG accesses through Thatch and Lumina.
- Talkiatry: Talkiatry is a national psychiatric outpatient network with in-network insurance billing, directly comparable to WTG's integrated psychiatry and medication management offering, though delivered virtually.
Emerging players
- Charlie Health: Charlie Health delivers intensive outpatient and virtual mental health programs, primarily for adolescents and young adults, with employer contracts - an adjacent rather than direct competitor to WTG's general outpatient practice.
Broad incumbents
- Cerebral: Cerebral is a digital mental health provider offering therapy and medication management online at national scale, serving as a broader incumbent competitor for WTG's therapy-plus-psychiatry bundle.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Williamsburg Therapy Group social profiles
Digital presenceWilliamsburg Therapy Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Williamsburg Therapy Group leadership team
Management profileNumber of profiles
Profiles2 records
Williamsburg Therapy Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Williamsburg Therapy Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Williamsburg Therapy Group
What does Williamsburg Therapy Group do?
Williamsburg Therapy Group operates a doctoral-level psychotherapy practice offering individual, couples, child, family, and group therapy, as well as psychiatry/medication management and neuropsychological evaluations across locations in Brooklyn, Austin, and Miami. The practice serves patients through in-person sessions and telehealth, with a concierge employer program and specialized treatments such as Spravato (esketamine) for treatment-resistant depression.
Is Williamsburg Therapy Group a public or private company?
Williamsburg Therapy Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Williamsburg Therapy Group founded?
Williamsburg Therapy Group was founded in 2013. It employs 11 to 50 people.
Where is Williamsburg Therapy Group based?
Williamsburg Therapy Group is headquartered in Brooklyn, United States, in the North America region.
How does Williamsburg Therapy Group make money?
Three revenue lines are on record. Insurance-Based Services are the primary driver. The others are out-of-Network Reimbursement and employer Concierge Services.
Who are Williamsburg Therapy Group's main competitors?
Direct peers on record are Two Chairs, Grow Therapy, Alma, Lyra Health, Headway, Octave, Spring Health and Talkiatry. Charlie Health is listed as an emerging player. Cerebral is listed as a broad incumbent.
Does Williamsburg Therapy Group have an API?
No public API is recorded for Williamsburg Therapy Group.
What industry is Williamsburg Therapy Group in?
Williamsburg Therapy Group's product category is Mental Health Services. Its primary akta.pro industry code is HLAFABAC, Outpatient Mental Health & Counseling Clinics, with a secondary code of HLAFABAD, Outpatient Substance Use Disorder (SUD) Treatment Programs. Its NAICS code is 621420 and its SIC code is 8011.