Flip.to
Flip.to is a B2B SaaS platform that helps hotels, resorts, vacation rentals, and destination marketing organizations engage travelers through Discovery, Advocacy, Spacetime analytics, and Collaboratives modules, with deep booking-engine and advertising integrations.
- Company typePrivate
- Founded2010
- HeadquartersMaitland, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Flip.to does
Flip.to is a privately held B2B SaaS company, founded in 2010 and operating as Flip to, Inc from Lake Mary, Florida, that sells a hospitality marketing platform to hotels, resorts, vacation rentals, condo hotels, destination marketing organizations, and marketing agencies. The platform is organized into six integrated modules: Discovery, which engages travelers during the trip-planning phase and captures pre-booking intent signals; Advocacy, which turns guests into storytellers through post-stay content campaigns and referral mechanics; Spacetime, a revenue analytics and attribution layer launched in October 2025 that connects advocacy and discovery activity to paid media performance and bookings; Collaboratives, which enables DMOs and hotel groups to coordinate multi-property destination marketing; Mission Control, the administrative hub for branding, domains, and team management; and Platform / Collaborative APIs that expose contact data, discovery actions, and campaign events to external systems. Underlying the modules is a substantial integration footprint: native connectors to more than ten booking engines and PMS systems (SynXis, iHotelier, Cloudbeds, SiteMinder, Selfbook, RezTrip, Campspot, Newbook, RevRaise), six advertising platforms (Google Ads, Meta, TikTok, Microsoft, DV360, plus working drafts for Reddit and MNTN), and four CRM and email-marketing endpoints (Salesforce, Revinate, Zapier, SFTP, plus Salesforce Marketing Cloud), reinforced by email snippet components for confirmation, pre-arrival, post-stay, and cancellation touchpoints.
Flip.to firmographics
Firmographics- Name
- Flip.to
- Legal name
- Flip to, Inc
- Website
- https://flip.to
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Flip.to is a B2B SaaS platform that helps hotels, resorts, vacation rentals, and destination marketing organizations engage travelers through Discovery, Advocacy, Spacetime analytics, and Collaboratives modules, with deep booking-engine and advertising integrations.
- Ownership category
- akta.pro rank
Flip.to industry classification
Industry- Product category
- Hospitality Marketing Software
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)
- akta.pro secondary industries
- Hotel & Accommodation Booking Platforms (THALAFAB), Vacation Rental & Short‑Term Stay Marketplaces (THALAFAC), Destination & Local Services Marketplaces (Transfers, Guides, City Passes) (THALAFAK)
Keywords
Where Flip.to is headquartered
LocationHeadquarters
- HQ city
- Maitland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Flip.to business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS Platform: Flip.to operates as a B2B SaaS platform providing subscription-based access to its travel marketing platform. Customers subscribe to access Discovery, Advocacy, Spacetime analytics, and related modules. Pricing is tailored to property type and scale (single property, multiple properties, destination, or agency).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Single property tier for individual hotels or resorts |
| Subscription | Annual | Multi-property tier for hotel groups or portfolios |
| Subscription | Annual | Destination tier for DMOs and tourism boards |
| Subscription | Annual | Agency tier for marketing agencies |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Flip.to product offering
Product offeringCore offering
Flip.to sells a B2B SaaS hospitality marketing platform that combines guest advocacy, traveler discovery, and revenue attribution for hotels, resorts, vacation rentals, condo hotels, destination marketing organizations, and marketing agencies. Subscription access bundles Discovery (in-market planning engagement), Advocacy (guest storytelling and referral campaigns), Spacetime (revenue and attribution analytics), Collaboratives (multi-property and DMO campaign management), Mission Control (account and branding configuration), and Platform APIs, with pricing tiered for single properties, multi-property portfolios, destinations, and agencies.
Product overview
Flip.to is a hospitality marketing platform consisting of six integrated modules: Discovery (traveler planning engagement), Advocacy (guest storytelling and referrals), Spacetime (revenue analytics and attribution), Collaboratives (multi-property destination marketing), Mission Control (account and branding management), and Platform APIs for extensibility. The platform connects with booking engines (SynXis, iHotelier, Cloudbeds, SiteMinder, Selfbook, and others), advertising networks (Google Ads, Meta, TikTok, Microsoft), CRMs (Salesforce, Zapier, Revinate), and email marketing systems. The architecture enables hotels, resorts, vacation rentals, and destination marketing organizations to attract travelers in the planning phase, convert guests into brand advocates, and measure revenue impact through unified analytics.
Differentiator
Problem solved
Functional benefit
Products and services
- Discovery Traveler-facing planning experience module that helps accommodation providers engage travelers during the trip-planning phase, capturing planner data and enabling personalized booking conversations with real-time impact tracking.
- Advocacy Guest storytelling and referral platform enabling hotels and resorts to turn guests into brand advocates, supporting campaigns, places/community locations, curation of guest stories, and top-storyteller programs.
- Spacetime Revenue analytics and attribution platform that measures the business impact of traveler engagement, tracking goals, historical transactions, data signals, and connecting advocacy activity to booking revenue.
- Collaboratives Multi-property marketing platform enabling destination marketing organizations, hotel groups, and marketing agencies to manage brand-wide or destination-wide advocacy and discovery campaigns with centralized insights, brand resources, and campaign tracking.
- Mission Control Account management and settings hub providing access to branding configuration, point-person setup, seasonal photos, booking engine URL configuration, custom domains, language settings, and team management.
- Platform API REST API enabling developers to access contact data, push and pull signals, programmatically manage discovery experiences (openDiscovery, closeDiscovery, revokeDiscovery, triggerDiscovery, bookingBarButtonClicked, setExperimentFlag, trackAnalyticsEvent), and integrate with third-party CRM and analytics systems.
- Collaborative API API for managing Collaborative features including multi-property campaign tracking, brand resources, and collaborative insights, designed for DMO, hotel group, and agency implementations.
- Marketing Integrations Bundle (Google Ads, Meta Ads, TikTok Ads, Microsoft Advertising, DV360, Reddit Ads, MNTN) Connect-in-clicks advertising integrations suite that pulls ad performance data from major paid media networks into Spacetime analytics, enabling campaign attribution back to Flip.to advocacy and discovery activities.
- CRM Integration Bundle (Salesforce, Zapier, Revinate, SFTP) CRM connectivity suite enabling guest and contact data synchronization between Flip.to and hotel CRMs and workflow automation tools, supporting contact builder, automation studio, and contact data fields.
- Email Snippets (Confirmation, Pre-Arrival, Post-Stay, Cancellation) Email snippet products for confirmation, pre-arrival, post-stay, and cancellation emails that dynamically generate personalized images and links per guest from reservation data, tracking engagement and inviting storytelling participation.
Quantifiable outcome
- Hotels using Flip.to report better relationships and bigger profits through guest advocacy
Companies that use Flip.to
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Flip.to technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration29 records
AI capability3 records
Feature6 records
Flip.to partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, featured and secondary.
- SalesforcecoreSalesforce integration allows Flip.to to export contact data (email, first name, property, discovery dates, booking status, language, GDPR status) to Salesforce for CRM workflows. Implemented via Flip.to Platform API with support for Contact Builder and Automation Studio.
- RevinatecoreRevinate CRM integration enables guest data synchronization between Flip.to advocacy platform and Revinate's hotel CRM capabilities.
- OccasionGeniusfeaturedFlip.to and OccasionGenius partnership provides real-time experience collection updates. OccasionGenius supplies local events and occasions data to enrich the Discovery experience for travelers planning stays.
- Google AdscoreGoogle Ads integration enables read-only access to ad account performance data. Tracking parameters connect Flip.to advocacy activities to Google Ads campaign attribution.
- Meta AdscoreMeta Ads integration via Marketing API provides ad performance data. Requires Meta System User token with ads_read permission. Tracks campaign attribution for advocacy-driven conversions.
- TikTok AdscoreTikTok Ads integration pulls ad performance data into Spacetime analytics. Requires Admin or Operator permissions in TikTok Business Center. Supports Smart+ campaign tracking.
- Microsoft AdvertisingcoreMicrosoft Advertising integration connects ad accounts to Flip.to analytics. Supports tracking template configuration for campaign attribution.
- Google Display & Video 360coreDV360 integration enables programmatic advertising attribution through Structured Data File modifications for campaign tracking.
- SynXiscoreSynXis booking engine integration supports reservation data synchronization, e-commerce tracking, and guest confirmation/pre-arrival/post-stay email pixel deployment.
- iHoteliercoreiHotelier booking engine integration supports reservation data and email tracking snippets for guest communication workflows.
- CloudbedscoreCloudbeds booking engine integration enables property sync, reservation tracking, and guest email engagement for storytelling campaigns.
- SiteMindercoreSiteMinder booking engine integration supports guest data synchronization and booking tracking for Flip.to advocacy programs.
- SelfbookcoreSelfbook booking engine integration enables guest tracking and booking data for luxury hotel properties using Selfbook's direct booking solution.
- ZapiersecondaryZapier integration enables no-code connections between Flip.to and thousands of other applications, extending workflow automation capabilities for customers.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Flip.to competitors and assessment
Company assessmentDirect peers
- Revinate: Hotel-focused CRM and guest marketing platform that competes directly with Flip.to's Advocacy and CRM integration capabilities. Like Flip.to, Revinate is sold to hotels for guest relationship management and direct booking support.
- Cendyn: Hospitality CRM, loyalty, and marketing cloud vendor serving hotels and resorts. Competes with Flip.to across guest data, email marketing, and analytics for the same enterprise hotel customer.
- TrustYou: Hotel guest experience and reputation platform with a marketing suite for hotels. Overlaps with Flip.to on guest feedback, storytelling, and post-stay engagement for the same hospitality buyer.
- Sojern: Travel-specific digital marketing platform providing programmatic advertising and guest data solutions to hotels, DMOs, and tourism boards. Competes with Flip.to on traveler acquisition and marketing analytics for hospitality.
- SiteMinder: Hotel distribution and booking engine platform that Flip.to integrates with; competes indirectly by offering its own guest engagement and direct booking tools to the same hotel customer base.
Emerging players
- Arrivalist: Travel marketing analytics platform offering hotel and destination attribution, with overlapping capabilities to Flip.to's Spacetime module around measurement of travel-driven demand.
- Cvent: Event and hospitality marketing platform serving hotels, venues, and destinations. Overlaps with Flip.to's Collaboratives module around destination-level marketing for DMOs and group business.
- Duetto: Hotel revenue management and guest data platform. Adjacent competitor in the hotel enterprise software stack with overlap on analytics, guest data, and revenue attribution capabilities.
Broad incumbents
- Salesforce: Enterprise CRM and marketing cloud that Flip.to integrates with via API. Salesforce Marketing Cloud competes broadly for hotel marketing budgets as a large incumbent with the scale to add vertical features.
- HubSpot: Broad marketing automation platform that competes for SMB and mid-market hotel marketing budgets. While not hospitality-specific, it is a credible alternative for property-level marketers considering Flip.to.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Flip.to social profiles
Digital presenceFlip.to compliance and trust
Trust signalCompliance5 records
Flip.to financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flip.to leadership team
Management profileNumber of profiles
Profiles3 records
Flip.to funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flip.to M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flip.to
What does Flip.to do?
Flip.to sells a B2B SaaS hospitality marketing platform that combines guest advocacy, traveler discovery, and revenue attribution for hotels, resorts, vacation rentals, condo hotels, destination marketing organizations, and marketing agencies. Subscription access bundles Discovery (in-market planning engagement), Advocacy (guest storytelling and referral campaigns), Spacetime (revenue and attribution analytics), Collaboratives (multi-property and DMO campaign management), Mission Control (account and branding configuration), and Platform APIs, with pricing tiered for single properties, multi-property portfolios, destinations, and agencies.
Is Flip.to a public or private company?
Flip.to is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Flip.to founded?
Flip.to was founded in 2010. It employs 11 to 50 people.
Where is Flip.to based?
Flip.to is headquartered in Maitland, United States, in the North America region.
How does Flip.to make money?
One revenue line is on record: subscription SaaS Platform.
Who are Flip.to's main competitors?
Direct peers on record are Revinate, Cendyn, TrustYou, Sojern and SiteMinder. Emerging players are Arrivalist, Cvent and Duetto. Broad incumbents are Salesforce and HubSpot.
Does Flip.to have an API?
Yes. Flip.to offers a Platform API and Collaborative API that allows developers to access contact data, push/pull signals, manage discovery experiences, and integrate with third-party systems. The Platform API supports Contact Data in JSON format including email, first name, property, discovery name, create date, planner ID, start date, end date, language code, and booking status fields. Discovery Actions allow programmatic control including openDiscovery, closeDiscovery, revokeDiscovery, triggerDiscovery, bookingBarButtonClicked, setExperimentFlag, and trackAnalyticsEvent. Developer documentation is at docs.flip.to/docs/api/reference.
What industry is Flip.to in?
Flip.to's product category is Hospitality Marketing Software. Its primary akta.pro industry code is THALAMAA, Online Booking & Reservation Platforms (B2B/B2C), with a secondary code of THALAFAB, Hotel & Accommodation Booking Platforms. Its NAICS code is 541810 and its SIC code is 7311.