entitys

What entitys does

entitys GmbH, formerly IFCC GmbH (founded 2005, rebranded 2022), is a privately held German SaaS company headquartered in Offenbach am Main with a registered office in Münster. The company operates entitys.io, a cloud-native, multi-tenant Product Data Operating System that combines Product Information Management (PIM), Digital Asset Management (DAM), and an integrations platform into a single subscription product. The platform is built on Kubernetes with a headless, containerized architecture and ships native B2B-standard support for BMEcat, ECLASS, ETIM, UNSPSC and SAP, Microsoft Dynamics 365 Business Central, Shopify, and Shopware connectors, together with third-party DAM links to Agravity and Canto. Differentiated AI capabilities include KI-Import-Mapping, AI-generated descriptions and translations in four languages, AI-assisted classification, an MCP-Server exposing data to AI assistants, and a Claude Skill for entitys that runs autonomous data-gap analysis; planned roadmap items extend to AI-powered Dashboard 2.0, multidimensional variant inheritance, and a granular field-lock permission system.

The company's target customer is the B2B Mittelstand — manufacturers, technical wholesalers, and industrial distributors in Germany, Austria, and Switzerland — typically 50-500 employees managing 5,000 to over 100,000 SKUs. Pricing is publicly disclosed across four tiers (Starter €890/month, Advanced from €1,590/month, Professional from €2,490/month, Unlimited on request) plus a one-time Launch Pack onboarding fee of €14,000-27,000 covering a standardized 5-week go-live with a dedicated Success Manager and a Mission Complete Guarantee. Go-to-market combines inside sales and direct consultation, events-driven demand generation (notably OMR), public SEM, and a 14-day self-service free trial. The customer base of 60+ spans enterprise (Georg Fischer, CSL Behring, Prospitalia, Lansinoh) and mid-market accounts (Kränzle, Späth, Body Products, FHB, Orgatex, Moravia, Blaklüder) across workwear, industrial manufacturing, pharma, healthcare, and cleaning-equipment verticals, with 4.9/5 average review scores across OMR Reviews (68 reviews), Software Advice, and Capterra, and six consecutive quarters of OMR Top-Rated PIM recognition.

The company is venture-backed, having received investment from StellaVent Capital in 2023 to support scaling from a consulting firm to a SaaS product company, employs approximately 15 people with a predominantly technical profile, and is actively hiring across marketing, customer success, sales, and business development. Operations run from a loft headquarters inside the Heyne Fabrik in Offenbach am Main, with data stored in ISO 27001-certified and SOC-audited German data centers ensuring GDPR compliance — a regulated data-residency posture that addresses a documented buyer requirement in the DACH market.

Name

entitys

Legal name

entitys GmbH

Website

https://entitys.io

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

entitys GmbH offers a cloud-native PIM and DAM SaaS platform for B2B mid-market companies in Germany, Austria, and Switzerland. The system combines product data management, digital asset workflows, native BMEcat/ECLASS/ETIM integrations, and AI-powered enrichment behind a 5-week standardized onboarding.

Ownership category

akta.pro rank

Product category

Product Information Management (PIM)

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)

Keywords

• Product information management
• Digital asset management
• B2B SaaS platform
• Product data syndication
• Master data management

Headquarters

HQ city

Münster

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Monthly or annual subscription fees based on selected pricing tier (Starter, Advanced, Professional, Unlimited). Includes hosting, security, updates, and all-inclusive features without hidden costs.
2. Launch Pack (Onboarding): One-time onboarding fee covering data model setup, migration with KI mapping, interface configuration, team onboarding, and training. Priced between 14,000-27,000 EUR.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

entitys.io is a cloud-native, multi-tenant SaaS platform that combines Product Information Management (PIM), Digital Asset Management (DAM), and an Integrations Platform in a single tool. It is purpose-built for B2B mid-market companies in the DACH region, with native support for B2B data standards (BMEcat, ECLASS, ETIM, UNSPSC), AI-powered classification, import mapping, and content enrichment, plus standard connectors to SAP, Microsoft Dynamics 365 Business Central, Shopify and Shopware.

Product overview

entitys.io is a cloud-native, multi-tenant Product Data Operating System combining PIM (Product Information Management), DAM (Digital Asset Management), and an Integrations Platform in a single SaaS tool — specifically designed for B2B mid-market companies in the DACH region. The core platform is built around the Product Card for editing, supported by the Home dashboard, Project View for organizing work, and Structures for managing data models and classifications. The DAM module handles digital assets with optional CDN. The Integrations Platform provides native connectors for SAP, Microsoft Dynamics 365 Business Central, Shopify, Shopware, BMEcat, ECLASS, ETIM, nexmart, and eData-Pool, with a Universal Connector for custom NoCode integrations. Dashboards deliver AI-powered data quality monitoring. The platform's AI capabilities include generative AI for product descriptions and translations, AI-powered import mapping and classification suggestions, an MCP server for AI agent access, and the Claude Skill for entitys for autonomous data gap analysis. Pricing spans four tiers from Starter (€890/month) to Unlimited (upon request), with a standard 5-week onboarding and Mission Complete guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• entitys.io B2B Cloud PIM Cloud-native SaaS platform combining Product Information Management (PIM), Digital Asset Management (DAM), and an Integrations Platform; purpose-built for B2B mid-market companies in the DACH region with native BMEcat, ECLASS, ETIM, UNSPSC and SAP connectivity.
• Launch Pack (5-Week Onboarding) Standardized 5-week onboarding service delivered by a dedicated Success Manager covering kickoff, data model design, data migration with AI-assisted mapping, interface configuration, team training and go-live support, backed by the Mission Complete guarantee.
• Co-Development Contracts Premium engagement allowing customers to actively co-design new features, influence the entitys.io roadmap and secure prioritized implementation timing.
• Universal Connector No-code integration module supporting arbitrary data imports and exports (CSV, Excel, XML, JSON, BMEcat) via flexible field mapping, with delivery options including download, email, webhook, sFTP and web service, and manual, automated or event-driven execution.
• MCP Server Model Context Protocol server that exposes entitys.io product data securely to AI assistants and agents (such as Claude), enabling automated question answering and recurring task execution without manual data export.
• n8n Integration Workflow automation integration with n8n that enables orchestration of data source synchronization, notifications and complex cross-system process chains around entitys.io without programming effort.

Quantifiable outcome

• 5 weeks to go-live (standardized onboarding)
• +4 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability10 records

Feature12 records

Partnerships

16 partnerships are on record, tiered core, major and minor.

• ECLASScoreTechnology or Integration · 7 February 2023entitys.io is an ECLASS Gold Preferred Partner. ECLASS is the globally established standard for uniform classification of products and services (ISO/IEC compliant). This partnership provides native integration with ECLASS classification standards directly in the PIM platform.
• SAPcoreTechnology or IntegrationNative integration with SAP ERP systems. SAP serves as the central system for ERP, material, and master data processes in many companies. entitys connects this data foundation with structured product data management.
• ShopifymajorTechnology or IntegrationIntegration enables scalable e-commerce for brands, retailers, and manufacturers. Product data, media, and attributes are centrally managed and structured for seamless transfer to Shopify storefronts.
• Shopware 6majorTechnology or IntegrationIntegration with Shopware 6 provides flexible foundation for modern B2B and B2C commerce projects. entitys supplies Shopware with curated product data, media, and channel-relevant information.
• Microsoft Dynamics 365 Business CentralmajorTechnology or IntegrationIntegration with Microsoft Dynamics 365 Business Central connects central ERP processes (purchasing, sales, inventory, finance, order processing) with structured product data management.
• AgravitycoreTechnology or IntegrationAgravity connects Digital Asset Management with scalable product communication. Combined with entitys, images, documents, and digital assets are centrally managed, linked with product data, and efficiently distributed to international channels.
• CantomajorTechnology or IntegrationCanto complements entitys with professional Digital Asset Management. Product images, documents, videos, and marketing materials can be centrally organized, linked with product data, and distributed across channels.
• eData-Pool Netzwerk (VTH)coreTechnology or IntegrationThe eData-Pool network connects manufacturers and distributors via a central platform for product data management - enabling efficient, controlled, and automated data flows in B2B trade.
• nexmartmajorTechnology or Integrationnexmart digitalizes eBusiness processes between manufacturers and trading partners. Integration enables automated product data exchange and efficient B2B commerce workflows.
• anyMOTIONminorImplementation/ SI/ Consulting PartneranyMOTION accompanies companies with digital platforms, websites, commerce projects, and data-driven processes. As a partner, anyMOTION connects strategic consulting, technical implementation, and digital communication with structured product data management.
• HighTower eSolutionsmajorImplementation/ SI/ Consulting PartnerHighTower eSolutions accompanies companies in digitalizing business processes. With strong eBusiness partners, sustainable synergies and digital success are created.
• CodeblickminorImplementation/ SI/ Consulting PartnerCodeblick develops digital platforms, websites, and e-commerce solutions for B2B companies. Together with entitys, integrated system landscapes are created where product data, interfaces, and digital touchpoints work together seamlessly.
• gliscominorImplementation/ SI/ Consulting PartnerAs an experienced IT service provider, glisco internet services delivers comprehensive services for business customers. Specialists plan systems, maintain infrastructure, and ensure security and data protection.
• Schaltwerk DigitalminorImplementation/ SI/ Consulting PartnerSchaltwerk Digital realizes e-commerce projects with focus on Shopify and Shopware. Combined with entitys, performant online shops are created based on cleanly maintained product data, clear processes, and scalable commerce structures.
• nexigominorImplementation/ SI/ Consulting Partnernexigo accompanies companies in digitalizing business processes, combining ERP competence, software development, and consulting. With focus on Odoo, oxaion, and AI-supported applications, comprehensive workflows and tailored solutions for mid-market are created.
• IngdilligenzminorStrategic or Co-development PartnerIngdilligenz is a sustainable management consultancy from Würzburg. With data analytics and ESG expertise, they support companies in strategy, implementation, and reporting.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• AtroPIM: Open-source PIM built on the Pimcore/Symfony stack, often used by smaller DACH manufacturers. Comparable on DACH Mittelstand targeting and PIM-only scope.
• Ergonode: Headless PIM with strong API-first architecture and modern UI. Comparable on cloud-native PIM philosophy but currently more often adopted by smaller e-commerce brands.

Direct peers

• Akeneo: Leading cloud-native PIM vendor with a strong mid-market offering. Directly comparable to entitys as both sell SaaS PIM to manufacturers and distributors, though Akeneo is global and serves larger customers on average.
• Pimcore: Open-source PIM/MDM/DAM platform explicitly named in entitys's own comparison pages. Overlaps heavily on PIM+DAM functionality and DACH Mittelstand customer base.
• Centric PXM (formerly Contentserv): Enterprise PIM/PXM vendor also called out by entitys as a direct competitor. Comparable product breadth but typically targets larger organizations with heavier implementation footprints.
• inriver: SaaS PIM purpose-built for B2B manufacturers and brand owners, with strong European presence. Closely aligned on target customer profile and product-led mid-market positioning.
• Catsy: Cloud PIM/DAM platform serving mid-market manufacturers and distributors. Overlaps on PIM+DAM bundling and SKU-level product data management for B2B e-commerce.

Broad incumbents

• Salsify: Large, well-capitalized PIM/commerce experience platform. Operates broadly across retailers and brands globally; an emerging threat in DACH B2B as it expands internationally.
• Syndigo: Enterprise PIM and product content syndication platform serving CPG/retail globally. Comparable on PIM + syndication but skews larger and more US-centric than entitys.
• Riversand (by Syndigo): Master Data Management and PIM platform historically focused on industrial manufacturing — closely comparable on customer segment and supplier data management use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/6299284

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about entitys