What 800response does

800response is a privately held SaaS company founded in 1990 and headquartered in South Burlington, Vermont, that provides toll-free vanity 800 phone numbers paired with cloud-based call tracking, geo-based routing, caller analytics, and speech analytics. The platform is built around a proprietary inventory of 50+ registered vanity-number trademarks (e.g., 1-800-NEW-CARS, 1-800-NEW-ROOF) that function as the marketing-anchor product, layered with call-tracking numbers, a routing engine supporting multiple methods (Closest Location, Exchange, Mobile, Zip Code, IVR, Percentage Allocator), custom CRM APIs delivering data via FTP/SFTP/HTTP/HTML/XML, and a CallFinder speech-analytics module providing transcription, sentiment, emotion, and silence/overtalk detection. The architecture is cloud-based, requires no hardware installation, and is delivered as a managed subscription service.

The revenue model is subscription-recurring across three streams: toll-free number leasing through Certified RespOrgs, call tracking and analytics SaaS, and call routing services, with custom monthly pricing based on locations, routing complexity, features, and call volume. Go-to-market is sales-led (Account Managers, demo requests, custom quotes), supplemented by an online self-service vanity-number directory and a multi-tier indirect channel comprising agency partners, referral partners, CRM integration partners, and media partners (radio, outdoor, DRTV). Customer segments include SMBs, multi-location dealers and franchise systems, and advertising agencies, served across verticals such as automotive, home improvement, healthcare, dental, financial services, insurance, legal, and education, with named customers including Kohler, a 200-location window-installation franchise across 46 states, Southwest Legal Group, and an insurance franchisor processing 4,000+ monthly calls. Leadership comprises CEO Mitchell Knisbacher and President Laura Noonan, who also serves as COO of the CallFinder division. The company has never disclosed external funding and operates as a self-funded, profitable entity.

Name

800response

Legal name

800response

Website

https://800response.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

800response is a privately held SaaS company, founded in 1990, that provides toll-free vanity 800 phone numbers paired with cloud-based call tracking, routing, analytics, and speech analytics for SMBs, multi-location/franchise businesses, and advertising agencies across the U.S. and Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

South Burlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Toll-Free Number Leasing: Leasing of toll-free vanity numbers to businesses. While commonly referred to as 'purchasing' or 'buying,' toll-free numbers are actually leased through Certified Responsible Organizations (RespOrgs). Numbers can be used exclusively by one business or shared among multiple businesses in different geographic territories.
2. Call Tracking & Analytics Services: SaaS platform providing call tracking metrics, caller analytics, call monitoring, recording, transcriptions, and speech analytics. Delivered as recurring subscription services with various plan options based on business needs.
3. Call Routing Services: Geographic-based call routing services with multiple routing options. Pricing varies based on number of locations, routing complexity, and required features.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

800response leases memorable toll-free vanity 800 phone numbers (e.g., 1-800-NEW-CARS) to businesses for advertising campaigns and operates a cloud-based SaaS platform that provides call tracking, geographic call routing, caller analytics and demographic profiling, and call monitoring capabilities including recording, transcription, and AI-driven speech analytics through its CallFinder division. The offering is delivered via monthly subscriptions with no hardware installation required.

Product overview

800response offers a unified cloud-based call tracking and marketing attribution platform built around vanity toll-free phone numbers. The core offering centers on memorable 800 vanity numbers (shared-use model) combined with call tracking, routing, and analytics tools. The product portfolio includes: Vanity Numbers as the foundational product for brand-building; Call Tracking and Local/Toll-Free Tracking Numbers for campaign attribution; Call Routing with geographic-based routing options (Closest Location, Exchange, Mobile, Zip Code, IVR, Percentage Allocator); Caller Analytics with Addresses & Demographics, Consumer Profiles, Campaign Summary, and Location Reports; Call Monitoring including Call Recording, Call Transcription, Speech Analytics (via CallFinder), and Missed Call Monitor Alerts; and CRM Integration for data delivery. The platform is designed for multi-location businesses, franchises, advertising agencies, and SMBs across industries including automotive, home improvement, healthcare, and financial services.

Differentiator

Problem solved

Functional benefit

Products and services

• Vanity Numbers Memorable custom 800 phone numbers that spell out words or phrases (e.g., 1-800-NEW-ROOF, 1-800-NEW-CARS), leased to businesses to increase brand recall and response rates in advertising campaigns. Numbers are leased through Certified Responsible Organizations (RespOrgs) and can be used exclusively by one business or shared among multiple businesses in different geographic territories.
• Call Tracking Numbers Phone call tracking service that assigns unique inbound tracking numbers (local area code or toll-free) to marketing campaigns, providing real-time data on call volume, duration, source, and campaign performance. Sold to businesses and advertising agencies for marketing attribution and ROI measurement.
• Call Routing Geographic-based call routing service that directs incoming calls to the appropriate business location based on area code, zip code, exchange, mobile attribute, IVR caller prompt, or call percentage allocator, without requiring changes to the customer's existing phone system. Targeted at multi-location businesses and franchises.
• CRM Integration Custom API integration service that delivers caller data, customer demographic data points, and call recordings directly into existing CRM systems via FTP, SFTP, HTTP, HTML, XML, and other protocols. Used by enterprises and franchises that need call and lead data pushed into their existing sales and marketing systems.
• Caller Analytics Reporting Analytics and reporting suite providing caller demographic data, consumer profiles, campaign performance metrics, and location-based insights to qualify leads and optimize advertising strategies. Includes Addresses & Demographics, Consumer Profiles (27+ data points), Campaign Summary Reports, and Location Reports.
• Call Monitoring Suite of tools for recording, transcribing, and analyzing customer phone interactions to improve quality assurance, compliance, and customer experience. Includes call recording, automated transcription, CallFinder speech analytics with sentiment and emotion analysis, and Missed Call Monitor Alerts for real-time email/SMS follow-up notifications.
• CallFinder Cloud-based speech analytics application operating as a division of 800response that provides automated call transcription, sentiment analysis, emotion analysis, silence and overtalk detection, and QA scoring for contact center optimization. Sold to enterprises and franchises that need conversation intelligence on top of call tracking.

Quantifiable outcome

• Increase in inbound leads and call response rates
• +7 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• CallFindercoreTechnology or IntegrationCallFinder provides automated call transcription and speech analytics services integrated with 800response's call tracking platform. The partnership enables sentiment analysis, emotion analysis, silence/overtalk detection, and AI-powered conversation scoring. CallFinder is marketed as a division of 800response with shared branding on call monitoring products.
• Advertising AgenciescoreChannel Partner/ Reseller/ DistributorAgency partner program where agencies resell vanity numbers and tracking services to their clients. Partners receive commissions on monthly fees for activated accounts and have access to dedicated Client Engagement Specialists for onboarding and support.
• Referral PartnersminorChannel Partner/ Reseller/ DistributorReferral partner program where partners earn commissions for referring clients who activate accounts. Partners and their clients gain access to ad response tools and dedicated support.
• CRM Integration PartnerscoreTechnology or IntegrationTechnology integration partnerships with CRM providers enabling custom API integrations, data feeds, and seamless interoperability. Supports data delivery via FTP, SFTP, HTTP, HTML, XML formats.
• Outdoor Media CompaniesminorChannel Partner/ Reseller/ DistributorPartnership with outdoor media companies for vanity number integration in billboards, bus wraps, kiosks, and other outdoor advertising placements.
• Radio PartnersminorChannel Partner/ Reseller/ DistributorPartnership with radio stations where vanity numbers serve as easy-to-remember response tools for radio advertising campaigns.
• DRTV PartnersminorChannel Partner/ Reseller/ DistributorPartnership with direct response TV advertisers using branding vanity phone numbers to generate inbound leads from TV campaigns.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CallRail: CallRail is a leading call tracking and analytics SaaS platform serving SMBs, agencies, and multi-location businesses. It is the closest direct competitor to 800response, offering call tracking, attribution, and conversation intelligence with deeper AI investment.
• Invoca: Invoca provides AI-powered call tracking and conversation intelligence for enterprise marketers. It competes directly with 800response in the call attribution and speech analytics category, particularly for larger enterprise and franchise accounts.
• CallTrackingMetrics: CallTrackingMetrics offers call tracking, routing, and analytics for SMBs and agencies. It overlaps directly with 800response's core offering of tracking numbers, routing, and CRM integration.
• Marchex: Marchex provides call analytics and conversation intelligence solutions for enterprises, particularly multi-location businesses. It competes in the same call attribution and speech analytics space as 800response.
• WhatConverts: WhatConverts tracks calls, forms, chats, and transactions to attribute marketing leads. It is a direct peer in the marketing attribution category, particularly for agencies and SMB advertisers.
• Phonexa: Phonexa offers call tracking, lead management, and attribution for performance marketers and affiliate-driven businesses. It competes with 800response in tracking, routing, and analytics for marketing-driven inbound calls.
• ActiveDemand: ActiveDemand is a marketing automation platform with built-in call tracking and analytics. It offers partial overlap with 800response's call tracking and routing capabilities within a broader marketing automation suite.

Broad incumbents

• HubSpot: HubSpot is a broad CRM and marketing platform that includes call tracking, attribution, and conversation analytics features. It competes with 800response indirectly by bundling basic call tracking into a much larger marketing stack.
• RingCentral: RingCentral provides cloud communications including call tracking, routing, and analytics features for businesses. While broader in scope than 800response, it overlaps in the call routing and analytics capabilities for SMBs and multi-location businesses.
• DialogTech (now part of Invoca): DialogTech was a long-standing direct competitor in call tracking and attribution before being acquired by Invoca. The combined entity remains a key competitor to 800response in enterprise call analytics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/800response
• Facebookfacebook.com/148043285576
• LinkedInlinkedin.com/company/800response

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 800response