Zatural

What Zatural does

Zatural Natural Oils Company is a privately held direct-to-consumer e-commerce retailer founded in 2017 and headquartered in Eden, Idaho (208 area code), operating through the legal entity Zatural Natural Oils Company. The company sells CBD, hemp-derived, and adjacent natural wellness products via a Shopify storefront at zatural.com, with a product catalog spanning CBD oils (Broad Spectrum, Full Spectrum, Isolate) in multiple flavors and potencies from 300mg to 12,000mg, nano-CBD softgels, gummies, edibles, topicals/roll-ons, essential oil blends, pet CBD formulations, cold-pressed cooking and carrier oils (avocado, MCT, beef tallow, hemp seed, flaxseed, castor), and natural supplements (multivitamins, probiotics, mushroom complex, methylene blue). The company also operates a wholly-owned research peptides brand at zaturalpeptides.com.

The business model combines one-time purchase DTC sales, a subscription box for recurring orders, a wholesale/bulk program offering sizes up to 55-gallon drums, and an affiliate referral program through uppromote.com. Pricing is unit-based across a broad range (entry oils at $27.50 for 300mg up to $275 for 12,000mg), with free US shipping on orders over $5, a free CBD sample on orders over $15, and international shipping to Canada, UK, and EU with customs relabeling of CBD as hemp. The primary customer segments are individual wellness consumers (pain, sleep, anxiety, inflammation), pet owners, culinary/health-focused cooks, and wholesale buyers; customer concentration is dispersed across anonymous consumers with no enterprise accounts. Marketing relies on content (a CBD/hemp blog authored by MaryAnn Stanger ND and Zeb Dye), email, affiliate referrals, and earned media in publications such as Healthline, WebMD, Men's Journal, and US Magazine, with the flagship Broad Spectrum CBD Oil carrying 1,097 reviews.

The company is small (1-10 employees), has no disclosed funding, no public management team, no patents, and no disclosed revenue. Operational evidence indicates an active storefront with full SKU availability, ongoing product expansion into peptides and natural supplements, and a multi-channel distribution footprint. AI/ML capabilities are not present in the product, operations, or integrations layer.

Name

Zatural

Legal name

Zatural Natural Oils Company

Website

https://zatural.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Zatural Natural Oils Company is a privately held DTC e-commerce retailer founded in 2017 in Eden, Idaho, selling CBD, hemp, and natural wellness products including oils, softgels, gummies, cooking oils, pet CBD, and supplements through a Shopify storefront with subscription, wholesale, and international shipping channels.

Ownership category

akta.pro rank

Product category

CBD and Hemp Wellness Products

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro industry

PRIMARYCRANAHAA

CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Cannabis Specialty Retail (CBD/Hemp & Accessories)

SECONDARYCRANAHAC

CBD/Hemp Wellness & Supplements Retail

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Cannabis Specialty Retail (CBD/Hemp & Accessories)

SECONDARYCRANAHAF

CBD/Hemp Pet Products Retail

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Cannabis Specialty Retail (CBD/Hemp & Accessories)

Keywords

• CBD wellness products
• Hemp-derived supplements
• Natural oils
• CBD e-commerce
• Botanical wellness

Headquarters

HQ city

Eden

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through direct-to-consumer online sales via their Shopify storefront. Products include CBD oils, softgels, gummies, edibles, topicals, essential oils, cooking oils, and natural supplements. One-time purchase model with various price points based on product type and quantity.
2. Subscription Services: Recurring revenue through CBD subscription box option and subscription management portal for regular product deliveries
3. Wholesale/Bulk Sales: Wholesale pricing available for bulk orders including large volume sizes (5-gallon, 55-gallon drums) of oils and butters for commercial customers
4. Affiliate Program: Referral-based revenue through their affiliate program where partners earn commissions for driving sales

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Zatural is a direct-to-consumer e-commerce retailer that formulates and sells its own line of CBD, hemp-derived, and natural wellness products through a Shopify online storefront. Its portfolio covers Broad Spectrum, Full Spectrum, and Isolate CBD tinctures, softgels, gummies, edibles (honey, mints, gum, chocolate, coffee, drink mixes), topicals (roll-ons, essential oils, bath bombs), pet CBD, cold-pressed cooking/carrier oils, and dietary supplements, sold as one-time purchases, subscriptions, or wholesale/bulk orders.

Product overview

Zatural is a direct-to-consumer e-commerce company selling CBD, hemp, and natural wellness products through its Shopify-based online store. The product portfolio is organized around several core categories: CBD Oils (Broad Spectrum, Full Spectrum, and Isolate tinctures in various flavors and potencies), CBD Softgels (including nano CBD formulations with optional Curcumin, Melatonin, CBG, CBN, and CBDA/CBGA enhancements), CBD Edibles (gummies, honey, chocolate, mints, gum, hot chocolate, coffee, and appethyl), CBD Topicals (roll-ons, essential oils, bath bombs), Hemp Products (seeds, oils), Cooking Oils (beef tallow, avocado, grapeseed, MCT, coconut butter, flaxseed), Other Oils (neem, castor, Jamaican black castor), Natural Supplements (multivitamins, probiotics, mushroom complex, digestive enzymes), and Pet Products (CBD oils for cats, dogs, horses, and pet balm). The company also offers bulk sizes for many products and a separate research peptides line through zaturalpeptides.com. Products range from entry-level formats (300mg) to high-potency options (up to 12,000mg for oils, 72,000mg for CBD honey) and utilize various delivery technologies including nano CBD and full/broad spectrum formulations.

Differentiator

Problem solved

Functional benefit

Products and services

• Broad Spectrum CBD Oil Drops THC-free Broad Spectrum CBD oil tinctures in multiple flavors (Natural, Peppermint, Spearmint, Cinnamon, Root Beer Float) and potencies from 300mg to 12,000mg, formulated for individuals seeking natural wellness, sleep, and pain support without THC.
• Full Spectrum CBD Oil Drops Full Spectrum CBD tinctures containing less than 0.3% THC in Natural and Peppermint flavors with potencies from 300mg to 12,000mg, formulated for customers seeking the entourage effect.
• Broad Spectrum CBD Softgels Nano-emulsified CBD softgel capsules with potencies from 300mg to 2250mg and count options from 10 to 90, offering pre-dosed, enhanced-absorption CBD for everyday wellness users.
• Full Spectrum CBD Softgels Full Spectrum softgel capsules with less than 0.3% THC, available in 450mg to 2250mg potencies, providing pre-dosed full-spectrum CBD with the entourage effect.
• Broad Spectrum CBD Gummies THC-free CBD gummies available in 30 to 90 count options with potencies up to 1800mg, formulated for convenient daily CBD intake.
• Full Spectrum CBD Gummies Full Spectrum CBD gummies containing less than 0.3% THC, available in 1200mg to 1800mg potencies.
• Full Spectrum CBD + THC Gummies Full Spectrum gummies with 150mg THC per container, containing less than 0.3% total THC, formulated for relaxation and sleep.
• CBN Gummies Nano CBD-infused CBN gummies formulated for sleep support, available in 10 to 90 count options.
• CBD Honey Raw Idaho honey infused with CBD in potencies ranging from 450mg to 72,000mg per container.
• Artisan CBD Chocolate CBD-infused artisan chocolate in Assorted, Milk, Dark, and White varieties with 400mg CBD per 16-piece package.
• CBD Quick Relief Roll-On Topical CBD roll-on designed for quick, targeted relief via easy application to the skin.
• CBD Deep Sleep Essential Oil Full Spectrum CBD essential oil blend formulated for deep sleep support, available in 15ml and 30ml sizes.
• CBD Bath Bombs CBD-infused bath bombs in Stress Away and Deep Sleep formulations.
• CBD Pet Products CBD products formulated for cats, dogs, and horses, including broad spectrum oils for each species plus a CBD pet balm with neem oil for paws and nose.
• Hemp Seed Oil Virgin cold-pressed cannabis hemp seed oil for culinary and topical use, available in 8oz to 5 gallon sizes.
• Avocado Oil Virgin cold-pressed avocado oil with high smoke point for cooking, available from 8oz to 55 gallon drum.
• MCT Oil Pure C8 and C10 MCT oil, food grade, suitable for keto diets, available in 8oz to 55 gallon sizes.
• Castor Oil Virgin cold-pressed castor oil, hexane-free, for topical use, available in 16oz to 5 gallon sizes.
• Women's Daily Nutritional System Multivitamin dietary supplement specifically formulated for women's daily nutritional needs.
• Men's Daily Nutritional System Multivitamin dietary supplement specifically formulated for men's daily nutritional needs.
• Probiotics Probiotic dietary supplement for immune system support.
• CBD Subscription Box Recurring CBD subscription box that delivers selected CBD products on a regular schedule, managed through a customer subscription portal.
• Zatural Peptides (Research Peptides) Separate sub-brand selling research peptides through zaturalpeptides.com, expanding Zatural's natural-product offering beyond CBD and oils.

Quantifiable outcome

• Broad Spectrum CBD Oil has 1,097 customer reviews indicating high sales volume and customer engagement
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Charlotte's Web: One of the most established US CBD/hemp wellness brands selling tinctures, gummies, softgels, and topicals via DTC and retail. Closely comparable to Zatural in product format, spectrum range, and customer base, but at significantly larger scale.
• cbdMD: Public CBD brand offering tinctures, gummies, topicals, and pet products DTC and through retail. Comparable product range and customer profile to Zatural, with significantly larger marketing scale.
• CBDistillery: Large direct-to-consumer CBD retailer offering tinctures, softgels, gummies, and topicals across full and broad spectrum. Operates a comparable multi-format DTC model to Zatural with similar customer segments.
• Lazarus Naturals: Vertically integrated CBD brand selling tinctures, capsules, topicals, and edibles DTC. Comparable to Zatural on product breadth, value pricing, and direct e-commerce go-to-market.
• Medterra: CBD wellness brand with a broad DTC catalog including isolates, tinctures, softgels, topicals, and pet products. Comparable product mix and customer profile to Zatural.
• Green Roads: CBD products company offering oils, gummies, capsules, and topicals through DTC and wholesale channels. Comparable to Zatural on multi-channel distribution and pharmacist-formulated positioning.
• Bluebird Botanicals: Hemp-derived CBD retailer selling tinctures, capsules, and isolates DTC with an emphasis on quality and testing. Comparable product focus and customer segment to Zatural.
• Joy Organics: Premium broad-spectrum and THC-free CBD retailer selling oils, softgels, gummies, and topicals DTC. Highly comparable catalog positioning and customer demographic to Zatural.
• CV Sciences (PlusCBDOil): CBD-focused CPG company selling PlusCBDOil branded tinctures, gummies, capsules, and topicals via retail and DTC. Comparable catalog and ingredient-styled positioning to Zatural.

Regional players

• Elixinol: Globally distributed hemp-CBD brand selling tinctures, capsules, topicals, and pet products. Comparable product mix to Zatural but with stronger presence in Australia/UK and international markets that Zatural is just beginning to serve.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ZaturalHemp
• Facebookfacebook.com/zatural

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zatural