Zymplify
Zymplify Limited is a Northern Ireland–based B2B SaaS company that provides a unified Buyer Intent Activation Platform combining multi-source intent data, a native CRM, and sales, marketing, customer success and RevOps tooling, primarily for SMB and mid-market GTM teams.
- Company typePrivate
- Founded2012
- HeadquartersLondonderry, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Zymplify does
Zymplify Limited (incorporated in Northern Ireland, company number NI068866) is a privately held B2B SaaS company that operates a unified Buyer Intent Activation Platform for go-to-market teams. Its core product combines multi-source intent data from 20+ third-party providers (including Bombora, Foundry, Contanuity and Cognism) with a native CRM, sales engagement, marketing automation, customer success tooling and analytics, organised around the proprietary Research Quadrant™ framework that segments accounts into Initial, Interested, Active and In-Depth buying-journey phases. The September 2025 7.06 release added Slack Intent Alerts, Lookalike Audiences, LinkedIn Ads Audience sync, Bulk Sending via SendGrid, an AI-powered Setup Tools workflow, an Intent Search prospecting capability, and an AI-scored Research Quadrant, alongside an AI-driven GTM Agent positioned as a buyer-finding assistant.
The company sells primarily on a sales-led motion with demo booking, supplemented by a self-service free trial of 7 days and 50 leads; historical pricing referenced a £499/month tier with a 12-month minimum commitment, though current public pricing is gated toward the free trial. Go-to-market targets B2B GTM functions across Sales, Marketing, RevOps and Customer Success, with marketing emphasising SMB and mid-market accessibility. Office locations are concentrated in Northern Ireland (Portstewart headquarters, with Belfast), supplemented by UK (London, Manchester), Ireland (Cork) and US (Boston) presence, and the company claims a global customer base with named sectors including marketing communications and outsourcing/offshoring. The business is founder-led under Michael Carlin (Founder & CEO) with Steven Lesser as VP of Sales; headcount is reported at 1–10 employees, no institutional funding, M&A or revenue are disclosed, and compliance posture includes GDPR/CCPA, pending ISO 27001 (2026) and an April 2025 NCC Group penetration test.
Commercial mechanics revolve around SaaS subscription with monthly or annual billing, unlimited contact storage across tiers, and integrations with HubSpot, Salesforce, LinkedIn Ads, Slack, Nylas and Twilio/SendGrid. Customer-acquisition channels emphasise content marketing (blog, market intelligence reports, interactive demos, ROI calculator), email nurture, organic social, SEO and G2-driven peer review signals, supported by 2020 G2 awards (Fastest Implementation, Users Love Us) and a Google Partner badge.
Zymplify firmographics
Firmographics- Name
- Zymplify
- Legal name
- Zymplify Limited
- Website
- https://zymplify.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Zymplify Limited is a Northern Ireland–based B2B SaaS company that provides a unified Buyer Intent Activation Platform combining multi-source intent data, a native CRM, and sales, marketing, customer success and RevOps tooling, primarily for SMB and mid-market GTM teams.
- Ownership category
- akta.pro rank
Zymplify industry classification
Industry- Product category
- Revenue Intelligence and Engagement Platform
- NAICS
- Advertising Agencies (541810), Computer Systems Design Services (541512)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)
- akta.pro secondary industries
- Customer Journey Orchestration & Campaign Management (BPAFAFAF), Customer Success & Account Management CRM (HDAEAFAD), Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK)
Keywords
Where Zymplify is headquartered
LocationHeadquarters
- HQ city
- Londonderry
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
Zymplify business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Browser-based integrated software application provided on subscription basis with monthly or annual billing. Includes access to intent data platform, CRM functionality, sales cadences, marketing automation, and campaign tools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Core subscription tier with unlimited contacts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
Zymplify product offering
Product offeringCore offering
Zymplify operates an integrated, browser-based B2B Buyer Intent Activation Platform that aggregates intent signals from 20+ third-party data sources and combines them with native CRM, marketing automation, sales engagement, and customer success tooling. The platform helps go-to-market (GTM) teams identify in-market buyers, prioritise accounts across the buying journey via its Research Quadrant™ framework, and trigger real-time multi-channel outreach campaigns. It is delivered as a SaaS subscription and serves sales, marketing, RevOps, and customer success functions at SMB through mid-market B2B companies.
Product overview
Zymplify is a unified Buyer Intent Activation Platform for B2B GTM teams, combining a built-in CRM with analytics, multi-source intent data (24+ sources), and dedicated hubs for Prospecting, Marketing, Sales, and Customer Success. The core platform enables real-time intent signal detection, automated account prioritisation, and coordinated multi-channel outreach. Named products include: the Zymplify Platform (core), Prospecting Hub, Marketing Hub, Sales Hub, Customer Success Hub, CRM & Analytics, Go-To-Market Agent (AI-powered), Research Quadrant (AI scoring), Surge (intent prioritisation), Intent Data Platform, ROI Calculator, Interactive Demos, and Workbench. The architecture integrates all GTM functions into one platform with native integrations to HubSpot, Salesforce, LinkedIn Ads, and Slack.
Differentiator
Problem solved
Functional benefit
Products and services
- Zymplify Platform (Core GTM Platform) Integrated SaaS platform that combines multi-source buyer intent data, native CRM, marketing automation, sales engagement and customer success tooling for B2B go-to-market teams. Sold as a subscription-based software product to sales, marketing, RevOps and customer success functions at SMB and mid-market companies.
- Prospecting Hub Prospecting module that identifies in-market buyers using intent signals and surfaces verified decision-maker contacts via job-role filters, contact-level intent data and enriched firmographics. For B2B sales and marketing teams.
- Marketing Hub Marketing automation module providing campaign builders, audience segmentation, automated workflows and intent-triggered multi-channel nurture sequences for B2B marketing teams.
- Sales Hub Sales engagement module offering automated cadences, personalised outreach and real-time intent-driven prioritisation to help sales teams reach the right decision-makers.
- Customer Success Hub Customer success module that uses intent data to spot churn risk early, identify expansion opportunities and anticipate customer needs for proactive relationship management.
- CRM & Analytics Native CRM with pipeline management, revenue analytics and customisable dashboards serving as the system of record for GTM metrics.
- Go-To-Market Agent (GTM Agent) AI-powered autonomous agent that finds buyers automatically, predicts demand, aligns sales/marketing teams and drives revenue. Offered with a '7 days, 50 free leads, zero risk' free trial entry point.
- Intent Data Platform Multi-source buyer intent data service aggregating signals from 20+ providers (Bombora, Contanuity, Foundry, Cognism, etc.) covering 20M+ companies, 209M+ verified contacts, 50B+ intent signals and 1.4B+ matched IPs.
Quantifiable outcome
- 86% increase in lead-to-deal conversion rates for clients using multi-source intent data and activation tools
- +10 more outcomes
Companies that use Zymplify
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles1 record
Zymplify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability8 records
Feature9 records
Zymplify partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and supporting.
- BomboracoreBombora powers intent data by aggregating content consumption from its B2B Data Co-op, helping identify high-interest accounts early in the buying journey. They provide strong technical and organizational safeguards with security assurances in Data Processing Agreements.
- FoundrycorePowerful buyer intent platform that aggregates and analyzes real-time signals from across the web, websites, and industry content to identify companies actively researching relevant topics. Enables prioritisation of high-potential accounts, campaign triggering, and efficient ABM execution.
- ContanuitycoreIntent Verification Engine that aggregates and analyzes purchase-intent signals across the web to help pinpoint which accounts are actively in the buying journey. Empowers sales and marketing teams to expand prospect databases, enhance inbound engagement, and act on high-value leads before competition.
- Delivr.aisupportingEnables intent activation across multiple channels without duplicating data—they access it securely in the customer's system of record. Enforces privacy by design and keeps customer data under their control.
- IP FlowsupportingTransforms anonymous website visits into business insights by mapping IP addresses to firmographic data, helping identify potential leads and visitor behaviour for Zymplify customers.
- PredictLeadssupportingOffers structured company intelligence via APIs, flat files, and webhooks, enabling tracking of growth signals, firmographic shifts, and opportunity events for better targeting within Zymplify platform.
- CognismcoreProvides GDPR- and CCPA-compliant B2B contact and signal data enriched for sales insights and activation. Security and compliance team maintains alignment with ISO 27001, ISO 27701, and SOC 2 frameworks.
- G2supportingB2B software review platform that connects buyers and sellers with detailed feedback, vendor visibility, comparison data, and market insights. Supports authentic review generation and transparency with encryption, access controls, and data safeguards.
- NylassupportingEmail infrastructure provider powering secure email and calendar connectivity within Zymplify platform. Nylas is ISO 27001 certified and SOC 2 Type II compliant.
- Twilio / SendGridsupportingEmail delivery and transactional messaging infrastructure. Twilio maintains enterprise-grade security with SOC 2, ISO 27001, and GDPR compliance. SendGrid enables bulk email sending capability (up to 2,000 emails/day/domain).
- HubSpotcoreCRM integration partner. Zymplify connects with HubSpot for data synchronisation, intent signal pushing, and contact data distribution to sales and marketing workflows.
- SalesforcecoreCRM integration partner. Zymplify integrates with Salesforce for automated workflows, lead management, and data enrichment. Case studies demonstrate 8-10 hours weekly saved through Salesforce integration.
- LinkedIncoreAdvertising platform integration allowing Zymplify to push intent-driven company or contact lists directly into LinkedIn Ads for multi-channel nurturing and matched ad campaigns.
- SlackcoreReal-time notification integration for Slack Intent Alerts. Instant notifications pushed into Slack when high-value accounts or contacts show intent, enabling immediate sales team reaction.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Zymplify competitors and assessment
Company assessmentDirect peers
- Bombora: B2B intent data provider and named Zymplify partner. Bombora's Company Surge data is a core input to Zymplify's platform, and Bombora also sells directly to end customers via integrations — making it both a supplier and partial competitor.
- 6sense: Direct competitor in B2B intent data + ABM platform. 6sense aggregates third-party intent signals, scores account buying stages, and activates campaigns — overlapping almost entirely with Zymplify's Research Quadrant and activation engine.
- ZoomInfo: Largest direct competitor in B2B contact/intent data plus sales engagement. ZoomInfo's intent layer (formerly Clickagy, Everstring) and Workflows product compete head-on with Zymplify's prospecting, contact, and activation stack.
- Cognism: GDPR-compliant B2B contact and signal data provider, also a Zymplify partner. Cognism's sales intelligence platform overlaps with Zymplify's prospecting hub for European mid-market customers.
- Demandbase: ABM platform with integrated intent data and account scoring. Demandbase's buying-stage analytics and activation tooling directly overlap with Zymplify's Research Quadrant and multi-channel cadence triggers.
- Apollo.io: All-in-one sales intelligence and engagement platform with built-in contact database, intent signals, and sequencer. Competes directly with Zymplify's prospecting and sales hubs, especially in the SMB segment.
Emerging players
- Lusha: B2B contact and intent data platform focused on SMB sales teams. Lusha's intent signals and prospecting tooling partially overlap with Zymplify's Prospecting Hub and Lookalike Audiences capabilities.
- Outreach: Sales engagement platform with Kaia AI and native intent signal integration. Outreach competes with Zymplify's Sales Hub on cadences and multi-channel execution, particularly for mid-market and enterprise SDR teams.
Broad incumbents
- HubSpot: Broad CRM + marketing automation incumbent that natively integrates intent signals and ABM tooling. HubSpot is both a Zymplify integration partner and a substitute competitor for the marketing/CRM/sales automation modules.
- Salesforce: Enterprise CRM platform with Sales Cloud, Pardot/Account Engagement, and Data Cloud. Salesforce is a Zymplify integration partner but its expanding native intent and engagement features represent substitution risk for the Zymplify platform.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Zymplify social profiles
Digital presenceZymplify compliance and trust
Trust signalCompliance6 records
Zymplify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zymplify leadership team
Management profileNumber of profiles
Profiles2 records
Zymplify funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zymplify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zymplify
What does Zymplify do?
Zymplify operates an integrated, browser-based B2B Buyer Intent Activation Platform that aggregates intent signals from 20+ third-party data sources and combines them with native CRM, marketing automation, sales engagement, and customer success tooling. The platform helps go-to-market (GTM) teams identify in-market buyers, prioritise accounts across the buying journey via its Research Quadrant™ framework, and trigger real-time multi-channel outreach campaigns. It is delivered as a SaaS subscription and serves sales, marketing, RevOps, and customer success functions at SMB through mid-market B2B companies.
Is Zymplify a public or private company?
Zymplify is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Zymplify founded?
Zymplify was founded in 2012. It employs 1 to 10 people.
Where is Zymplify based?
Zymplify is headquartered in Londonderry, United Kingdom, in the Europe region.
How does Zymplify make money?
One revenue line is on record: saaS Subscription.
Who are Zymplify's main competitors?
Direct peers on record are Bombora, 6sense, ZoomInfo, Cognism, Demandbase and Apollo.io. Emerging players are Lusha and Outreach. Broad incumbents are HubSpot and Salesforce.
Does Zymplify have an API?
No public API is recorded for Zymplify.
What industry is Zymplify in?
Zymplify's product category is Revenue Intelligence and Engagement Platform. Its primary akta.pro industry code is BPAMALAE, Marketing Automation, CRM & Lifecycle Messaging, with a secondary code of BPAFAFAF, Customer Journey Orchestration & Campaign Management. Its NAICS code is 541810 and its SIC code is 7310.