Installation Made Easy

What Installation Made Easy does

Installation Made Easy, Inc. (IME) is a private US enterprise software and services company headquartered at 331 Gold Creek Drive, Dawsonville, Georgia, operating a B2B2C platform purpose-built for retail-anchored home improvement programs. The platform unifies four user constituencies — national retailers, manufacturers, contractors, and end customers — on a single integrated stack that spans program configuration, private-labeled website hosting, lead capture and assignment, contractor compliance vetting, in-home and online estimating, electronic paperwork, financing, PCI-compliant payment processing, and reporting. Founded in 2015 with stated roots of 25+ years of operating experience, the company is organized around a 100% remote workforce of 51-100 employees.

The technical foundation is a proprietary enterprise platform built by operators (rather than a technology-first entrant) and is differentiated by a state/county/city license database, 50 state-specific Sale Contract versions per product category, and an automated contractor compliance module that vets licensing, insurance, and background checks. The platform integrates Five9 for call center operations, HelloSign for e-signature, SureTax for jurisdictional sales tax calculation, and Synchrony, Aqua, and Greensky for consumer financing. A separate suite of professional services — Business Development, Call Center, Compliance, Field Operations, and Customer Solutions — is bundled alongside the software, reflecting an operator-as-a-service delivery model.

IME monetizes through enterprise contracts with national retailers that deploy the platform to run their home improvement programs; pricing is not publicly disclosed and is configured per retailer program. GTM motion is enterprise field sales into retailer partners, supported by Business Development consultants who identify categories, source manufacturers and contractors, and manage program implementation. The company is privately held with no disclosed institutional investors, no funding rounds, and no M&A activity in the source data. Robert Sheft is identified as Chairman.

Name

Installation Made Easy

Legal name

Installation Made Easy, Inc.

Website

https://installationmadeeasy.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Installation Made Easy provides enterprise software and services for retail-anchored home improvement programs, serving national retailers, manufacturers, contractors, and end customers through a unified platform covering lead capture, contractor compliance, estimating, financing, payments, and reporting.

Ownership category

akta.pro rank

Product category

Home Improvement Enterprise Software

NAICS

Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Industry-Specific Low-Code Platforms (Vertical App Platforms) (HDAEAKAL)

Keywords

• Home improvement software
• Contractor compliance management
• Retail program management
• Enterprise project tracking
• Home services platform

Headquarters

HQ city

Kennesaw

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Enterprise Software Platform: B2B2C enterprise software and services platform for the home improvement industry. Serves retailers, manufacturers, contractors, and customers through a comprehensive integrated platform. Revenue appears to be derived from software licensing/subscription fees to retailer partners.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Installation Made Easy provides a proprietary Enterprise Software & Services Platform that lets national retailers run their home improvement programs end-to-end. The platform covers program setup, lead capture and routing, contractor compliance and onboarding, in-home and online estimating, financing, PCI-compliant payment processing, electronic paperwork, and reporting, and is complemented by professional support services including a Five9-powered call center, compliance vetting, field operations, business development, and customer solutions.

Product overview

Installation Made Easy is an Enterprise Software & Services Platform for the home improvement industry, designed as a unified platform with integrated modules. The core platform includes Project Management as the central hub, supported by specialized modules across the customer and project lifecycle: Lead Management and Customer Relationship Management for capturing and managing leads/customers; In Home Estimating Engine and Online Quoting Engine for creating estimates; Financing, Payment Processing, and Customer Portal for transaction processing; and Reporting for analytics. Program setup modules (Program Configuration/Setup, Website Management, Contractor Management) enable retailers to configure and launch programs. The platform is complemented by five professional Support Services: Business Development, Call Center (powered by Five9), Compliance, Field Operations, and Customer Solutions. The platform integrates with HelloSign for electronic signatures, SureTax for sales tax calculation, and consumer finance companies (Synchrony, Aqua, Greensky) for financing.

Differentiator

Problem solved

Functional benefit

Products and services

• IME Enterprise Software Platform Unified enterprise software platform for national retailers' home improvement programs, covering program configuration/setup, private labeled website management, contractor vetting and management, lead capture and assignment, customer relationship management, in-home and online estimating, financing integration, PCI-compliant payment processing, a customer portal, electronic paperwork (HelloSign), automated sales tax (SureTax), and hierarchy-based reporting. Sold to enterprise retailers and used by their manufacturers, contractors, and end customers under a B2B2C model.
• IME Support Services Suite of professional services sold alongside the IME platform, comprising Business Development (program design and implementation), a nationwide Five9-powered Call Center (8am-9pm with 24/7 overflow for lead verification, scheduling, estimates, paperwork, payments, financing, and installs), Compliance (contractor vetting using IME's proprietary license database with criminal background checks and insurance monitoring), Field Operations (regional managers and Field Recruiters who onboard, train, and monitor contractors), and Customer Solutions (72-hour service issue assessment and resolution coordination).

Quantifiable outcome

• Assessment scheduled within 72 hours for service issues

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core.

• Five9coreTechnology or IntegrationFive9 provides the call center software platform that powers IME's Call Center operations. The call center is available 8am-9pm nationwide with 24/7 overflow coverage to support customers and contractors with lead verification, scheduling, estimates, paperwork, payments, and installation coordination.
• HelloSigncoreTechnology or IntegrationHelloSign provides electronic signature functionality integrated into IME's project management and service issue workflows. Enables electronic review and signing of all required paperwork including state-specific sale contracts and service-related paperwork.
• SureTaxcoreTechnology or IntegrationSureTax provides automated sales tax calculation by Material or Labor integrated into IME's In Home Estimating Engine. Ensures accurate tax calculation across different jurisdictions.
• SynchronycoreTechnology or IntegrationSynchrony is integrated with IME's financing module as one of the leading consumer finance companies. Customers can apply for financing through IME's platform.
• AquacoreTechnology or IntegrationAqua is integrated with IME's financing module as one of the leading consumer finance companies. Provides consumer financing options for home improvement projects.
• GreenskycoreTechnology or IntegrationGreensky is integrated with IME's financing module as one of the leading consumer finance companies. Offers promotional financing options marketed via Customer Portal and email.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• ServiceTitan: Vertical SaaS platform for home and commercial service businesses that handles scheduling, dispatching, invoicing, and customer management. Closest direct peer to IME given overlapping customer base of home service contractors and similar workflow automation focus.
• Housecall Pro: Field service management SaaS for home service professionals (HVAC, plumbing, electrical, cleaning), offering scheduling, estimates, invoicing, and payment processing. Direct peer addressing similar contractor workflows with comparable SMB-to-mid-market positioning.
• Jobber: Cloud-based field service software for small home service businesses, covering scheduling, invoicing, quoting, and customer communications. Comparable in targeting home improvement and home service contractors with end-to-end workflow tooling.
• JobNimbus: CRM and project management software for contractors in roofing, exteriors, and home improvement. Direct peer with similar contractor-centric workflow and home improvement vertical focus.
• Workiz: Field service management platform for home service businesses including junk removal, HVAC, plumbing, and appliance repair. Comparable in targeting home service contractors with lead-to-payment workflow automation.
• Buildertrend: Construction project management and customer relationship software for home builders, remodelers, and contractors. Direct peer addressing similar home improvement project workflows with end-to-end project visibility.
• ServiceChannel: Facility service management platform connecting retailers, restaurants, and commercial chains with contractor networks for maintenance and repair. Direct peer given overlapping B2B2C retailer-to-contractor service model.

Emerging players

• BuildOps: All-in-one platform for commercial contractors covering project management, service work, and back-office operations. Emerging player with partial overlap in contractor management and project workflow.

Broad incumbents

• Procore: Leading construction management platform serving general contractors, owners, and specialty trades with project management, financials, and field operations. Broad incumbent operating across construction with adjacent workflow coverage to IME.
• Salesforce: Enterprise CRM and platform vendor with industry clouds including field service, manufacturing, and consumer goods. Broad incumbent whose configurability and ecosystem partners overlap with IME's CRM, workflow, and integration capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/installationmadeeasy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Installation Made Easy