Peak15 systems

What Peak15 systems does

Peak15 Systems, operating legally as FS Operations Corp. DBA PEAK 15 Systems, is a private cloud-based SaaS provider of integrated tour operator software headquartered in Carlsbad, California, with an additional mailing office in Auburn, Alabama. The company was founded in 2005 by James O'Leonard to commercialize software originally developed beginning in 2001, and operates as a subsidiary of Fullsteam Operations LLC. Its platform, PEAK 15, is purpose-built exclusively for multi-day tour operators, adventure travel companies, leisure travel agencies, and destination management companies (DMCs), combining CRM, trip planning, reservations, operations, marketing automation, and accounting into a single system built natively on Microsoft Dynamics 365 with an open REST-based XML API (Beacon) for integrations.

The product surface is modular, spanning custom/FIT and scheduled/group travel modules, a shared-departure sub-allotment engine, an embedded ACH-compliant payment gateway (PEAK 15 Pay), and AI Features for content generation, recommendations, automated responses, and predictive analytics as defined in the Master Services Agreement. Technology integrations include all three major GDS systems (Amadeus, Sabre, Travelport) via RightRez, accounting systems (QuickBooks, Sage, Infor), marketing platforms (MailChimp, Constant Contact, HubSpot, Marketo), Stripe for international payments, Microsoft Power BI, and CMS platforms (WordPress, Drupal, Joomla, Sitecore). The company generates revenue through subscription SaaS contracts billed monthly with 12-month initial terms, sold via a consultative enterprise sales motion with custom demos, and supplements marketing through content, an annual user Summit in San Diego, and industry association memberships (USTOA, NTA, ATTA).

The customer base is enterprise and concentrated within a single vertical, multi-day tour operators, with named logos including Micato Safaris, Austin Adventures, Walk Japan, Butterfield & Robinson, Gohagan & Company, Natural World Safaris, Mountain Lodges of Peru, Frontiers North Adventures, Quasar Expeditions, and Ker & Downey, among others. Reported customer outcomes include a 75% lift in inquiry-to-booking conversions (Natural World Safaris) and 20% savings in staffing and software licensing costs from replacing 17 fragmented tools (Gohagan & Company). The firm is privately held with no disclosed funding rounds or revenue figures, and operates with 11-50 employees.

Name

Peak15 systems

Legal name

FS Operations Corp. DBA PEAK 15 Systems

Website

https://peak15systems.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Peak15 Systems provides a cloud-based, integrated SaaS platform built on Microsoft Dynamics 365 for multi-day tour operators, adventure travel companies, leisure travel agencies, and DMCs, combining CRM, trip planning, reservations, operations, marketing, and accounting into a single system.

Ownership category

akta.pro rank

Product category

Tour Operator Software

NAICS

Computer Systems Design and Related Services (5415)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Traveler Profile, Identity & Duty-of-Care Platforms (THAKANAE)

Keywords

• Tour operator software
• Multi-day tour management
• Travel CRM platform
• Cloud SaaS travel
• Travel industry software

Headquarters

HQ city

Auburn

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Revenue model

1. SaaS Subscription: Cloud-based software subscription providing access to CRM, trip planning, reservations, operations, marketing, and accounting automation features. Subscription model with monthly invoicing per the Master Services Agreement.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

PEAK 15 Systems provides a cloud-based SaaS platform built on Microsoft Dynamics 365 that delivers marketing, sales, trip planning, reservations, operations, and accounting automation for multi-day tour operators, adventure travel companies, leisure travel agencies, and destination management companies. The platform centralizes customer, supplier, and trip data into a single integrated system with workflow automation, a REST-based XML API (Beacon) for website integrations, and an embedded ACH-compliant payment gateway (PEAK 15 Pay).

Product overview

PEAK 15 Systems offers a cloud-based, unified software platform for multi-day tour operators that integrates marketing, sales, trip planning, operations, and accounting into a single system. The core PEAK 15 Cloud Platform serves as the foundation with specialized modules including Custom Travel Management Software for FIT/private travel, Scheduled/Packaged Travel Software for group/set-date departures, and Combined Custom & Scheduled Travel for operators running both models. Core functional modules include CRM, Trip Planning, Booking & Sales, Operations Management, Accounting, and Reporting & Analytics. The Beacon API enables website CMS integrations (WordPress, Drupal, Joomla, Sitecore), while PEAK 15 Pay provides embedded payment processing. The platform supports integrations with Microsoft Dynamics 365, QuickBooks, Sage, HubSpot, Marketo, MailChimp, Stripe, and GDS systems (Amadeus, Sabre, Travelport).

Differentiator

Problem solved

Functional benefit

Products and services

• PEAK 15 Cloud Platform Comprehensive cloud-based tour operator software platform that integrates marketing, sales, trip planning, operations, and accounting automation into a single system, built on Microsoft Dynamics 365 for multi-day tour operators, adventure travel companies, leisure travel agencies, and DMCs.
• Custom Travel Management Software Software offering for Custom, Private, Bespoke, and FIT multi-day tour operators, providing itinerary building, supplier management, bookings, pricing, and customer relationship management tools tailored to bespoke travel workflows.
• Scheduled/Packaged Travel Software Software offering for Scheduled, Group, Set Date, and Fixed Date multi-day tour operators, featuring budget calculators, inventory management for group size scenarios, automated pricing recommendations, and allotment tracking.
• Combined Custom & Scheduled Travel Software Unified tour operator management system supporting both custom/FIT and scheduled/group travel models, allowing operators to manage shared departures with sub-allotments and independent group tracking for maximum profitability.
• Beacon API Flexible REST-based XML API that enables integration with content management systems (WordPress, Drupal, Joomla, Sitecore), customized online inquiry and booking forms, and dynamic synchronization of trip itineraries, schedules, pricing, and availability between websites and PEAK 15.
• PEAK 15 Pay Embedded ACH-compliant payment gateway for US-based merchants that handles credit card processing with competitive rates by not classifying travel as a high-risk industry, tracking deposits, payments, and final balances directly within guest reservations in the CRM.

Quantifiable outcome

• 20% savings in staffing and software licensing costs by replacing 17 fragmented tools
• +2 more outcomes

Named customers13 records

Segments4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

AI capability5 records

Feature8 records

Partnerships

18 partnerships are on record, tiered core and secondary.

• Microsoft Dynamics 365coreTechnology or IntegrationPEAK 15 is built on Microsoft Dynamics 365, leveraging the power of a world-class CRM platform with custom fields, forms, dashboards, reports, workflows, and email templates for complete configurability. Guest data is always up to date and synchronized automatically.
• QuickBookscoreTechnology or IntegrationPEAK 15 feeds into QuickBooks rather than replacing it. Connection occurs via QuickBooks Online API with popular workflow generating General Ledger reconciliation reports mapped to QuickBooks setup for import.
• SagesecondaryTechnology or IntegrationIntegration allowing import of invoices, payments, credit memos and bills into Sage accounting systems.
• Infor/LawsonsecondaryTechnology or IntegrationIntegration allowing data import from Infor/Lawson accounting systems.
• StripecoreTechnology or IntegrationPrimary payment processing partner for non-US based merchants. Stripe is available in 25+ countries and supports credit/debit cards and ACH payments in 100+ currencies.
• RightRezcoreTechnology or IntegrationPartnership provides seamless flow of information between PEAK 15 and Amadeus, Sabre, and Travelport GDS systems. Automatically creates shell PNRs with PEAK 15 guest information and synchronizes flight details back.
• AmadeuscoreTechnology or IntegrationMajor GDS integration via RightRez partnership for flight booking and ticketing.
• SabrecoreTechnology or IntegrationMajor GDS integration via RightRez partnership for flight booking and ticketing.
• TravelportcoreTechnology or IntegrationMajor GDS integration via RightRez partnership for flight booking and ticketing.
• MailChimpsecondaryTechnology or IntegrationEmail marketing integration allowing synchronization of rich customer profile data including booking and financial information to MailChimp for precision-driven marketing campaigns.
• Constant ContactsecondaryTechnology or IntegrationEmail marketing integration similar to MailChimp for campaign management and customer data synchronization.
• HubSpotsecondaryTechnology or IntegrationMarketing automation integration via Scribe Software flexible framework, enabling lead scoring and drip marketing campaigns based on customer actions or events.
• MarketosecondaryTechnology or IntegrationMarketing automation integration via Scribe Software allowing online and offline behavior tracking for customer engagement.
• Microsoft Power BIsecondaryTechnology or IntegrationBusiness intelligence integration unlocking data value with streamlined PEAK 15 data sets refreshed regularly. Allows creation of custom visualizations and publishing to PEAK 15 dashboards or Power BI mobile app.
• WordPresssecondaryTechnology or IntegrationCMS integration via Beacon API for custom online forms, dynamic trip itineraries, schedules, pricing and availability flowing between websites and PEAK 15.
• DrupalsecondaryTechnology or IntegrationCMS integration via Beacon API for website integration capabilities.
• JoomlasecondaryTechnology or IntegrationCMS integration via Beacon API for website integration capabilities.
• SitecoresecondaryTechnology or IntegrationCMS integration via Beacon API for website integration capabilities.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• TrekkSoft (Bokun): TrekkSoft / Bokun is a booking and distribution platform built specifically for tour and activity operators, including channel management, payments, and website integration. PEAK 15's Booking & Sales, Operations Management, and Beacon API overlap closely with TrekkSoft's core, though PEAK 15 is deeper on itinerary building and CRM.
• Checkfront (Activity Messenger): Checkfront (now part of Activity Messenger) provides online booking, inventory management, and payment processing for tours, activities, and rentals. Targets the same multi-day and activity-based tour operator segment with an API-first, modern stack — direct competition for mid-market PEAK 15 customers.
• WeTravel: WeTravel is a booking and payment platform purpose-built for multi-day tour operators, DMCs, and travel businesses, with organizer dashboards and agent commission tracking. Competes head-to-head with PEAK 15 on payment processing (PEAK 15 Pay equivalent) and operator-friendly booking workflows.
• Lemax: Lemax is a travel agency automation platform for tour operators, DMCs, and OTAs with modules spanning booking, operations, customer management, and accounting. Closely comparable in target segment (inbound tour operators, DMCs) and integrated SaaS delivery model.
• Regiondo: Regiondo is a reservation and ticketing system for tours, activities, and attractions with online booking, payment, and channel management. Adjacent direct peer — competitors for the lower end of PEAK 15's market with strong payment and online booking capabilities.
• BookingHound: BookingHound is a cloud booking and reservation platform for tour operators, activity providers, and event businesses. Provides similar reservation, payment, and reporting modules to PEAK 15 but with more emphasis on bookings than full tour operator workflow.
• Tourwriter: Tourwriter is a cloud-based tour operator software platform that handles itinerary building, supplier management, booking, and accounting — serving almost exactly the same multi-day tour operator and DMC segments as PEAK 15. Directly comparable in customer base, business model (SaaS subscription), and feature scope.

Emerging players

• Traveltek: Traveltek provides booking and technology platforms for the leisure travel industry, including tour operators and DMCs, with API-driven content aggregation. More focused on content/GDS aggregation than end-to-end operator workflow, but increasingly overlapping with PEAK 15's space.

Broad incumbents

• Salesforce (Travel Cloud / Financial Services Cloud): Salesforce is a broad CRM incumbent whose vertical clouds (including Travel Cloud) compete with PEAK 15's CRM module. While Salesforce does not offer an end-to-end tour operator ERP, it is the alternative anchor platform for travel enterprises that prefer to customize vs. buy a vertical SaaS solution.
• Sabre (Sabre Travel Solutions): Sabre is a major GDS provider whose broader travel technology portfolio (including retailing, agency solutions, and air booking) overlaps with PEAK 15's RightRez-integrated booking workflow. As a broad incumbent, Sabre could down-market into tour operator software and compete with PEAK 15's booking and operations modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/people/PEAK-15-Systems/61571745976757
• LinkedInlinkedin.com/company/peak-15-systems
• Xx.com/learningpeak15

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peak15 systems