What GROW Digital Group does

GROW Digital Group GmbH & Co. KG is a German full-service digital agency group headquartered in Osnabrück, founded in 2018 and operating as a subsidiary of NOZ mh:n Mediengruppe. The firm is organized into three integrated divisions: Tech+ (e-commerce implementations on Shopware, Emporix, and SAP Commerce; data management via Pimcore; digital consulting; high-performance product configurators; digital experience platforms), Performance+ (performance marketing, Amazon advertising, DSP, retail media, SEO/SEA, and content-to-commerce), and Agency+ (branding, creative production for TV, motion design, UI/UX, print and digital design, corporate and product design, and social media content). The company employs 251-500 staff and is privately held under a German GmbH & Co. KG structure, with a Verwaltungsgesellschaft mbH as general partner. There is no venture capital, private equity, or public-market ownership disclosed.

The company targets enterprise and mid-market clients primarily in the DACH region, with a publicly listed reference roster that includes Mercedes-Benz, Bayer, HP, Edeka, Beiersdorf, Snipes, StepStone, and Fleurop across automotive, pharmaceutical, technology, retail, consumer goods, and online recruitment verticals. Its go-to-market is sales-led with an enterprise field sales motion, driven primarily through direct consultation requests via the corporate website, supported by organic SEO presence, email/newsletter marketing, and IP-based lead identification (Leadinfo). Pricing is not publicly disclosed and is described as project-based and quote-driven, consistent with professional services revenue mechanics tied to scope, complexity, and client size. Underlying technology infrastructure combines client-facing commerce and PIM platforms (Shopware, SAP Commerce, Emporix, Pimcore) with internal operational tools including Salesforce for CRM, Google Analytics/Ads, Adobe Typekit, Vimeo, and Mailingwork for newsletter distribution.

Name

GROW Digital Group

Legal name

GROW Digital Group GmbH & Co. KG

Website

https://growdigital.group

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

251–500 employees

Short description

GROW Digital Group is a German full-service digital agency group (Tech+, Performance+, Agency+) that delivers e-commerce, performance marketing, and creative branding services to enterprise and mid-market clients across the DACH region.

Ownership category

akta.pro rank

Product category

Digital Marketing & Advertising Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

Digital Strategy & Transformation (BPAHAEAA)

Keywords

• Digital marketing services
• E-commerce implementation
• Performance marketing
• Creative branding services
• Digital transformation consulting

Headquarters

HQ city

Osnabrück

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Agency Services: Professional services revenue from integrated digital solutions spanning Tech, Performance, and Agency divisions. Services include e-commerce implementation, digital consulting, performance marketing, and creative production for enterprise and mid-market clients.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

GROW Digital Group is a full-service digital agency organized into three divisions—Tech+, Performance+, and Agency+—delivering integrated digital solutions for enterprise and mid-market clients. Tech+ covers e-commerce implementation (Shopware, Emporix, SAP Commerce), data management (Pimcore), digital consulting, shop solutions, configurators, and digital experience platforms. Performance+ delivers data-driven performance marketing, Amazon advertising, DSP, retail media, SEO/SEA, and content-to-commerce services. Agency+ provides branding, creative production, motion design, UI/UX design, print/digital design, corporate and product design, and social media content.

Product overview

GROW Digital Group is an agency group organized into three divisions—Tech+, Performance+, and Agency+—offering holistic digital solutions. The Tech+ division provides E-Commerce implementations (Shopware, Emporix, SAP Commerce), Data Management (Pimcore), Digital Consulting, Shop Solutions, Configurators, and Digital Experience Platforms. The Performance+ division delivers data-driven marketing including Performance Marketing, Amazon Advertising, DSP, Retail Media, SEO/SEA, and Content to Commerce. The Agency+ division offers creative services such as Branding, Animation & Motion Design, UI/UX Design, Print & Digital Design, Corporate & Product Design, and Social Media Content. Together, these three units provide end-to-end digital transformation services combining technology implementation, performance marketing, and creative branding.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Consulting
• E-Commerce Shop Solutions
• Product Configurators
• Digital Experience Platforms
• Performance Marketing
• Amazon Marketing
• Retail Media Advertising
• SEO & SEA Services
• Content to Commerce
• Branding & Creative Production
• Animation & Motion Design
• UI/UX Design
• Print & Digital Design
• Corporate & Product Design
• Social Media Content

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

13 partnerships are on record, tiered core, minor and flagship.

• ShopwarecoreTechnology or IntegrationTechnology partnership for e-commerce platform implementation. GROW Digital Group builds enterprise shop solutions on the Shopware platform.
• SAP CommercecoreTechnology or IntegrationEnterprise e-commerce technology partnership for large-scale commerce implementations alongside Shopware and Emporix platforms.
• EmporixcoreTechnology or IntegrationE-commerce platform partnership for shop solution implementations, part of their multi-platform approach.
• PimcorecoreTechnology or IntegrationData management platform partnership for intelligent data management and structuring of client data ecosystems.
• GROW AgencyminorStrategic or Co-development PartnerInternal brand entity shown in the agency unit's logo presentations.
• basecomminorStrategic or Co-development PartnerPartner entity appearing in Tech unit logo presentation, suggesting collaborative relationship.
• netp:spiritsminorStrategic or Co-development PartnerPartner entity in Performance unit, suggesting collaboration on performance marketing initiatives.
• primeupminorStrategic or Co-development PartnerPartner entity in Performance unit logo presentation.
• tnaminorStrategic or Co-development PartnerPartner entity in Agency unit logo presentation.
• klareworteminorStrategic or Co-development PartnerPartner entity in Agency unit, possibly related to copywriting or brand messaging.
• SalesforcecoreTechnology or IntegrationCustomer relationship management system used for managing customer contact data and business information for customers and prospects.
• Google (Analytics, Ads, Maps, reCAPTCHA)coreTechnology or IntegrationSuite of Google tools including Analytics for website analytics, Ads for conversion tracking, Maps for location services, and reCAPTCHA for security.
• NOZ mh:n MediengruppeflagshipOthersParent media group that GROW Digital Group is part of, providing strategic association and backing within the regional media landscape.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Serviceplan Group: Europe's largest independent, partner-managed agency group headquartered in Munich, offering integrated digital marketing, e-commerce, creative, and media services across technology, performance, and brand — closely mirroring GROW's three-division model and DACH enterprise client base.
• Jung von Matt: Hamburg-headquartered creative and digital agency with strong performance marketing and digital transformation offerings; comparable to GROW on integrated tech/performance/creative delivery and a similar German enterprise client roster.
• Scholz & Friends: German integrated agency (now part of WPP) providing digital strategy, performance marketing, e-commerce, and creative/branding — directly comparable to GROW's Tech+, Performance+, and Agency+ service lines for enterprise German clients.
• denkwerk: Cologne-based digital agency offering digital consulting, e-commerce, performance marketing, and creative production to mid-market and enterprise clients; closely comparable to GROW's integrated German-market digital services model.
• nexum: German digital agency delivering strategy, performance marketing, e-commerce platforms, and creative production; comparable to GROW on the integrated delivery of digital transformation projects in the DACH region.
• Kolle Rebbe: Hamburg-based creative and digital agency working with German enterprise brands on branding, campaigns, and digital experiences; overlaps with GROW's Agency+ division and shared enterprise-client profile.
• diva-e Digitalwert Enterprise: German digital agency headquartered in Stuttgart with a strong e-commerce platform, PIM/data, and digital transformation practice; comparable to GROW's Tech+ offerings on Shopware/SAP Commerce and data management implementations.
• Plan.Net Group: Digital arm of Serviceplan with dedicated performance, e-commerce, and UX teams across Germany; a strong comparable to GROW on customer-acquisition, content-to-commerce, and digital experience delivery.

Broad incumbents

• Publicis Sapient: Global digital transformation consultancy within Publicis Groupe, combining strategy, technology implementation, and marketing — a scaled, incumbent counterpart to GROW's enterprise digital transformation offerings.
• Accenture Song (formerly Accenture Interactive): Global experience and digital transformation practice within Accenture, integrating creative, commerce, and marketing operations; comparable as a larger incumbent offering the same end-to-end Tech/Performance/Creative bundle GROW promotes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/growdgtl
• Facebookfacebook.com/grow.digitalgroup
• LinkedInlinkedin.com/company/grow-digitalgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GROW Digital Group