Fireberry
Fireberry is an Israel-based, privately held SaaS company offering a unified CRM platform with AI-powered automation across sales, service, and marketing, serving SMBs and mid-market customers through a freemium model and vertical solutions.
- Company typePrivate
- Founded1997
- HeadquartersTel Aviv, Israel
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Fireberry does
Fireberry is a privately held, Israel-based CRM software company (Fireberry LTD, Tel Aviv) that delivers a unified customer data platform spanning Sales, Service, and Marketing (the last currently in beta). The product is built on a cloud-based SaaS architecture with a configurable data model — "Lego-like" modularity — and an integrated AI layer comprising Copilot, AI Agents, Agent Studio, Gen AI, AI Assistant, and AI in Journeys, which together handle predictive insights, generative content, intent/sentiment detection, autonomous workflow execution, and journey personalization. Distribution is multi-channel: a self-serve freemium funnel (free plan that never expires, no credit card required), direct enterprise sales, authorized resellers, mobile apps on iOS and Android, and a third-party Fireberry Marketplace, with pre-built integrations to Zapier, Make.com, and WhatsApp.
Fireberry monetizes through per-user subscriptions to its Sales, Service, and Marketing modules on monthly or annual cycles, custom Enterprise pricing for larger deployments, paid add-ons (e.g., additional storage), professional services for implementation and training, and potential marketplace commissions. The company maintains a portfolio of ISO certifications (27001, 27017, 27018, 27032, 27799, 27701) and GDPR compliance, and has been recognized with multiple G2 seasonal High Performer awards. Reported customers span real estate (REMAX, Elson Group), beauty/retail (IL Makiage), financial services (Credit 360, Be the Bank), car rental (Sixt), and B2B services, with a vertical segmentation strategy covering real estate, nonprofit, education, insurance, call centers, and retail. The company is led by CEO Noga Schryer with founder Amir Segev, operates with 11–50 employees, and shows no disclosed external funding rounds, parent company, or M&A activity in the source data, suggesting a bootstrapped or founder-financed operating model.
Fireberry firmographics
Firmographics- Name
- Fireberry
- Legal name
- Fireberry LTD
- Website
- https://fireberry.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fireberry is an Israel-based, privately held SaaS company offering a unified CRM platform with AI-powered automation across sales, service, and marketing, serving SMBs and mid-market customers through a freemium model and vertical solutions.
- Ownership category
- akta.pro rank
Where Fireberry is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Fireberry business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Sales: Core CRM subscription for Sales module, priced per user with monthly or annual billing. Includes various license tiers (Professional, Enterprise) with different feature sets.
- Subscription - Marketing: Marketing module subscription, priced per user, currently in beta testing stage.
- Subscription - Service: Service module subscription for customer support and service management, priced per user.
- Additional Services / Add-ons: Additional features and capacity (such as extra storage) that can be added to existing subscriptions for additional fees.
- Professional Services: Implementation, training, consulting, and other professional services ancillary to core services, provided under Additional Services terms.
- Marketplace Commissions: Revenue from third-party applications listed on Fireberry Marketplace, potentially through listing fees or revenue share arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Plan - No credit card required, never expires |
| Subscription | Monthly | Sales Professional - Core sales CRM functionality |
| Subscription | Annual | Enterprise - All-inclusive license with full feature access |
| Subscription | Pay-as-you-go | 14-day Free Trial Refund Period |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Fireberry product offering
Product offeringCore offering
Fireberry is a cloud-based SaaS CRM platform that unifies sales, marketing, and customer service data into a single 360° customer view. The platform is delivered through four core product modules — Fireberry Sales, Fireberry Marketing, Fireberry Service, and Fireberry AI — and is targeted at SMB, mid-market, and enterprise customers across verticals such as real estate, nonprofit, education, insurance, call centers, and retail. Distribution combines self-serve freemium signup with direct enterprise sales, an authorized reseller channel, and a third-party app marketplace.
Product overview
Fireberry is a unified CRM platform that delivers a 360° customer view, unifying sales, service, and marketing data into one platform. The core platform consists of three integrated modules: Fireberry Sales (for accelerating sales with custom flows, pipelines, and reports), Fireberry Marketing (for maximizing reach through integrated customer insights and personalized campaigns, currently in beta), and Fireberry Service (for delivering personalized, efficient service through AI-powered automation). The AI layer includes Copilot, AI Agents, Agent Studio, Gen AI, AI Assistant, and AI in Journeys capabilities that boost productivity with intelligent automation and predictive insights. The platform is complemented by the Fireberry Marketplace for third-party applications, a Developer Toolkit for API integrations, Professional Services for implementation and consulting, Academy for training, and native mobile apps for iOS and Android.
Differentiator
Problem solved
Functional benefit
Brands
- Fireberry Copilot: AI-powered assistant built into the Fireberry system for instant insights, field building, and dashboard creation.
- Fireberry AI Agents
- Agent Studio
- Fireberry Gen AI
- Fireberry AI Assistant
- Fireberry Marketplace
Products and services
- Fireberry Sales Sales CRM module that accelerates sales with a complete customer view, custom flows, pipelines, and reports, connecting leads, deals, and customer data in one unified platform. Sold per user with Professional and Enterprise license tiers.
- Fireberry Marketing Marketing module that maximizes reach through integrated customer insights, driving engagement and nurturing relationships through personalized campaigns built on unified customer data. Priced per user; currently in beta.
- Fireberry Service Service and customer support module delivering personalized, efficient service through 360° visibility, AI-powered automation, and unified insights that boost engagement, resolution speed, and customer satisfaction. Priced per user.
- Fireberry AI AI suite that boosts productivity with intelligent automation and predictive insights, comprising Copilot, AI Agents, Agent Studio, Gen AI, AI Assistant, and AI in Journeys capabilities integrated across the CRM platform.
- Fireberry Marketplace Marketplace for discovering and accessing third-party applications that integrate with and extend the Fireberry CRM platform, enabling customers to grow their business through additional apps and connectors.
- Developer Toolkit and API Application Programming Interface (API) and developer toolkit that facilitate interoperability and integration between Fireberry services and other products or systems for internal business purposes. Documentation available at developers.fireberry.com.
- Professional Services Expert implementation, training, consulting, and other professional services ancillary to the core Fireberry CRM platform, provided under Additional Services terms.
- Fireberry Mobile App
Quantifiable outcome
- Sales increased by at least 300% using Fireberry automations, equivalent to work of 10 employees
- +1 more outcomes
Companies that use Fireberry
Customer profileNamed customers9 records
Segments8 records
Ideal customer profiles2 records
Fireberry technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability10 records
Feature8 records
Fireberry partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and important.
- ZapiercoreZapier integration enables Fireberry to connect with thousands of other applications through automated workflows ('Zaps'). No coding required, allowing users to set up automation rules with a few clicks.
- Make.comcoreMake.com (formerly Integromat) integration allows advanced workflow automation and third-party tool connections. Customer testimonial specifically praised seamless integration capabilities.
- Authorized Reselling PartnersimportantFireberry maintains a network of authorized reselling partners who market and sell Fireberry products to customers. Partners may remit customer contact details to Fireberry.
- Payment ProcessorscoreThird-party payment processing entities handle credit/debit card transactions. Payment processors serve as merchant of record for transactions.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Fireberry competitors and assessment
Company assessmentDirect peers
- Creatio: Creatio provides a no-code CRM and workflow automation platform with AI agents and process automation, directly competing on Fireberry's AI Agents, Agent Studio, and no-code customization positioning.
- Bitrix24: Bitrix24 is a freemium CRM + collaboration suite for SMBs offering sales, marketing, and contact-center functionality. Comparable to Fireberry's free-plan-led GTM and broad feature scope at the low end of the market.
- Freshworks: Freshworks offers Freshsales, Freshmarketer, and Freshdesk — a unified SMB CRM and customer engagement suite with freemium and AI features, directly overlapping Fireberry's Sales/Service/Marketing module structure.
- monday.com: An Israel-based SaaS company selling a unified work/CRM platform to SMBs and mid-market with customizable workflows and integrations. Highly comparable on geography, target customer, and PLG-plus-enterprise GTM motion.
- HubSpot: HubSpot is a leading SMB-and-up SaaS CRM platform offering sales, marketing, and service hubs with freemium onboarding. It is the most direct competitor to Fireberry's unified, freemium-led CRM proposition across the same mid-market segment.
- Pipedrive: Pipedrive is an SMB-focused sales CRM with pipeline management and lightweight automation, competing head-to-head with Fireberry Sales for small and mid-sized business deals.
- Zoho CRM: Zoho offers a modular, highly customizable CRM suite (Sales, Marketing, Service) targeted at SMBs and mid-market with strong workflow configurability — closely mirroring Fireberry's Lego-like modular positioning and vertical-friendly design.
Emerging players
- Copper: Copper is a lightweight CRM for SMBs tightly integrated with Google Workspace, competing for the same relationship-management workflows Fireberry targets in real estate, professional services, and small enterprise accounts.
- Insightly: Insightly is an SMB-focused CRM with built-in pipeline, marketing, and project management — overlapping Fireberry's mid-market CRM use cases, especially for smaller customers with cross-functional needs.
Broad incumbents
- Salesforce: Salesforce is the global CRM incumbent with Sales Cloud, Service Cloud, Marketing Cloud, and Einstein AI. It does not specialize in Fireberry's SMB freemium wedge but competes broadly for any deal Fireberry's enterprise motion targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fireberry social profiles
Digital presenceFireberry compliance and trust
Trust signalCompliance7 records
Fireberry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fireberry leadership team
Management profileNumber of profiles
Profiles2 records
Fireberry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fireberry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fireberry
What does Fireberry do?
Fireberry is a cloud-based SaaS CRM platform that unifies sales, marketing, and customer service data into a single 360° customer view. The platform is delivered through four core product modules — Fireberry Sales, Fireberry Marketing, Fireberry Service, and Fireberry AI — and is targeted at SMB, mid-market, and enterprise customers across verticals such as real estate, nonprofit, education, insurance, call centers, and retail. Distribution combines self-serve freemium signup with direct enterprise sales, an authorized reseller channel, and a third-party app marketplace.
Is Fireberry a public or private company?
Fireberry is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fireberry founded?
Fireberry was founded in 1997. It employs 11 to 50 people.
Where is Fireberry based?
Fireberry is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Fireberry make money?
Six revenue lines are on record. Subscription - Sales are the primary driver. The others are subscription - Marketing, subscription - Service, additional Services / Add-ons, professional Services and marketplace Commissions.
Who are Fireberry's main competitors?
Direct peers on record are Creatio, Bitrix24, Freshworks, monday.com, HubSpot, Pipedrive and Zoho CRM. Emerging players are Copper and Insightly. Salesforce is listed as a broad incumbent.
Does Fireberry have an API?
Yes. Fireberry offers an Application Programming Interface (API) as an integral part of its Services that facilitates additional ways to access and use the Services. The API is designed primarily to create interoperability and integration between Fireberry Services and other products, services, or systems that customers may use for internal business purposes. Developer documentation is available at developers.fireberry.com with separate Developer Terms and Conditions. The API is subject to changes and modifications. Developer documentation is at developers.fireberry.com.