Shipit

What Shipit does

Shipit (Shipit Oy Ab) is a Finnish cloud-based Transport Management System (TMS) founded in 2015 and headquartered in Lahti, with operational markets in Finland, Sweden, and Estonia. The platform aggregates 20+ parcel and freight carriers — including Posti, Matkahuolto, UPS, FedEx, DHL, DSV, GLS, PostNord, Bring, Omniva, Wolt, Budbee, and Kaukokiito — into a single shipping interface providing label generation, EDI connectivity, pickup-point search across 6,000+ Finland locations, bulk printing, and returns management. It exposes a documented REST API and ships ready-made plugins for all major e-commerce platforms (Shopify, WooCommerce, Magento, PrestaShop, OpenCart, Ecwid, Vilkas, MyCashflow, Finqu, and others) plus ERP/WMS connectors (Odoo, Ongoing, Lemonshop).

The company serves three customer segments: e-commerce merchants needing checkout-embedded delivery options, B2B shippers consolidating multi-carrier logistics onto one invoicing account, and private individuals sending occasional parcels. Pricing is per-transaction with no monthly subscription for most users; registered business customers in Finland can opt into consolidated twice-monthly invoicing, and the Shipit Wallet enables prepayment with deposits. Supplementary revenue comes from consulting for complex shipping scenarios, warehousing through partner networks, and specialized pharmacy delivery via Wolt integration. Distribution is purely digital (website, mobile app, API, plugins), supported by phone and email customer service on weekdays.

Shipit serves over 5,000 active business customers ranging from publicly listed companies to small online stores, with The Body Shop Finland as the largest named customer; published SMB testimonials cover VIBAe Oy, Valotehdas.fi, GROOM Parturit, Kääpä Biotech, AICommerce, Chili Factory Oy, and Mavaja. The company is privately held, founder-controlled, with no disclosed external institutional funding and 1–10 employees.

Name

Shipit

Legal name

Shipit Oy Ab

Website

https://shipit.fi

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Shipit is a Finnish cloud-based TMS that aggregates 20+ parcel and freight carriers (Posti, Matkahuolto, UPS, FedEx, DHL, etc.) into one platform for e-commerce merchants, B2B shippers, and consumers across Finland, Sweden, and Estonia.

Ownership category

akta.pro rank

Product category

Shipping & Logistics Software (Transport Management System)

NAICS

Freight Transportation Arrangement (488510)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Carrier/Ship-From TMS (Shipper-Facing Execution) (TLAEAAAA)

akta.pro secondary industry

Shipper-Carrier Direct Contracting Networks (TLAEAJAC)

Keywords

• Multi-carrier shipping
• Transport management system
• E-commerce logistics
• Shipping aggregator
• Parcel delivery platform

Headquarters

HQ city

Jomala

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Per-Transaction Shipping Fees: Shipit charges customers per shipment created through the platform. There is no registration fee or monthly subscription. Customers pay only for completed shipments. The pricing includes transport, VAT, potential toll fees, and fuel surcharges with no hidden additional costs.
2. Billing Account Premium: Business customers can request invoicing/account billing for consolidated payments, enabling them to receive all shipping services on a single monthly invoice. This is offered as a premium option for established business relationships.
3. Consulting Services: Shipit provides consultation for challenging shipping needs, particularly for customers with complex or non-standard shipping requirements. This includes guidance on carrier selection and international shipping regulations.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Shipit operates a cloud-based Transport Management System (TMS) that aggregates 20+ shipping carriers (Posti, Matkahuolto, UPS, FedEx, DHL, DSV, GLS, PostNord, Bring, Wolt, Budbee and others) into a single platform. Customers can register for free, create shipments, compare real-time carrier rates, generate shipping labels, track parcels, and handle returns without separate carrier contracts. The platform offers ready-made e-commerce plugins, an open API, ERP/WMS integrations, a digital wallet, and specialized services for pharmacies and freight.

Product overview

Shipit is a Finnish shipping platform (founded 2015) that serves as a centralized Transport Management System (TMS) connecting businesses with multiple carriers. The core offering is the Shipit TMS platform, accessible via web and mobile, which enables shipment creation, label printing, and rate comparison across 19+ carrier partners including Posti, Matkahuolto, UPS, FedEx, DHL, and others. The platform supports e-commerce integrations with major platforms (Shopify, WooCommerce, Magento, etc.), ERP/WMS connections (Odoo, Ongoing), and offers specialized services for pharmacies and warehousing. Additional products include Shipit Delivery Checkout for optimized checkout experiences, the Shipit Wallet for payment management, and API products for pickup point search and shipment tracking. The platform serves over 5,000 active business customers with access to 6,000+ pickup points across Finland.

Differentiator

Problem solved

Functional benefit

Products and services

• Shipit TMS (Transport Management System) Core cloud-based shipping platform enabling users to create shipments, compare carrier rates, print address labels, manage bulk label printing, and handle deliveries across 20+ integrated carriers domestically and internationally. Supports EDI connectivity and is the foundation of all Shipit offerings.
• Shipit Delivery Checkout Embedded checkout integration for e-commerce stores that displays all available carriers, pickup points, and delivery methods with real-time pricing, allowing customers to choose their preferred delivery method at checkout with automatic address label generation. Includes Shopify-specific Multi Location and Pack & Scan add-ons.
• Shipit Wallet Digital wallet functionality that lets customers deposit funds from their bank account and pay for all shipments from the wallet balance, enabling consolidated payment management for high-volume shippers. Free to deposit; 5 EUR + VAT fee for withdrawals back to a bank account.
• Shipit Pickup Point Search API API endpoint for searching and finding pickup points and parcel lockers across all integrated carriers (Posti, Matkahuolto, SmartPosti, etc.), enabling developers and merchants to surface pickup options in their own applications and e-commerce checkouts.
• Shipit Status API API endpoint for retrieving shipment status and tracking information across integrated carriers, allowing merchants and developers to provide shipment tracking and delivery updates within their own systems and customer-facing applications.
• Warehousing Services Flexible warehousing services designed for growing logistics needs, delivered through Shipit's partner network to support customers needing storage alongside their shipping operations.
• Pharmacy Delivery Services Specialized delivery solutions for Finnish pharmacies (apteekki), including fast and same-day medicine delivery options through Shipit's Wolt integration for time-sensitive prescription and health product shipments.

Quantifiable outcome

• Reduce manual work and error rates through automated shipment creation and address label printing
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

Feature9 records

Partnerships

17 partnerships are on record, tiered unclear and core.

• ConfirmaunclearStrategic or Co-development Partner · 29 April 2026Shipit and Confirma announced a partnership/collaboration. Confirma appears to be a logistics or business solutions provider. Further details about the nature of this partnership were not available in the source material.
• ShopifycoreTechnology or IntegrationDeep integration partnership providing Shipit Delivery Checkout app for Shopify merchants. Includes Multi Location support for multi-warehouse Shopify stores and Pack & Scan functionality for efficient order processing. App available on Shopify App Store with installation guides for different Shopify plan levels.
• WooCommercecoreTechnology or IntegrationShipit for WooCommerce plugin integrates delivery checkout and shipping label generation directly into WooCommerce-powered online stores.
• MagentocoreTechnology or IntegrationMagento 2.0 integration available for Shipit's shipping services, enabling merchants on Magento platform to access Shipit's carrier network.
• PrestaShopcoreTechnology or IntegrationReady-made integration for PrestaShop e-commerce platform allowing PrestaShop merchants to use Shipit's shipping services.
• OpenCartcoreTechnology or IntegrationIntegration available for OpenCart platform enabling OpenCart merchants to access Shipit's shipping options and label generation.
• OdoocoreTechnology or IntegrationOdoo Shipit Connector enables ERP integration for businesses using Odoo, allowing shipping operations to be managed within the Odoo ecosystem.
• VilkascoreTechnology or IntegrationIntegration with Vilkas Now and Vilkas Suite e-commerce platforms, including co-marketing webinars on expanding to new markets.
• UPScoreTechnology or IntegrationUPS World Ease consolidation service now available through Shipit for businesses shipping large volumes internationally. UPS serves as a key international courier partner for express and global shipments.
• FedExcoreTechnology or IntegrationFedEx integration for international courier and express services, providing global reach for Shipit customers shipping abroad.
• DHLcoreTechnology or IntegrationDHL integration providing international shipping services through DHL's global network.
• PosticoreTechnology or IntegrationPosti is a primary domestic carrier partner offering Posti Express, Posti Parcel, morning delivery (Aamuksi 09), and other services. Deep integration for Finnish market leader.
• MatkahuoltocoreTechnology or IntegrationMatkahuolto integration for Finnish parcel services. Note: Matkahuolto is updating parcel services on July 1, 2026.
• DSVcoreTechnology or IntegrationDSV Road integration for freight and road transportation services. Note: DB Schenker has transitioned to DSV branding.
• PostNordcoreTechnology or IntegrationPostNord integration for Nordic shipments. New PostNord digital customs service for Norway now available through Shipit.
• GLScoreTechnology or IntegrationGLS integration providing European parcel delivery services.
• WoltcoreTechnology or IntegrationWolt same-day delivery integration particularly valuable for pharmacy (apotekki) deliveries and time-sensitive shipments in supported areas.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Shippo: US-based API-first multi-carrier shipping platform offering label generation, tracking, and rate comparison across 80+ carriers. Direct competitor to Shipit's API-first GTM motion and e-commerce SMB segment, with similar open API and plugin strategy.
• ShippyPro: Italy-based multi-carrier shipping and returns management platform targeting European e-commerce merchants. Comparable multi-carrier aggregation model with similar e-commerce plugin and checkout integration strategy.
• EasyPost: US-based developer-first shipping API platform offering rate shopping, label generation, tracking, and verification across 100+ carriers. Comparable API-first technical architecture to Shipit's open API offering and a meaningful competitor for enterprise and developer customers.
• ShipStation: Largest US e-commerce shipping management platform (owned by Auctane/Stamps.com) serving hundreds of thousands of merchants with multi-carrier label printing, automation, and checkout integration. Closest large-scale peer in e-commerce shipping software category.
• Sendcloud: Leading European multi-carrier shipping and checkout platform for e-commerce, headquartered in the Netherlands. Direct competitor to Shipit serving SMB and mid-market merchants across multiple European countries with a comparable aggregator-plus-checkout value proposition.
• Packlink: European multi-carrier shipping marketplace (Spain-headquartered, backed by JD.com) enabling SMBs to compare and book parcel and freight services across multiple carriers. Directly comparable aggregator model to Shipit's core offering.
• nShift: Scandinavia-headquartered multi-carrier delivery management platform (formerly Unifaun) serving enterprise and mid-market shippers across Europe. Closest geographic and functional peer to Shipit given overlapping Nordic footprint and multi-carrier TMS focus.

Broad incumbents

• ShipBob: US-based fulfillment and shipping management platform serving e-commerce merchants with warehousing, multi-carrier shipping, and inventory management. Broader incumbent that competes in the shipping management layer with a much larger fulfillment-adjacent product portfolio.
• ShipMonk: US-based fulfillment and multi-channel shipping platform combining WMS, multi-carrier shipping, and e-commerce operations. Broader incumbent comparable to Shipit's WMS integration and freight services adjacent offering, with much larger scale.

Regional players

• Fraktjakt: Sweden's leading multi-carrier shipping comparison and booking platform. Direct regional peer to Shipit's Swedish expansion, operating a similar aggregator model for the Swedish market where Shipit is also localizing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shipit