REO
REO is a London-based customer experience agency providing Conversion Rate Optimisation, UX research, personalisation, and accessibility services to enterprise clients including Amazon, Tesco, M&S, TSB, and Victoria Beckham.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What REO does
REO (also operating as REO:Digital) is a London-headquartered customer experience agency specialising in Conversion Rate Optimisation (CRO). For over a decade the firm has delivered professional services combining research, strategy, design, and systematic experimentation for enterprise and mid-market clients. Named customers span retail (Amazon, M&S, Tesco, Samsung), banking and insurance (TSB, Direct Line, BOI, esure, Ageas, RSA), and luxury/premium brands (Victoria Beckham, Missoma, Fortnum & Mason, Bradshaw Taylor, Reiss, Penhaligons, Molton Brown), with broader European reach.
The core service catalogue comprises Full Service CRO, Personalisation, CRO Enablement, User Research (delivered via an in-house UX Lab), UX Design, Accessibility, Data Governance, Digital Analytics, and Data Insights, augmented by Shopify-specialised offerings (Shopify CRO and Shopify Migration), a Maturity Model Assessment, a CRO Assessment, and a Structured Accessibility Training Programme. Delivery is platform-agnostic: REO builds and runs programmes on the client's existing technology stack across Shopify, Adobe Experience Cloud, Salesforce Commerce Cloud, BigCommerce, WooCommerce, AB Tasty, Optimizely, VWO, Contentsquare, Kameleoon, FullStory, Figma and other platforms, supported by 20+ formal partnerships.
REO generates revenue through project-based and retainer professional services engagements, with pricing determined by scope and client requirements and not publicly disclosed. The firm is privately held, operates from 100 Black Prince Road, London, holds Great Place to Work and Cyber Essentials certifications, and is governed by Managing Director Andrew Furlong. Thought leadership is anchored by a 10-year co-publishing partnership with Econsultancy producing annual CRO benchmarking reports and a content library of guides, checklists, podcasts, webinars and whitepapers distributed to a 45,000+ subscriber newsletter base.
REO firmographics
Firmographics- Name
- REO
- Legal name
- REO
- Website
- https://reodigital.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- REO is a London-based customer experience agency providing Conversion Rate Optimisation, UX research, personalisation, and accessibility services to enterprise clients including Amazon, Tesco, M&S, TSB, and Victoria Beckham.
- Ownership category
- akta.pro rank
REO industry classification
Industry- Product category
- Digital Experience & CRO Consulting Services
- NAICS
- Marketing Consulting Services (541613), Custom Computer Programming Services (541511)
- SIC
- Services-Management Consulting Services (8742), Services-Advertising (7310)
- akta.pro primary industry
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
Keywords
Where REO is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
REO business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- CRO Consulting Services: Full-service conversion rate optimisation consulting including user research, strategy development, A/B testing, personalisation, and UX design services delivered through project-based or retainer engagements with enterprise clients
- CRO Enablement: Training and capability-building services to help internal teams develop CRO competencies and establish experimentation programmes
- Accessibility Services: Accessibility compliance and inclusive design consulting including audits, remediation guidance, and training programmes
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
REO product offering
Product offeringCore offering
REO is a customer experience agency that delivers Conversion Rate Optimisation (CRO) consulting services for enterprise and mid-market clients. Its core work covers user research, CRO strategy, A/B testing, personalisation, UX design, accessibility, digital analytics, and Shopify-specialised optimisation, delivered as project-based or retainer engagements grounded in a proprietary UX Lab and CRO maturity assessment methodology.
Product overview
REO (REO:Digital) is a customer experience agency and the leading CRO Experts, offering a comprehensive suite of services built around conversion rate optimisation. The core offering consists of Full Service CRO, Personalisation, and CRO Enablement, supplemented by User Experience (UX) services (User Research, UX Design, Accessibility), Data & Analytics capabilities (Data Governance, Digital Analytics, Data Insights), and Shopify-specialised services (Shopify CRO, Shopify Migration). REO also provides accessibility-focused Guides & Checklists (10 guides and 4 checklists covering areas such as accessible images, multimedia, documents, and social media), a Maturity Model Assessment tool, CRO Assessment tool, and a Structured Accessibility Training Programme. The company delivers services across sectors including e-commerce, financial services, and retail, working with clients such as Amazon, M&S, Tesco, Samsung, TSB, and Victoria Beckham.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- £billions in incremental revenue delivered for clients over agency tenure
- +2 more outcomes
Companies that use REO
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
REO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration29 records
Feature3 records
REO partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core.
- Positive PlanetcoreEnvironmental sustainability partner providing carbon footprint analysis using the GHG Protocol Corporate Standard. Partnered for baseline emissions assessment (2021) and Net Zero 2030 advisory programme. Supports REO's commitment to achieving Net Zero emissions by 2050.
- ShopifycoreTechnology partnership providing e-commerce platform integration. REO offers dedicated Shopify CRO services, Shopify Migration, and Shopify Experience Optimisation (SXO) services. Certified Shopify Partner status.
- AB TastycoreA/B testing and personalisation platform partnership. REO builds and structures tests for clients using AB Tasty platform and functions as a collaborative extension of client teams.
- Adobe (Analytics, Experience Cloud, Commerce)coreAdobe product partnership including Analytics, Experience Cloud, and Commerce Cloud. REO helps clients maximise Adobe investments through digital experimentation and optimisation programmes.
- VWOcoreWebsite optimisation and A/B testing platform partnership for conversion rate optimisation services.
- ContentsquarecoreDigital experience analytics platform partnership for understanding user behaviour and optimising customer journeys.
- OptimizelycoreDigital experimentation and optimisation platform partnership for running A/B tests and personalisation campaigns.
- DynamicYieldcorePersonalisation and optimisation platform partnership for delivering individualised customer experiences.
- FullStorycoreDigital intelligence and session replay platform partnership for understanding user interactions.
- KameleooncoreAI-powered experimentation and personalisation platform partnership.
- GlassboxcoreDigital experience analytics and session replay platform partnership.
- TealiumcoreCustomer data platform and tag management partnership for data governance and analytics.
- Salesforce Commerce CloudcoreEnterprise e-commerce platform partnership for digital commerce optimisation.
- BigCommercecoreE-commerce platform partnership for online retail optimisation.
- WooCommercecoreWordPress e-commerce platform partnership for small to mid-market online stores.
- MonetatecorePersonalisation and testing platform partnership for individualised experiences.
- IntelligemscoreE-commerce testing and optimisation platform partnership.
- FigmacoreDesign platform partnership used for UX design and web development collaboration.
- Atlassian (Jira)coreProject management and issue tracking platform partnership for programme management and delivery.
- EconsultancycoreIndustry research partnership producing annual CRO reports and benchmarks over 10 years, contributing to REO's thought leadership content and methodology.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
REO competitors and assessment
Company assessmentBroad incumbents
- Dept Agency: Dept is a large global digital agency offering CX, CRO, commerce, and creative services across multiple regions; it overlaps with REO in digital experience and commerce optimisation engagements but at significantly broader scale.
- Croud: Croud is a UK-headquartered global digital marketing agency offering paid media, SEO, content, and CRO services, competing with REO for enterprise digital experience engagements though with a much wider service portfolio.
- Jellyfish: Jellyfish is a global digital marketing and media agency that includes CRO, analytics, and customer experience services within a much broader portfolio, competing with REO for enterprise CRO mandates at larger scale.
- Kin + Carta: Kin + Carta is a large global digital transformation consultancy delivering strategy, technology, and customer experience services, overlapping with REO on enterprise CX and digital experience programmes but at a much larger organisational scale.
Direct peers
- Conversion.com: Conversion.com is a UK-based CRO specialist agency offering experimentation, personalisation, and UX research services to enterprise clients, directly competing with REO's core full-service CRO offering in the UK and European markets.
- User Conversion: User Conversion is a UK CRO and personalisation agency focused on conversion-led design, A/B testing, and analytics for e-commerce and lead generation clients, directly comparable to REO's CRO and Shopify CRO offerings.
- WiderFunnel: WiderFunnel is a North American CRO consultancy delivering structured experimentation programmes, personalisation, and analytics services, comparable to REO's full-service CRO and personalisation capabilities though operating in a different primary geography.
- Babel Quest (now Iterate): Iterate (formerly Babel Quest) is a UK digital agency offering HubSpot implementation, CRO, and customer experience services; it competes directly with REO in the UK enterprise and mid-market CRO space, particularly around platform-aligned work.
Emerging players
- Optimizely: Optimizely is a leading experimentation and digital experience platform that partners with REO but increasingly bundles CRO services and AI-driven personalisation, positioning it as both a complementary vendor and a potential substitute for agency services.
- AB Tasty: AB Tasty is a CRO and personalisation software platform that is both a technology partner of REO and an emerging competitor, increasingly offering AI-driven experimentation capabilities that could reduce client reliance on REO's services layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
REO social profiles
Digital presenceREO compliance and trust
Trust signalCompliance2 records
REO financial estimates
Financial estimateRevenue estimate
Valuation estimate
REO leadership team
Management profileNumber of profiles
Profiles1 record
REO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
REO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about REO
What does REO do?
REO is a customer experience agency that delivers Conversion Rate Optimisation (CRO) consulting services for enterprise and mid-market clients. Its core work covers user research, CRO strategy, A/B testing, personalisation, UX design, accessibility, digital analytics, and Shopify-specialised optimisation, delivered as project-based or retainer engagements grounded in a proprietary UX Lab and CRO maturity assessment methodology.
Is REO a public or private company?
REO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was REO founded?
REO was founded in -1. It employs 11 to 50 people.
Where is REO based?
REO is headquartered in London, United Kingdom, in the Europe region.
How does REO make money?
Three revenue lines are on record. CRO Consulting Services are the primary driver. The others are CRO Enablement and accessibility Services.
Who are REO's main competitors?
Broad incumbents on record are Dept Agency, Croud, Jellyfish and Kin + Carta. Direct peers are Conversion.com, User Conversion, WiderFunnel and Babel Quest (now Iterate). Emerging players are Optimizely and AB Tasty.
Does REO have an API?
No public API is recorded for REO.
What industry is REO in?
REO's product category is Digital Experience & CRO Consulting Services. Its primary akta.pro industry code is BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO). Its NAICS code is 541613 and its SIC code is 8742.