Kobe

What Kobe does

Kobe (口碑, meaning "word-of-mouth") is a Singapore-headquartered AI-powered influencer marketing platform founded in 2016. The company operates an end-to-end service combining a curated creator network of 14M+ influencers across 8 Southeast Asian and East Asian markets (Singapore, Malaysia, Philippines, Indonesia, Thailand, Vietnam, China, Hong Kong) with proprietary AI matching technology centered on the Kobe Relevance Concept (KRC). The platform is designed to prioritize creator-audience relevance over raw reach, positioning Kobe as an alternative to follower-count-driven influencer selection.

The core product is the Kobe Influencer Marketing Platform, which automates creator identification, campaign execution, relationship management, and analytics. It holds official Meta Business Partner and TikTok Marketing Partner designations, enabling direct platform integration. Services are delivered through two pricing structures: an 'Always On Monthly' subscription retainer and project-based campaign pricing, with both tiers tied to deliverables such as content pieces, reach, and campaign duration.

Kobe targets enterprise and mid-market brands across F&B, travel, technology, banking, entertainment, fashion, and government verticals. Named clients include McDonald's, Disney, Samsung, Amazon Prime Video, DBS, UOB, Marriott, CASETiFY, Klook, and the Singapore Health Promotion Board. The company has won the Marketing-Interactive Influencer Agency of the Year award for six consecutive years (2020-2025) and is led by founder Evangeline Leong. Headcount is 11-50, the company is privately held with no disclosed funding rounds, and no revenue figures are publicly available.

Name

Kobe

Legal name

KOBE Global Technologies Pte Ltd

Website

https://getkobe.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Kobe is a Singapore-based AI-powered influencer marketing platform that connects enterprise brands with 14M+ creators across Southeast Asia and East Asia. It provides end-to-end campaign management, AI-driven creator matching, and analytics for clients including McDonald's, Disney, Samsung, and Amazon Prime Video.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Media Buying Agencies (541830)

akta.pro primary industry

Influencer Strategy & Campaign Management (MPAAAHAA)

akta.pro secondary industries

Influencer Campaign Operations & Managed Services (BPAFAHAF), Influencer Marketing & Creator Marketplaces (BPAMALAG)

Keywords

• Influencer marketing
• Creator marketing
• Campaign management
• Brand advocacy
• Social media marketing

Headquarters

HQ city

Bukit Merah

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Influencer Marketing Services: Kobe provides end-to-end influencer marketing services including identifying creators, campaign strategy, relationship management, and analytics. Pricing is offered through two models: 'Always On Monthly' subscription and 'Campaign based' pricing. Both models include deliverables such as content pieces, reach metrics, and campaign duration for planning purposes. Pricing is dependent on campaign brief.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Kobe operates an AI-powered influencer marketing platform and agency that connects brands with a curated network of 14M+ niche creators across Southeast Asia and beyond. It delivers end-to-end influencer campaign services including creator identification, strategy development, relationship management, content production, and performance analytics, with a focus on relevance-based matching rather than reach-based metrics.

Product overview

Kobe (口碑) is an AI-powered influencer marketing company and platform offering a unified end-to-end solution that combines a creator network, campaign management, and analytics. The core product is the Kobe Influencer Marketing Platform, which leverages a proprietary AI recommendation engine to match brands with niche creators from a network of 14M+ creators across Southeast Asia. Campaign execution services (demonstrated through case studies with brands such as CASETiFY and Prime Video) are delivered through the same platform, with support for both ongoing (Always On Monthly) and campaign-based engagement models. The platform provides full approval rights, verified performance metrics, transparent pricing and budgeting tools, and proactive monitoring and crisis management protocols.

Differentiator

Problem solved

Functional benefit

Products and services

• Kobe Influencer Marketing Platform AI-powered end-to-end influencer marketing platform that connects brands with niche creators, providing campaign management, AI-driven creator matching, analytics, and engagement tracking. Built for enterprise and mid-market brand marketing teams.
• Kobe Creator Network A curated network of 14M+ niche-specific creators across Singapore, Malaysia, Philippines, Indonesia, Thailand, Vietnam, China, and Hong Kong, enabling brands to find creators whose audiences align with their target markets.
• Influencer Marketing Campaign Services Full-service influencer marketing campaigns including strategy development using the Kobe Relevance Concept (KRC), creator selection, content coordination, relationship management, and ROI analytics. Offered through Always On Monthly retainers and Campaign Based engagements for enterprise and mid-market brands.

Quantifiable outcome

• 12,000 influencers mobilised, 17,000 content pieces produced, 6M+ people reached, 10M+ views in CASETiFY campaign alone
• +1 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Meta Business PartnercoreTechnology or IntegrationMeta Business Partner status indicates official integration and partnership with Meta (Facebook/Instagram) for advertising and marketing solutions. Allows Kobe to access Meta's marketing tools, resources, and support for client campaigns.
• TikTok Marketing PartnercoreTechnology or IntegrationTikTok Marketing Partner status indicates official partnership for TikTok advertising and marketing solutions. Enables Kobe to access TikTok's marketing platform capabilities and resources for creator campaigns.
• StarcomminorGTM or Marketing PartnerMedia agency partner for coordinated marketing campaigns and media buying services.
• Publicis MediaminorGTM or Marketing PartnerGlobal media agency network partner for marketing collaboration.
• DentsuminorGTM or Marketing PartnerInternational media and marketing communications company partner.
• UMminorGTM or Marketing PartnerMedia agency partner for integrated media planning and buying services.
• Arena MediaminorGTM or Marketing PartnerMedia agency partner for campaign coordination.
• HavasminorGTM or Marketing PartnerGlobal media and communications company partner.
• PHDminorGTM or Marketing PartnerMedia planning and buying agency partner.
• M&C SaatchiminorGTM or Marketing PartnerCreative and communications agency partner.
• OMDminorGTM or Marketing PartnerGlobal media communications network partner.
• I.MminorGTM or Marketing PartnerAgency partner for marketing collaboration.
• GOVTminorGTM or Marketing PartnerGovernment marketing and communications agency partner.
• MediatropyminorGTM or Marketing PartnerRegional media agency partner.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Upfluence: Upfluence offers an influencer search, outreach and analytics platform used by enterprise brands globally. It competes with Kobe on the creator-discovery and campaign-execution layer, including in APAC.
• Traackr: Traackr is an enterprise influencer marketing platform focused on creator discovery, performance tracking and brand safety — a peer in the same category as Kobe with comparable brand-safety and analytics emphasis.
• CreatorIQ: CreatorIQ is an enterprise influencer marketing platform with AI-driven creator discovery, CRM and analytics. It competes head-on with Kobe in the upper-end of the market and is rapidly expanding into Asia-Pacific.
• Aspire (formerly AspireIQ): Aspire is a global influencer marketing platform serving enterprise and mid-market brands with creator discovery, campaign management and analytics — directly overlapping Kobe's end-to-end AI-powered agency/platform hybrid offering.
• Affable: Affable is a Singapore-based AI influencer marketing platform focused on APAC, with creator discovery, audience analytics and campaign reporting — a direct regional competitor with a similar AI-first positioning.
• Vamp: Vamp is a Singapore-headquartered influencer marketing platform serving brands across Asia-Pacific with creator matching and campaign execution — the closest direct geographic peer to Kobe.
• Grin: Grin is an influencer marketing platform built for direct-to-consumer and enterprise brands, combining creator relationship management with campaign workflow — closely comparable to Kobe's platform-plus-services model.

Emerging players

• HypeAuditor: HypeAuditor provides AI-based influencer analytics, fraud detection and audience insights — overlapping with Kobe's analytics and creator-matching layer, though positioned as an enablement tool rather than full-service agency.

Others

• Starcom: Starcom is a global media agency network that operates influencer and creator-marketing practices alongside media buying. It is listed as a Kobe GTM partner and represents the larger agency competitors that may displace or partner with Kobe on enterprise briefs.

Broad incumbents

• IZEA: IZEA is a publicly-listed influencer marketing technology and services company offering a managed marketplace plus SaaS tooling — a broader incumbent peer that competes for the same enterprise RFPs as Kobe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kobeglobal
• Instagraminstagram.com/getkobe
• TikToktiktok.com/@getkobe?lang=en

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kobe