Demand Inc
- Company typePrivate
- Founded2017
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Demand Inc firmographics
Firmographics- Name
- Demand Inc
- Legal name
- Demand Gen, Inc.
- Website
- https://demandinc.co
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Demand Inc industry classification
Industry- Product category
- Sales Development Services
- NAICS
- Advertising Agencies (541810), Telemarketing Bureaus and Other Contact Centers (561422)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
- akta.pro secondary industries
- Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD), B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA), Lead Generation & Demand Generation (B2B/B2C) (BPAFAAAK)
Keywords
Where Demand Inc is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Demand Inc business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Managed Outbound Services: Full-service sales development offering including research, copywriting, outreach, and meeting scheduling. Delivered through a managed team that handles all outbound activities on behalf of clients. Revenue recognized through monthly retainer fees plus optional performance-based per-meeting bounty.
- Professional Services Retainer: Monthly retainer fees varying based on engagement size, number of contacts engaged, and specific services requested. Customized through signed Professional Services Agreement for each client.
- Performance Bounty: Additional performance-based fee structure such as per-meeting bounty, agreed upon in Services Agreement. Aligned with client outcomes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard 90-Day Pilot Program |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Demand Inc product offering
Product offeringCore offering
Demand Inc provides managed B2B sales development services that combine AI-powered research and prospecting with a 30+ person human research team to identify whitespace accounts, write personalized outreach copy, and book qualified meetings directly on client calendars. The offering bundles research, copywriting, outreach execution, and meeting booking into a single end-to-end managed engagement.
Product overview
Demand Inc is a B2B sales development platform that offers AI-powered research, copywriting, and outbound services to accelerate revenue through booked meetings. The platform consists of Demand Inc (core product) and Demand Sports (specialized sub-brand for professional sports teams). The core Demand Inc platform combines Demand Inc Insights (proprietary research system with AI and human researchers), AI Gap Analysis (CRM blind spot identification), and AI & Data (prospecting with 23M+ companies and 550M+ professionals). Services are delivered through managed modules for research, copywriting, and meeting booking. Demand Sports specializes in sponsorships, premium ticketing, naming rights, and jersey patches for sports teams. The AWS-Powered BI Platform provides automated client reporting for sports clients. Pricing includes a recommended 90-day pilot at $6-8k/month with options for data-only tier.
Differentiator
Problem solved
Functional benefit
Brands
- Demand Sports: Specialized AI-powered outbound platform for professional sports teams, focusing on sponsorship and ticketing revenue acceleration
Products and services
- Demand Inc Managed Sales Development End-to-end managed B2B sales development service combining AI-powered research, copywriting, and outreach execution to book qualified meetings directly onto client calendars. Target customers are enterprise organizations seeking to accelerate top-of-funnel pipeline.
- Demand Sports Specialized AI-powered outbound platform for professional sports teams that books sponsorship and ticketing meetings and drives revenue. Trusted by 60+ teams across NFL, NBA, MLB, NHL, MLS, EPL, F1, and NASCAR.
- Sports Sponsorships & Premium Demand Sports module focused on naming rights, jersey patches, entitlements, and partnership categories (national, regional, global) for professional sports teams.
- Sports Premium Ticketing Demand Sports module focused on suites, hospitality, and group sales for professional sports teams.
- Data Only Data enrichment-only service tier providing access to AI-prospected contacts and account data without managed outreach services.
- AWS-Powered BI Platform Sales intelligence tool that automates client reporting and analyzes client messaging to determine language that converts sales leads into sponsorships. Built on AWS infrastructure.
Quantifiable outcome
- $8B+ in client pipeline generated
- +7 more outcomes
Companies that use Demand Inc
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles5 records
Demand Inc technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature6 records
Demand Inc partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- AWS (Amazon Web Services)coreDemand Inc developed an AWS-powered BI platform for sales intelligence that automates client reporting. The platform uses AWS infrastructure to analyze client messaging and determine language that converts potential sales leads into successful sponsorships. AWS powers the data processing and analytics engine.
- SalesforcecoreIntegration partnership allowing Demand Inc to transmit and process CRM data contained in Salesforce instances. Data from SFDC may be processed externally to enable Demand Inc's services. Customers can integrate their Salesforce instance with Demand Inc services.
- ALSD (Association of Luxury Suite Directors)coreDemand Inc presented at ALSD conference showcasing sponsorship and premium revenue case study with an NHL team, demonstrating $5.4M closed-won in 6 months. Partnership involves thought leadership and industry event presence.
- LEARFIELDminorCollege sports media and technology company listed as a client/trust partner on Demand Inc sports page. Collaboration in collegiate sports sponsorship space.
- Google (Calendar)coreDemand Inc uses Google Calendar as the booking mechanism for demo requests and meeting scheduling. Primary conversion channel uses Google Calendar app link for demo booking.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Demand Inc competitors and assessment
Company assessmentBroad incumbents
- Cognism: Cognism is a B2B sales intelligence and contact data provider with international coverage, comparable to Demand Inc's data layer and increasingly encroaching on managed prospecting workflows.
- ZoomInfo: ZoomInfo is the dominant B2B contact and company data platform and has expanded into sales engagement and AI-driven prospecting, competing with Demand Inc's whitespace data engine as a more scalable alternative.
- Apollo.io: Apollo.io combines a large B2B contact database with AI-powered sales engagement and prospecting workflows, competing directly with Demand Inc's AI-and-data whitespace engine on in-house enablement.
- Salesloft: Salesloft is a leading sales engagement platform that automates email, call, and cadence workflows for SDR teams — a broader SaaS incumbent competing for the same buyers Demand Inc serves via managed services.
- Outreach: Outreach is a major sales execution platform with AI-driven workflow capabilities targeting enterprise sales teams, representing the SaaS alternative to Demand Inc's managed outbound offering.
Direct peers
- SalesHive: SalesHive is a B2B SDR agency providing cold calling, email outreach, and appointment setting for SaaS and tech clients, sharing Demand Inc's services-led approach to sales development.
- Belkins: Belkins is a B2B lead generation and SDR outsourcing agency offering appointment setting, outbound prospecting, and lead research — directly comparable to Demand Inc's managed outbound services in delivery model and target buyer.
- Martal Group: Martal Group is a B2B lead generation and sales agency serving SaaS and tech companies with outbound SDR and appointment-setting services, overlapping directly with Demand Inc's tech vertical.
- LeadGenius: LeadGenius provides outsourced B2B prospecting and data services that combine human research with automation, mirroring Demand Inc's hybrid AI-plus-research team model.
- CIENCE: CIENCE combines SDR outsourcing with a sales intelligence platform (GO AI), similar to Demand Inc's pairing of managed outreach with AI-powered prospecting and data enrichment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Demand Inc social profiles
Digital presenceDemand Inc compliance and trust
Trust signalCompliance2 records
Demand Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Demand Inc leadership team
Management profileNumber of profiles
Profiles4 records
Demand Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Demand Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Demand Inc
What does Demand Inc do?
Demand Inc provides managed B2B sales development services that combine AI-powered research and prospecting with a 30+ person human research team to identify whitespace accounts, write personalized outreach copy, and book qualified meetings directly on client calendars. The offering bundles research, copywriting, outreach execution, and meeting booking into a single end-to-end managed engagement.
Is Demand Inc a public or private company?
Demand Inc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Demand Inc founded?
Demand Inc was founded in 2017. It employs 11 to 50 people.
Where is Demand Inc based?
Demand Inc is headquartered in San Francisco, United States, in the North America region.
How does Demand Inc make money?
Three revenue lines are on record. Managed Outbound Services are the primary driver. The others are professional Services Retainer and performance Bounty.
Who are Demand Inc's main competitors?
Broad incumbents on record are Cognism, ZoomInfo, Apollo.io, Salesloft and Outreach. Direct peers are SalesHive, Belkins, Martal Group, LeadGenius and CIENCE.
Does Demand Inc have an API?
No public API is recorded for Demand Inc.
What industry is Demand Inc in?
Demand Inc's product category is Sales Development Services. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies, with a secondary code of BPAFAKAD, Appointment Setting & Sales Development (SDR/BDR) Services. Its NAICS code is 541810 and its SIC code is 7311.