ASM Sports

What ASM Sports does

ASM Sports (legal entity Varsity Points Inc.) is a Florida-based, private for-profit company founded in October 2018 by Chris Vidal (CEO) and four-time major golf champion Ernie Els (co-founder). The company operates a two-sided college sports recruiting marketplace that connects student-athletes (primarily aged 14-24) and their families with U.S. college coaches and athletic programs spanning 20,000+ colleges and 3,000+ universities across NCAA, Ivy League, NAIA, NJCAA, and CCCAA. Since 2018 the company reports having assisted over 1,000 athletes from 85+ countries in securing sports scholarships averaging approximately $31,450-$35,000 per year per athlete, with a notable $65,000/year Syracuse University placement.

The product surface consists of three core assets: (1) the ASM Sports iOS mobile application, which enables athletes to build profiles, upload highlight videos, search universities, message coaches, and track recruiting progress, with an Android version in development; (2) the ASM Coach Portal (coach.asmsports.co), a free web-based platform where college coaches discover, filter, favorite, and message athlete recruits; and (3) an internal ASM Data Platform for athlete and company data storage. The technology stack is cloud-based, integrates Stripe for payment processing (supporting Apple Pay, Google Pay, ACH, and major card networks), and distributes through the Apple App Store. No public APIs, SDKs, or proprietary AI models are documented.

The business model is a freemium-to-premium consumer subscription with five tiers: a free Basic tier included with app download; a Club subscription at $4.99-$19/month with a 7-day free trial; and three higher-margin tiers (Pro, Premium, VIP) priced on contact and bundled with placement specialists, highlight video editing, transcript/SAT/ACT/TOEFL assistance, eligibility guidance, and NIL coaching. Add-on modules cover College Transfer, International Student Support, Education, Athlete Assessment, Highlight Video Editing, and Athletic Eligibility Support. Go-to-market is hybrid — product-led via the freemium mobile app, sales-led for Pro/Premium/VIP tiers, and community-led through former-athlete/coach placement specialists and a roster of celebrity ambassadors (Ray Lewis, Bryan Habana, Sir Nick Faldo, Michael Owen, Udonis Haslem) and elite club partners (Real Madrid, Boca Juniors, Inter Miami). The company employs 50-100 people, is bootstrapped with no disclosed institutional funding, and operates globally with no parent company or subsidiary structure.

Name

ASM Sports

Legal name

Varsity Points Inc.

Website

https://asmsports.co

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

ASM Sports is a Florida-based private company (Varsity Points Inc.) that operates an iOS app and web-based Coach Portal connecting student-athletes aged 14-24 with U.S. college coaches across 20,000+ programs, monetizing through tiered subscriptions from free to VIP placement services.

Ownership category

akta.pro rank

Product category

College Athletic Recruiting Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

College Recruiting & Scholarship Advisory / Athlete Placement (HSADAEAL)

akta.pro secondary industry

Athletic Recruitment & NCAA/NAIA Eligibility Counseling (EDANAEAM)

Keywords

• College sports recruiting
• Athletic scholarship placement
• Athlete profile platform
• College coach network
• Student-athlete recruiting services

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Basic Tier: Free tier providing basic athlete profile, recruiting resources, and limited platform access to drive user acquisition and conversion to paid tiers.
2. Subscription - Club Tier: Monthly subscription at $4.99 or $19.00 providing enhanced profile features, university search, coach messaging, and recruiting task management.
3. Subscription - Pro/Premium/VIP Tiers: Contact-for-pricing tiers offering verified profiles, assessed profiles, dedicated placement specialists, highlight video editing, transcript assistance, SAT/ACT/TOEFL registration, athletic eligibility guidance, university interview prep, and university visit support.
4. Add-on Services: Optional add-ons including College Transfer, International Student Support, and Educational Add-on packages available with Premium and VIP plans.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

ASM Sports operates a mobile-first college athletic recruiting platform that connects student-athletes with U.S. college coaches and over 3,000 universities across NCAA, Ivy League, NAIA, NJCAA, and CCCAA. Through its iOS app and web-based Coach Portal, the company enables athletes to build profiles, upload highlight videos, search and message coaches, while offering tiered subscription packages from a free Basic tier up to VIP-level personalized placement services including eligibility guidance, international student support, and visa assistance.

Product overview

ASM Sports operates as a college sports recruitment platform combining a mobile app for athletes, a web-based Coach Portal for university recruiters, and tiered subscription service packages. The core offering consists of the ASM Sports iOS App (Android in development) and the ASM Coach Portal, which together facilitate athlete-to-coach connections across 20,000+ U.S. colleges and universities. Subscription tiers range from free Basic to Club ($4.99/month), Pro, Premium, and VIP plans, with services including profile building, coach messaging, university search, recruiting sessions, video editing, and eligibility guidance. Add-on modules cover College Transfer, International Student Support, Athlete Assessment, Highlight Video Editing, and Athletic Eligibility Support. The platform also references an internal ASM Data Platform for data storage.

Differentiator

Problem solved

Functional benefit

Products and services

• ASM Sports Mobile App (iOS) iOS mobile application that enables student-athletes aged 14-24 to build athletic profiles, upload athletic stats, academic results, highlight videos, and achievements; search 20,000+ U.S. college programs with filters by division, sport, and academic fit; send connection requests and messages to coaches; track recruiting progress via a personalized dashboard; and access ASM recruiting resources.
• ASM Coach Portal Web-based platform at coach.asmsports.co for college coaches to discover, evaluate, and connect with athlete recruits across NCAA, Ivy League, NAIA, NJCAA, and CCCAA programs. Features customizable search filters, athlete profile viewing, favoriting, and built-in messaging for recruitment communication. Free sign-up for coaches.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Ernie ElscoreOthers · 1 October 2018Co-founder of ASM Sports. Four-time major golf champion with 30+ years of global sports experience. Has dedicated significant effort to Els for Autism charity. Brings elite sports credibility and network to the company.
• Chris VidalcoreOthers · 1 October 2018Founder and CEO of ASM Sports. Over 10 years of sports recruitment experience. Has worked with and advised The International Olympic Committee, Sports Accord, World Golf Foundation, Team GB, and many more major sports organizations.
• Bryan HabanaminorOthersNotable ambassador bringing visibility to ASM Sports brand. Professional rugby player.
• Ray LewisminorOthersNotable ambassador bringing visibility to ASM Sports brand. Former NFL player.
• Daniel ThomasminorOthersNotable ambassador bringing visibility to ASM Sports brand.
• Sir Nick FaldominorOthersNotable ambassador bringing visibility to ASM Sports brand. Six-time major golf champion.
• Johan KriekminorOthersNotable ambassador bringing visibility to ASM Sports brand. Former professional tennis player.
• Michael OwenminorOthersNotable ambassador bringing visibility to ASM Sports brand. Former England footballer.
• Enoch ShowunmiminorOthersNotable ambassador bringing visibility to ASM Sports brand. Former professional footballer.
• Alex CorbisierominorOthersNotable ambassador bringing visibility to ASM Sports brand. Former rugby player.
• Heyneke MeyerminorOthersNotable ambassador bringing visibility to ASM Sports brand. Former Springboks rugby coach.
• Inter MiamiminorOthersMLS soccer club partnership providing visibility and potential recruiting pathway for athletes.
• Udonis HaslemminorOthersNotable ambassador bringing visibility to ASM Sports brand. NBA player with Miami Heat.
• Merel Van DongenminorOthersNotable ambassador bringing visibility to ASM Sports brand. Professional footballer.
• Naya TapperminorOthersNotable ambassador bringing visibility to ASM Sports brand. Rugby sevens player.
• Els for AutismminorOthersCharitable foundation founded by Ernie Els focused on autism support. Linked to co-founder's charitable activities.
• Real MadridminorOthersElite football club partnership providing brand credibility and visibility for ASM Sports.
• Boca JuniorsminorOthersElite football club partnership providing brand credibility and visibility for ASM Sports.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hudl: Hudl is the dominant high school and college athletic video and performance analysis platform. While its core is video review, it increasingly bundles recruiting features, putting it in direct competition with ASM Sports' highlight video and profile tools.
• Stack Sports: Stack Sports is a broader sports technology platform (parent of CaptainU, affinity products) serving leagues, clubs, and athletes with recruiting and team management tools — adjacent to ASM Sports' athlete recruitment focus.
• IMG Academy: IMG Academy is a leading global sports training and education institution with deep college placement services for elite athletes. It serves an overlapping premium customer segment and competes for high-spend families seeking college recruitment outcomes.

Direct peers

• SportsRecruits: SportsRecruits is a subscription-based college athletic recruiting platform that lets athletes build profiles, upload video, and message college coaches — directly mirroring ASM Sports' core product offering and target customer.
• BeRecruit: BeRecruit is a college athletic recruiting service that combines self-service tools with personalized recruiting support, overlapping with ASM Sports' Pro, Premium, and VIP tier offerings.
• FieldLevel: FieldLevel is a two-sided athletic recruiting network connecting high school athletes with college coaches, offering profile and messaging features very similar to ASM Sports' Coach Portal and athlete app.
• NCSA (Next College Student Athlete): NCSA, owned by Playfly Sports, is the largest dedicated college athletic recruiting platform in the U.S. It directly competes with ASM Sports across athlete profile building, coach search, and subscription tiers, serving the same NCAA/NAIA/NJCAA customer base.
• CaptainU (Stack Sports): CaptainU, part of Stack Sports, provides athlete profile, recruiting tools, and college matching for high school athletes — a directly comparable subscription model and use case to ASM Sports.

Regional players

• Liaison International: Liaison International specializes in international student recruitment and admissions support, overlapping with ASM Sports' International Student Support add-on and visa/I-20 services for athletes from 85+ countries.

Others

• Cappex: Cappex is a college admissions search and scholarship-matching platform. While not sports-specific, it overlaps with ASM Sports' academic scholarship resources and parent-segment value proposition around college placement economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@athletesportsmanagement
• Facebookfacebook.com/asmsports.co
• LinkedInlinkedin.com/company/asmsports
• Instagraminstagram.com/asmsports.co
• TikToktiktok.com/@asmsports.co

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASM Sports