What LEE Building Products does

LEE Building Products (LEEBP) is a private, employee-owned manufacturer and distributor of masonry and hardscape building products, operating as a subsidiary of diversified conglomerate Houchens Industries since its founding in 1963. The company produces a broad portfolio of proprietary branded systems across three categories: engineered concrete masonry units (Spec-Brik with proprietary Water Control Technology, Spec-Thermal HI-R/HI-R-H insulated wall systems, Spec-Finish coated masonry with Tnemec coatings, Spec-Surface, ABRI sculptured veneers, MaxBric & MaxBloc, Trenwyth ground/glaze-faced CMU, Soundblox acoustic CMU); wetcast concrete hardscapes (Rosetta natural-stone replicas, Belle Meade pavers, Southern Traditions pavers and walls, MagnumStone big-block retaining walls); and natural/manufactured stone (Earthworks via six Midwest quarries, Knobstone, Mountain Stone, VeneerStone). LEEBP holds exclusive U.S. distribution rights on Rosetta Hardscapes and exclusive regional distribution on Lumien Lighting (KY and Middle TN) and Rochester Concrete Products paver lines, while also distributing 40+ third-party brands including Techo-Bloc, Atlas Concorde, Pine Hall, Reading Rock, Cherokee Brick, Belden, Endicott, General Shale, Keystone, Anchor, and CornerStone Wall Solutions.

The company monetizes via hardware sales (building product manufacturing, wholesale distribution, third-party brand resale) plus custom/project-based masonry specification services, with quote-based pricing across all categories (no public disclosure). Revenue streams span manufactured brands, third-party brand resale, hardscape accessories (Alliance Gator polymeric sands/sealers, Prosoco, EaCo Chem cleaners), exclusive landscape lighting (Lumien), and own-brand artificial turf. The go-to-market combines 20+ retail showrooms across Indiana, Kentucky, and Tennessee for SMB contractors, homeowners, and DIY consumers; a dedicated Commercial Team for enterprise and large-scale commercial projects; inside-sales inquiry routing; plus event-driven demand generation (home shows, CMHA trade association engagement) and content marketing across Facebook, Instagram, Pinterest, LinkedIn, YouTube, and SEO-optimized product pages. Customer segments include residential contractors, commercial contractors (education, healthcare, hospitality, retail, financial services), landscaping contractors, architects/specifiers, and DIY end-consumers, with named showcase projects spanning University of Louisville, Drury Inn, Embassy Suites, Old National Bank, BJ's Wholesale Club Nashville, Merck West Point, and Production Row Nashville. Manufacturing is anchored at the New Albany, IN plant (Fortus 12D retaining wall units) and Earthworks' six Midwest quarries.

Name

LEE Building Products

Legal name

Lee Building Products

Website

https://leebp.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

251–500 employees

Short description

LEE Building Products is a private, employee-owned subsidiary of Houchens Industries that manufactures and distributes masonry, hardscape, stone, lighting, and turf products through 20+ retail showrooms across Indiana, Kentucky, and Tennessee, serving residential contractors, commercial contractors, landscapers, architects, and DIY consumers.

Ownership category

akta.pro rank

Product category

Masonry and Hardscape Building Materials

NAICS

Other Building Material Dealers (44418), Concrete Block and Brick Manufacturing (327331), Building Material and Supplies Dealers (4441)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Concrete Products, Except Block & Brick (3272), Cut Stone & Stone Products (3281)

akta.pro primary industry

Concrete, Cement & Aggregates Retail (Bagged Mix, Sand, Gravel) (CRAIAEAG)

akta.pro secondary industry

Stonework & Masonry (Stone Veneer, Brick, Block) (HSAIACAI)

Keywords

• Concrete masonry products
• Hardscape building materials
• Clay brick supply
• Retaining wall systems
• Outdoor living products

Headquarters

HQ city

Bowling Green

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Building product manufacturing and wholesale distribution: Manufacture and distribution of proprietary branded building products (Spec-Brik, Spec-Thermal, Spec-Finish, Spec-Surface, MaxBric & MaxBloc, ABRI, Rosetta, MagnumStone, StoneLedge, Southern Traditions, Belle Meade, Knobstone, Amerigo, Earthworks, Mountain Stone, Veneerstone, StoneAge fireplaces, Hi-Performance CMU) to contractors, dealers, and projects.
2. Third-party brand distribution and resale: Distribution and resale of complementary third-party building product brands (Techo-Bloc, Atlas Concorde, Pine Hall, Reading Rock, Rochester Concrete Products, County Materials, GeoCeramica/LibertyStone, Keystone, Anchor, CornerStone, MagnumStone, Lumien Lighting, Cherokee Brick, Belden, Endicott, General Shale, Sioux City Brick, Hebron, Pine Hall, Marshall, Brampton, etc.) via showrooms and project fulfillment.
3. Hardscape accessories, cleaners, sealers, and joint stabilization products: Sale of Alliance Gator polymeric sands, sealers, joint sands, binding agents, efflorescence/oil cleaners, plus Prosoco and EaCo Chem cleaning/maintenance products.
4. Landscape lighting distribution (Lumien): Exclusive reseller of Lumien landscape lighting in Kentucky and Middle Tennessee — path, spot, down, step, wall, in-ground, micro fixtures, transformers and accessories.
5. Artificial turf supply and installation support: Sale of LEEBP-branded artificial turf SKUs (LEEBP 77, 78, Putt, Putt Plus, 96, 97, 107, 108), including warranty-backed products with lead-free and PFAS-safe certifications.
6. Custom / project-based masonry specification services: Job-specification custom-color CMU manufacturing (e.g., Spec-Brik custom colors produced to spec), MagnumStone free wall designer program, and custom orders through dedicated commercial team support.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

LEE Building Products manufactures, distributes, and sells a broad portfolio of masonry and hardscape building products — including clay brick, concrete masonry units (CMU), engineered wall systems, pavers, retaining walls, natural and manufactured stone, landscape lighting, outdoor kitchens and fireplaces, and artificial turf — to residential contractors, commercial contractors, landscaping contractors, architects, and homeowners. The company operates 20+ retail showrooms across Indiana, Kentucky, and Tennessee, distributes 40+ third-party building product brands alongside its own branded lines (Rosetta, Spec-Brik, Spec-Thermal, Belle Meade, Southern Traditions, Earthworks, Knobstone, MaxBric & MaxBloc, ABRI, MagnumStone, CornerStone Fortus 12D, StoneLedge), and supports customers through dedicated commercial and residential/hardscape sales teams.

Differentiator

Problem solved

Functional benefit

Brands

• Southern Traditions: Own-brand hardscape product line including 60 MM Cobble and Holland Pavers, Tumbled Wall, retaining walls (4x8x12, 6x16x10, MOD Collection, Natura Collection), edgers (Geo, Mod), and related collections.
• Belle Meade
• MaxBric & MaxBloc
• Rosetta
• Earthworks
• Knobstone
• Spec-Brik
• ABRI
• StoneAge

Products and services

• Clay Brick Natural clay brick in modular and oversize formats distributed across 40+ manufacturer brand lines, marketed for lasting beauty, increased property value, lower energy costs, and lower insurance costs. Customers include residential contractors, commercial contractors, and architects.
• Concrete Masonry Units (CMU) Versatile loadbearing concrete masonry units including architectural CMU and Hi-Performance CMU (ASTM C 90 compliant), sold to commercial and residential contractors and architects for structural wall construction.
• Concrete Product Group Architectural CMU Line (Spec-Brik family, ABRI, MaxBric & MaxBloc, Ground/Glaze Faced) Architectural and engineered concrete masonry product line including brick-aesthetic Spec-Brik, pre-insulated Spec-Thermal HI-R/HI-R-H wall systems, hygienic Spec-Finish/Spec-Surface coated masonry walls, sculptured ABRI veneers, acoustic Soundblox units, and MaxBric & MaxBloc CMU alternatives. Sold to commercial contractors, architects, and institutional buyers for office, education, healthcare, and laboratory projects.
• Rosetta Hardscapes Wetcast Hardscape Line Wetcast concrete hardscape line that replicates natural stone with detailed man-made pavers, retaining walls, steps, edgers, fire pits, and coping. Sold to landscaping contractors, hardscape contractors, and homeowners for patios, pool decks, walkways, retaining walls, and outdoor living installations.
• Retaining Wall Systems (Anchor, CornerStone, Keystone, MagnumStone, Stone Ledge, Reading Rock, Rosetta) Engineered retaining wall systems spanning segmental, big-block, and wetcast natural-stone-replica construction, sold to commercial, DOT, industrial, and residential contractors for landscape, transportation, and structural applications.
• Pavers and Patio Slabs (Belle Meade, Southern Traditions, County Materials, GeoCeramica, Atlas Concorde, Pine Hall, Reading Rock, Rochester, Techo-Bloc, Rosetta) Pavers and patio slabs in concrete, wetcast, porcelain, porcelain-on-concrete hybrid, and clay materials, sold to residential, commercial, and landscaping contractors for patios, walkways, pool decks, and driveways.
• Natural Stone (Earthworks, Knobstone, Mountain Stone, VeneerStone, Tumbled Limestone, Union Station Stone) Natural and manufactured stone products in full bed depth and thin veneer formats for accent walls, skirting, fireplaces, columns, retaining walls, outdoor kitchens, and sitting walls. Earthworks operates six quarries throughout the Midwest. Sold to residential and commercial contractors, masonry subcontractors, and homeowners.
• Outdoor Living Products (StoneAge Fireplaces, Amerigo Pizza Oven, Outdoor Fire Pits, Kitchen Island Kits) Outdoor kitchen, fireplace, fire pit, and pizza oven kits sold to landscape contractors and homeowners for outdoor living spaces and backyard installations.
• Lumien Landscape Lighting Exclusively distributed landscape lighting fixtures and accessories, sold to landscape contractors and homeowners for outdoor lighting installations.
• Artificial Turf (LEEBP 77, 78, Putt, Putt Plus, 96, 97, 107, 108) Synthetic polyethylene artificial turf products backed by lead-free and PFAS-safe certifications, sold to residential and commercial landscaping contractors, athletic facilities, and DIY homeowners for landscaping, playgrounds, athletic fields, pet areas, and golf greens.
• Hardscape Accessories, Cleaners, and Sealers (Alliance Gator, Prosoco, EaCo Chem, PaveTech) Hardscape joint stabilization sands, sealers, cleaners, and installation tools sold alongside paver and retaining wall products to contractors and homeowners for project finishing and maintenance.

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature13 records

Partnerships

41 partnerships are on record, tiered flagship, core and minor.

• Houchens IndustriesflagshipStrategic or Co-development PartnerLEE Building Products is a subsidiary of Houchens Industries and operates as an employee-owned company under the Houchens umbrella. Branding displays 'LEEBP — A Houchens Company — Employee-Owned' on-site.
• Rosetta (Hardscapes)flagshipChannel Partner/ Reseller/ DistributorRosetta® Hardscapes is described as 'exclusively from LEE Building Products.' LEEBP produces each Rosetta product in Limestone & Ridgestone color options across edgers, pavers, slabs, steps, retaining walls, coping, and fire pits.
• Concrete Product Group (CPG)flagshipStrategic or Co-development PartnerCPG manufactures the proprietary Spec-Brik, Spec-Thermal, Spec-Surface, ABRI, and related architectural CMU product lines that LEEBP distributes as their Concrete Product Group line. Linkage to concreteproductsgroup.com for technical resources.
• Lumien LightingflagshipChannel Partner/ Reseller/ DistributorLEE Building Products is the exclusive reseller of Lumien landscape lighting in Kentucky and Middle Tennessee. Offers an extensive collection of path, spot, down, step, wall, in-ground, micro fixtures plus transformers and accessories.
• Rochester Concrete ProductscoreChannel Partner/ Reseller/ DistributorLEE Building Products exclusively carries Rochester Concrete Products paver lines including Tahoe, Minnetonka, Contours, Barn Plank, Barrington, Cobble Stone and Reno series.
• MagnumStone (CornerStone Wall Solutions)coreChannel Partner/ Reseller/ DistributorLEE Building Products distributes the MagnumStone big-block tongue-and-groove retaining wall system for DOT, industrial, commercial and residential applications.
• CornerStone Wall Solutions (Fortus 12D, StoneLedge)coreChannel Partner/ Reseller/ DistributorLEE Building Products distributes CornerStone® Wall Solutions products including the Fortus 12D® retaining wall unit (multi-purpose hollow core, SureGrip handholds) and StoneLedge™ double-sided wall system. Ravens, Sandstone, Woodland Blends produced only at the New Albany, IN plant.
• Anchor Wall SystemscoreChannel Partner/ Reseller/ DistributorLEE Building Products distributes Anchor retaining wall products including Diamond 9D, Diamond 9D Virtual Joint, Diamond 10D, Highland Stone Multi-Piece, Highland Stone 2.0 Freestanding, Highland Stone Column/Corner, and Diamond Pro Stone Cut.
• Keystone Retaining Wall SystemscoreChannel Partner/ Reseller/ DistributorLEE Building Products distributes Keystone retaining wall systems trusted by engineers, architects and contractors worldwide for commercial, municipal, industrial, transportation/DOT and residential applications. Includes Landscape Walls, Structural Walls, and Outdoor Living product lines.
• Techo-BloccoreChannel Partner/ Reseller/ DistributorLEE Building Products stocks a wide selection of Techo-Bloc patio stones and pavers (Blu 60mm Slate Aged, Borealis, Antika, Eva) with special-order capability for the full catalog.
• Atlas ConcordecoreChannel Partner/ Reseller/ DistributorLEE Building Products distributes Atlas Concorde porcelain pavers including the 24"x24" Porcelain LASTA 20mm collection, with high breakage load (>2,200 lbs/slab) and anti-slip (>0.42 WET) properties.
• Pine Hall BrickcoreChannel Partner/ Reseller/ DistributorLEE Building Products distributes Pine Hall Brick clay pavers (Brookstown, Pathway, Harbourtown series) made to 12,000 psi average compressive strength with full colorfastness.
• Reading RockcoreChannel Partner/ Reseller/ DistributorLEE Building Products distributes Reading Rock pavers (Archline Elite, Archislab Elite, Boardwalk Elite, Cobble Elite, Concourse Elite, Halfmark Elite, Legacy Elite, Oxford Elite, Oxford Tumbled, Pendelton Elite) and Medira retaining walls.
• LibertyStone (GeoCeramica manufacturer)coreStrategic or Co-development PartnerGeoCeramica is manufactured by LibertyStone and distributed by LEE Building Products; hybrid porcelain-on-concrete paver with 9mm porcelain top and 31mm Stabikorn concrete base (40mm total).
• County MaterialscoreChannel Partner/ Reseller/ DistributorLEE Building Products distributes County Materials high-performance landscape products including Destination, Discover, Grand Discover, Elements, Vantage, Vantage 4x8, Grand Vantage, Grand Tranquility, Grand Reverence, and Legacy paver collections.
• Mountain StoneflagshipOEM/ Whitelabel/ Licensing PartnerMountain Stone manufactured stone brand (mtstone.com) is offered through LEE Building Products — quality products that capture natural stone texture, color and authenticity.
• VeneerStoneflagshipOEM/ Whitelabel/ Licensing PartnerVeneerStone manufactured stone brand (veneerstone.biz) is offered through LEE Building Products.
• StoneAge ManufacturingcoreOEM/ Whitelabel/ Licensing PartnerLEE Building Products distributes StoneAge Manufacturing wood-burning fireplace kits (SA36, SA48, Contractor, Patio, New Age series) plus wood storage boxes.
• Earthworks Natural StoneflagshipOEM/ Whitelabel/ Licensing PartnerEarthworks is LEE Building Products' natural stone brand; operates six quarries throughout the Midwest (Aux Vases, Cottonwood, Country Villa, EW Gold, Harvest Mix varieties).
• Alliance Gator (Polymeric Sand, Sealers, Cleaners)coreChannel Partner/ Reseller/ DistributorLEE Building Products distributes Alliance Gator full line of hardscape accessories including Gator MAXX G2 Intelligent Polymeric Sand, Gator Nitro Joint Sand, Gator Tile Sand, Gator Hybrid Sealers (Zero/Low Gloss), Gator XP Oil & Grease Remover, Gator Efflorescence Cleaner, and Gator Rock Liquid Binding Agent.
• ProsocominorChannel Partner/ Reseller/ DistributorLEE Building Products partners with Prosoco as one of two top cleaning and product maintenance companies for concrete products.
• EaCo ChemminorChannel Partner/ Reseller/ DistributorLEE Building Products partners with EaCo Chem as one of two top cleaning and product maintenance companies for concrete products.
• PaveTech (Probst Inc)minorChannel Partner/ Reseller/ DistributorLEE Building Products distributes PaveTech/Probst Inc hardscape installation tools and accessories.
• Trenwyth IndustriescoreChannel Partner/ Reseller/ DistributorLee Brick & Block (LEEBP-affiliated brand) features Trenwyth ground face / glazed block products including Acousta-Wall, Astra-Glaze (FDA approved), Prairie Stone, and Trendstone.
• Tnemec CompanycoreStrategic or Co-development PartnerSPEC-FINISH® combines special Spec-Surface block from CPG with high-performance coatings from Tnemec for hygienic masonry wall systems.
• Soundblox / Soundcell / AcoustademinorChannel Partner/ Reseller/ DistributorLEE Building Products distributes Soundblox Architectural Concrete Masonry Units (ACMUs) — structural/absorptive/barrier sound masonry walls.
• Cherokee Brick & TilecoreChannel Partner/ Reseller/ DistributorLEE Building Products distributes Cherokee Brick & Tile lines including Antebellum Modular, Jackson Square Blend, Mississippi Handcrafted Collection (Castlebury), Georgia Classic (Hampton, Graystone, Shellmans Bluff, Brookhaven, Kennesaw), Georgia Handcrafted (Old St. Louis, Chicago, Charlestown).
• Belden BrickcoreChannel Partner/ Reseller/ DistributorLEE Building Products distributes Belden Brick lines including Diamond Velour, 470-479 Utility in Dark Range Smooth used on RiverCityBank, and modular lines used on Richpond Elementary.
• Endicott Clay ProductsminorChannel Partner/ Reseller/ DistributorLEE Building Products distributes Endicott Clay products including Dark Ironspot Velour, Medium 47 Ironspot Velour, and thin brick Norman Size in Manganese Ironspot.
• Sioux City BrickminorChannel Partner/ Reseller/ DistributorLEE Building Products distributes Sioux City Brick products including Cinnamon Iron Spot Velour and Parkridge Velour modular sizes.
• Lee Brick & TilecoreOEM/ Whitelabel/ Licensing PartnerLee Brick & Tile is LEE Building Products' own clay brick manufacturing brand. Listed among distributed brick lines on the Clay Brick page.
• General Shale BrickminorChannel Partner/ Reseller/ DistributorLEE Building Products distributes General Shale Brick lines as part of its 40+ brick line offering.
• Glen-Gery BrickminorChannel Partner/ Reseller/ DistributorLEE Building Products distributes Glen-Gery Brick lines as part of its 40+ brick line offering.
• Henry BrickminorChannel Partner/ Reseller/ DistributorLEE Building Products distributes Henry Brick lines as part of its 40+ brick line offering.
• Hebron BrickminorChannel Partner/ Reseller/ DistributorLEE Building Products distributes Hebron Brick lines including Bell Tower Modular as showcased on Slim Chickens BGKY project.
• Columbus BrickminorChannel Partner/ Reseller/ DistributorLEE Building Products distributes Columbus Brick including Field Brick in Louisville Blend (used on University of Louisville walls) and Queen Size Brentwood.
• Brampton BrickminorChannel Partner/ Reseller/ DistributorLEE Building Products distributes Brampton Brick (Smoke Blend) shown in residential showcase projects.
• Marshall BrickminorChannel Partner/ Reseller/ DistributorLEE Building Products distributes Marshall Brick (Queen Size, Milano) shown in residential showcase projects.
• Palmetto BrickminorChannel Partner/ Reseller/ DistributorLEE Building Products distributes Palmetto Brick Whitestone Velour used on Richpond Elementary project.
• Concrete Masonry & Hardscapes Association (CMHA)coreGTM or Marketing PartnerLEE Building Products is a proud member of CMHA with sponsored resource ID at CMHA Solutions Center (IDSponsor=36) — provides concrete masonry tech resources and industry linkages.
• Lehigh CementminorChannel Partner/ Reseller/ DistributorLehigh Cement Type N Old Colonial mortar referenced as part of project specifications (Amerigo Pizza Oven, Drury Inn South, Union Station Stone installations).

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Reading Rock: Concrete masonry and hardscape manufacturer serving the Midwest and Mid-Atlantic with architectural block, pavers, and retaining walls. Comparable product line and channel approach, though LEEBP also distributes Reading Rock.
• Midwest Block & Brick: Regional masonry and hardscape distributor serving the Midwest with showrooms across multiple states. Closest direct comparable to LEEBP given similar product breadth (CMU, brick, pavers, retaining walls) and multi-state showroom distribution model.
• Mutual Materials: Northwest U.S. masonry and hardscape manufacturer-distributor offering brick, CMU, pavers, and retaining walls through showrooms. Comparable product mix and showroom-led GTM, although geography is distinct.
• Best Block Company: Regional concrete masonry and building products manufacturer/distributor with showrooms and yards across multiple U.S. states. Directly competes in CMU, brick, and hardscape categories with comparable GTM and customer mix.
• County Materials: Concrete masonry, hardscape, and prestressed products manufacturer with multi-state distribution in the Midwest. Direct competitor in pavers and CMU; LEEBP also distributes some County Materials lines, illustrating the peer overlap.
• Echelon Masonry: Architectural masonry and concrete masonry producer serving commercial and residential projects across the Midwest and Southeast. Direct peer in engineered/architectural CMU and veneer categories overlapping with Spec-Brik and Spec-Thermal.

Regional players

• Belden Brick Company: Northeast/Midwest clay brick manufacturer whose lines LEEBP distributes (e.g., Belden Modular, Diamond Velour). Operates as both a supplier relationship and a regional competitor in clay brick specification.

Broad incumbents

• Anchor Wall Systems (CRH): National retaining wall systems brand owned by CRH/Oldcastle, whose lines LEEBP distributes. Functions as both a key supplier and a competitor in segmental retaining wall categories.
• Oldcastle APG (CRH): National building products platform of CRH plc covering masonry, hardscapes, and outdoor living. Competes with LEEBP across most product categories and is the dominant broad-line competitor.
• Quikrete Holdings: Largest North American packaged concrete and masonry products manufacturer with national distribution. Competes broadly with LEEBP in CMU, concrete repair, and hardscape categories but operates at significantly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/leebuildingproducts
• LinkedInlinkedin.com/company/lee-building-products
• Instagraminstagram.com/leebuildingproducts
• Pinterestpinterest.com/lee_building/_created
• Xx.com/Lee_Building

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LEE Building Products