AutoOps

What AutoOps does

AutoOps is a cloud-based online scheduling platform purpose-built for independent auto repair shops in the United States, operated as a brand under Mechanic Advisor, LLC (legal entity AutoOps Technology Inc.; headquartered in Waltham, Massachusetts, with company records in Wilmington). The product enables 24/7 customer self-service booking with real-time two-way synchronization to 14 shop management systems (including Shop-ware, Tekmetric, Mitchell 1, Shopmonkey, RO-Writer, NAPA TRACS, and Protractor), 50+ configurable scheduling parameters, automatic upsell of previously declined services, and Google Reserve distribution. The platform is sold primarily to SMB auto repair shops, with a quote-based core subscription, a $99 trial for the first 30 days, a $100/month Professional Websites add-on, and an $80/month-per-location AutoOps Pro bundle that packages Website Chat (with Steer AI reply suggestions), AutoOps Voice (phone keypad-to-SMS scheduling), and the Intelligent Calendar.

The company follows a hybrid go-to-market motion combining self-serve website sign-up and trial entry with sales-led demos, channel partnerships through shop management system vendors and marketing agencies (Pit Crew Marketing, LIFT Auto Repair Marketing), Google Business Profile marketplace distribution, and industry association endorsements (AutoCare Association, ATI). Reported customer outcomes include a 26% lift in appointments via Reserve With Google, 2+ hours saved per week for service advisors, and 60% faster response times with Steer AI chat. In August 2024, AutoOps merged with Steer CRM under the Mechanic Advisor, LLC umbrella to combine scheduling with CRM, SMS texting, and AI-assisted customer communication, and the company continues to expand its LiveWait IoT bay-monitoring capability (via FasterLines) into quick-lube and walk-in service shops. Revenue, headcount trends, and funding are not publicly disclosed; the company is private with 11-50 employees.

Name

AutoOps

Legal name

AutoOps Technology Inc.

Website

https://autoops.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

AutoOps is a cloud-based online scheduling platform for independent auto repair shops, offering real-time two-way sync with 14 shop management systems, customizable booking flows, Google Reserve distribution, and add-on modules for AI chat, phone-to-SMS scheduling, and live wait-time monitoring under parent Mechanic Advisor, LLC.

Ownership category

akta.pro rank

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Core Scheduling Subscription: Monthly subscription for online scheduling platform for auto shops. Includes access to core features, integrations, and support.
2. Website Builder Add-on: $100/month website builder for auto shops, built-in scheduling included. Only available with AutoOps subscription.
3. AutoOps Pro Add-on: $80/month per location add-on including Website Chat, AutoOps Voice, and Intelligent Calendar features.
4. Trial Offer: $99 trial offer for first 30 days (presented as half off), no contracts or setup fees, allowing shops to test the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

AutoOps is a cloud-based online scheduling platform purpose-built for auto repair shops. The platform delivers 50+ customizable scheduling settings, real-time two-way synchronization with more than a dozen shop management systems (Shop-ware, Tekmetric, Mitchell 1, Shopmonkey, RO-Writer, and others), and integrations with Google Reserve, AutoOps Voice phone-keypad scheduling, Steer CRM SMS reminders, and FasterLines IoT bay sensors so shops can accept 24/7 appointments. Optional paid add-on modules include the AutoOps Pro bundle (Website Chat with Steer AI, AutoOps Voice, and Intelligent Calendar at $80/month per location), LiveWait real-time bay monitoring, Professional Websites at $100/month, Text Appointment Reminders, and Detailed Reporting with marketing source attribution.

Product overview

AutoOps is an online scheduling platform for auto repair shops, available as a core scheduling tool with optional add-on modules and bundled packages. The core AutoOps Online Scheduling platform (at $99/month trial / standard pricing) provides 50+ customizable settings, 2-way sync with 14 shop management systems, upsell of declined services, and Google Reserve integration. Add-on modules include LiveWait (real-time walk-in wait monitoring via FasterLines IoT), Text Appointment Reminders (SMS via Steer/Lift/Swift), and Detailed Reporting. The AutoOps Pro bundle ($80/month/location) packages Website Chat (with Steer AI response generation), AutoOps Voice (phone keypad scheduling), and the Intelligent Calendar. Professional Websites are available separately at $100/month with built-in AI content generation.

Differentiator

Problem solved

Functional benefit

Products and services

• AutoOps Online Scheduling Cloud-based online scheduling platform for auto repair shops that offers 50+ customizable settings, real-time calendar availability to prevent double bookings, two-way sync with shop management systems, automatic upsell of previously declined services, and 24/7 customer booking. Targeted at independent and multi-location auto repair shop owners using a recognized shop management system.
• Professional Websites Subscription website builder for auto repair shops at $100/month with built-in AI content generation, mobile-friendly templates, SEO optimization, and integrated AutoOps scheduling. Designed for auto shops that need a managed web presence tied directly to their scheduling platform.
• AutoOps Pro Bundle Bundle add-on at $80/month per location that combines AutoOps Voice, Website Chat (with Steer AI), and the Intelligent Calendar into one subscription for AutoOps customers who want phone, chat, and advanced calendar management in a single package.
• AutoOps Voice Phone system integration that lets callers press a number on their phone keypad to receive an SMS link to schedule online through AutoOps, converting after-hours voicemail and overflow calls into appointments. Available via the AutoOps Pro bundle for AutoOps subscribers.
• Website Chat Live chat widget for shop websites that lets visitors ask questions and book service directly, with Steer AI supplying response suggestions and a unified inbox routing conversations across multiple locations. Available as part of the AutoOps Pro bundle.
• Intelligent Calendar Calendar dashboard for AutoOps showing all appointments with color-coded views, drag-and-drop rescheduling, and dedicated technician columns for assignment. Available via the AutoOps Pro bundle.
• LiveWait Real-time walk-in wait time display for quick lube and express service shops, powered by FasterLines IoT sensors that track vehicle flow through service bays and surface current bay availability and estimated wait times inside AutoOps.
• Reserve With Google Google Business Profile integration that adds a Book Online button to Google Search, Google Maps, and Google Assistant, with appointments synced into the AutoOps scheduling platform. Available to all AutoOps customers.
• Text Appointment Reminders Automated SMS text reminder service for upcoming appointments with customizable send timing (1-7 days out), customizable message copy, and dedicated templates for waiter and drop-off appointments, sent through Steer, Lift Marketing, or Swift.
• Detailed Reporting and Scheduling Insights Analytics dashboard that tracks online scheduling performance, marketing source attribution, intelligent link tracking across Google, Facebook, mailers, and text blasts, daily/weekly/monthly scheduling trends, and incomplete lead contact information, giving shops visibility into which marketing channels drive appointments.

Quantifiable outcome

• 26% increase in appointments for shops using Reserve With Google
• +5 more outcomes

Named customers21 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability6 records

Feature9 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Google (Reserve With Google)coreTechnology or Integration · 6 September 2023AutoOps collaborated with Google to enable 'Book Online' button on Google Business Profiles, allowing customers to schedule appointments directly from Google Search and Maps. This integration is available to all AutoOps customers and is marketed as a free differentiator helping shops stand apart from competitors.
• FasterLinescoreTechnology or IntegrationFasterLines provides IoT sensors that track vehicle flow through service bays. LiveWait blends FasterLines real-time bay monitoring with AutoOps online booking to display current wait times anywhere customers look for service. FasterLines IoT sensors are required for LiveWait functionality.
• Steer (CRM)coreTechnology or IntegrationAutoOps merged with Steer CRM (Mechanic Advisor, LLC) to create integrated customer experience platform. Steer provides CRM functionality, SMS texting, and AI-powered chat features that integrate with AutoOps scheduling. Steer is also the parent company brand.
• ShopwarecoreTechnology or IntegrationShop-ware (Shopware) shop management system integration with 2-way sync for appointments, customer records, and vehicle data.
• TekmetriccoreTechnology or IntegrationTekmetric shop management system integration with 2-way sync for appointments, customer records, and vehicle data.
• Mitchell 1coreTechnology or IntegrationMitchell 1 shop management system integration with 2-way sync for appointments, customer records, and vehicle data.
• ShopmonkeycoreTechnology or IntegrationShopmonkey shop management system integration with 2-way sync for appointments, customer records, and vehicle data.
• RO-WritercoreTechnology or IntegrationRO-Writer shop management system integration with 2-way sync for appointments, customer records, and vehicle data.
• ProtractorcoreTechnology or IntegrationProtractor shop management system integration with 2-way sync for appointments, customer records, and vehicle data.
• NAPA TRACScoreTechnology or IntegrationNAPA TRACS shop management system integration with 2-way sync for appointments, customer records, and vehicle data.
• Pit Crew MarketingcoreGTM or Marketing PartnerPit Crew Marketing partnership enhances customer loyalty programs through integrated scheduling. AutoOps and Pit Crew Marketing announced partnership in April 2024 to deliver combined loyalty and scheduling solution to auto repair shops.
• LIFT Auto Repair MarketingminorGTM or Marketing PartnerLIFT Auto Repair Marketing is a marketing vendor partner that recommends AutoOps scheduling to their auto shop customers as part of integrated marketing solutions.
• KimobyminorGTM or Marketing PartnerKimoby is a marketing vendor partner providing customer communication solutions that integrate with AutoOps scheduling.
• AutoCare AssociationminorGTM or Marketing PartnerAutoCare Association is an industry partner providing resources and networking for auto repair shops, with AutoOps as recommended scheduling solution.
• ATI (Auto Training)minorGTM or Marketing PartnerATI (AutoTraining.net) is an industry training partner recommending AutoOps scheduling to member shops.
• RepairPalminorGTM or Marketing PartnerRepairPal is a marketing vendor partner providing repair shop certification and marketing services integrated with AutoOps scheduling.
• TireConnectminorGTM or Marketing PartnerTireConnect is a marketing vendor partner (from Steer/TireConnect platform) providing tire-focused marketing solutions integrated with AutoOps.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tekmetric: Auto repair shop management system with integrated scheduling, customer management, and payments. Direct competitor because it bundles scheduling into its core product and integrates with the same SMS ecosystem AutoOps serves.
• Shopmonkey: Shop management system for auto repair shops with built-in appointment scheduling, customer communication, and online booking. Competes directly with AutoOps by offering scheduling natively inside the SMS workflow that AutoOps integrates into.
• Shop-Ware: Auto repair shop management system with native online scheduling, two-way appointment sync, and customer communication. Direct competitor and integration partner of AutoOps targeting the same independent shop segment.
• Mitchell 1: Established auto repair shop management system with built-in appointment scheduling and customer records. Comparable as AutoOps already integrates with Mitchell 1, and Mitchell 1's own scheduling offering competes head-to-head.
• RO-Writer: Long-standing shop management system for auto repair shops that includes appointment scheduling and customer management. Comparable because AutoOps builds 2-way integrations with RO-Writer while RO-Writer offers in-product scheduling.

Emerging players

• RepairPal: Auto repair marketplace and shop certification network that directs customers to certified shops and integrates scheduling and CRM tooling. Comparable because it is an existing AutoOps GTM marketing partner and operates in the same auto-shop acquisition funnel.

Others

• Calendly: Consumer and SMB scheduling tool with calendar sync and routing, used by some independent shops as a low-end substitute for vertical scheduling. Comparable as the horizontal scheduling baseline AutoOps must justify its vertical depth against.

Broad incumbents

• ServiceTitan: Large-scale field service management platform spanning HVAC, plumbing, electrical, and auto repair with built-in scheduling, dispatch, and customer communication. Comparable as the dominant broader incumbent moving into the auto vertical that AutoOps targets.
• Housecall Pro: All-in-one platform for home service businesses with online scheduling, customer communication, and job management. Comparable as a broader SaaS incumbent demonstrating the bundled-scheduling playbook that AutoOps + Steer is replicating for the auto vertical.
• Square Appointments: General-purpose online scheduling and payments product for SMBs built into the Square commerce platform. Comparable as a horizontal incumbent whose free or low-cost booking offering competes with AutoOps at the entry tier for cost-sensitive shops.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AutoOps-Online-Scheduling-100088497264669
• LinkedInlinkedin.com/company/auto-ops-official

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AutoOps