What Kimoby does

Kimoby is a Canadian vertical SaaS company (8522561 Canada Corp., d/b/a Kimoby) headquartered in Quebec City that builds a Service Lane Operating System for automotive dealership service departments. The platform runs on top of major Dealer Management Systems (DMS) such as CDK Global, Reynolds & Reynolds, DealerTrack, Tekion, Keyloop Serti, DealerVu, and Quorum, providing two-way SMS/RCS messaging, AI-powered video inspections (Video-to-Customer/V2C), tablet-based digital multi-point inspections, interactive digital estimates with one-tap approval, automated recall campaigns with VIN matching, AI-driven inbound voice handling, mobile and in-person payment processing (Kimoby Pay powered by Stripe with Affirm BNPL), loaner and fleet management (Kimoby Go), and marketing automation. Reported operational metrics include 1,000+ dealership customers across North America, 1M+ monthly customer interactions, $19.6M approved through digital estimates in 12 months, and an average customer pay gap of $159.67 per repair order between digital-conversation and non-digital ROs across 16.5 million repair orders.

The company monetizes through modular monthly subscriptions priced by selected modules and dealership size, usage-based overage charges, Stripe-backed transaction fees on Kimoby Pay volume, and optional on-site training services. Go-to-market is sales-led with a demo-driven conversion motion (a no-form 3-minute Service Manager tour or tailored 30-minute walkthrough), content marketing anchored on quantified case studies (e.g., $329,616 in additional customer pay at Jaguar/Land Rover/Volvo Waterloo over three months; 956.9 CSI score with a 130-point lift at Colbourne Chrysler), and distribution leverage via OEM endorsements (GM, Toyota, BMW, Volkswagen, Mercedes-Benz, Lexus) and certified DMS, inspection, and POS integration partnerships (UVeye, Hunter Engineering, Lightspeed). Kimoby is privately held with no disclosed institutional funding, management team of co-founder and product manager Ismael Meskin, founder and VP of Sales Alex Wojcik, and COO Martin Rhéaume, and operates with a headcount in the 11-50 range.

Name

Kimoby

Legal name

8522561 Canada Corp.

Website

https://kimoby.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Kimoby is a Canadian vertical SaaS provider of a Service Lane Operating System for automotive dealership service departments, offering two-way SMS, video inspections, digital estimates, AI-powered voice handling, payment processing, and loaner fleet management integrated with major DMS platforms across 1,000+ North American dealerships.

Ownership category

akta.pro rank

Product category

Automotive Dealership Service Lane Software

NAICS

Computer Systems Design and Related Services (5415)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK)

Keywords

• Automotive dealership software
• Service lane operating system
• Two-way SMS messaging
• Digital vehicle inspection
• Dealership payment processing

Headquarters

HQ city

Quebec

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Software (Service Lane OS): Monthly subscription for access to the Service Lane OS platform and its modules (Service Lane OS, Voice, Pay, Go, Grow). Pricing based on selected modules and dealership size. Auto-renews with up to 7% price increase at renewal. Non-refundable fees during subscription period.
2. Kimoby Pay Transaction Processing: Payment processing fees through Stripe integration for mobile and in-person payments. Clients are responsible for all actions taken by their Kimoby Pay account including refunds and banking information changes. Stripe Connected Account Agreement governs transaction processing.
3. Usage-Based Overage Charges: Base subscription includes allocated usage (segments, automated messages, targeted campaigns). Supplemental fees apply if usage surpasses the Pricing Plan limits. Kimoby may limit access at its discretion for excessive usage.
4. Professional Services (On-Site Training): On-site training available at dealerships as part of onboarding. While support is provided without supplemental fees, training services represent a professional services component of the revenue model.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Kimoby sells the Service Lane OS, a cloud-based operating system that runs on top of automotive Dealer Management Systems to unify inspections, estimates, payments, loaners, missed calls, and follow-up communication across the dealership service lane. It packages Digital Inspection, Video-to-Customer (V2C), Digital Estimates, two-way SMS/RCS, CSI Surveys, AI Voice, Kimoby Pay (Stripe + Affirm BNPL), and Kimoby Go (loaner/fleet management) into a modular subscription platform sold primarily to North American automotive dealership groups.

Product overview

Kimoby is a unified platform for automotive dealerships centered around the Service Lane OS, an all-in-one service lane operating system. The platform operates on a modular architecture called the Dealership Engagement System (DES)™ that connects multiple products: Service Lane OS (core platform for inspections, estimates, payments, loaners, and follow-up), Digital Inspection (tablet-based multi-point inspections with photo capture), Video-to-Customer/V2C (video recording of vehicle issues sent to customers), Digital Estimates (interactive repair estimates with one-tap approval), CSI Surveys (automated satisfaction surveys and review management), SMS Texting Solution (two-way messaging with centralized inbox), Marketing Automations and Campaigns (automated reminders, recalls, and targeted outreach), Kimoby Go (loaner fleet management with booking and tracking), Kimoby Pay (mobile and in-person payments with Affirm financing), and Voice (AI-powered inbound call handling). The platform integrates with major DMS providers (CDK, Reynolds & Reynolds, PBS, Tekion, Keyloop Serti, Dealer Vu, Quorum, Dealertrack, Auto/Mate, Autosoft) and equipment providers (UVeye, Hunter Engineering), and is trusted by OEMs including GM, Toyota, BMW, Volkswagen, Mercedes-Benz, and Lexus.

Differentiator

Problem solved

Functional benefit

Products and services

• Service Lane OS Central cloud-based operating system for automotive dealership service departments that runs on top of Dealer Management Systems (CDK, Reynolds & Reynolds, PBS, Tekion, Keyloop Serti, DealerVu, Quorum) and unifies inspections, estimates, payments, loaners, missed calls, and follow-up communication from first call to final payment.
• Digital Inspection Tablet-based multi-point vehicle inspection module where technicians log green/yellow/red condition status with photos in seconds. Customers see what the technician sees to make informed approval or decline decisions on individual repairs.
• Video-to-Customer (V2C) Video communication module that lets technicians record short (about 45-second) videos of vehicle issues and send them directly to customers via text message. Includes AI-generated video summaries and automatic background noise removal to accelerate approval of additional work.
• Digital Estimates Interactive digital repair estimates delivered to customers via text message, with photos, videos, and one-tap line-by-line approve or decline. AI generates estimate line items from technician video recommendations.
• CSI Surveys Automated post-visit customer satisfaction surveys that collect feedback, send online review requests to Google and Facebook, and trigger instant alerts and team assignment for negative reviews.
• SMS Texting Solution Two-way SMS and RCS messaging platform for dealerships with a centralized inbox that consolidates texts, photos, approvals, and call summaries onto each repair order, including automated reminders, AI-enhanced replies, and keyword-triggered responses.
• Hands-Free V2C with Meta Glasses Hands-free variant of Video-to-Customer that uses Meta smart glasses so technicians can record vehicle issue videos while keeping both hands on the work.
• Kimoby Go (Loaner Fleet Management) Automated loaner and courtesy fleet management module offering digital contracts, card-on-file processing, damage logging, booking management, OBD2/OEM vehicle tracking, and automatic collection of fuel, toll, and fee charges.
• Kimoby Pay Payment processing module for automotive dealerships that enables mobile SMS invoice payment, in-person terminal payment, Affirm Buy Now Pay Later financing, next-day deposits, and DMS writeback, powered by Stripe.
• Kimoby Voice AI-powered inbound call handling module providing 24/7 coverage, voicemail summarization into five bullet points, and the ability for callers to switch from a voice call to a text thread.
• Campaigns Targeted SMS marketing campaigns for fixed operations, including OEM list and VIN-matched recall notifications, accessory and seasonal offers, and lost-customer re-engagement campaigns.
• Dealership Engagement System (DES)™ Overarching customer engagement platform framework that bundles Kimoby's Service Lane OS, Voice, Pay, Go, Grow, and marketing products into one consolidated subscription optimized for every customer interaction across the dealership.

Quantifiable outcome

• $159.67/RO average customer pay gap between digital conversation and non-digital repair orders (across 16.5 million ROs)
• +11 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability11 records

Feature13 records

Partnerships

13 partnerships are on record, tiered core.

• CDK GlobalcoreTechnology or IntegrationDMS integration with CDK Global enabling bi-directional data sync. Service lane data, customer profiles, and repair order information sync between CDK and Kimoby. CDK Writeback functionality allows approvals and payments to write back to the DMS. Core integration for the majority of Kimoby's US dealership customers.
• Reynolds & ReynoldscoreTechnology or IntegrationDMS integration with Reynolds & Reynolds (R&R) platform. Bi-directional sync of customer data, appointments, and repair orders. Service advisors operate from Kimoby while data flows to/from Reynolds DMS.
• DealerTrackcoreTechnology or IntegrationDMS integration with DealerTrack platform. Enables data synchronization between DealerTrack and Kimoby for seamless service lane operations.
• TekioncoreTechnology or IntegrationDMS integration with Tekion Auto Cloud platform. Enables real-time data sync and service lane automation for Tekion-using dealerships.
• Keyloop Serti DMScoreTechnology or IntegrationDMS integration with Keyloop Serti. Bi-directional sync of service data, appointments, and customer information between Keyloop Serti and Kimoby.
• DealerVucoreTechnology or IntegrationCertified DealerVu partner. Integration synchronizes customer profile updates, service appointment details, and repair order information. Kimoby completes DealerVu with two-way messaging, AI-enhanced replies, automated campaigns, CSI surveys, AI-generated video estimates, payment processing, and loaner vehicle management.
• QuorumcoreTechnology or IntegrationDMS integration with Quorum. Certified partner. Synchronizes customer and service data enabling Kimoby's messaging and service lane automation for Quorum dealership users.
• PBScoreTechnology or IntegrationDMS integration with PBS platform. Enables service lane data sync and automated workflows for PBS-using dealerships.
• UVeyecoreTechnology or IntegrationIntegration partnership with UVeye AI-powered vehicle inspection systems. Automatically sends UVeye inspection reports to customers via text. Adds inspection media to customer estimates. Enables smart retargeting campaigns for declined repairs. Stores inspection files for loaner vehicle documentation. Joint press release published.
• Hunter EngineeringcoreTechnology or IntegrationCertified Hunter Engineering partner. Integration automatically sends Hunter inspection reports (alignment, tire scans) to customers via text message. Increases alignment and tire sales. Budd's BMW Hamilton reported 60% more alignments since integration.
• ProtractorcoreTechnology or IntegrationCertified Protractor partner. Integration synchronizes customer and service data. One-click financing through Protractor enhances payment flow for dealerships.
• StripecoreTechnology or IntegrationPayment processing infrastructure for Kimoby Pay. Stripe Connected Account Agreement governs transaction processing for both Canadian and US clients. Stripe handles payment collection, settlement, and merchant services. Kimoby Pay enables SMS invoice delivery and BNPL financing via Affirm.
• AffirmcoreTechnology or IntegrationBNPL (Buy Now Pay Later) financing integration within Kimoby Pay. Enables customers to finance repairs through Affirm's installment payment solution. 246% increase in average RO size reported when using BNPL financing option.

Scale indicators20 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Numa: AI-driven missed-call answering and text-back platform for dealerships. Direct overlap with Kimoby's Voice module and SMS workflow, with AI-first architecture and active capital raise.
• Impel: AI-powered customer engagement platform for automotive dealers, including merchandising and service communications. Emerging AI-native competitor overlapping with Kimoby's SMS, marketing automation, and CSI capabilities.

Broad incumbents

• Podium: Customer communication and review management platform widely used by automotive dealerships. Overlaps with Kimoby's SMS Texting and CSI Surveys modules, with broader footprint across local businesses and significant capital ($200M+ raised).
• DealerSocket (Solera): Automotive CRM and dealership management software within Solera's portfolio. Overlaps with Kimoby's customer communication and campaign automation features at a much broader scale across dealership sales and service.
• Tekion: Cloud-native automotive retail platform with native service lane, CRM, and DMS functionality. Competes head-on with Kimoby for the dealership service workflow and has built native customer communication and digital inspection tools that threaten Kimoby's DMS-overlap value proposition.
• Xtime (Cox Automotive): Service scheduling and customer engagement platform owned by Cox Automotive, integrated with Dealertrack DMS. Competes with Kimoby's appointment and customer engagement functionality as part of a much larger automotive ecosystem.

Direct peers

• myKaarma: Multi-point inspection, customer texting, and service lane workflow platform for automotive dealerships. Direct overlap with Kimoby's Digital Inspection, SMS, and Digital Estimates modules; both target fixed operations departments at franchised dealers.
• DealerLogix: Fixed operations workflow platform for dealerships covering multi-point inspections, video MPIs, and service lane communication. Direct competitor in the dealership service communication and inspection category.
• Text2Drive: Text messaging and customer engagement platform purpose-built for dealership service departments. Direct overlap with Kimoby's SMS Texting Solution and service lane communication modules.
• TruVideo: Video-to-customer and messaging platform purpose-built for dealership service lanes. Direct competitor to Kimoby's V2C and Digital Inspection modules, focused specifically on transparent communication for service advisors and technicians.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kimobyDES
• Instagraminstagram.com/_kimoby_
• Xx.com/kimobySMS
• LinkedInlinkedin.com/company/kimoby

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kimoby