The Insiders
- Company typePrivate
- Founded2009
- HeadquartersOosterhout, Netherlands
- Headcount101–250
- GTM typeB2B
- OfferingServices
The Insiders firmographics
Firmographics- Name
- The Insiders
- Legal name
- The Insiders
- Website
- https://theinsidersnet.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
The Insiders industry classification
Industry- Product category
- Word-of-Mouth Marketing Services
- NAICS
- Media Buying Agencies (541830), Direct Mail Advertising (54186)
- SIC
- Services-Advertising (7310), Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Fan Membership, Subscriptions & Patronage Platforms (MPACABAF)
- akta.pro secondary industries
- Subscription Boxes & Curated Product Subscriptions (CRAFAIAF), Private/Closed Membership Generalist Marketplaces (CRAFAAAG)
Keywords
Where The Insiders is headquartered
LocationHeadquarters
- HQ city
- Oosterhout
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
The Insiders business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- B2B Brand Campaigns: The company generates revenue by partnering with brands (Samsung, HP, Frigidaire, Electrolux, L'Oréal, etc.) to run word-of-mouth marketing campaigns. Brands provide products and samples, while The Insiders facilitates distribution to their community of influencers who share honest feedback.
- Influencer Community Platform: Free membership for consumers who receive products to test in exchange for reviews and word-of-mouth promotion. The platform monetizes through brand partnerships rather than consumer subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free membership for consumer influencers |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
The Insiders product offering
Product offeringCore offering
The Insiders is a global word-of-mouth marketing network that connects consumer brands with a community of passionate consumer reviewers (Insiders). Brands ship products to selected Insiders who test them at home and share authentic feedback through reviews, photos, social media posts, and word-of-mouth conversations with friends and family. The company monetizes the activity by charging brands for managed campaigns across 30+ country markets.
Product overview
The Insiders is a word-of-mouth (WOM) marketing platform that operates as a global influencer community connecting brands with consumers through product testing campaigns. The core Campaign Platform enables brands to create and manage campaigns where selected Insiders receive products (Insider Packs) to test and review. Members participate by submitting reports, reviews, and photos through the Report & Review System and Photo & Media Corner, then share their experiences via Social Sharing & WOM Activities to generate organic word-of-mouth marketing. Top contributors are recognized through the Wall of Fame. The community is supported by the Insider Blog for news and engagement. The platform serves brands across multiple countries including the US, UK, Germany, France, Spain, Italy, Australia, Brazil, Japan, Korea, and many others.
Differentiator
Problem solved
Functional benefit
Products and services
- Campaign Platform The primary word-of-mouth marketing platform that enables brands to create and manage product testing campaigns. Brands create campaign pages, Insiders subscribe, and selected members participate by testing products and submitting reviews, reports, photos, and social content. Operates across 30+ country-specific localized sites.
- Insider Pack Product Sampling Physical product and sample distribution service that ships products to selected campaign participants for in-home testing. Packs include extras for participants to share with friends and family to spark offline word-of-mouth conversations about the brand.
Quantifiable outcome
- 84% of consumers trust recommendations from family, colleagues, and friends - making these recommendations the highest ranked source for trustworthiness (Nielsen)
- +3 more outcomes
Companies that use The Insiders
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
The Insiders technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Insiders partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- SamsungcoreMajor partner for consumer electronics campaigns including TVs, monitors, soundbars, memory products, smartwatches, and home appliances. Multiple active campaigns running simultaneously.
- HPcoreTechnology partner for printer campaigns including Smart Tank, OfficeJet, and All-in-One printer campaigns with multiple waves.
- ElectroluxcoreHome appliance partner for refrigerator and cooking appliance campaigns.
- L'Oréal PariscorePersonal care brand partner for hair care and beauty product campaigns including hair dyes and treatments.
- PantenecoreHair care brand partner with multiple active campaigns including Bond Repair, Anti-Lepek, and various treatment products.
- BosecoreAudio technology partner for headphone, earbud, and soundbar campaigns.
- DysoncorePremium appliance partner for hair care and home cleaning product campaigns.
- Royal CanincorePet nutrition brand partner for sensory and supplement product campaigns targeting pet owners.
- TupperwarecoreKitchen products partner with multiple campaign waves across different product lines.
- FrigidairecoreHome appliance partner for refrigerator, freezer, microwave, and cooking appliance campaigns.
- PanasonicminorElectronics partner for cordless phone campaigns.
- PhilipsminorPersonal care and home appliance partner for grooming, lighting, and oral care campaigns.
- LGcoreHome appliance partner for TV, laundry, and home appliance campaigns.
- RowentaminorHome care partner for vacuum cleaners and floor care product campaigns.
- MieleminorPremium appliance partner for vacuum cleaner campaigns.
- BlackmoresminorHealth supplement partner for vision care and beauty campaigns in Asia-Pacific markets.
- KärcherminorCleaning equipment partner for cordless vacuum cleaner campaigns.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
The Insiders competitors and assessment
Company assessmentDirect peers
- #Paid: #Paid is an influencer marketing marketplace connecting brands with creators, offering comparable campaign management capabilities to The Insiders' platform.
- Octoly: Octoly is a product sampling and influencer marketing platform that connects brands with a community of reviewers, directly competing with The Insiders' WOM campaign model.
- Influencer.com (IZEA): Influencer.com (formerly IZEA) operates an influencer marketing marketplace serving enterprise brands, directly comparable in offering managed WOM and creator campaigns to The Insiders.
- CreatorIQ: CreatorIQ is an enterprise influencer marketing platform used by major consumer brands (L'Oréal, Unilever, etc.), competing for the same brand-campaign budgets as The Insiders.
- Aspire (formerly AspireIQ): Aspire is an influencer marketing platform built for brands and agencies, offering campaign management, content creation, and analytics that overlap with The Insiders' offerings.
- Grin: Grin is an influencer marketing platform focused on creator and brand partnerships, providing a comparable enterprise solution for managing authentic content and product seeding campaigns.
- Upfluence: Upfluence offers an influencer search, outreach, and campaign management platform used by consumer brands worldwide, competing directly with The Insiders in WOM/influencer marketing services.
Broad incumbents
- Bazaarvoice: Bazaarvoice is a broader user-generated content and ratings/reviews platform serving many of the same enterprise brands (e.g., L'Oréal, P&G), offering overlapping capabilities to The Insiders' feedback collection.
Emerging players
- Social Native: Social Native is a UGC content platform that connects brands with creators for authentic content production, intersecting with The Insiders' review and content generation services.
- Activate: Activate is an influencer marketing agency and platform that runs managed campaigns for enterprise brands, overlapping with The Insiders' managed-services offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Insiders social profiles
Digital presenceThe Insiders financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Insiders leadership team
Management profileNumber of profiles
Profiles4 records
The Insiders funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Insiders M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Insiders
What does The Insiders do?
The Insiders is a global word-of-mouth marketing network that connects consumer brands with a community of passionate consumer reviewers (Insiders). Brands ship products to selected Insiders who test them at home and share authentic feedback through reviews, photos, social media posts, and word-of-mouth conversations with friends and family. The company monetizes the activity by charging brands for managed campaigns across 30+ country markets.
Is The Insiders a public or private company?
The Insiders is a private company. It is classified as unknown and is currently operating.
When was The Insiders founded?
The Insiders was founded in 2009. It employs 101 to 250 people.
Where is The Insiders based?
The Insiders is headquartered in Oosterhout, Netherlands, in the Europe region.
How does The Insiders make money?
Two revenue lines are on record. B2B Brand Campaigns are the primary driver. The others are influencer Community Platform.
Who are The Insiders's main competitors?
Direct peers on record are #Paid, Octoly, Influencer.com (IZEA), CreatorIQ, Aspire (formerly AspireIQ), Grin and Upfluence. Bazaarvoice is listed as a broad incumbent. Emerging players are Social Native and Activate.
Does The Insiders have an API?
No public API is recorded for The Insiders.
What industry is The Insiders in?
The Insiders's product category is Word-of-Mouth Marketing Services. Its primary akta.pro industry code is MPACABAF, Fan Membership, Subscriptions & Patronage Platforms, with a secondary code of CRAFAIAF, Subscription Boxes & Curated Product Subscriptions. Its NAICS code is 541830 and its SIC code is 7310.