electrIQ marketing

What electrIQ marketing does

DRINKS is a US-based, privately held digital commerce firm that operates as a Shopify Premier Partner exclusively serving the beverage alcohol industry. The company runs a four-product modular suite: DRINKS Amplify provides end-to-end professional services — strategy, design, Shopify and Shopify Plus migrations, conversion-rate optimization, CRM and email marketing (Klaviyo), paid media, and content production; DRINKS Assure layers real-time compliance automation (age verification, state restrictions, tax and shipping rules, volume limits) into Shopify checkout via a deep ShipCompliant integration; DRINKS Anywhere extends distribution across states and marketplaces; and DRINKS PAIR AI is a patented recommendation engine that maps customers to wines using a multi-billion data-point behavioral and product dataset. The firm holds Premier or Master Elite partner status with Shopify, Recharge, Klaviyo, Awtomic, and Okendo, and integrates with Commerce7 for wine commerce.

The business model blends project-based professional services (Shopify and Shopify Plus migrations, redesigns, marketing builds) with recurring retained services (email/CRM, paid media, subscription/wine-club management) and software components embedded in Shopify (Assure, Anywhere, PAIR AI). Engagement begins with a free 360-degree discovery and audit before a customized roadmap and quote; pricing is not publicly disclosed. Customers span wineries, alcohol brands, marketplaces, and adjacent verticals (non-alcoholic spirits, floral gifting, mission-driven grocery), with named logos including Winc, UrbanStems, Bright Cellars, Nomadica, Misfits Market, Ritual Zero Proof, Swirl, Nocking Point, Republican Red Winery, and Rabble Wines. DRINKS reports 200+ alcohol brands migrated, a 95% client retention rate, a 20% average eCommerce revenue lift in year one for clients, $50K+ in average annual compliance savings per client, $2B+ in compliant alcohol transactions processed, and an average 12-week migration timeline. The company is led by CEO Brandon Amoroso and operates with 101–250 employees.

DRINKS occupies a narrow regulatory and vertical category — alcohol eCommerce — where state-by-state compliance, age gating, and shipping restrictions create a meaningful expertise barrier that generalist Shopify agencies rarely cross. The company has signaled a directional shift from pure services into modular productized offerings (Assure, Anywhere, PAIR AI) layered on Shopify, which suggests an intent to grow recurring software revenue alongside agency work; however, the firm has not disclosed funding, revenue, or financial benchmarks, and the depth of the AI capability rests primarily on one patented recommendation engine rather than a broader AI stack.

Name

electrIQ marketing

Legal name

DRINKS

Website

https://electriqmarketing.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

DRINKS is a US-based Shopify Premier Partner and the only one exclusively serving beverage alcohol, delivering eCommerce migrations, compliance automation, distribution, and AI-powered wine recommendations to 200+ wineries, alcohol brands, and adjacent retail customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Professional eCommerce Services: Comprehensive eCommerce transformation services including Shopify migrations, platform transitions from any platform (Wine Direct, Adobe, WooCommerce, BigCommerce, Salesforce, SAP, Neto, or custom solutions), conversion-optimized web design, and ongoing optimization. Services are delivered by strategists, designers, developers, marketers, and project managers.
2. CRM and Email Marketing Services: Complete CRM and email marketing services including granular segmentation, marketing automation, and personalized messaging campaigns. Email and SMS campaigns start with granular segmentation based on wine industry behaviors.
3. Subscription and Wine Club Programs: Design and execution of subscription and wine club programs that increase retention and maximize lifetime value. As Recharge Premier Partners, the company creates programs balancing member satisfaction with business profitability.
4. Paid Media and Advertising Management: Data-driven advertising across Google, Facebook, Instagram, and SMS channels with precise targeting and creative optimization to maximize return on ad spend.
5. Content Production: Professional product, lifestyle, and editorial copy, content and photography delivered on demand to support ongoing marketing campaigns.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

electrIQ marketing, through its DRINKS brand, sells full-service eCommerce transformation services exclusively to beverage alcohol brands via a Shopify Premier Partner model. Offerings include platform migrations to Shopify/Shopify Plus, conversion-optimized design, CRM and email marketing, paid media, subscription and wine club programs, AI-powered recommendations (DRINKS PAIR AI), and real-time alcohol compliance automation (DRINKS Assure). Services are wrapped around alcohol-specific regulatory, seasonal, and wine-club expertise.

Product overview

DRINKS is a comprehensive alcohol commerce platform offering a modular product suite: DRINKS Amplify serves as the core full-service agency offering (Shopify Premier Partner specializing in wine/alcohol eCommerce), while DRINKS Assure provides real-time compliance automation, DRINKS Anywhere enables expanded distribution, and DRINKS PAIR AI delivers AI-powered personalization — all integrated seamlessly on Shopify.

Differentiator

Problem solved

Functional benefit

Brands

• DRINKS Amplify: Growth marketing and eCommerce transformation services including migration, strategy, design, CRM, email marketing, and subscription/wine club programs.
• DRINKS Assure
• DRINKS Anywhere
• DRINKS PAIR AI

Products and services

• DRINKS Amplify Full-service Shopify Premier Partner agency offering for beverage alcohol brands, covering strategy, design, Shopify/Shopify Plus migration, conversion-optimized design, CRM and email marketing, subscription and wine club programs, compliance, paid media, and content production. Sold to alcohol producers, wineries, and eTailers as a packaged growth and transformation engagement.
• DRINKS Assure Real-time tax and alcohol compliance automation app that integrates natively into Shopify checkout, handling age verification, state restrictions, shipping compliance (wet/dry areas), customer and order volume limits, tax requirements, and ShipCompliant reporting. Sold to alcohol brands and wineries that need automated compliance at checkout.
• DRINKS Anywhere Distribution solution that enables alcohol brands to sell across multiple channels and markets nationwide with compliant order fulfillment. Sold to alcohol brands seeking expanded, compliant reach.
• DRINKS PAIR AI Patented AI-powered recommendation engine that uses billions of data points to match wines to customers and increase conversion and average order value. Sold to alcohol brands and wineries running on Shopify that want personalized product recommendations.

Quantifiable outcome

• 20% average eCommerce revenue lift in year one
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, secondary and minor.

• ShopifycoreStrategic or Co-development PartnerDRINKS is one of only 42 Shopify Premier Partners in the USA out of 8,000+ agencies—the only one exclusively serving beverage alcohol. This partnership provides direct access to Shopify's product and engineering teams, priority support channels, first access to new features and beta programs, and strategic guidance from Shopify merchant success leaders.
• RechargecoreTechnology or IntegrationDRINKS is a Premier Partner with Recharge, enabling the design and execution of subscription and wine club programs that increase retention and maximize lifetime value. Programs balance member satisfaction with business profitability.
• KlaviyocoreTechnology or IntegrationDRINKS holds Master Elite Partner status with Klaviyo for CRM and email marketing services, enabling granular segmentation and automation for wine industry behaviors.
• ShipCompliantcoreTechnology or IntegrationDeep integration with ShipCompliant for compliance reporting, tax automation, and regulatory compliance management across states with alcohol-specific requirements.
• Commerce7coreTechnology or IntegrationDeep integration with Commerce7, a wine industry-specific eCommerce and club management platform, as part of DRINKS' alcohol commerce expertise.
• AwtomicsecondaryTechnology or IntegrationDRINKS is a Premier Partner with Awtomic for subscription and wine club solutions, complementing their Recharge partnership for diverse subscription program needs.
• OkendosecondaryTechnology or IntegrationCertified Partner for customer review and engagement solutions, integrated into the DRINKS eCommerce ecosystem.
• Spring Mountain VineyardminorStrategic or Co-development PartnerCase study customer achieving real-time compliance and enhanced customer experience through DRINKS solutions.
• Kind of WildminorStrategic or Co-development PartnerCase study customer that unlocked modern eCommerce growth by migrating to Shopify + DRINKS.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WineDirect: WineDirect is an established wine eCommerce and club platform (now part of Sovos) that DRINKS migrates brands away from, making it a direct competitor in the wine DTC platform category.
• WeMakeWebsites: WeMakeWebsites is a UK-based Shopify Plus agency offering migration, design, and development comparable to DRINKS Amplify's professional services layer.
• ShipCompliant: ShipCompliant (also a DRINKS partner) provides alcohol compliance and reporting software that competes with DRINKS Assure for the same regulatory automation workflow on alcohol checkout.
• Bold Commerce: Bold Commerce is a Shopify Plus agency and technology provider that competes for enterprise Shopify migration and customization work similar to DRINKS Amplify engagements.
• BlueSwitch: BlueSwitch is a Shopify Plus agency serving consumer brands, comparable to DRINKS in service model and Shopify specialization, though not alcohol-exclusive.
• Vinoshipper: Vinoshipper provides alcohol DTC compliance, shipping, and marketplace solutions for wineries, overlapping directly with DRINKS Assure and DRINKS Anywhere functionality for compliant nationwide alcohol sales.
• AOV (Agency of Online): AOV is a Shopify Premier Partner agency offering migration and growth services comparable to DRINKS Amplify, serving a similar Shopify-first agency model though across broader verticals.
• Commerce7: Commerce7 is a wine-industry-specific eCommerce and wine club management platform that competes with DRINKS for the same winery DTC customers, including club management, POS, and online store functionality.

Broad incumbents

• Jellyfish: Jellyfish is a large global digital marketing agency offering paid media, SEO, and creative services that overlap with DRINKS Amplify's marketing layer at enterprise beverage alcohol accounts.
• Dept Agency: Dept is a global digital agency with deep eCommerce and Shopify capabilities, competing with DRINKS for larger brand transformation engagements across multiple verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• Xx.com/electriqmrkting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about electrIQ marketing