What Passive does

Passive, operating as Passive Financial Services, Inc. (Delaware), is a Boston-based fintech that has built a security deposit management and compliance automation platform for U.S. residential property managers and landlords. The platform automates the full deposit lifecycle — collection via ACH or card, custody in FDIC-insured accounts at Middlesex Federal Savings, interest calculation, legally-compliant documentation, deadline tracking, and return processing — while continuously monitoring deposit regulations across all 50 states through an internal legal team. Core products include a real-time compliance dashboard, automated document generation for state-specific deposit agreements, receipts, return letters and apartment condition statements, smart deadline reminders, and integrated payments through Stripe (card), Dwolla (ACH), and Plaid (bank linking). The platform serves three customer segments: property managers (primary), landlords/owners (primary), and tenants (secondary, who access a passwordless portal via magic links).

The company's go-to-market is enterprise-field-sales oriented, anchored on a 'Request Demo' CTA, white-glove onboarding, and a personalized portfolio ROI analysis, with a parallel content-marketing layer covering all 50 states' security deposit laws as an SEO top-of-funnel channel. Distribution runs through direct sales and a growing PMS integration ecosystem: Rent Manager and LeaseHub are live with two-way sync, and eight additional platforms (AppFolio, Buildium, Yardi, MRI Software, Entrata, RealPage, Rentvine) are publicly listed as 'coming soon.' Pricing is structured as freemium across three tiers — Small Portfolios (up to 50 units free), Growing Teams (up to 500 units free), and Enterprise (unlimited, custom) — and is publicly displayed at $0/month for all tiers.

Passive's stated revenue model is freemium, monetized primarily through interest earned on held deposits in FDIC-insured accounts, with future premium enterprise features implied. The platform publicly reports $847,320 in total deposits managed, 1,284 active tenants, and 847 active deposits with a 100% verified compliance rate, suggesting meaningful early traction but no disclosed revenue, no funding rounds, and no institutional investors in the available data. Founded in 2023, the company is privately held, bootstrapped, and operates with 1-10 employees out of Boston.

Name

Passive

Legal name

Passive Financial Services, Inc.

Website

https://joinpassive.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Passive is a Boston-based fintech that provides a free, FDIC-insured security deposit management and compliance automation platform for U.S. residential property managers and landlords, covering all 50 states and integrating with Rent Manager, LeaseHub, and other PMS platforms.

Ownership category

akta.pro rank

Product category

Property Management Software

NAICS

Depository Credit Intermediation (5221)

SIC

Functions Related To Depository Banking, Nec (6099)

akta.pro primary industry

Residential Rental Brokerage & Tenant Placement (BPAJAAAF)

akta.pro secondary industry

Private Banking Custody, Depository & Safekeeping Services (FSABADAI)

Keywords

• Security deposit management
• Rental compliance automation
• Property management software
• Tenant deposit tracking
• Real estate fintech

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Security Deposit Management Platform: Free platform for property managers and tenants with no convenience fees, no per-unit charges. Revenue is derived from interest earned on held deposits in FDIC-insured accounts and potential premium enterprise features.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Passive operates a security deposit management and compliance automation platform for U.S. residential property managers and landlords. The platform holds tenant deposits in FDIC-insured pooled bank accounts, automatically generates state-specific compliance documents, calculates and disburses required interest, and exposes a self-serve tenant portal accessed via secure links. It integrates with property management systems such as Rent Manager and LeaseHub and with payment rails (Stripe, Plaid, Dwolla) so deposit workflows run inside existing operations rather than as a parallel system.

Product overview

Passive offers a single, unified security deposit management platform for property managers that automates the entire deposit lifecycle from collection to return. The platform includes three pricing tiers (Small Portfolios free up to 50 units, Growing Teams paid up to 500 units, and Enterprise for unlimited units), with optional white glove onboarding. The product integrates with property management systems including Rent Manager and LeaseHub, and supports integrated ACH and credit card payments.

Differentiator

Problem solved

Functional benefit

Products and services

• Passive Security Deposit Management Platform A SaaS platform that enables residential property managers and landlords to collect, hold, and disburse tenant security deposits in compliance with state-specific U.S. regulations. It automates state-specific compliance documentation, holds deposits in FDIC-insured pooled accounts, calculates and pays required interest to tenants, and integrates with property management systems (Rent Manager, LeaseHub) and payment processors (Stripe, Plaid, Dwolla). A self-serve tenant portal is delivered to tenants via secure magic-link access.

Quantifiable outcome

• Saves property managers tens of hours per year on security deposit management
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability1 record

Feature6 records

Partnerships

Six partnerships are on record, tiered core.

• Rent ManagercoreTechnology or IntegrationFlagship integration with Rent Manager enabling seamless two-way sync of properties, tenants, and security deposits. Import existing portfolios in minutes with automatic sync. Payments, charges, and refunds post directly to tenant ledgers. White glove setup included.
• LeaseHubcoreTechnology or IntegrationIntegration with LeaseHub connects leasing workflow directly to Passive. Import properties, sync tenant data, and manage security deposits seamlessly alongside showings, applications, and renewals. Automatic deposit triggers on new leases.
• StripecoreTechnology or IntegrationThird-party payment processor used for payment services including card acceptance and merchant settlement. Terms of Service states Passive uses Stripe for all payment functionality.
• PlaidcoreTechnology or IntegrationThird-party service used to gather user data from financial institutions for bank account connections. Terms of Service confirms Passive uses Plaid for financial data aggregation.
• DwollacoreTechnology or IntegrationPayment infrastructure provider for ACH transfers and fund management. Terms of Service states Dwolla is used to open and manage Dwolla Accounts for payment functionality.
• Middlesex Federal Savings, F.A.coreOthersFDIC-insured banking institution holding security deposits. Deposit account services provided by Middlesex Federal Savings, F.A., Member FDIC as stated on the login page.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• DoorLoop: Modern property management SaaS for landlords and mid-market property managers with built-in accounting and tenant portals — overlapping deposit and tenant-payment functionality.
• Hemlane: Property management software combining self-manage tools with on-demand local agent support — overlaps in rent collection, tenant communication, and compliance documentation for small/mid portfolios.
• Landlord Studio: Landlord-focused accounting and property management software with rent tracking, expense categorization, and tax-ready reporting — comparable financial-management layer for SMB landlords.

Direct peers

• Baselane: Banking and financial management platform for landlords offering high-yield deposit accounts, rent collection, and bookkeeping — the closest direct competitor with a similar float-based freemium model and deposit-centric value proposition.
• Stessa: Financial management software for rental property owners (owned by Roofstock) that automates income/expense tracking, rent collection, and tax reporting — a directly comparable landlord fintech with overlapping deposit-adjacent financial workflows.
• RentRedi: All-in-one landlord software offering rent collection, tenant screening, and accounting — competes head-to-head for the same SMB landlord / small-portfolio customer segment Passive targets.
• Avail: Landlord software (owned by Realtor.com / Move) providing tenant screening, leases, and rent collection — overlaps directly with Passive's property-manager target persona and SMB rental workflows.
• TurboTenant: Freemium landlord software covering tenant screening, rent collection, and listing — competes for the same free-tier SMB landlord customer Passive converts through its Small Portfolios plan.

Broad incumbents

• Buildium: Established property management platform serving 20K+ customers; listed as a Passive 'coming soon' PMS integration partner and the most likely incumbent to build native deposit-management features.

Regional players

• Rentler: Long-standing U.S. rental listing and landlord management platform with tenant screening and rent payment tools — comparable SMB landlord software footprint, though primarily West Coast.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/passivedeposits

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Passive