Daniel House Club

What Daniel House Club does

Daniel House Club is a B2B wholesale trade platform that aggregates furniture, lighting, art, decor, rugs, outdoor, bed and bath, kitchen, fabric, and wallcovering products from more than twenty vendor brands for sale to professional interior designers at protected trade pricing. The company operates an application-based Trade Program that grants verified interior designers access to wholesale pricing, custom-order coordination, sampling, and end-to-end logistics support, and serves residential and commercial buyers in the United States and Canada. Its product catalog is sourced from brands including Four Hands, Hudson Valley Lighting, Sunpan, Visual Comfort, Kravet, Palecek, Sherrill Furniture, Bernhardt, Hooker Furniture, Theodore Alexander, and Eichholtz, among others, with a growing custom-upholstery offering.

The platform is built on a Shopify-based e-commerce storefront integrated with a trade membership system, product catalog, and vendor management tooling. On top of the transactional layer, Daniel House Club runs a concierge service that functions as an outsourced procurement arm for designers, handling sourcing of hard-to-find items, complex multi-vendor logistics, customization, and issue resolution. A dedicated Commercial and Hospitality line extends the same procurement model to hotels, restaurants, and offices. The company was founded in 2015, is headquartered in Portland, and operates with a headcount in the 11–50 range.

Revenue is generated primarily from one-time wholesale product sales to trade members, with pricing not publicly disclosed. Go-to-market is sales-led and built around the trade membership funnel, supported by an e-commerce site, Pinterest and Instagram for visual inspiration, and a Club Bulletin email newsletter for member engagement. The company is privately held, with a single disclosed funding round of approximately $544,000 in October 2023, no parent company, and no institutional investor information in the public record.

Name

Daniel House Club

Legal name

Daniel House Club

Website

https://danielhouse.club

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wholesale Furniture Trade

NAICS

Furniture and Home Furnishing Merchant Wholesalers (4232), Furniture Merchant Wholesalers (42321), Home Furnishing Merchant Wholesalers (42322)

SIC

Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Membership Wholesale Clubs (B2B & B2B2C) (CRAEAEAB)

akta.pro secondary industries

Furniture (Residential & Commercial) Wholesale Distribution (CRAOAFAA), Specialty Membership Clubs (Category-Focused) (CRAEADAI)

Keywords

• Wholesale furniture trade
• Interior design procurement
• Trade program marketplace
• Designer wholesale platform
• Furniture sourcing service

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale furniture and decor sales: B2B wholesale platform where interior designers purchase furniture, lighting, art, decor, rugs, outdoor, bed & bath, and kitchen products from multiple vendors through a single account. Revenue generated from product sales at trade/wholesale pricing.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Daniel House Club operates a B2B wholesale marketplace that aggregates furniture, lighting, art and decor, rugs, outdoor, bed and bath, kitchen and bar, fabric, wallcovering, and commercial/hospitality products from a curated network of vendor partners for professional interior designers. Members access trade/wholesale pricing through an application-based Trade Program and receive concierge support for sourcing, customizations, sampling, and logistics coordination across the US and Canada.

Product overview

Daniel House Club is a wholesale furniture and decor marketplace platform for interior designers, operating as a B2B trade program that provides unified procurement access to thousands of industry brands. The platform's core offering consists of product categories including Furniture (with sub-categories for seating, dining, bedroom, office, and custom options), Lighting, Art & Decor, Rugs, Outdoor, Bed & Bath, Kitchen & Bar, Fabric, Wallcovering, and Commercial/Hospitality products. The service layer includes Unified Procurement (single-account access to multiple vendors), The Concierge (sourcing and logistics support), and Tailored Logistics (delivery across US & Canada). Designers access the platform through a membership-based Trade Program that offers exclusive pricing, vendor management, and customization capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Trade Program

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and minor.

• Four HandscoreOthersMajor furniture vendor partner offering seating, tables, and case goods. Products featured prominently on the platform with dedicated collection pages.
• Hudson Valley LightingcoreOthersLighting vendor partner specializing in residential and commercial lighting fixtures including pendants, chandeliers, sconces, and vanity lights.
• SunpancoreOthersFurniture and lighting vendor partner offering commercial-rated products for hospitality and commercial spaces.
• UniversalcoreOthersFurniture vendor partner providing upholstered furniture and case goods for residential and commercial interiors.
• UttermostcoreOthersDecor and accent furniture vendor partner offering mirrors, lamps, art, and home accessories.
• Visual ComfortcoreOthersLighting vendor partner offering chandeliers, pendants, wall lights, and portable lamps.
• PalecekcoreOthersRattan and natural materials furniture and decor vendor partner known for artisanal craftsmanship.
• Made GoodscoreOthersDecor vendor partner specializing in unique accent pieces, mirrors, and home accessories.
• Sherrill FurniturecoreOthersCustom upholstery furniture vendor partner offering made-to-order sofas, chairs, and sectionals.
• Kravet InccoreOthersFabric and wallcovering vendor partner offering extensive collections of decorative fabrics, trims, and wallpapers for the trade.
• NoircoreOthersFurniture vendor partner specializing in contemporary and transitional furniture designs.
• Currey & CompanycoreOthersLighting and decor vendor partner offering distinctive chandeliers, lamps, and garden accessories.
• Theodore AlexandercoreOthersLuxury furniture vendor partner offering fine furniture and architectural elements.
• Rowe FurniturecoreOthersCustom upholstery furniture vendor partner offering made-to-order sofas, sectionals, and chairs.
• Regina AndrewcoreOthersLighting and decor vendor partner offering sculptural lighting and artistic home accessories.
• BernhardtcoreOthersMajor furniture manufacturer vendor partner offering bedroom, dining, and accent furniture.
• Hooker FurniturecoreOthersCase goods and upholstery furniture vendor partner serving residential and commercial markets.
• EichholtzcoreOthersLuxury furniture and lighting vendor partner offering glamorous, fashion-forward designs.
• Global ViewsminorOthersDecor and accent furniture vendor partner offering unique sculptural pieces and accessories.
• FDB MoblerminorOthersDanish furniture vendor partner specializing in mid-century modern designs.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• DecoratorsBest: Trade-only online marketplace for interior designers offering furniture, fabric, lighting, and wallcovering from multiple high-end brands. Closely overlaps in target customer (trade interior designers) and curated B2B wholesale model.
• 1stDibs: Online marketplace for high-end furniture, lighting, and decor serving interior designers and consumers. Comparable in serving the design trade with a curated multi-vendor catalog and trade pricing.
• Chairish: Online marketplace for vintage and contemporary furniture and decor catering to designers and consumers. Shares the curated multi-vendor marketplace model and design-trade customer base.
• LuxeDecor: Online retailer specializing in home furnishings, lighting, and decor with a trade program for interior designers. Overlaps in trade membership model and curated multi-brand catalog.
• Perigold (Wayfair Trade): Wayfair's premium trade program catering to interior designers with a curated catalog of furniture, decor, and lighting across residential and commercial projects. Most directly comparable B2B trade marketplace anchor with similar membership-based access and curated vendor model.
• The Mine (Living Spaces): Formerly a standalone trade-focused furniture marketplace serving interior designers, now part of Living Spaces. Directly comparable as a designer-oriented trade platform with curated multi-vendor furniture and decor.

Emerging players

• Houzz Pro: Software and marketplace platform serving interior designers and home professionals, with a trade marketplace for furniture and decor. Comparable in serving the same interior designer persona with technology-enabled procurement tools.
• Arteriors Home: Designer and manufacturer of lighting, furniture, and accessories with a strong trade program for interior designers. Comparable as a vendor partner of Daniel House Club that also sells direct to the trade, representing both a supplier and a potential competitor.

Broad incumbents

• West Elm Trade: Williams-Sonoma's West Elm brand runs a dedicated Trade program for interior designers offering pricing and pro services. Comparable as a major incumbent with a trade-focused channel serving the same designer customer.
• Restoration Hardware (RH): Large multi-category luxury home furnishings retailer with a dedicated Trade program serving interior designers. Comparable as a major incumbent offering trade pricing and designer-facing services, though vertically integrated rather than an aggregator.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/danielhouse.club
• Pinterestpinterest.com/danielhouseclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daniel House Club