ShopperLocal
ShopperLocal is a Durham, NC-based hyper-local marketing platform that places receipt-tape, shopping-cart, SMS, in-store display, and online coupon advertisements for small business owners and franchise operators across a network of 30+ retail partners and 29,000+ distribution locations.
- Company typePrivate
- Founded2021
- HeadquartersDurham, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What ShopperLocal does
ShopperLocal, headquartered in Durham, North Carolina, is a private hyper-local marketing company that aggregates advertising inventory across a network of 30+ retail partners and 29,000+ distribution locations to deliver neighborhood-targeted advertising for small business owners and franchise operators. The company's core offering bundles six integrated channels: receipt-tape coupon advertising through its wholly-owned BounceBack subsidiary and partner Register Tape Network (RTN), shopping-cart advertising via AdCart, in-store high-traffic display advertising through CleanDisplay, SMS/text campaigns via LocalText, and online printable coupons through CouponEasy. The BounceBack program is the company's flagship owned product, printing 900-1,900 double-sized coupons per receipt roll and tracking redemptions across participating retailers including Stop & Shop, with case-study redemptions ranging from 20-60+ coupons per week per location.
The company operates a sales-led B2B go-to-market targeting SMBs and franchise systems, combining direct inside sales (877 phone number, free-consultation CTAs, email outreach), a franchise-partner reseller program that licenses territorial operators, and the underlying retail distribution network. Revenue is generated primarily through recurring subscription contracts with 6-month minimums on RTN and AdCart placements (multi-year tenors in some cases), with separate monthly pricing for CouponEasy and an ancillary consulting stream for local marketing strategy. Named customers include New Green Tea Buffet, Beef O'Brady's, Curves for Women, Dairy Queen, and BounceBack franchise engagements with Dunkin' (expanded from 4 to 25 stores in one year, reporting 200% off-peak traffic lift), Baskin Robbins, and Subway.
Operationally, the company reports 251-500 employees, 3,400+ active business clients, and six named "Professional Consultants" in management. There is no disclosed outside funding, no M&A activity, no public filings, and no AI/ML capability documented in the input data; the platform's defensibility rests on its longstanding retail distribution relationships and the breadth of physical advertising inventory aggregated under a single SMB-facing relationship.
ShopperLocal firmographics
Firmographics- Name
- ShopperLocal
- Legal name
- ShopperLocal
- Website
- https://shopperlocal.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- ShopperLocal is a Durham, NC-based hyper-local marketing platform that places receipt-tape, shopping-cart, SMS, in-store display, and online coupon advertisements for small business owners and franchise operators across a network of 30+ retail partners and 29,000+ distribution locations.
- Ownership category
- akta.pro rank
ShopperLocal industry classification
Industry- Product category
- Local Advertising Services
- NAICS
- General Merchandise Retailers (455), Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Traditional Grocery Stores (Small-Format/Corner Grocers) (CRAHAAAC)
- akta.pro secondary industries
- General Merchandise Variety-Value Mass Merchandisers (CRAGABAH), Urban/Neighborhood Dollar Stores (Small-Box) (CRAEAAAB)
Keywords
Where ShopperLocal is headquartered
LocationHeadquarters
- HQ city
- Durham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ShopperLocal business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Operations, Supply Chain, Technology or R&D
Revenue model
- Advertising Placement Services: ShopperLocal generates revenue by providing hyper-local advertising solutions to businesses. They offer placement of advertisements on receipt tapes at supermarkets, shopping cart advertising, SMS/text marketing campaigns, and printable coupon distribution. Revenue is generated through contract-based advertising placements with minimum 6-month terms for RTN and Adcart services.
- Consulting Services: The company offers business consulting services focused on local marketing strategies, providing expertise to small business owners on hyper-local advertising approaches. Revenue is generated through consultation fees as part of their service offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Register Tape Network (RTN) - Receipt tape advertising |
| Subscription | Multi-year contract | AdCart - Shopping cart advertising |
| Subscription | Monthly | CouponEasy - Online printable coupon advertising |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
ShopperLocal product offering
Product offeringCore offering
ShopperLocal is a hyperlocal marketing company that places targeted advertisements on receipt tapes, shopping carts, in-store displays, SMS, and printable coupons at supermarkets, dollar stores, and big box retailers. The company connects small businesses and franchise operators with neighborhood-level consumers through its network of 30+ retail partners and 29,000+ distribution locations, offering turnkey ad design, printing, distribution, and redemption tracking.
Product overview
ShopperLocal is a hyperlocal marketing company offering a multi-channel advertising platform that connects small businesses with neighborhood-level consumers. The company provides six integrated advertising solutions: CleanDisplay for in-store high-traffic advertising, BounceBack for receipt-based coupon programs, Register Tape Network (RTN) for supermarket receipt advertising, Adcart for shopping cart advertising, Localtext for SMS/text message marketing, and CouponEasy for online printable coupon distribution. Together these products enable businesses to reach local customers through targeted, measurable advertising across physical and digital channels.
Differentiator
Problem solved
Functional benefit
Brands
- Bounceback: Cash register receipt coupon advertising program that prints coupons on the back of receipts to drive repeat customer visits
- Register Tape Network (RTN)
- AdCart
- LocalText
- CouponEasy
- CleanDisplay
Products and services
- BounceBack BounceBack transforms cash register receipts into coupon tapes featuring deals and discounts to increase repeat customer visits. It is targeted at franchise and small business owners seeking measurable, point-of-purchase coupon exposure at retail partners.
- Register Tape Network (RTN) Register Tape Network provides full color, custom designed coupons printed directly on the back of supermarket receipt tapes, enabling businesses to advertise at the point of purchase to grocery shoppers in their neighborhoods.
- AdCart AdCart offers unique advertising providing businesses with repeat exposure through shopping cart advertising at supermarket locations, reaching consumers throughout the store visit.
- LocalText LocalText offers fully customizable text message marketing campaigns to reach loyal customers via SMS, enabling direct mobile engagement with local consumer audiences.
- CouponEasy CouponEasy is a cost-effective online printable coupon solution that helps businesses grow by distributing digital coupons to consumers who print and redeem them at the business location.
- CleanDisplay CleanDisplay provides unique in-store advertising that markets businesses in strategic, high-traffic locations, placing ads where retail footfall is highest.
Quantifiable outcome
- 20-50% increase in business sales reported by franchise owners using BounceBack program
- +3 more outcomes
Companies that use ShopperLocal
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
ShopperLocal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ShopperLocal partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Register Tape Network (RTN)coreRegister Tape Network provides full color, custom designed coupons printed directly on the back of receipt tapes at supermarket checkout lanes. This is a core advertising service for ShopperLocal, enabling neighborhood-level ad placement at point-of-purchase.
- AdCartcoreAdCart offers unique advertising solutions providing businesses with repeat exposure through shopping cart advertising at supermarket locations. Core service partner for in-store advertising placements.
- CouponEasycoreCouponEasy is a cost-effective online printable coupon solution to help businesses grow. Offered as complementary service to RTN customers and as standalone monthly subscription.
- BounceBackcoreBounceBack is ShopperLocal's proprietary program that prints coupons and advertisements on the back of cash register receipts. Uses a network of retail partners to deliver repeat customer exposure for franchise and small business owners. One roll of tape contains over 900-1900 double-sized coupons with measurable redemption tracking.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
ShopperLocal competitors and assessment
Company assessmentDirect peers
- SOCi: SOCi is a multi-location marketing platform that helps franchise and SMB networks manage local advertising, listings, and engagement at scale. Direct comparison: same customer segment (franchise owners and multi-location SMBs) and similar goal of local marketing automation, with SOCi operating more in digital/social and ShopperLocal in physical in-store media.
- Yext: Yext provides a digital presence platform used by multi-location brands for local listings, pages, and reviews. Comparable to ShopperLocal in serving franchise and SMB networks with technology to localize marketing, but Yext is digital-first whereas ShopperLocal specializes in physical in-store ad placement.
- Place Exchange: Place Exchange is a programmatic marketplace for out-of-home (OOH) and place-based advertising, including in-store retail media. Direct comparison to ShopperLocal: both sell place-based ad inventory to advertisers seeking physical, location-targeted reach, though Place Exchange operates programmatically across many OOH formats while ShopperLocal runs an in-store retail network.
- Thryv: Thryv is an all-in-one small business software platform that includes marketing, CRM, and reputation management for SMBs. Comparable to ShopperLocal in targeting small business owners with tools to drive local customer acquisition, though Thryv's offering is broader SaaS while ShopperLocal is media-focused.
- Balihoo (WPP): Balihoo is a local marketing platform (now part of WPP) that enables multi-location brands to deploy localized advertising at scale. Direct comparison: same franchise/multi-location customer profile and core thesis that national-to-local advertising needs a specialized platform, though Balihoo focuses on digital channels.
- ReachLocal (Yelp): ReachLocal, now part of Yelp, is a B2B digital marketing platform helping SMBs run localized advertising campaigns. Direct comparison to ShopperLocal: both target small business owners with managed local-marketing solutions aimed at driving foot traffic, though ReachLocal skews digital whereas ShopperLocal is place-based/physical.
Broad incumbents
- Vistar Media: Vistar Media is a programmatic DOOH (digital out-of-home) ad platform that enables geo-targeted ad buying across screens in retail, transit, and venues. Comparable to ShopperLocal in operating a place-based ad network targeting advertisers who want physical, location-based reach, but Vistar is digital and screen-based vs. ShopperLocal's traditional receipt/cart formats.
- Captivate (formerly Gannett): Captivate operates a place-based digital screen network in elevators, offices, and retail. Comparable to ShopperLocal in selling advertising on a place-based network focused on reaching consumers in physical locations with local targeting, but Captivate operates in commercial venues rather than grocery/value/big-box retail.
Emerging players
- Wrapify: Wrapify is a place-based advertising platform that wraps consumer vehicles with brand ads, operating in the hyperlocal/place-based ad space. Comparable to ShopperLocal as an alternative place-based hyperlocal ad channel targeted at SMB advertisers, with a much narrower inventory (vehicles vs. retail receipts/carts).
Others
- AdReady (Marchex): AdReady / Marchex is a digital advertising and call-analytics platform focused on SMB advertisers seeking measurable local leads. Adjacent to ShopperLocal: both serve SMBs trying to drive local response, but AdReady/Marchex operate in digital search and phone-call attribution rather than physical place-based inventory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
ShopperLocal social profiles
Digital presenceShopperLocal financial estimates
Financial estimateRevenue estimate
Valuation estimate
ShopperLocal leadership team
Management profileNumber of profiles
Profiles6 records
ShopperLocal subsidiaries and ownership
Company hierarchySubsidiaries1 record
ShopperLocal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ShopperLocal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ShopperLocal
What does ShopperLocal do?
ShopperLocal is a hyperlocal marketing company that places targeted advertisements on receipt tapes, shopping carts, in-store displays, SMS, and printable coupons at supermarkets, dollar stores, and big box retailers. The company connects small businesses and franchise operators with neighborhood-level consumers through its network of 30+ retail partners and 29,000+ distribution locations, offering turnkey ad design, printing, distribution, and redemption tracking.
Is ShopperLocal a public or private company?
ShopperLocal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ShopperLocal founded?
ShopperLocal was founded in 2021. It employs 251 to 500 people.
Where is ShopperLocal based?
ShopperLocal is headquartered in Durham, United States, in the North America region.
How does ShopperLocal make money?
Two revenue lines are on record. Advertising Placement Services are the primary driver. The others are consulting Services.
Who are ShopperLocal's main competitors?
Direct peers on record are SOCi, Yext, Place Exchange, Thryv, Balihoo (WPP) and ReachLocal (Yelp). Broad incumbents are Vistar Media and Captivate (formerly Gannett). Wrapify is listed as an emerging player. AdReady (Marchex) is listed as an others.
Does ShopperLocal have an API?
No public API is recorded for ShopperLocal.
What industry is ShopperLocal in?
ShopperLocal's product category is Local Advertising Services. Its primary akta.pro industry code is CRAHAAAC, Traditional Grocery Stores (Small-Format/Corner Grocers), with a secondary code of CRAGABAH, General Merchandise Variety-Value Mass Merchandisers. Its NAICS code is 455 and its SIC code is 5940.