Yesty
Yesty is a Dutch employee gifting platform that automates birthdays, anniversaries, and other HR milestones via branded gift cards chosen from 150+ brands across 150+ countries, with deep HRIS integrations and Dutch WKR tax-compliance built in.
- Company typePrivate
- Founded2018
- HeadquartersHaarlem, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Yesty does
Yesty B.V. is a Dutch employee gifting and recognition platform, headquartered in Haarlem, Netherlands, that automates the sending of reward gifts for HR-driven occasions such as birthdays, work anniversaries, onboarding, Christmas, promotions, and life events. Its core product is a Branded Choice Card that gives recipients access to 150+ brand gift options across 150+ countries, delivered through a Self-Service Portal and an optional fully whitelabeled Branded Redemption Shop. Underlying technology is a cloud-based reward engine with a REST API, webhooks, and SDK, supported by native integrations with 70+ HRIS and payroll platforms (Personio, Workday, BambooHR, SAP SuccessFactors, ADP, Gusto, HiBob, Rippling, Nmbrs, AFAS, Deel, Remote, and others) that automate employee data synchronization and trigger-based sends. The platform includes a WKR (Dutch Werknemerskostenregeling) compliance engine that handles tax-free reward calculations for Dutch employers.
Yesty firmographics
Firmographics- Name
- Yesty
- Legal name
- Yesty B.V.
- Website
- https://yesty.nl
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Yesty is a Dutch employee gifting platform that automates birthdays, anniversaries, and other HR milestones via branded gift cards chosen from 150+ brands across 150+ countries, with deep HRIS integrations and Dutch WKR tax-compliance built in.
- Ownership category
- akta.pro rank
Yesty industry classification
Industry- Product category
- Employee Gifting and Recognition Software
- NAICS
- Information (51)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Gift Returns, Exchanges & Recipient Support (HSACANAM)
Keywords
Where Yesty is headquartered
LocationHeadquarters
- HQ city
- Haarlem
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Yesty business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Transaction-based Reward Fulfillment: Revenue generated from transaction fees on the face value of rewards sent. Customers pay only for the gift value with no monthly subscription, setup costs, or minimum order requirements. Volume discounts available for organizations spending over €100k annually.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | No-cost entry with pay-per-reward model |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Yesty product offering
Product offeringCore offering
Yesty is an employee gifting platform that automates recognition moments such as birthdays, work anniversaries, onboarding, and Christmas through a modular product suite. The core product is the Branded Choice Card, a customizable digital gift card that gives employees choice from 150+ global brands. The Self-Service Portal enables sending and tracking rewards, while integrations with 70+ HR systems allow automated triggers and data synchronization. Yesty operates on a pay-per-reward model with no subscription, setup fees, or minimum order.
Product overview
Yesty is an employee gifting platform that automates recognition moments (birthdays, work anniversaries, onboarding, Christmas) through a modular product suite. The core product is the Branded Choice Card — a customizable digital gift card giving employees choice from 2,500+ global brands. The Self-Service Portal serves as the central platform for sending and tracking rewards, while the Integrations & API enables connection to 70+ HR systems for automatic data sync. The optional Branded Redemption Shop provides a whitelabeled redemption experience. The platform operates on a no-subscription model, charging only the face value of rewards sent.
Differentiator
Problem solved
Functional benefit
Products and services
- Branded Choice Card
Quantifiable outcome
- 94% average redemption rate
- +1 more outcomes
Companies that use Yesty
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles2 records
Yesty technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
Feature5 records
Yesty partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- PersoniocoreDeep HRIS integration enabling automated employee data synchronization and trigger-based reward recognition.
- BambooHRcoreHRIS integration for automated employee milestone tracking and reward synchronization.
- WorkdaycoreEnterprise HRIS integration for large organizations with automated data sync capabilities.
- SAP SuccessFactorscoreEnterprise HR platform integration for automated employee recognition and reward fulfillment.
- ADP Workforce NowcorePayroll and HR integration for US-based organizations with reward automation.
- GustocoreHR and payroll integration for small to mid-market companies with automated reward triggers.
- HiBobcoreModern HRIS platform integration for mid-market organizations with employee data sync.
- NmbrscoreDutch payroll platform integration with local compliance features for Dutch employers.
- UKG ProcoreEnterprise HR and workforce management integration for large organizations.
- RipplingcoreAll-in-one HR platform integration with automated employee recognition capabilities.
- DeelcoreGlobal HR and payroll platform integration for international workforce management.
- RemotecoreGlobal payroll and HR platform integration for remote and international teams.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Yesty competitors and assessment
Company assessmentDirect peers
- Reward Gateway: UK-headquartered employee engagement and rewards platform offering recognition, benefits, and prepaid cards globally. Closely comparable to Yesty in target buyer (HR teams), reward-card-based delivery, and SMB-to-enterprise go-to-market, with much larger footprint.
- Tango Card: US-based digital gift card and rewards infrastructure provider serving HR, sales, and customer-success teams via an API and catalog similar to Yesty's. Directly comparable business model: branded choice cards, multiple brand integrations, and transaction-based pricing.
- Bonusly: Employee recognition platform with peer-to-peer rewards funded by gift cards, primarily serving SMB and mid-market HR. Direct overlap with Yesty in HR buyer persona and gift-card-based reward fulfillment, with stronger North American presence.
- Xoxoday: India-based global employee rewards and engagement platform with a multi-brand gift catalog and HRIS integrations. Closely comparable scope: rewards automation, 100+ brands, and global distribution, with stronger APAC presence.
Broad incumbents
- Blackhawk Network: Global prepaid and gift card network powering thousands of retail and incentive brands. Operates much more broadly than Yesty across payments, B2B incentives, and consumer gift cards, with significant overlap in the rewards and incentive distribution segment.
- Pluxee: Sodexo spin-off focused on employee benefits, meal vouchers, and gift/incentive solutions across 30+ countries. Overlaps with Yesty in the corporate gifting and reward fulfillment category but with far broader benefits product portfolio.
- Workhuman: Provider of employee recognition programs (formerly Globoforce) with peer-to-peer recognition, milestones, and service anniversary rewards. Overlaps with Yesty on automated milestone rewards but offers a much broader social recognition stack aimed at large enterprises.
Emerging players
- Benevity: Canada-based corporate giving, volunteering, and grant-making/disbursement platform. Adjacent competitor in employee reward distribution but with a stronger CSR/community-investment focus versus Yesty's HR-led birthday/anniversary positioning.
- Vantage Circle: Employee engagement and rewards platform with a multi-brand gift catalog and HRIS integrations targeting mid-market employers. Direct product overlap with Yesty on choice-card-style rewards and milestone-based recognition.
Regional players
- KANDOO: Belgian employee engagement and rewards platform with gift cards, meal vouchers, and ecocheques. Comparable to Yesty in HR-targeted reward fulfillment and European SMB/mid-market orientation, with stronger Belgian/French foothold.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Yesty social profiles
Digital presenceYesty compliance and trust
Trust signalCompliance1 record
Yesty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yesty leadership team
Management profileNumber of profiles
Profiles4 records
Yesty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yesty M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yesty
What does Yesty do?
Yesty is an employee gifting platform that automates recognition moments such as birthdays, work anniversaries, onboarding, and Christmas through a modular product suite. The core product is the Branded Choice Card, a customizable digital gift card that gives employees choice from 150+ global brands. The Self-Service Portal enables sending and tracking rewards, while integrations with 70+ HR systems allow automated triggers and data synchronization. Yesty operates on a pay-per-reward model with no subscription, setup fees, or minimum order.
Is Yesty a public or private company?
Yesty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yesty founded?
Yesty was founded in 2018. It employs 1 to 10 people.
Where is Yesty based?
Yesty is headquartered in Haarlem, Netherlands, in the Europe region.
How does Yesty make money?
One revenue line is on record: transaction-based Reward Fulfillment.
Who are Yesty's main competitors?
Direct peers on record are Reward Gateway, Tango Card, Bonusly and Xoxoday. Broad incumbents are Blackhawk Network, Pluxee and Workhuman. Emerging players are Benevity and Vantage Circle. KANDOO is listed as a regional player.
Does Yesty have an API?
Yes. REST API enabling developers to build full reward integrations. Features include sending rewards via single API call, querying balance and transactions, webhook notifications on redemption, generating bulk codes as CSV, and pulling redemption reports. Supports OAuth 2.0 authentication, TLS encryption, with 99.99% uptime SLA. Available with sandbox environment for testing. Native plug-and-play connectors for Salesforce, HubSpot, Pipedrive and Zapier. Developer documentation is at docs.yesty.io.
What industry is Yesty in?
Yesty's product category is Employee Gifting and Recognition Software. Its primary akta.pro industry code is HSACANAM, Gift Returns, Exchanges & Recipient Support. Its NAICS code is 51 and its SIC code is 7370.