Retail Management Hero
Retail Management Hero is a privately held POS software company founded in 2014, offering a Microsoft SQL-based platform built as a standalone replacement for Microsoft Dynamics RMS, targeting small to mid-sized retailers across 20+ verticals globally through an exclusive distributor and VAR channel network.
- Company typePrivate
- Founded2014
- HeadquartersNapa, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Retail Management Hero does
Retail Management Hero (RMH) is a privately held point-of-sale (POS) software company founded in 2014 and headquartered in Leavenworth, Washington, with legal domicile in California. The company was established as a standalone replacement for Microsoft Dynamics RMS following that product's end-of-life, targeting small to mid-sized retailers requiring comprehensive POS and back-office management. RMH serves over 20 retail verticals including apparel, grocery, comic books, liquor, pet, hardware, sporting goods, and convenience stores, with notable customers such as Goodwill (enterprise), CIFA S.A. (Costa Rica hardware chain), East Side Mags, and Amols' gift shop.
The company's core product is RMH Store, a Microsoft SQL-based POS platform with cloud-connected and offline capabilities, supplemented by add-on modules including RMH Central for multi-store/headquarters management, RMH Loyalty for customer reward programs, RMS Migration for legacy system transitions, RMH iPOS for mobile POS on iOS devices, and Placefull for platform extensions. The technology architecture is built on an open SDK model that enables ISV partners to develop custom integrations, resulting in an ecosystem spanning 60+ payment providers (via Retail Realm Payment Bridge), e-commerce platforms (WebSell, 24Seven Commerce, Shopify), loyalty systems (bLoyal, Astro Loyalty), analytics (Zoined), accounting (QuickBooks via Blue Chip and x2x), and hardware (HP, Epson, Star, Touch Dynamic, SocketMobile).
RMH distributes exclusively through a global channel partner model comprising regional exclusive distributors (Latin America, Caribbean, Ireland, Nordic, UK, Australia, Philippines), certified resellers/VARs, and ISV partners. Revenue is generated through one-time software licenses (product key activation per computer), recurring subscription services (self-service licensing portal), partner distribution margins, and ISV integration royalties. Notable distribution partners include Diamond Comic Distributors (serving 3,200+ comic stores in the US), Dynamic Global Enterprise Systems (500+ stores in Philippines), Positive System Solutions (Ireland), and Extenda Express (Nordic region). The company employs 11-50 people, has no disclosed funding rounds or institutional investors, and maintains leadership under founder/CEO Jeff Riley.
Retail Management Hero firmographics
Firmographics- Name
- Retail Management Hero
- Legal name
- Retail Management Hero, Inc.
- Website
- https://rmhpos.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Retail Management Hero is a privately held POS software company founded in 2014, offering a Microsoft SQL-based platform built as a standalone replacement for Microsoft Dynamics RMS, targeting small to mid-sized retailers across 20+ verticals globally through an exclusive distributor and VAR channel network.
- Ownership category
- akta.pro rank
Retail Management Hero industry classification
Industry- Product category
- Retail POS Software
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)
Keywords
Where Retail Management Hero is headquartered
LocationHeadquarters
- HQ city
- Napa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Retail Management Hero business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licenses: Product key-based licensing for RMH software with per-computer/per-PAC activation. License grants limited rights to install and operate software on Product Activated Computers.
- Subscription Services: Self-service licensing portal with direct customer subscription billing for ongoing software access and updates.
- Partner Distribution: Resellers and distributors sell and distribute RMH software to end customers with VARs providing deployment and support.
- Third-Party Integrations: Revenue from ISV integrations and add-ons developed by partner community extending RMH functionality.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Retail Management Hero product offering
Product offeringCore offering
Retail Management Hero (RMH) develops and sells a modular retail point-of-sale (POS) software platform, with RMH Store as the core product managing back-office and POS activities across retail verticals. The platform was built as a standalone replacement for Microsoft Dynamics RMS and is extended through modules including RMH Central for multi-store headquarters, RMH Loyalty for rewards programs, RMH iPOS for mobile POS, and an open SDK for third-party add-ons. Distribution is primarily through a global network of regional distributors, certified resellers, and ISV partners serving small to mid-sized retailers.
Product overview
Retail Management Hero (RMH) offers a modular POS platform built as a standalone replacement for Microsoft Dynamics RMS. The core product is RMH Store, a complete retail point-of-sale solution. Additional modules include RMH Central for multi-store management, RMH Loyalty for customer reward programs, RMS Migration for transitions from Microsoft RMS, and Placefull for platform extensions. The ecosystem extends through ISV-developed add-ons including mobile POS (RMH iPOS), analytics (Zoined), loyalty platforms (bLoyal, Astro Loyalty), accounting integrations (Blue Chip, x2x), e-commerce solutions (WebSell, 24Seven Commerce, CMS Max), payment processing bridges (Retail Realm Payment Bridge), and industry-specific tools. RMH operates as an open platform with an SDK available for custom integrations.
Differentiator
Problem solved
Functional benefit
Brands
- RMH Store: Complete retail point-of-sale solution for managing back office and POS activities.
- RMH Central
- RMH Loyalty
- RMH iPOS
- Placefull
- RMS Migration
Products and services
- RMH Store
- RMH Central
- RMH Loyalty
- RMS Migration
- Placefull
- RMH iPOS
Quantifiable outcome
- Amols' reduced overselling by 82% and saved 17 hours per week with RMH-BigCommerce integration
- +2 more outcomes
Companies that use Retail Management Hero
Customer profileNamed customers9 records
Segments8 records
Ideal customer profiles3 records
Retail Management Hero technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration33 records
Feature8 records
Retail Management Hero partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- SolacoreStrategic partnership to enhance retail payments capabilities for RMH's VAR ecosystem. Supports VARs in operating effectively in complex retail environments with scalable, flexible payments infrastructure.
- Retail RealmcoreDevelops bridge solutions including Archive Bridge, Mobile Bridge, Payment Bridge (60+ payment providers), and Tax Bridge (Avalara integration). Provides end-to-end ERP and POS management solutions.
- bLoyalcoreCustomer loyalty platform with omnichannel capabilities including frequent buyer programs, points systems, subscriptions, and cross-channel customer engagement.
- WebSellcoreLeading e-commerce solution for RMH with deepest integration, enabling product uploads, inventory sync, web order flow to POS, and connection to Amazon, eBay, Google Shopping, Facebook, Instagram.
- Astro LoyaltycorePet-industry-exclusive loyalty platform with frequent buyer tracking, manufacturer-funded rewards, and customer communication tools integrated with RMH POS.
- New West TechnologiescoreSuite of RMH extensions including Modern Suite (inventory control, purchase orders, transfers), Age Verification (driver's license scanning), and SpotLight (promotion management).
- Retail Smart GuysminorMerchandise planning, forecasting, and open to buy services for independent retailers with 96% forecasting accuracy and 5X ROI claims.
- HPcorePOS hardware including all-in-one terminals, receipt printers, and barcode scanners. HP Engage One Pro and other solutions for retail operations.
- EpsoncorePOS hardware including receipt printers (TM series), touchscreens, and mobile POS solutions with fast printing speeds and reliability.
- RMH iPOS (Advantage Solutions)coreMobile POS for iPhone, iPad, iPod Touch enabling queue busting, mobile sales, pop-up stores with real-time or offline sync. Developed by Advantage Solutions Australia.
- Shift4 PaymentscorePayment processing integration for secure credit card transactions including RMH iPOS mobile solution.
- Diamond Comic DistributorscoreExclusive distributor for comic and pop culture industry, serving 3,200+ stores in US with RMH and ComicSuite add-on. Developed subsidy program with vendor partners for retailer adoption.
- Positive System Solutions (PSS)coreExclusive distributor for Ireland territory with 10+ years Microsoft Ireland Certified Partner experience. Building reseller ecosystem throughout Ireland.
- Extenda Express ABcoreExclusive distributor for Nordic region (Sweden, Denmark, Finland, Iceland, Norway) with 10 years experience as store data systems supplier.
- Dynamic Global Enterprise Systems (DGES)coreExclusive distributor for Philippines territory with 10+ years retail experience. Oversees 500+ stores nationwide.
- Advantage Solutions (Australia)coreAustralian development partner for RMH iPOS mobile solution. Also handles RMH distribution and support in Australia and New Zealand region.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Retail Management Hero competitors and assessment
Company assessmentDirect peers
- Retail Pro: Retail Pro is a long-standing mid-market and specialty retail POS platform explicitly cited as a competitor by RMH. Both target specialty retail verticals with multi-store management, loyalty, and back-office features, making it the most direct apples-to-apples comparison for RMH.
- Cegid: Cegid (formerly Cegid Retail) provides retail POS and unified commerce software for SMB and mid-market specialty retailers, also named by RMH as a competitive benchmark. Both compete for vertical-specialty retail accounts needing centralized multi-store operations.
- Vend (Lightspeed): Vend (now part of Lightspeed) was a cloud POS built specifically for independent retail with multi-store, e-commerce sync, and loyalty features. It targets the same SMB specialty retail customer profile as RMH.
- POS Nation: POS Nation provides POS systems tailored for small and mid-sized specialty retailers (gift, boutique, liquor, tobacco). It is a directly comparable SMB-focused retail POS vendor competing in similar vertical niches to RMH.
- ACCEO Smart Vendor: ACCEO's Smart Vendor offering is a retail POS and back-office solution for SMB and mid-market retailers across North America. It is comparable to RMH in serving multi-store specialty retailers with integrated back-office functionality.
- iVend Retail: iVend Retail by CitiXsys is a multi-channel retail management platform covering POS, loyalty, e-commerce, and inventory for specialty and mid-market retailers. It addresses the same SMB-to-mid-market specialty retail segment RMH targets.
Broad incumbents
- Lightspeed Retail: Lightspeed offers cloud-based POS for retail and restaurant SMBs with built-in e-commerce, payments, and loyalty. It targets the same independent specialty retail segment RMH serves, but at much larger scale and with a broader feature footprint.
- Shopify POS: Shopify's POS extends its commerce platform into brick-and-mortar retail, bundling payments, hardware, and a vast app ecosystem. It is a default cloud option for SMB retailers that RMH competes against for new logos and migration accounts.
- Square (Block): Square provides an integrated POS, payments, and software suite aimed at small businesses including retail. Its low-friction onboarding and bundled payments make it a frequent alternative for the SMB retail accounts RMH pursues.
- Toast: Toast is a cloud POS and payments platform originally focused on restaurants but expanding into adjacent retail and specialty verticals. Its cloud-native architecture and embedded payments model is the trajectory SMB POS competitors (and RMH) are benchmarked against.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Retail Management Hero social profiles
Digital presenceRetail Management Hero compliance and trust
Trust signalCompliance5 records
Retail Management Hero financial estimates
Financial estimateRevenue estimate
Valuation estimate
Retail Management Hero leadership team
Management profileNumber of profiles
Profiles6 records
Retail Management Hero funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Retail Management Hero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Retail Management Hero
What does Retail Management Hero do?
Retail Management Hero (RMH) develops and sells a modular retail point-of-sale (POS) software platform, with RMH Store as the core product managing back-office and POS activities across retail verticals. The platform was built as a standalone replacement for Microsoft Dynamics RMS and is extended through modules including RMH Central for multi-store headquarters, RMH Loyalty for rewards programs, RMH iPOS for mobile POS, and an open SDK for third-party add-ons. Distribution is primarily through a global network of regional distributors, certified resellers, and ISV partners serving small to mid-sized retailers.
Is Retail Management Hero a public or private company?
Retail Management Hero is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Retail Management Hero founded?
Retail Management Hero was founded in 2014. It employs 11 to 50 people.
Where is Retail Management Hero based?
Retail Management Hero is headquartered in Napa, United States, in the North America region.
How does Retail Management Hero make money?
Four revenue lines are on record. Software Licenses are the primary driver. The others are subscription Services, partner Distribution and third-Party Integrations.
Who are Retail Management Hero's main competitors?
Direct peers on record are Retail Pro, Cegid, Vend (Lightspeed), POS Nation, ACCEO Smart Vendor and iVend Retail. Broad incumbents are Lightspeed Retail, Shopify POS, Square (Block) and Toast.
Does Retail Management Hero have an API?
No public API is recorded for Retail Management Hero.
What industry is Retail Management Hero in?
Retail Management Hero's product category is Retail POS Software. Its primary akta.pro industry code is FSAMADAC, POS Payment Software & Middleware (Terminal OS, Apps, Device Management). Its NAICS code is 5132 and its SIC code is 5734.