Protractor Software

What Protractor Software does

Protractor Software Inc., founded in 2003 and headquartered in Toronto, Canada, develops cloud-based shop management software for independent automotive aftermarket repair shops and tire stores across North America. The platform is an all-in-one system spanning work order creation, digital vehicle inspections (DVI) with computer-vision-based VIN scanning, online appointment scheduling, integrated payments (via 360 Payments / Wells Fargo and Fifth Third Bank ISOs), parts and inventory management with vendor integrations to PartsTech, Nexpart, NAPA, WORLDPAC, and AutoZone, built-in general ledger accounting, customer relationship management with automated outreach, and an optional Digital Marketing Suite (websites, SEO, PPC, call tracking, ROI dashboards) provided through Autoshop Solutions. The technical stack is a cloud-native platform originally pioneered in 2003, re-architected on .NET in 2014, and extended through 50+ third-party integrations covering parts catalogs, OEM repair data (CARFAX, Epicor, Mitchell 1 ProDemand), payments, inspection tools (AutoServe1), and AI-adjacent partners (Mastertech.ai, Podium, Broadly). Protractor is PCI DSS compliant for payment processing and PIPEDA compliant for Canadian data privacy.

Revenue is generated primarily through tiered SaaS subscriptions priced from $359/month annual for the Core tier up to $1,169/month annual for the Elite tier (with a $249/month Marketing CRM + Online Service Scheduler add-on), supplemented by transaction fees on integrated payment processing, digital marketing services, and onboarding/professional services delivered through a structured six-step customer success program. Pricing is published in both USD and CAD, reflecting the company's active go-to-market across the US and Canada. Distribution combines direct sales (prominent 'Book a Demo' CTAs targeting multi-location enterprise accounts), self-serve website sales for SMBs, and cross-brand referrals from its parent company Vehlo, whose portfolio — including Shop-Ware, Shop Boss, Tire Guru, and Protractor — collectively serves 30,000+ customers globally and processes more than $10B in annual payments. Marketing channels include content (blog), event presence at SEMA, AAPEX, Vision Hi-Tech Training & Expo, ATI SuperConference, and ASTA Expo, co-marketing with 50+ integration partners, and the Protractor Plus learning platform for ongoing customer education. Protractor operates as a wholly owned subsidiary of Vehlo, with no independent institutional investors, public listing, or disclosed funding rounds.

Name

Protractor Software

Legal name

Protractor Software Inc.

Website

https://protractorsoftware.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Protractor Software provides cloud-based, all-in-one shop management software — including work orders, digital vehicle inspections, integrated payments, accounting, and marketing — to independent automotive aftermarket repair shops and tire stores across North America and Canada, operating as a subsidiary of Vehlo.

Ownership category

akta.pro rank

Product category

Auto Repair Shop Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Shop management software
• Digital vehicle inspection
• Auto repair software
• Integrated payments
• Automotive aftermarket

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (Shop Management Software): Tiered monthly/annual subscription plans for shop management software. Plans range from Core ($359/mo annual) to Elite ($1,169/mo annual). Additional add-ons include CRM + Online Service Scheduler for $249/mo. Transaction fees apply for payment processing.
2. Integrated Payment Processing: Protractor Payments processes credit card transactions for shops, generating revenue through transaction fees. Supported by 360 Payment Solutions (ISO of Wells Fargo and Fifth Third Bank). Business capital advances ($500–$300,000) are also facilitated through payment processing activity. Cash discounting program available.
3. Digital Marketing Services: Marketing Suite (included in Prestige and Elite tiers) provides high-performance websites, SEO content, PPC advertising management, call tracking, and ROI dashboards. Additional fees may apply for the Marketing ROI Dashboard beyond the base subscription.
4. AutoServe1 Digital Vehicle Inspections: Advanced DVI capabilities including upgraded VIN scanner and custom vehicle inspection checklists, bundled in the Performance tier and above.
5. Onboarding & Professional Services: Award-winning customer success team provides onboarding, system configuration, integration setup, data migration, and training. The onboarding program is structured across 6 steps, suggesting a professional services component.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Protractor Software sells a cloud-based, all-in-one shop management platform for independent automotive aftermarket repair shops and tire stores. The platform combines work order creation, digital vehicle inspections (DVI), parts and inventory management, integrated payments, built-in accounting, customer communication/CRM, and a digital marketing suite. It is sold as tiered monthly/annual SaaS subscriptions across North America and Canada.

Product overview

Protractor Software offers an all-in-one, cloud-based shop management platform for auto repair shops and tire stores, providing a unified solution with modular components. The core platform includes Shop Management, Work Orders, Digital Vehicle Inspections (DVI), Online Service Scheduler, Customer Communication, Repair Roadmap, Labor & Parts Matrices, Parts & Inventory, Reporting, Dashboards, Integrated Payments, and Accounting. The platform is available in four pricing tiers: Core ($399/month) with foundational features, Performance (+$200/month) adding AutoServe1 advanced DVI, Prestige (+$700/month) adding Autoshop Solutions Digital Marketing Suite, and Elite ($1,299/month) combining all features. Additional add-ons include Marketing CRM + Online Service Scheduler ($249/month) and Protractor Plus training platform. The software supports single and multi-location operations across North America and Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Shop Management

Quantifiable outcome

• 6.3M annual repair orders created across Protractor's customer base — demonstrating at-scale operational throughput.
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration42 records

AI capability5 records

Feature10 records

Partnerships

16 partnerships are on record, tiered major, core and minor.

• CARFAXmajorTechnology or IntegrationCARFAX provides trusted vehicle history information and seamless plate-to-VIN decoder integration within Protractor's Shop Manager. Instantly retrieves VIN, year, make, model, and odometer readings to populate vehicle fields. Shop repair data is protected — no labor, parts, or customer info is shared with CARFAX.
• 360 PaymentsmajorTechnology or Integration360 Payments provides integrated payment processing for Protractor Payments, enabling seamless, secure payment acceptance. Protractor Payments is supported by 360 Payment Solutions, Inc., a registered ISO of Wells Fargo Bank, N.A., Concord, CA, and Fifth Third Bank, N.A., Cincinnati, OH.
• AutoServe1majorTechnology or IntegrationAutoServe1's digital vehicle inspections translate technician findings into clear customer recommendations. Integrated in Protractor's Performance, Prestige, and Elite tiers with advanced DVI, upgraded VIN scanner, and custom inspection checklists.
• Autoshop Solutions (ASi)majorTechnology or IntegrationAutoshop Solutions provides award-winning automotive websites and digital marketing services integrated into Protractor's Prestige and Elite tiers. Includes high-performance websites, SEO content, Google Ads enablement, call tracking, and eCommerce capabilities.
• PartsTechmajorTechnology or IntegrationPartsTech provides the most connected, accurate, and efficient parts procurement platform for automotive repair shops. Integrated with Protractor for real-time catalog access, parts ordering, and inventory management.
• NexpartmajorTechnology or IntegrationNexpart eCommerce platform (WHI Solutions) enables quick part searching and ordering from multiple suppliers simultaneously, integrated with Protractor for streamlined parts procurement workflow.
• EpicormajorTechnology or IntegrationEpicor provides parts & labor estimation guides integrated into Protractor's Core and all higher tiers, delivering complete OEM repair, estimating, and maintenance information for accurate vehicle service pricing.
• Accounting LinkcoreTechnology or IntegrationAccounting Link specializes in simplifying the accounting process for Protractor users. Provides integration with third-party accounting tools for shops that prefer to use their own software, verifying and syncing daily activity with a few clicks.
• NAPA Auto PartscoreTechnology or IntegrationNAPA Auto Parts connects professional automotive technicians and DIY customers with quality parts and car care products. Integrated parts procurement option within Protractor for NAPA-sourced inventory.
• WORLDPACcoreTechnology or IntegrationWORLDPAC imports and distributes OE and quality aftermarket replacement parts for the independent service professional, offering 110,000+ part numbers across 41 import and domestic carlines. Integrated parts sourcing within Protractor.
• Mitchell 1 ProDemandcoreTechnology or IntegrationProDemand delivers complete OEM repair, estimating, and maintenance information with exclusive real-world knowledge to help automotive technicians repair vehicles more accurately and efficiently.
• Shop Owner CoachminorImplementation/ SI/ Consulting PartnerShop Owner Coach provides individualized coaching and recommendations tailored to each client's specific situation, offering structured and personalized business coaching for automotive shop owners.
• UpSwellminorGTM or Marketing PartnerUpSwell provides highly targeted digital and print marketing solutions for automotive shops, co-marketed within the Protractor partner ecosystem.
• Auto Care AssociationminorGTM or Marketing PartnerAuto Care Association is dedicated to helping vehicles last longer and perform more efficiently. Protractor collaborates with the association to strengthen its presence in the automotive aftermarket ecosystem.
• The InstituteminorImplementation/ SI/ Consulting PartnerThe Institute is a coaching organization dedicated to building strong businesses that provide meaningful and fulfilling lives for automotive shop owners, partnering with Protractor for industry education.
• Women in Auto CareminorGTM or Marketing PartnerWomen in Auto Care is a community dedicated to engaging, educating, and empowering women within the auto care industry. Protractor collaborates to support diversity and inclusion in the automotive aftermarket.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Garage360: Auto repair shop management SaaS positioned for independent shops and small chains. Direct competitor with comparable subscription pricing tiering, often cited alongside Protractor in shop software comparisons.
• Tekmetric: Leading cloud-based shop management SaaS for independent auto repair shops. Competes head-to-head with Protractor in the same vertical, with comparable tiered pricing and overlapping feature sets including DVI, CRM, and integrations.
• Shopmonkey: Cloud-based auto repair shop management platform serving single and multi-location independent shops. Comparable subscription model, customer base, and feature surface area (work orders, estimates, customer communication, payments).
• AutoLeap: Modern shop management SaaS targeting independent auto repair shops. Competes in the same buyer segment with comparable workflow tools and an emphasis on automation — frequently benchmarked against Protractor in shop software buyer's guides.
• Shop Boss: Direct sister brand under Vehlo offering shop management software for independent auto repair shops. Overlapping customer segments, product features, and distribution within the same Vehlo trade show and sales ecosystem.
• Shop-Ware: Direct sister brand under Vehlo, providing cloud-based shop management software for independent auto repair shops. Highly comparable product scope, customer base, and go-to-market motion — often directly cross-shopped against Protractor within the same Vehlo sales process.
• Tire Guru: Sister brand under Vehlo focused on tire and auto service shop management. Comparable platform structure and integrated payments, overlapping with Protractor's tire store and hybrid shop segment.

Broad incumbents

• Mitchell 1: Established provider of automotive repair information, estimating, and shop management software (Manager SE). Broader portfolio spanning OEM data and shop systems — overlaps with Protractor on ProDemand integration but does not focus exclusively on the independent aftermarket SaaS segment.
• CCC Intelligent Solutions: Large, diversified software provider serving the automotive insurance and repair ecosystem with estimating, shop management, and parts solutions. Adjacent incumbent with overlapping repair-shop software capabilities, but broader portfolio orientation.
• NAPA TRACS: NAPA Auto Parts' affiliated shop management software serving NAPA AUTO CARE centers and independent shops. Broad incumbent with deep parts-distribution ties — comparable in target customer (independent repair shops) but bundled with NAPA's parts ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/protractor-automotive-managment-sysytems

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Protractor Software