Tire Guru
Tire Guru (American Business Management Systems, Inc.) is a cloud-based tire shop management software platform built for tire dealers, auto repair shops, mobile tire vans, and wholesale distributors. It sells modular subscriptions spanning POS, payments, accounting, inspections, pricing, and marketing as a Vehlo subsidiary.
- Company typePrivate
- Founded1990
- HeadquartersLogan, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Tire Guru does
Tire Guru, operated by American Business Management Systems, Inc. and headquartered in Logan, Utah, is a cloud-based tire shop management software platform that has operated since the early 1990s, when it became one of the first fully cloud-based systems built for the tire retail industry. The platform is sold to four primary customer verticals: tire dealers, auto repair shops, mobile tire vans, and tire wholesale distributors. Its core offering, Tire Guru Shop Management Software, bundles point-of-sale, job scheduling with pre-defined job packages, bay scheduling, customer and vehicle history, and a Statistics Dashboard with over 180 reports. Around this core, the company sells modular add-ons including Tire Guru Payments (integrated payment processing powered by 360 Payments), Accounting (with QuickBooks and Accounting Link integration), Digital Vehicle Inspections, Tire Price Optimizer (real-time market pricing across over 1 million distribution points), Inventory Management (catalog of 177,000+ tires and 168,000+ wheels), Tire Link Wholesale Platform (B2B ordering portal launched in 2025), Customer Marketing & Communications (two-way texting, email/text campaigns, loyalty rewards, Review Booster), and a Digital Marketing Suite (custom websites, SEO, PPC, ROI dashboard).
Tire Guru monetizes through a tiered subscription model: tire shop tiers range from Lite at $279/month to Ultimate at $800/month, and repair shop tiers range from Core Repair at $599/month to Ultimate Repair at $999/month, with annual discounts reducing effective monthly rates. Transaction fees on integrated payments provide a secondary revenue stream, as do add-on digital marketing services bundled in the Ultimate tier. Go-to-market is primarily sales-led with demo-based discovery, supplemented by content marketing, SEO, email campaigns, and annual presence at the SEMA and AAPEX trade shows. Tire Guru integrates with over 120 parts and tire distributors (including NAPA, AutoZone, ATD, TireHub, and U.S. AutoForce) and more than 30 technology partners spanning accounting, payments, DVI, CRM, and parts procurement.
The company is a subsidiary of Vehlo, a strategic operating company that supports over 30,000 vehicle service customers globally and processes more than $10 billion in annual payments across its portfolio. Tire Guru itself reports cumulative platform metrics of 105 million repair orders created, $62 billion in repair orders processed, and 46 million tires sold by its customers. The firm employs 11-50 people and has not disclosed standalone revenue or external funding.
Tire Guru firmographics
Firmographics- Name
- Tire Guru
- Legal name
- American Business Management Systems, Inc.
- Website
- https://tireguru.net
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tire Guru (American Business Management Systems, Inc.) is a cloud-based tire shop management software platform built for tire dealers, auto repair shops, mobile tire vans, and wholesale distributors. It sells modular subscriptions spanning POS, payments, accounting, inspections, pricing, and marketing as a Vehlo subsidiary.
- Ownership category
- akta.pro rank
Tire Guru industry classification
Industry- Product category
- Tire Shop Management Software
- NAICS
- Tire Dealers (441340), Tire and Tube Merchant Wholesalers (42313)
- SIC
- Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Retail Tire Sales & Installation (Consumer) (TLAKADAA)
- akta.pro secondary industries
- Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH), Mobile Tire Service & Emergency Roadside (On-Site) (TLAKADAC)
Keywords
Where Tire Guru is headquartered
LocationHeadquarters
- HQ city
- Logan
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Tire Guru business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscription (Tire and Repair Shops): Monthly subscription fees for shop management software with tiered pricing based on features. Plans range from Lite ($279/month) to Ultimate ($800/month) for tire shops, and Core Repair ($599/month) to Ultimate Repair ($999/month) for repair shops. Includes full suite management software, integrations, and customer tools.
- Integrated Payment Processing: Transaction fees for integrated payment processing through Tire Guru Payments, powered by 360 Payments. Eliminates need for separate payment systems.
- Digital Marketing Services: Additional marketing services including custom websites, SEO, and PPC campaigns bundled in Ultimate tier or available as add-on services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Lite - $279/month (or $280/month) |
| Subscription | Monthly | Core - $399/month (or $400/month) |
| Subscription | Monthly | Pro - Features in Core plus additional marketing tools |
| Subscription | Monthly | Ultimate - $800/month |
| Subscription | Monthly | Core Repair - $599/month (or $500/month) |
| Subscription | Monthly | Pro Repair - $799/month (or $600/month) |
| Subscription | Monthly | Ultimate Repair - $999/month (or $700/month) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Tire Guru product offering
Product offeringCore offering
Tire Guru develops and sells an all-in-one, cloud-based tire shop management software platform specifically built for the tire industry. The platform combines point-of-sale, customer and vehicle history, job scheduling, bay optimization, integrated payment processing, digital vehicle inspections, accounting, real-time tire pricing optimization, inventory management, and customer marketing tools. It is sold as a subscription to tire dealers, auto repair shops, mobile tire van operators, and wholesale tire distributors, with companion services including websites, SEO/PPC advertising, and other digital marketing offerings.
Product overview
Tire Guru is an all-in-one intelligent tire shop management software platform built specifically for the tire industry, offering both a unified core product (Tire Guru Shop Management Software) and a modular add-on ecosystem. The platform serves tire dealers, auto repair shops, mobile tire vans, and tire wholesale distributors. The core Shop Management Software provides customer and vehicle history, job scheduling with Job Center, bay optimization via Bay Scheduler, and over 180 reports via Statistics Dashboard. Add-on modules include: Tire Guru Payments (integrated payment processing powered by 360 Payments), Accounting (with QuickBooks and Accounting Link integration), Digital Vehicle Inspections (DVI), Tire Price Optimizer (real-time pricing intelligence with proven 1,036% ROI), Inventory Management (with catalog of 177,000+ tires and 168,000+ wheels), Tire Link Wholesale Platform (B2B ordering portal), Customer Marketing & Communications (two-way texting, email campaigns, loyalty rewards, review booster), and Digital Marketing Suite (custom websites, SEO, PPC, ROI dashboard). The platform also integrates with over 120 distributors including NAPA and AutoZone, and over 30 technology partners. Pricing is organized into two categories: Tire and Repair Shops (Core Repair $500/mo, Pro Repair $600/mo, Ultimate Repair $700/mo) and Tire Shops (Lite $280/mo, Core $400/mo, Pro tier, Ultimate $800/mo). Tire Guru has processed over $62 billion in work orders and helped customers sell 46 million tires.
Differentiator
Problem solved
Functional benefit
Products and services
- Tire Guru Shop Management Software Intelligent, all-in-one tire and auto shop management software purpose-built for the tire industry. Streamlines workflow, manages customer and vehicle history, schedules jobs and bays, and provides reporting across every aspect of a tire business. Sold to tire dealers, auto repair shops, mobile tire vans, and wholesale distributors on a tiered monthly subscription (Lite through Ultimate).
- Tire Guru Payments Integrated payments platform that streamlines transactions with digital signature capture, Text-to-Pay, and seamless checkout experience. Eliminates the need for separate payment systems and removes reconciliation work between POS and processor. Targets tire and auto repair shops already running Tire Guru Shop Management Software.
- Tire Link Wholesale Platform B2B ordering platform that gives wholesale tire distributors branded online portals with personalized customer logins, filters, inventory browsing, and direct ordering. Streamlines the wholesale ordering process and supports warehouse bin system, delivery truck dispatch, and customer route assignment. Sold to wholesale tire distributors.
- Digital Marketing Suite Custom-built, industry-tailored websites with SEO, ADA-compliant design, pay-per-click advertising campaigns, ROI dashboard, call tracking, tire matching tool, service scheduler, and eCommerce capabilities. Sells websites and digital marketing services to tire and auto repair shops; bundled in higher tiers or available as add-on recurring services.
- Tire Price Optimizer Real-time tire pricing intelligence offering that provides market data, competitor price rankings, and pricing trends to help tire shops maximize profits. Offered as part of the Pro Repair tier and above.
- Digital Vehicle Inspections (DVI) Tablet-based digital vehicle inspection system that lets technicians complete inspections on tablets, generating reports with images delivered via text or email. Provides paperless experience and transparency for customers. Offered within Tire Guru Shop Management Software tiers.
- Inventory Management Inventory tracking and ordering for tires across all types and sizes, featuring the Tire and Wheel Catalog and integration with 120+ distributors. Eliminates manual ordering through deep connector ecosystem. Offered within Tire Guru Shop Management Software tiers.
- Customer Marketing and Communications Customer marketing and communication tools including two-way texting, email and text marketing campaigns, loyalty rewards program, and Review Booster for automated review requests. Drives repeat business and helps shops retain customers. Offered within Tire Guru Shop Management Software tiers.
- Accounting Financial management within the shop management platform that eliminates the need for disparate accounting systems. Includes bank reconciliation reports and integration with QuickBooks and Accounting Link. Offered within Tire Guru Shop Management Software tiers.
Quantifiable outcome
- 105 million repair orders created by Tire Guru customers
- +5 more outcomes
Companies that use Tire Guru
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Tire Guru technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
Feature9 records
Tire Guru partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered flagship, core, major and minor.
- VehloflagshipVehlo is the parent company of Tire Guru, delivering integrated software and financial solutions to the vehicle service industry. Supports over 30,000 customers globally, processing more than $10 billion in annual payments.
- 360 Paymentscore360 Payments powers Tire Guru Payments, providing integrated payment processing within the shop management platform. Enables digital signature capture, Text-to-Pay, and PCI-compliant transactions. Supported by 360 Payment Solutions, Inc., a registered ISO of Wells Fargo Bank and Fifth Third Bank.
- Accounting LinkcoreIntegration partner for external accounting software. Allows seamless data transfer between Tire Guru and customers' existing accounting systems.
- QuickBookscoreIntegration with QuickBooks for accounting data synchronization. Tire Guru's platform connects with QuickBooks to allow seamless financial data transfer.
- ATD (American Tire Distributors)majorNational tire distributor providing same-day or next-day delivery of tires, wheels, and shop supplies. ATD's scale and technology investments support broad assortment availability.
- TireHubmajorNational tire distributor delivering full passenger and light truck tire portfolios of Goodyear and Bridgestone to U.S. retailers.
- U.S. AutoForcemajorIndustry leader in distribution of tires, undercar parts, and lubricants to independent tire retailers, auto repair shops, and automotive dealerships.
- GoodyearmajorMajor tire manufacturer partner. Headquartered in Akron, Ohio, established in 1898. One of the world's most recognized mobility brands.
- MichelinmajorTire manufacturer partner since 1889, providing innovative and responsible mobility solutions worldwide.
- ContinentalmajorTechnology company developing pioneering technologies for sustainable and connected mobility. Founded in 1871.
- BayIQminorAutomated marketing software for independent tire and automotive repair industry. Provides loyalty rewards, service reminders, manufacturer rebates, and online reviews.
- 1stMILEminorProvides affordable financing options for repairs or new tires, rewards on automotive purchases, and repair protection for drivers and shops.
- PodiumminorAI-powered lead conversion platform that converts leads into loyal customers and messages into revenue.
- OktoRocketminorAll-in-one platform for automotive shops combining customer communication tools with performance analytics.
- Autoshop SolutionsminorAward-winning automotive websites and marketing services. Provides SEO, social media, and targeted paid search campaigns.
- Market GenieminorCommunity-based platform providing market benchmarks and trends for auto shops and surrounding markets.
- SiriusXMminorProvides free SiriusXM trials for eligible customers at no cost to shops.
- Tire ProsminorIndependent franchise network offering tires, wheels, and auto care services.
- Dunlap & KyleminorTire distribution company selling to wholesalers and resellers.
- Tireco DistributorsminorNationally recognized tire distribution company built on 50 years of expertise.
- Tire OneminorProgram allowing businesses to strengthen operations and enjoy economies of scale via group membership while maintaining independence.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Tire Guru competitors and assessment
Company assessmentDirect peers
- Tekmetric: Tekmetric is a venture-backed, cloud-native shop management platform for auto repair shops and tire retailers, competing head-to-head with Tire Guru on modern UI, mobile workflows, and integrated payments.
- ASA Tire & Auto Service Solutions (TireMaster): ASA's TireMaster is one of the longest-standing tire and auto service shop management software products, directly competing with Tire Guru on POS, inventory, and accounting for independent tire dealers and service centers.
- AutoFluent: AutoFluent is a shop management and POS platform built for tire dealers and auto service centers, overlapping with Tire Guru on inventory management, customer database, and accounting for independent shops.
- Shopmonkey: Shopmonkey (formed via merger with Protractor) is a cloud-based shop management platform serving auto repair and tire shops, directly comparable to Tire Guru on POS, DVI, CRM, and customer communication features.
- Shop-Ware: Shop-Ware is a cloud-based shop management system for independent repair and tire shops, competing with Tire Guru on digital vehicle inspections, customer communications, and shop workflow automation.
- ProfitNet (Mitchell1/ShopKey alternative): ProfitNet is a tire and auto service shop management platform serving independent dealers, directly comparable to Tire Guru on inventory, POS, and customer relationship management for tire retailers.
- R.O. Writer (Jonas Software): R.O. Writer is an established shop management system for auto repair and tire dealers, owned by Jonas Software/Constellation. It directly competes with Tire Guru across tire stores, repair shops, and multi-location service centers.
Emerging players
- BayIQ: BayIQ provides automated marketing, loyalty, and customer communication software for independent tire and auto repair shops. It is listed as a Tire Guru integration partner but also overlaps as an adjacent shop-marketing platform serving the same SMB customer base.
Broad incumbents
- Mitchell 1 (Snap-on): Mitchell 1 is a long-established automotive repair information and shop management suite (Manager SE, ShopKey) sold across a broad install base; it competes with Tire Guru in tire/repair shop workflows as part of a much wider portfolio.
Others
- Identifix (AutoZone): Identifix, owned by AutoZone, provides diagnostic and repair information plus shop management tools to automotive service businesses. It is an ecosystem participant overlapping with Tire Guru on shop software, especially given AutoZone's role as a Tire Guru distribution partner.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Tire Guru social profiles
Digital presenceTire Guru compliance and trust
Trust signalCompliance2 records
Tire Guru financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tire Guru leadership team
Management profileNumber of profiles
Profiles2 records
Tire Guru funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tire Guru M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tire Guru
What does Tire Guru do?
Tire Guru develops and sells an all-in-one, cloud-based tire shop management software platform specifically built for the tire industry. The platform combines point-of-sale, customer and vehicle history, job scheduling, bay optimization, integrated payment processing, digital vehicle inspections, accounting, real-time tire pricing optimization, inventory management, and customer marketing tools. It is sold as a subscription to tire dealers, auto repair shops, mobile tire van operators, and wholesale tire distributors, with companion services including websites, SEO/PPC advertising, and other digital marketing offerings.
Is Tire Guru a public or private company?
Tire Guru is a private company. It is classified as corporate owned and is currently operating.
When was Tire Guru founded?
Tire Guru was founded in 1990. It employs 11 to 50 people.
Where is Tire Guru based?
Tire Guru is headquartered in Logan, United States, in the North America region.
How does Tire Guru make money?
Three revenue lines are on record. Software Subscription (Tire and Repair Shops) is the primary driver. The others are integrated Payment Processing and digital Marketing Services.
Who are Tire Guru's main competitors?
Direct peers on record are Tekmetric, ASA Tire & Auto Service Solutions (TireMaster), AutoFluent, Shopmonkey, Shop-Ware, ProfitNet (Mitchell1/ShopKey alternative) and R.O. Writer (Jonas Software). BayIQ is listed as an emerging player. Mitchell 1 (Snap-on) is listed as a broad incumbent. Identifix (AutoZone) is listed as an others.
Does Tire Guru have an API?
No public API is recorded for Tire Guru.
What industry is Tire Guru in?
Tire Guru's product category is Tire Shop Management Software. Its primary akta.pro industry code is TLAKADAA, Retail Tire Sales & Installation (Consumer), with a secondary code of TLAKAAAD, Tire & Wheel Services (Mount/Balance/Alignment). Its NAICS code is 441340 and its SIC code is 7500.