Publicare
Publicare Marketing Communications GmbH is a Frankfurt-based B2B digital marketing consultancy founded in 2001, specializing in email marketing, multichannel orchestration, and deliverability across 11+ marketing automation platforms for enterprise clients in the DACH region.
- Company typePrivate
- Founded2001
- HeadquartersFrankfurt, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Publicare does
Publicare Marketing Communications GmbH is a Frankfurt am Main-based B2B digital marketing agency founded in 2001 that specializes in email marketing, multichannel campaign orchestration, deliverability optimization, and contact management for enterprise clients across the DACH region. The firm operates as a vendor-independent consultancy certified across more than eleven marketing automation platforms — including SAP Emarsys, Salesforce Marketing Cloud, and Adobe — enabling it to advise clients without channel conflict and to port campaigns between systems as enterprise needs evolve. Its core delivery model combines strategic consulting, hands-on campaign execution, deliverability audits, and training programs, supported by what the firm describes as cloud-native, serverless operational architecture rather than on-premise infrastructure.
Publicare's business model is project-based professional services with multi-year enterprise engagements; the firm reports 400+ campaigns executed per month, 200+ B2B projects annually, and 70+ audits per year, alongside a cumulative dataset of 40M+ email addresses analyzed for deliverability benchmarking. Customer acquisition is driven by vendor partnership referrals (notably its 23+ year relationship with SAP Emarsys), thought leadership content, and direct enterprise sales to named clients including Lidl, Linde, Vodafone, Villeroy & Boch, mobile.de, and the German Federal Office for Agriculture and Food (BLE). The firm holds AVPQ public-sector prequalification, supporting expansion into government engagements. AI tooling is used internally to augment editorial workflows and is incorporated into client CRM Journey Management offerings, though the firm does not develop proprietary AI models. Average customer tenure exceeds nine years, indicating high retention but also limited evidence of aggressive new-logo acquisition velocity consistent with a stable, bootstrapped consultancy rather than a venture-scaled growth firm.
Publicare firmographics
Firmographics- Name
- Publicare
- Legal name
- Publicare Marketing Communications GmbH
- Website
- https://publicare.de
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Publicare Marketing Communications GmbH is a Frankfurt-based B2B digital marketing consultancy founded in 2001, specializing in email marketing, multichannel orchestration, and deliverability across 11+ marketing automation platforms for enterprise clients in the DACH region.
- Ownership category
- akta.pro rank
Publicare industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Other Services Related to Advertising (54189), Direct Mail Advertising (54186)
- SIC
- Services-Advertising (7310), Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Sales Force Automation (SFA) CRM (HDAEAFAA)
- akta.pro secondary industry
- PR, Reputation Management & Earned Media Platforms (BPAMALAO)
Keywords
Where Publicare is headquartered
LocationHeadquarters
- HQ city
- Frankfurt
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Publicare business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Digital Marketing Consulting: Strategy, system selection and implementation consulting for CRM-supported digital marketing. Includes marketing automation audits and platform/tool selection advice.
- Multichannel Marketing Full Service: Cross-channel communication execution including newsletters, promotions, landing pages, SMS, push messages. Monthly average of 400+ campaigns delivered across clients.
- Software Development: Custom cloud solutions, AWS infrastructure implementation, web/desktop/mobile applications, and system integrations.
- Lead Generation and Data Management: GDPR-compliant lead acquisition, B2B website visitor tracking, list cleaning, and address validation services. 200+ B2B projects completed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based professional services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Publicare product offering
Product offeringCore offering
Publicare is a digital marketing agency that provides email marketing, CRM consulting, multichannel marketing orchestration, and lead generation services to business clients. The firm combines strategic consulting with operational execution across owned, earned, and paid digital channels, with a strong focus on data-driven customer relationship marketing and marketing automation.
Product overview
Publicare is an agency providing email marketing and digital dialogue services. Their offering is structured as a full-service digital marketing portfolio that combines strategic consulting with technology platform expertise. The core services include Digital Marketing Consulting, Multichannel Marketing Full Service, Software Development, and Lead Generation & Data Management. These are delivered alongside technology platform expertise (Salesforce, SAP Emarsys, BloomReach, Braze, Brevo, CleverReach, HubSpot, JUNE, AWS, SalesViewer, Optilyz) where Publicare acts as an implementation and integration partner. The company specializes in vendor-independent platform consulting with over 25 years of practical experience since 2001.
Differentiator
Problem solved
Functional benefit
Products and services
- Email Marketing Services
- CRM Consulting Consulting services for Customer Relationship Management, including CRM strategy, system selection, implementation support, and customer journey design, targeted at marketing leaders and CRM managers.
- Multichannel Marketing Orchestration Integrated multichannel campaign planning and execution across owned, earned, and paid digital channels, designed to deliver consistent customer experiences and measurable marketing outcomes for mid-market and enterprise clients.
- Lead Generation Services Lead generation programs combining content, marketing automation, and digital channels to identify, nurture, and convert prospects into qualified sales leads for B2B and B2C organizations.
Quantifiable outcome
- 70+ audits, evaluations and platform checks completed with expert consultation
- +3 more outcomes
Companies that use Publicare
Customer profileNamed customers25 records
Segments3 records
Ideal customer profiles1 record
Publicare technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability2 records
Feature5 records
Publicare partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- OptilyzcoreAs a partner of Optilyz, a leading platform for data-driven print communication, Publicare seamlessly integrates print mailings into digital marketing journeys. Services include strategic and technical implementation, integration with marketing automation platforms (Salesforce, BloomReach, SAP Emarsys), campaign management, personalization, and optimization. Print becomes a full part of modern omnichannel marketing automation.
- JUNEcoreJUNE partner and digital marketing agency offering comprehensive services related to JUNE platform: account setup, employee training, data integration, responsive email template development, and personalized B2B/B2C lifecycle marketing campaigns. JUNE is a Hamburg-based newsletter and landing page builder with functionality that outshines larger marketing suites at significantly lower usage fees.
- SalesforcecoreCertified Salesforce Marketing Cloud implementation partner designing and implementing complex customer journeys. Expertise in Marketing Cloud, Account Engagement (formerly Pardot), and Salesforce Data Cloud for cross-channel orchestration via email, mobile, social, web, and direct mail.
- SAP EmarsyscoreOne of the world's most experienced service providers for SAP Emarsys since 2002. Services include campaign strategy, system integration, cross-channel marketing automation design, and day-to-day operations support for higher user engagement, customer loyalty, and ROI.
- BloomreachcoreBloomreach Engagement Partner implementing the platform to orchestrate cross-channel marketing activities, increase conversion rates, intensify customer loyalty, and maximize ROI. Combines Customer Data Platform (CDP) and omnichannel marketing.
- BrevocoreBrevo partner implementing the platform to control automated customer journeys via email, SMS, WhatsApp, and chat. Links central customer data platform (CDP) with flexible omnichannel communication to strengthen customer loyalty and increase marketing efficiency.
- BrazecoreBraze partner implementing the platform into customer technological infrastructure to manage automated customer journeys via mobile, web, and email. Strengthens customer loyalty and increases marketing efficiency through precise, data-driven user engagement.
- HubSpotcoreProvides comprehensive support for HubSpot implementation including marketing automation setup, CRM system integration, and content strategy development for lead generation.
- CleverReachcoreAssists with CleverReach setup and optimization including responsive template creation, target group segmentation, automation setup, and campaign results analysis.
- Amazon Web Services (AWS)coreUses AWS to develop customized cloud solutions including highly available, scalable, and cost-effective infrastructure implementations for modern companies.
- SalesViewercoreHelps implement SalesViewer for B2B website visitor identification including integration with existing systems. Analyzes data obtained and develops strategies for effective lead generation and targeting.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Publicare competitors and assessment
Company assessmentDirect peers
- Actito: Belgian/European omnichannel marketing platform (email, SMS, push) with implementation services. Comparable European mid-sized competitor in the vendor-independent omnichannel marketing automation space.
- dotdigital: UK-headquartered omnichannel marketing automation platform with agency services across email, SMS, and CRM. Comparable mid-sized European competitor serving B2B and B2C enterprise clients.
- Marigold Engage (formerly Selligent): European omnichannel marketing automation platform serving mid-market and enterprise clients. Comparable offering across email, mobile, social and CRM with implementation partners.
- Evalanche (SC-Networks): German email marketing automation platform and services provider. Directly comparable in offering SaaS-based email/automation technology with consulting/implementation services in DACH.
- Inxmail: German email marketing platform and agency offering newsletter technology, marketing automation and deliverability services. Direct DACH competitor with overlapping client base and similar vendor-independent positioning.
- Valtech: Global digital agency with deep European presence in commerce, CRM and marketing technology implementations. Comparable in B2B digital experience and marketing platform consulting, with larger scale and broader geographic reach.
- MAI Group: German CRM and marketing automation consultancy focused on B2B customer experience and Adobe/Salesforce implementations. Closely comparable DACH CRM/marketing automation agency serving enterprise clients.
- Reply S.p.A. Italian-listed European digital transformation and marketing automation consultancy. Comparable in CRM, marketing automation and customer experience consulting with pan-European enterprise reach.
Broad incumbents
- Emarsys (SAP): SAP-owned omnichannel customer engagement platform where Publicare has been a service partner since 2002. Comparable as a vendor in the same space and a broader incumbent offering both technology and adjacent services.
- Pegasystems: Large enterprise CRM, marketing automation and customer engagement platform vendor. Comparable as a broad incumbent in the CRM/marketing automation space where Publicare consults and integrates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Publicare social profiles
Digital presencePublicare compliance and trust
Trust signalCompliance3 records
Publicare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Publicare leadership team
Management profileNumber of profiles
Profiles2 records
Publicare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Publicare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Publicare
What does Publicare do?
Publicare is a digital marketing agency that provides email marketing, CRM consulting, multichannel marketing orchestration, and lead generation services to business clients. The firm combines strategic consulting with operational execution across owned, earned, and paid digital channels, with a strong focus on data-driven customer relationship marketing and marketing automation.
Is Publicare a public or private company?
Publicare is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Publicare founded?
Publicare was founded in 2001. It employs 11 to 50 people.
Where is Publicare based?
Publicare is headquartered in Frankfurt, Germany, in the Europe region.
How does Publicare make money?
Four revenue lines are on record. Digital Marketing Consulting is the primary driver. The others are multichannel Marketing Full Service, software Development and lead Generation and Data Management.
Who are Publicare's main competitors?
Direct peers on record are Actito, dotdigital, Marigold Engage (formerly Selligent), Evalanche (SC-Networks), Inxmail, Valtech, MAI Group and Reply S.p.A.. Broad incumbents are Emarsys (SAP) and Pegasystems.
Does Publicare have an API?
Yes. JUNE offers a flexible API that allows linking existing systems and data. JUNE provides a flexible relational database architecture where data from various sources can be linked via relational tables created at a click, including subscribers, shop buyers, offline purchases, product catalogs, branch information, and social media feeds. Data can be segmented according to complex and nested filters, scores, tags, user behavior and activities. Integrations and conditions can be defined in a virtual node.js sandbox. JUNE also offers role-based access control including a 'Developer' role that can edit HTML source code.
What industry is Publicare in?
Publicare's product category is Digital Marketing Services. Its primary akta.pro industry code is HDAEAFAA, Sales Force Automation (SFA) CRM, with a secondary code of BPAMALAO, PR, Reputation Management & Earned Media Platforms. Its NAICS code is 541810 and its SIC code is 7310.