Social Link

What Social Link does

Social Link is a privately held, full-service digital marketing agency headquartered in Nashville, Tennessee, founded in 2008, with additional offices in Fort Lauderdale and New York. The firm operates as a professional services consultancy delivering integrated marketing services across four categories: creative and branding (logo design, photography, video, branding), digital and web solutions (website and app design, development, UI/UX), marketing and growth (PPC, SEO/SEM, lead generation, marketing strategy, AI marketing), and PR and social media services (email marketing, event marketing, public relations, social media management). Its stated client base of 500+ brands spans verticals including law, property management, tech/SaaS, hospitality, home services, healthcare, and trucking, with cited enterprise references including Hilton, Marriott, Allison Transmission, First Solar, Energizer, and the American Psychological Association.

The agency's underlying technology stack combines third-party AI tooling (generative content, predictive analytics, audience segmentation, automated bidding, behavior tracking) with established partner platforms including Google Ads, HubSpot, Salesforce, Klaviyo, Mailchimp, Meta, LinkedIn Ads, WordPress, Shopify, AppFolio, and Buildium. It holds Google Partner and HubSpot Partner certifications. Day-to-day execution relies on in-house strategists, designers, developers, and media specialists rather than a proprietary software product.

Social Link's business model is professional services revenue generated through custom, quote-based engagements, including project-based work (branding, web builds) and recurring monthly retainers for ongoing marketing support. Acquisition is sales-led and inside-sales driven, funneling inbound inquiries from website CTAs (Request a Strategy Call, Get a Free Digital Audit), direct phone outreach, chamber and industry referrals, and content marketing. Pricing is not publicly disclosed, and no published rate cards, retainer minimums, or recurring revenue metrics are available.

Name

Social Link

Legal name

Social Link

Website

https://sociallink.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Social Link is a privately held, full-service digital marketing agency founded in 2008 and headquartered in Nashville, with offices in Fort Lauderdale and New York, serving 500+ brands across verticals including law, property management, hospitality, and tech/SaaS with integrated branding, web, AI marketing, and lead generation services.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)

Keywords

• Digital marketing agency
• Search engine optimization
• Pay-per-click advertising
• Social media management
• Web design and development

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing comprehensive services including branding, web design/development, SEO, PPC advertising, social media management, video production, email marketing, lead generation, AI marketing, and event marketing. Revenue is generated through professional service fees for strategy, creative, and execution services.
2. Creative & Branding Services: Custom branding and graphic design services including logo design, brand strategy, visual identity development, photography, and videography. Delivered as project-based or retainer engagements.
3. Web Design & Development: End-to-end website and app design and development services. Custom solutions from wireframes to launch-ready code, including mobile-friendly, responsive, and e-commerce implementations.
4. Paid Advertising Management: Google Ads, social media advertising, and SEM campaign management. Revenue generated through media spend management plus service fees for strategy and optimization.
5. Marketing Retainers: Ongoing monthly retainer relationships for continuous marketing support across multiple channels and services, providing recurring revenue from established client accounts.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Social Link is a full-service digital marketing agency that delivers branding, creative design, web and app development, SEO/SEM, pay-per-click advertising, social media management, email marketing, public relations, event marketing, and AI-enhanced lead generation for business clients. The agency operates through in-house teams of strategists, designers, developers, and marketers, executing custom campaigns end-to-end on a project or retainer basis for clients across verticals such as law, property management, hospitality, healthcare, home services, and technology/SaaS. AI tools are integrated into strategy, content, paid bidding, social scheduling, and lead scoring, with outputs reviewed and refined by human staff.

Product overview

Social Link is a full-service digital marketing agency offering a comprehensive portfolio of services organized into four main categories: Creative & Branding Services (branding, graphics, photography, logo design, video production), Digital & Web Solutions (website development/design, app development/design, UI/UX design), Marketing & Growth Services (PPC advertising, AI marketing, marketing strategy, lead generation, SEO/SEM), and PR & Social Media Services (event marketing, email marketing, public relations, social media management). The agency operates as a service-based consultancy rather than a software product platform, with all offerings delivered through collaborative client engagements led by in-house teams of strategists, designers, developers, and marketers.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding & Graphics Full-scale branding and graphic design service covering visual identity creation, brand strategy, logo work, graphics production, and brand guidelines development for business clients.
• Logo Design Custom logo design service delivering wordmarks, lettermarks, brandmarks, combination marks, emblems, and custom icons tailored to client brand strategy.
• Photography Professional photography service covering lifestyle shoots, product photography, corporate headshots, real estate photography, and event coverage for business clients.
• Video Production Full-service video production including brand videos, social media clips, product explainers, animated explainers, training content, customer testimonials, event recaps, and YouTube marketing.
• Website Development End-to-end website design and web development including custom builds, responsive design, WordPress, Shopify, and custom CMS solutions for business clients.
• Website Design Custom website design service focused on aesthetics, layout, user experience, and conversion optimization across desktop and mobile devices.
• App Development Custom mobile and web app development for iOS, Android, and cross-platform including native and hybrid builds, enterprise applications, and cloud-connected applications.
• App Design Mobile and web app interface design service focused on intuitive user experiences and seamless functionality for business applications.
• UI/UX Design User interface and user experience design service including user research, wireframing, prototyping, visual design, and usability testing for digital products.
• Marketing Strategy Custom marketing strategy development including audience research, competitive analysis, channel planning, campaign planning with measurable KPIs, and data-driven market analysis.
• SEO/SEM Search engine optimization and search engine marketing including website audits, keyword research, on-page and off-page SEO, content creation, link building, local SEO, and paid search management.
• Pay-Per-Click Advertising (PPC) Paid advertising management covering Google Ads, Bing Ads, display campaigns, retargeting, and video ads with continuous optimization for ROI.
• AI Marketing AI-powered marketing service using machine learning, automation, and data modeling for personalized campaigns, lead scoring, predictive analytics, and AI-enhanced campaign optimization.
• Lead Generation Performance-driven lead generation systems combining targeted ads, landing pages, SEO, PPC, social media marketing, retargeting, and conversion strategies.
• Social Media Management Full-service social media management including content creation, paid campaigns, community engagement, influencer management, analytics, and platform-specific strategies for Facebook, Instagram, LinkedIn, TikTok, YouTube, and Pinterest.
• Email Marketing Email marketing campaigns with automation, segmentation, A/B testing, template design, and integration with CRM and eCommerce platforms.
• Event & Trade Show Marketing Event marketing and trade show management including booth design, logistics, strategy, on-site execution, virtual events, and hybrid event solutions.
• Public Relations Strategic public relations including media relations, press release writing and distribution, thought leadership, crisis communications, and brand reputation management.

Quantifiable outcome

• 128% increase in organic traffic for law firm client PKB in 2024
• +6 more outcomes

Named customers17 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability13 records

Feature6 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Google PartnercoreTechnology or IntegrationCertified Google Partner status. The partnership enables Social Link to access Google's advertising platforms, receive support, and demonstrate expertise in Google Ads, SEM, and related digital marketing services. This partnership is central to their paid advertising service offerings.
• HubSpotcoreTechnology or IntegrationHubSpot Partner relationship for inbound marketing, marketing automation, and CRM services. Social Link provides services around HubSpot's platform including setup, integration, campaign management, and optimization.
• Nashville LGBT Chamber of CommerceminorStrategic or Co-development PartnerActive chamber membership demonstrating commitment to inclusive business practices and community engagement in the Nashville area.
• TN Pride ChamberminorStrategic or Co-development PartnerPartnership and active membership in the TN Pride Chamber supporting community engagement and business networking.
• KlaviyocoreTechnology or IntegrationKlaviyo partnership for email marketing platform implementation and campaign management. Social Link uses Klaviyo as a preferred email marketing and automation platform for client campaigns.
• MailchimpcoreTechnology or IntegrationEmail marketing platform partnership offering campaign management, automation, and list management services through Mailchimp's platform.
• ActiveCampaigncoreTechnology or IntegrationEmail marketing automation platform partnership for customer experience automation, segmentation, and campaign management.
• SalesforcecoreTechnology or IntegrationCRM integration partnership for lead management, marketing automation, and customer relationship tracking across client campaigns.
• Go High LevelcoreTechnology or IntegrationMarketing automation and CRM platform used for client lead generation, automation workflows, and multi-channel marketing management.
• Google AnalyticscoreTechnology or IntegrationPrimary analytics platform for tracking website performance, campaign metrics, and user behavior across client campaigns.
• LinkedIn AdscoreTechnology or IntegrationB2B advertising platform partnership for LinkedIn ad campaigns targeting professional audiences, account-based marketing, and B2B lead generation.
• Meta Ads (Facebook/Instagram)coreTechnology or IntegrationSocial advertising partnership for Facebook and Instagram ad campaigns, retargeting, and audience targeting.
• AppFoliocoreTechnology or IntegrationProperty management software integration for property management marketing clients. AppFolio provides property management, accounting, and marketing tools that Social Link integrates with for client websites.
• BuildiumcoreTechnology or IntegrationProperty management software partnership for integrating client websites with property management, tenant management, and marketing automation features.
• WordPresscoreTechnology or IntegrationPrimary content management system platform for website design and development. Social Link builds custom websites on WordPress for clients requiring flexible, scalable web solutions.
• ShopifycoreTechnology or IntegrationE-commerce platform partnership for designing and developing online stores combining beautiful design with smart shopping functionality.

Scale indicators11 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• KlientBoost: Performance marketing agency focused on paid acquisition, CRO, and creative services. Comparable to Social Link's PPC and lead-gen service lines and customer profile.
• Ignite Visibility: San Diego-based full-service digital marketing agency offering SEO, paid media, social media, email, and CRO. Comparable scope and target customer profile to Social Link.
• Disruptive Advertising: PPC, SEO, and social media agency serving mid-market and enterprise clients with a strong performance-marketing orientation. Comparable in service mix and customer profile to Social Link.
• SmartSites: New Jersey-based full-service digital marketing agency offering web design, SEO, PPC, and social. Direct peer with similar service breadth and SMB/mid-market focus.
• Directive: B2B SaaS-focused digital marketing agency specializing in SEO, paid media, and lifecycle marketing for enterprise software clients. Comparable to Social Link's SaaS vertical offering.
• Thrive Internet Marketing Agency: Arlington, TX-based full-service digital marketing agency offering web design, SEO, PPC, social media, and reputation management. Direct competitor for the same mid-market and SMB clients Social Link targets.
• LYFE Marketing: Social media marketing agency offering paid social, content, and community management. Comparable to Social Link's social media management and paid social capabilities.
• WebFX: Full-service digital marketing agency headquartered in Harrisburg, PA offering SEO, PPC, web design, and social media services to mid-market and enterprise clients. Highly comparable to Social Link in service breadth, customer segments, and pricing model.

Broad incumbents

• HubSpot: CRM and marketing platform with a Solutions Partner program that includes agencies like Social Link. As the platform Social Link implements and operates against, HubSpot is both an enabler and an incumbent that could encroach on agency services via its own tools.
• LocaliQ: Gannett-owned digital marketing services business offering SEO, paid media, and lead gen to SMB and mid-market clients across the U.S. Comparable in offering and customer profile, with broader geographic reach and parent-company scale advantages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sociallinkco
• Facebookfacebook.com/sociallinkco
• LinkedInlinkedin.com/company/social-link-co-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Social Link