EngineRoom

What EngineRoom does

EngineRoom is an Australian growth marketing technology company founded in 2013 and headquartered in South Yarra, Melbourne. The company builds an AI-augmented growth marketing platform that combines data analytics, automation, and proprietary AI tooling to help mid-market and SMB clients set measurable growth targets, attribute revenue to marketing channels, analyze competitors, and forecast performance. Its core platform includes modules for planning, business intelligence (integrated with accounting platforms such as Xero), analytics, conversion analysis, marketing attribution, and competitor intelligence, with native integrations into Simpro (field service management), Podium (messaging), Wildjar (call tracking), Google Ads, GA4, Meta, and Zapier. The company also operates two proprietary AI features—AI Copilot, which surfaces insights from structured and unstructured data including phone calls and produces forecasts and growth opportunities, and PromptEngine, a prompt engineering layer that powers the AI solutions.

EngineRoom monetizes primarily through annualized platform subscriptions, complemented by recurring advisory services in which dedicated digital advisors operate in a fractional CMO capacity, and professional services for execution work including Google advertising, SEO, CRO, social advertising, and website development. At the time of its June 2026 acquisition by CXApp Inc. (CXAI), EngineRoom was generating approximately $8.1M in annualized revenue with 94% recurring revenue across roughly 50 mid-market customer relationships, contributing approximately $1.6M in adjusted EBITDA. Distribution is via direct sales (30-minute demos, 90-minute strategy sessions), a partner program with technology and solution partners, and self-serve platform access. The company served clients primarily in Australia across the trades, professional services, and home services verticals.

Name

EngineRoom

Legal name

EngineRoom

Website

https://engineroom.com.au

Company type

Private

Founded year

2013

Operating status

Acquired

Headcount range

11–50 employees

Short description

EngineRoom is an Australian AI-powered growth marketing platform that combines attribution, analytics, and proprietary AI Copilot tooling with fractional CMO advisory services for mid-market and SMB clients.

Ownership category

akta.pro rank

Product category

Marketing Analytics Software

NAICS

Software Publishers (5132), Advertising Agencies (541810), Marketing Consulting Services (541613)

SIC

Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industries

Pricing, Revenue Management & Promotion Optimization (HDAAAHAB), Marketing Automation Operations for Demand Gen (Email/CRM Workflows) (BPAFAKAM), Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Growth marketing platform
• Marketing attribution software
• AI marketing analytics
• Marketing automation services
• Digital marketing platform

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Platform Subscriptions: Annualized revenue of approximately $8.1M with 94% recurring revenue from platform subscriptions. Core revenue stream from growth marketing platform SaaS model.
2. Advisory Services: Dedicated digital advisors providing strategic advisory and fractional CMO services, leveraging the EngineRoom platform for data-driven insights.
3. Growth Marketing Services: ROI-driven growth marketing services including Google advertising, marketing automation, social advertising, website development, display advertising, CRO, SEO, and social proofing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

EngineRoom develops and sells a Growth Marketing Platform that integrates data insights, automation, and proprietary AI (AI Copilot, PromptEngine) to help mid-market businesses set measurable goals, track marketing performance, attribute revenue, and identify growth opportunities across digital channels. The platform is sold as an annual subscription and is bundled with two service offerings: Advisory Services (dedicated digital advisors acting in fractional CMO roles) and Growth Marketing Services (execution across Google advertising, SEO, CRO, social advertising, website development, display advertising, marketing automation, and social proofing). Native integrations with Simpro, Podium, Wildjar, Google Ads, Google Analytics, Xero, and Zapier extend the platform's data ecosystem.

Product overview

EngineRoom is a growth marketing platform company offering a unified solution consisting of a core Growth Marketing Platform integrated with AI-powered tools (AI Copilot and PromptEngine), combined with expert advisory and growth marketing services. The platform includes modules for Planning, Business Intelligence, Analytics, Conversions, Marketing Attribution, and Competitor Analysis. The AI Copilot delivers insights, forecasts, and growth opportunities while PromptEngine powers AI-solution generation. Services include advisory (fractional CMO) and execution services (Google Ads, SEO, social advertising, CRO, website development). The platform connects with external tools via native integrations (Simpro, Podium, WildJar, Google Analytics, Xero, Zapier) and a Platform API.

Differentiator

Problem solved

Functional benefit

Brands

• AI Copilot: EngineRoom's AI-powered solution that delivers insights, forecasts, and growth recommendations by analyzing structured and unstructured data including phone calls and lead information.
• PromptEngine

Products and services

• Growth Marketing Platform EngineRoom's core SaaS platform that empowers marketers, business owners, and advisors to make faster, smarter, data-driven decisions that optimise marketing strategies for maximum growth. The platform integrates data insights, automation, and proprietary AI, and includes modules for planning, business intelligence, analytics, conversions, marketing attribution, and competitor intelligence, with native integrations to Simpro, Podium, Wildjar, Google Ads, Google Analytics, Xero, and Zapier.
• Advisory Services Standalone service offering in which EngineRoom's dedicated digital advisors work closely with clients to understand broader business goals and create customised growth marketing strategies, acting in strategic advisory or fractional CMO roles and leveraging the EngineRoom platform for data-driven insights.
• Growth Marketing Services Standalone ROI-driven growth marketing execution services including Google advertising, marketing automation, social advertising, website development, display advertising, conversion rate optimisation (CRO), SEO, and social proofing, sold as a separate offering to clients of the EngineRoom platform.

Quantifiable outcome

• 1266% revenue growth achieved for case study company over 5 years
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability6 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• PodiumcoreTechnology or IntegrationPodium is a communication tool capturing lead information through SMS-enabled live chat widget. EngineRoom's native integration delivers in-depth insights into Podium's platform value and performance within growth marketing programs, enabling accurate data analysis and strategic decision-making.
• WildjarcoreTechnology or IntegrationWildjar is a call tracking platform capturing insights from incoming calls and attributing them to digital channels. EngineRoom's native integration provides in-depth insights into phone call value and performance within growth marketing programs.
• SimprocoreTechnology or IntegrationSimpro is end-to-end field service management software serving 250k+ users across 8,500 companies. Integration enables EngineRoom to show marketing performance by tracking jobs, revenue, and profit from Simpro, providing true marketing ROI across all channels.
• Liston Newton AdvisorycoreStrategic or Co-development PartnerListon Newton Advisory is a business and financial services provider ranked 78th largest accountancy firm in Australia. Partnership enables delivery of high-quality growth marketing solutions to their clients through integrated digital advisory services.
• SHOPLINE Australia / EasyRank SEOminorStrategic or Co-development PartnerCollaboration with SHOPLINE Australia brings EasyRank SEO tool for enhancing online stores' organic traffic and sales. EngineRoom provides insights and guidance on using the tool for Australian e-commerce businesses.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HubSpot: HubSpot is a leading CRM and marketing automation platform serving SMBs and mid-market with integrated tools for marketing, sales, and service. Directly comparable to EngineRoom in target customer (growth-focused SMB/mid-market) and core offering (marketing automation + analytics), but operates at vastly larger scale and as a broader suite rather than a specialized growth marketing platform.
• Salesforce Marketing Cloud Account Engagement (Pardot): Salesforce's marketing automation suite offers B2B marketing automation, lead nurturing, and ROI analytics for mid-market and enterprise. Comparable to EngineRoom's marketing attribution and automation capabilities but at much larger scale and as part of an enterprise CRM ecosystem.
• SEMrush: SEMrush is a digital marketing analytics platform offering SEO, content, competitor intelligence, and paid media tools. Comparable to EngineRoom's SEO services, competitor intelligence module, and overall marketing analytics positioning, though SEMrush is a broader toolkit rather than a unified growth platform with attribution.

Direct peers

• ActiveCampaign: ActiveCampaign is a customer experience automation platform combining email marketing, CRM, and machine-learning-driven automations for SMB and mid-market. Highly comparable to EngineRoom in customer profile, subscription SaaS model, and emphasis on data-driven growth optimization through automation and AI.
• Klaviyo: Klaviyo is a marketing automation and analytics platform purpose-built for SMB and mid-market e-commerce and service businesses, emphasizing data unification, attribution, and AI-driven insights. Closely comparable to EngineRoom in serving growth-focused mid-market with integrated analytics, attribution, and AI-powered optimization.
• Databox: Databox is a business analytics and dashboarding platform that aggregates marketing data from multiple sources for SMB and mid-market performance tracking. Directly comparable to EngineRoom's business intelligence, analytics, and attribution modules with similar target customers and multi-source data integration approach.
• Supermetrics: Supermetrics is a marketing data pipeline platform that connects ad platforms, analytics, and CRM tools to BI and reporting destinations. Closely comparable to EngineRoom's data integration and attribution layer (Simpro, Xero, Google Ads, GA4, Meta integrations) with similar focus on making marketing data accessible and actionable.
• Whatagraph: Whatagraph is a marketing reporting and analytics platform that automates cross-channel reporting for agencies and mid-market clients. Comparable to EngineRoom's marketing attribution and analytics modules in terms of cross-channel data aggregation and reporting for performance-driven marketers.

Emerging players

• Sprout Social: Sprout Social is a social media management and analytics platform with social listening, publishing, and engagement tools for SMB through enterprise. Partial overlap with EngineRoom's social advertising services and analytics capabilities, but focused specifically on social rather than full-funnel growth marketing.
• AdRoll: AdRoll is a digital advertising and marketing automation platform for SMB and mid-market with display, social, and email campaign management plus AI-driven optimization. Partial overlap with EngineRoom's growth marketing services (display advertising, social advertising, marketing automation) for similar customer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/engineroomplatform

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EngineRoom